Project FishProject Fish

A TOTALLY INTEGRATED SEAFOOD A TOTALLY INTEGRATED SEAFOOD MANAGEMENT SOLUTIONMANAGEMENT SOLUTION

Teresa BorrellTeresa BorrellJune 2006June 2006

Project FishProject Fish

• Overview of Sanford Limited and existing systemsOverview of Sanford Limited and existing systems

• Design and implementation of our Design and implementation of our Marel/WiseFish/Navision solutionMarel/WiseFish/Navision solution

• Integration of this system with internal and Integration of this system with internal and external systemsexternal systems

• Benefits Sanford have achieved from this Benefits Sanford have achieved from this investmentinvestment

• Changes in the way we workChanges in the way we work

• Questions Questions

Sanford LimitedSanford Limited

Financial Summary for 12 months year ended 30 Financial Summary for 12 months year ended 30 September 2005 ($000)September 2005 ($000)  

Sales RevenueSales Revenue 365,825 365,825  

ProfitsProfits     

EBITDA*EBITDA*

38,295 38,295  

DepreciationDepreciation (18,912)(18,912)  

Impairment of investmentsImpairment of investments

Net InterestNet Interest

(2,185)(2,185)

(11,418) (11,418)  

Net currency exchange gainsNet currency exchange gains

40,404 40,404  

Profit on disposal of investments and Profit on disposal of investments and fixed and long term assetsfixed and long term assets 292292  

Operating surplus before taxationOperating surplus before taxation

46,476 46,476  

Less taxationLess taxation

16,006 16,006  

Operating surplus after taxationOperating surplus after taxation

30,470 30,470  

Minority interestsMinority interests (102) (102)  

Net surplus attributable to shareholdersNet surplus attributable to shareholders

30,368 30,368  

 

• Vertically integrated, NZ Vertically integrated, NZ wide, fishing and wide, fishing and aquaculture companyaquaculture company

• 100 years old, public 100 years old, public companycompany

• 7 shore based processing 7 shore based processing plants, 2 cold storage plants, 2 cold storage facilities, 5 factory freezer facilities, 5 factory freezer vessels and a large inshore vessels and a large inshore fleetfleet

• Produce 51,000 tonnes Produce 51,000 tonnes finished seafood products pa finished seafood products pa for exportfor export

• 1500 staff NZ wide 1500 staff NZ wide

• 140,000 tonnes of quota and 140,000 tonnes of quota and 300 species in the QMS300 species in the QMS

• Sales in 2005 of $365 millionSales in 2005 of $365 million

BeforeBefore

SI SI CCBBAA

NI NI CCBBAA

CBA CBA stockstock

Head Office accountantsHead Office accountantsprepared company accountsprepared company accounts

Ted HowardTed HowardSystemSystem

TMS TMS SystemSystem

Quota ManagerQuota Managerfishing returnsfishing returns

Mof Mof

ManualManualMarketing/Marketing/

salessales

NZ NZ DDooc’c’ss

CompanyCompany AccountsAccounts

CustomersCustomers

.xls /sheets, .mdb databases: production, yields, stocks etc.xls /sheets, .mdb databases: production, yields, stocks etc

.xls .xls

.xls .xls

.xls .xls

stock .xls stock .xls

NowNowNavisioNavisio

nn

Marel MPS (Marine Packing Marel MPS (Marine Packing SystemSystem))

AucklaAucklanndd

KaeoKaeo TaurangTaurangaa

HaveloHavelocckk TimaruTimaru

BluffBluff

ColdColdstorstor

eess

Via internet Via internet customers customers interact for interact for informationinformationon the status of on the status of their orders their orders

SS (standard) (standard) OO (operating) (operating) AA (application) (application) PP (protocol) (protocol)

Ministry of FisheriesMinistry of Fisheries

NZ Food Safety NZ Food Safety AuthorityAuthority

NZ NZ DDoocc’’ss

FreezFreezeerr

VesseVessellss

CoromanCoromanddelel

kgs/cartonskgs/cartons

$$/cc$$/cc

WiseFishWiseFishElectronic Electronic

datadataavailable foravailable forexternal useexternal use

Corporate finance & accountingCorporate finance & accounting

On LineOn LinePartner Partner

AcceAccess ss

An all-encompassing An all-encompassing systemsystem

• The new system covers our inshore fishing (processed The new system covers our inshore fishing (processed on land), deepwater fishing (processed at sea) and on land), deepwater fishing (processed at sea) and aquaculture farming and processing, New Zealand wide.aquaculture farming and processing, New Zealand wide.

• The system encompasses:The system encompasses: catchingcatching harvesting harvesting landinglanding processingprocessing storage and inter-branch transfersstorage and inter-branch transfers marketingmarketing sales and export of all our productsales and export of all our product

Weigh in of raw materialsWeigh in of raw materials

• Fish arriving at the Fish arriving at the factory is weighed in factory is weighed in on Marel scaleon Marel scale

• Vessel, date landed, Vessel, date landed, species, state, no of species, state, no of bins and net weight bins and net weight is recordedis recorded

• Bin (or stack of bins) Bin (or stack of bins) is labelled and put in is labelled and put in chillerchiller

Allocating raw materials to productionAllocating raw materials to production

• The factory can view The factory can view raw material stocks raw material stocks in Marel and plan in Marel and plan productionproduction

• Fish is allocated to Fish is allocated to production lots for production lots for processing in the processing in the factoryfactory

• The “cricket bat” The “cricket bat” label is scanned label is scanned which issues the raw which issues the raw materials to their materials to their respective respective production lotsproduction lots

Production of finished Production of finished goodsgoods

• Fish fillets packed Fish fillets packed into cartons are into cartons are weighed up on weighed up on Marel weigh label Marel weigh label stationsstations

• Stock code, Stock code, species, state, species, state, grade, date grade, date packed, lot packed, lot number, plant number, plant number etc number etc capturedcaptured

ProductionProduction• Label displays Label displays

full details as full details as well as well as individual individual serial number serial number for that cartonfor that carton

• Serial Serial numbers give numbers give very fast track very fast track and trace and and trace and enable a large enable a large quantity of quantity of data to be data to be held on this held on this carton carton

• Serial Serial numbers are numbers are only only maintained in maintained in MarelMarel

Pallet cardsPallet cards

• Once palletised Once palletised cartons are then cartons are then managed as a managed as a pallet unitpallet unit

• The pallet card The pallet card contains all the contains all the detail including detail including all packing dates all packing dates and lot numbersand lot numbers

Export load out of stockExport load out of stock

• Pallet cards are scanned Pallet cards are scanned into containers on load into containers on load out and a container load out and a container load out report producedout report produced

• This data is sent to This data is sent to WiseFish and the file WiseFish and the file imported into the Trade imported into the Trade Agreement from which Agreement from which the commercial invoice, the commercial invoice, export documentation, export documentation, health certification and health certification and sales invoice are createdsales invoice are created

DetailDetail

Fish weighedFish weighedand bar-and bar-

codedcodedon arrival oron arrival orat sea data at sea data sent by sat sent by sat

linklink

FG FG scascannennedd

onto onto pallpalletsets

and enterand entercold storecold store

Finished goods production Finished goods production weighedweighed

and labelled with bar codeand labelled with bar code

FG scannedFG scannedinto into

containcontainers ers

and loaded and loaded out out

to customers to customers

MAREMARELL

WISEFISHWISEFISH

S O A PS O A P

Fishing TripFishing Trip ProcessingProcessingTrade AgreementsTrade Agreements

SalesSalesInventoryInventory

Pays FishermenPays FishermenFactory purchases fishFactory purchases fishFish shows in chillersFish shows in chillersQuota adjustedQuota adjusted

Info on lots immediately Info on lots immediately availableavailable

Yields, productivity calculatedYields, productivity calculatedCartons traceable Cartons traceable Centralised & detailed factoryCentralised & detailed factoryperformance data availableperformance data available

FG available for saleFG available for saleLocation real-timeLocation real-timeGroup view of stocksGroup view of stocksAllocation to ordersAllocation to orders

S O A PS O A P S O A PS O A P S O A PS O A P

scan

scan

sca

sca

nn

scan

scan

Fast accurate load out Fast accurate load out datadata

Data to NZDocsData to NZDocsData to NZSFA E-certData to NZSFA E-certOPA for customersOPA for customers

NAVISIONNAVISIONG/L; Debtors, Creditors, Fixed Assets etc = Corporate AccountsG/L; Debtors, Creditors, Fixed Assets etc = Corporate Accounts

Fishing and QuotaFishing and Quota

• All fish landing files All fish landing files are passed to are passed to WiseFish and they WiseFish and they appear in “Fishing appear in “Fishing Trips” which, when Trips” which, when landed, adjust quota landed, adjust quota and pay fishermenand pay fishermen

• WF has been WF has been customised to meet customised to meet NZ quota NZ quota management management requirementsrequirements

• Easy search and Easy search and reporting gives us reporting gives us quota positions by quota positions by vessel or permit vessel or permit holder at any time holder at any time

Integration with MofIntegration with Mof

• End of month End of month LFR, MHR LFR, MHR and Ace and Ace Transfers are Transfers are easyeasy

• Compile Compile report, report, convert to txt convert to txt file and the file and the submit to Fish submit to Fish Serve web Serve web sitesite

Auction Fish Market (AFM) Auction Fish Market (AFM) IntegrationIntegration

• Fish to be sold on the auction Fish to be sold on the auction market is weighed in directly on market is weighed in directly on Marel scale at AFM and an AFM Marel scale at AFM and an AFM label createdlabel created• Each bin Each bin has its has its own own serial serial number number for fast for fast easy easy tracking tracking

Integration with Auckland Fish MarketIntegration with Auckland Fish Market

• Marel/WiseFish have been Marel/WiseFish have been integrated with the integrated with the Auxcis Fish Market Auxcis Fish Market system.system.

• Marel electronically Marel electronically passes Auxcis a file passes Auxcis a file containing bin serial containing bin serial number, vessel, species, number, vessel, species, weight etc so AFM weight etc so AFM scanners can access the scanners can access the data in our barcode.data in our barcode.

• When fish is sold Auxcis When fish is sold Auxcis passes back to Marel the passes back to Marel the auction price by bin serial auction price by bin serial number.number.

Integration with NZ Integration with NZ Doc’s and NZSFADoc’s and NZSFA

• Container Container loading details loading details are compiled are compiled into files for into files for – NZDOC’s - to NZDOC’s - to

create the create the commercial commercial invoice and invoice and export export documentation documentation

– NZSFA for NZSFA for Electronic Health Electronic Health Certification (E-Certification (E-Certs)Certs)

OPA – Customer OPA – Customer convenienceconvenience

• On-Line Partner Access enables On-Line Partner Access enables our customers to view their our customers to view their contracts via a secure internet contracts via a secure internet sitesite

• Search for all contracts and view Search for all contracts and view by contract number, shipment by contract number, shipment date, ETA, etcdate, ETA, etc

• Contract status of new, booked, Contract status of new, booked, packed and shipped update in packed and shipped update in real time when the shipment real time when the shipment voyage is booked, the container voyage is booked, the container is packed and when it is shipped is packed and when it is shipped from NZfrom NZ

OPA – links to shipping co. OPA – links to shipping co.

Inventory ManagementInventory Management

• Measurable reduction in Measurable reduction in overall stock levels in just 6 overall stock levels in just 6 months - $45M down to months - $45M down to $39M$39M– Selling down to lower levels on Selling down to lower levels on

all stock items all stock items – Ability to easily see stock on Ability to easily see stock on

board freezer vessel at seaboard freezer vessel at sea– Easy view of committed stock Easy view of committed stock

and available stock and available stock – Real time stock pictureReal time stock picture– Easy and accurate view of all Easy and accurate view of all

stocks in all cold stores stocks in all cold stores throughout New Zealand, throughout New Zealand, including independent cold including independent cold stores.stores.

InventoryInventory

Increased business intelligenceIncreased business intelligence

• Faster access to vital business informationFaster access to vital business information– From factory floor to head office we can better see the From factory floor to head office we can better see the

businessbusiness– Real time processing of stock movements, sales invoices, cash Real time processing of stock movements, sales invoices, cash

receipts, purchase invoices and payments allows financial receipts, purchase invoices and payments allows financial position of the company to be ascertained at any time with position of the company to be ascertained at any time with minimal delayminimal delay

– Detailed operational performance reporting – e.g. yield, Detailed operational performance reporting – e.g. yield, productivity, costs enables fast in depth analysesproductivity, costs enables fast in depth analyses

– Easy comparisons between vessels, farms, plants, species, Easy comparisons between vessels, farms, plants, species, shifts etc enables internal benchmarking and comparisonsshifts etc enables internal benchmarking and comparisons

– Costings, packaging usage, bill of materials information gives Costings, packaging usage, bill of materials information gives up to date detail on costs of processing up to date detail on costs of processing

– Orders, sales, average prices per kg/species gives marketing Orders, sales, average prices per kg/species gives marketing rapid feedback on what is happening within markets or with rapid feedback on what is happening within markets or with species across marketsspecies across markets

– Automated catch and reporting of quota balances makes Automated catch and reporting of quota balances makes managing our 300-odd quota species much easiermanaging our 300-odd quota species much easier

• Faster decisions based on accurate informationFaster decisions based on accurate information

Increased business Increased business intelligenceintelligence

• More automation, electronic certification and More automation, electronic certification and transmission of authorisations for product transmission of authorisations for product movements and exportsmovements and exports

• Improved tracking of production and salesImproved tracking of production and sales

• Improved coordination of multi-branch export Improved coordination of multi-branch export load outs and domestic dispatchesload outs and domestic dispatches

• Full product traceability – from the time that Full product traceability – from the time that the fish is caught, through processing to the fish is caught, through processing to storage and consignment, and all the way to storage and consignment, and all the way to the buyerthe buyer

Changes the way we workChanges the way we work

• The new system is having a far-reaching impact on The new system is having a far-reaching impact on Sanford staff in two main areas:Sanford staff in two main areas:

Staff accountabilityStaff accountability Staff communicationStaff communication

Changes to the way we workChanges to the way we work

Staff accountabilityStaff accountability

• Using the new system has moved more accountability Using the new system has moved more accountability for accurate data collection to production staff as they for accurate data collection to production staff as they have to ensure that information is recorded correctly in have to ensure that information is recorded correctly in Marel to enable it to then flow through to WiseFish Marel to enable it to then flow through to WiseFish accurately.accurately.

• In fact, the system, overall, places responsibility on all In fact, the system, overall, places responsibility on all staff for data accuracy.staff for data accuracy.

• Because the system is integrated, data can be used and Because the system is integrated, data can be used and entered at all levels of the company and if it is not entered at all levels of the company and if it is not correct it will impact right through the system.correct it will impact right through the system.

• New motto “do to once – do it right”New motto “do to once – do it right”

Changes to the way we workChanges to the way we work

Staff communicationStaff communication

• With the new emphasis on accurate and correct With the new emphasis on accurate and correct electronic data collection, we have found a positive spin-electronic data collection, we have found a positive spin-off being increased and improved inter-branch off being increased and improved inter-branch communication.communication.

• It’s is helping break-down branch ‘silo’ mentality.It’s is helping break-down branch ‘silo’ mentality.

• Staff are beginning to see the company as one Staff are beginning to see the company as one integrated whole rather than as a collection of self-integrated whole rather than as a collection of self-contained units.contained units.

Project Fish - Project Fish - ImplementationImplementation • 18 month implementation18 month implementation

• Identified a core group of “Superusers” – backfilled their jobs to assist Identified a core group of “Superusers” – backfilled their jobs to assist with time needed during early phaseswith time needed during early phases

• WiseFish Vanilla was customised for NZ quota systemWiseFish Vanilla was customised for NZ quota system

• Marel and Maritech used SOAP and built interface between MPS and Marel and Maritech used SOAP and built interface between MPS and WiseFishWiseFish

• Built interfaces with NZ Docs, MoF, AFM, NZSFA Built interfaces with NZ Docs, MoF, AFM, NZSFA

• Data available on line for our customersData available on line for our customers

• Synchronised all the Marel data basesSynchronised all the Marel data bases

• Fully integrated with vessels at sea and enables accurate discharge and Fully integrated with vessels at sea and enables accurate discharge and stock immediate available after discharge.stock immediate available after discharge.

• IT team today is 1 database admin and 3 technicians running our IT team today is 1 database admin and 3 technicians running our networknetwork

• Well supported by Marel in Iceland and now in NZ; by Maritech Iceland Well supported by Marel in Iceland and now in NZ; by Maritech Iceland and by HP.and by HP.

Project Fish a success – but Project Fish a success – but not without its challengesnot without its challenges

• We are seeing strong benefits coming through in our use We are seeing strong benefits coming through in our use of the new system, but taking on Project Fish was not of the new system, but taking on Project Fish was not without its challenges.without its challenges.

– The size and scope of the project, and hence the timeframe, The size and scope of the project, and hence the timeframe, was underestimated.was underestimated.

– Although we were confident using the various systems as Although we were confident using the various systems as standalone systems and at single locations we standalone systems and at single locations we underestimated the work required for the integration of all underestimated the work required for the integration of all the systems across our entire group.the systems across our entire group.

– The commitment from the super users (one existing Sanford The commitment from the super users (one existing Sanford person from each part of our business) was much larger person from each part of our business) was much larger than contemplated and more backfilling of their roles was than contemplated and more backfilling of their roles was required.required.

Benefits of Project FishBenefits of Project Fish• Reduced stock levels and improved stock rotation Reduced stock levels and improved stock rotation

through improved inventory managementthrough improved inventory management

• Significantly improved and faster access to vital Significantly improved and faster access to vital business information.business information.

• Improved customer assurance through the extensive Improved customer assurance through the extensive use of track & trace functionality.use of track & trace functionality.

• Increased efficiency and improved business processes Increased efficiency and improved business processes through the elimination of data re-keying.through the elimination of data re-keying.

• Improved yield management through better operations Improved yield management through better operations management.management.

• Improved financial reporting through company wide Improved financial reporting through company wide data integration.data integration.

• Improved business partner integration through the use Improved business partner integration through the use of the latest in web technologies.of the latest in web technologies.