Project Description Brief description of the project CORPORATE
SOCIAL RESPONSIBILITY Presented By: Yash Khandelwal Krishnendra
Jain Vikash Kumar Gupta Abhinav Jain Gaurav Kumar 1
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WWW.UNIQUEPLACES.COM -Introduction to CSR -Mandatory provisions
of CSR under Companies Act 2013 -CSR initiatives by different
companies in India -So why CSR? -Cases related to CSR -Conclusion
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WWW.UNIQUEPLACES.COM India is one of the largest economies of
the world, and an increasingly important player in the emerging
global order. But it is still home to the largest number of people
living in absolute poverty (even if the proportion of poor people
has decreased) and the largest number of undernourished children.
What emerges is a picture of uneven distribution of the benefits of
growth which many believe, is the root cause of social unrest.
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WWW.UNIQUEPLACES.COM Companies too have been the target of
those perturbed by this uneven development and as a result, their
contributions to society are under severe scrutiny. With increasing
awareness of this gap between the haves and the have-nots, this
scrutiny will only increase over time and societal expectations
will be on the rise. Many companies have been quick to sense this
development, and have responded proactively while others have done
so only when pushed. 5
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WWW.UNIQUEPLACES.COM Governments as well as regulators have
responded to this unrest. The National Voluntary Guidelines for
Social, Environmental and Economic Responsibilities of Business or
the NVGs (accompanied by the Business Responsibility Reports
mandated by the SEBI for the top 100 companies) released by the
Ministry of Corporate Affairs. The CSR clause within the Companies
Act, 2013. 6
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WWW.UNIQUEPLACES.COM According to Indian Institute of Corporate
Affairs: A minimum of 6,000 Indian companies will be required to
undertake CSR projects in order to comply with the provisions of
the Companies Act, 2013 with many companies undertaking these
initiatives for the first time. Some estimates indicate that CSR
commitments from companies can amount to as much as 20,000 crore.
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WWW.UNIQUEPLACES.COM Mandatory Provisions of Corporate Social
Responsibility under Companies Act 2013 8
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WWW.UNIQUEPLACES.COM o MCA notified section 135 and schedule
VII of Companies Act 2013 for Companies (CSR) rule 2014 came into
effect on April 1 st, 2015. o With effect from April 1, 2014, every
company, private limited or public limited, which either has a net
worth of Rs 500 crore or a turnover of Rs 1,000 crore or net profit
of Rs 5 crore, needs to spend at least 2% of its average net profit
for the immediately preceding three financial years on corporate
social responsibility activities. o In determining CSR activities
to be undertaken, preference would need to be given to local areas
and the areas around where the company operates. Source:
http://www.business-standard.com/article/companies/an-overview-of-
csr-rules-under-companies-act-2013-114031000385_1.html 9
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WWW.UNIQUEPLACES.COM o The activities that can be undertaken by
a company to fulfil its CSR obligations are: Providing food to
hunger, poverty and malnutrition, promoting preventive healthcare,
promoting education and promoting gender equality, setting up homes
for women, orphans and the senior citizens, animal welfare,
protection of national heritage, development and relief and welfare
of SC, ST, OBCs, minorities and women, contributions or funds
provided to technology within academic institutions approved by the
Central Government and rural development projects. 10
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WWW.UNIQUEPLACES.COM - Following activities are not consider as
a CSR activities in Section 135 - o Contribution to political
parties. o Opening schools for children's of employees o Bonus to
workers o Providing technical skills or additional knowledge to
workers. o Running welfare services for employees, etc. -Penalties
for default: Rs. 50,000/- fine or 3years imprisonment or both a
company owner have to face for not filing the CSR report to the
MCA. 11
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WWW.UNIQUEPLACES.COM 12 CSR INITIATIVE BY DIFFERENT COMPANIES
IN INDIA
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WWW.UNIQUEPLACES.COM 13 CSR INITIATIVE: SOLAR LAMPS SOURCE:
https://www.youtube.com/watch?v=gt- ga9hdZ0w
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WWW.UNIQUEPLACES.COM 14 VASUNDHARA Tree Plantation Programmes
Creating Environmental Awareness Soil and Water Conservation
1,64,000 trees were planted in 2013-14 SOURCE :
http://www.tatamotors.com /investors/financials/69-ar-
html/csr.html VIDYADHANAM o Scholarship Programmes o Special
Coaching Classes o School Infrastructure Improvement o
Co-Curricular activities o More than 37,000 children were benefited
in 2013-14 AAROGYA Addressing Malnutrition Preventive and Curative
Healthcare Services Creating health awareness More than 2,84,000
persons were benefited in 2013-14 KAUSHALYA o Driver Training
Programme o Training in Automotive and Technical Trades o Training
in Agriculture and allied activities o ITI adoption Programme-
training 137 youth across India o More than 20,000 youth were
benefited in 2013-14
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WWW.UNIQUEPLACES.COM Orchid chemicals and pharmaceuticals
limited is an Indian company based in Chennai founded on 1, July,
1992 by kailasam raghavendra rao an alumnus of IIM Ahmedabad. There
was a CSR conflict,women workers protested for not having equal
rights as men in terms of salary, promotions and basic
facilities.
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WWW.UNIQUEPLACES.COM CANON is a Japanese multinational
corporation specialized in manufacture of imaging and optical
products. Canon has regional headquarters in japan
America,Asia,Europe, middle east,Africa,etc. The csr conflict, the
workers are not allowed to sit during working hours, then should
work all day long. The main moto only to make profit and increase
efficiency of company.
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WWW.UNIQUEPLACES.COM Reliance industries limited is an Indian
holding company headquartered in Mumbai.the group is present in
many business sectors across India including petrochemicals, health
care,retail,textiles, etc. The csr conflicts Business with
suppliers those using child labor. In may 2014, ONGC moved to Delhi
court accusing RIL for disposing high amount of toxic of its gas
producing in Krishna Godavari basin.
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WWW.UNIQUEPLACES.COM Asian paints limited is an Indian chemical
company headquartered in Mumbai. It manufacture paints for
decorative and industrial use. It is India's largest and Asia's
third largest paint company. The CSR conflict The toxic chemicals
which are removed by the Asian paints industries caused the death
of thousand of fishes. Its chemical pollutes surrounding water more
faster than any other company.
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WWW.UNIQUEPLACES.COM 19 SATISFIED EMPLOYEES Employees want to
feel proud of the organization they work for. An employee with a
positive attitude towards the company, is less likely to look for a
job elsewhere. It is also likely that you will receive more job
applications because people want to work for you. SATISFIED
CUSTOMERS Research shows that a strong record of CSR improves
customers attitude towards the company. If a customer likes the
company, he or she will buy more products or services and will be
less willing to change to another brand. So why CSR?
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WWW.UNIQUEPLACES.COM 20 POSITIVE PR CSR provides the
opportunity to share positive stories online and through
traditional media. Companies no longer have to waste money on
expensive advertising campaigns. Instead they generate free
publicity and benefit from worth of mouth marketing. LONG TERM
FUTURE FOR YOUR BUSINESS CSR is not something for the short term.
Its all about achieving long term results and business continuity.
Large businesses refer to: shaping a more sustainable society
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WWW.UNIQUEPLACES.COM 21 Communities provide the license to
operate. Attracting and retaining employees. A companys ability to
attract, retain and motivate employees with their CSR commitments.
Enhancing corporate reputation. Generating goodwill, creating a
positive image. Corporate Social Responsibility attracts more
investors. Customers are attracted towards Socially responsible
companies. Needs of CSR for a Company:
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WWW.UNIQUEPLACES.COM 22
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WWW.UNIQUEPLACES.COM 3. Oil India Ltd. Educational, health and
infrastructural development. 4 Aditya Birla Group. Social causes
Health care and family welfare Infrastructure development
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WWW.UNIQUEPLACES.COM CSR is the heart and soul of modern
corporations and is an important stander for corporate governance.
CSR is mandatory for every company according to Indian Company Act
2013. It creates Goodwill of the company. Helps In Profit
maximization. CSR goes beyond the charity. 24
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WWW.UNIQUEPLACES.COM Wikipedia Business Dictionary MCA.gov.in
http://www.tatamotors.com/investors/financials/69-ar-html/csr.html
https://www.youtube.com/watch?v=gt-ga9hdZ0w
http://www.business-standard.com/article/companies/an-overview-of-csr-rules-under-
companies-act-2013-114031000385_1.html
http://www.business-standard.com/article/companies/an-overview-of-csr-rules-under-
companies-act-2013-114031000385_1.html Slide Share Casefinder.uk
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WWW.UNIQUEPLACES.COM 26 QUESTION ARE WELCOME Created In:
Microsoft Win 8.1: 2013 All Right Reserve THANKS