The Remediation of Celebrity Culture Through YouTube

Project 4

YouTube

Celebrities

CELEBRITY VIDEO BLOGS

Media Reinforcement

Topics:s

Made Me Famous!

The effect of YouTube on attaining and maintaining celebrity status

Impact on making talented individuals famous:•As a new media available for self-promotion• Ok-Go!

•As a new media available to jump-start entertainment career• Justin Bieber

Impact on making less-talented individuals famous (viral videos):•New media form that allows massive spread of home-made videos, creating “YouTube Celebs”• Free Hugs

Campaign

Example Video: “Free Hugs Campaign”

Broadcast Yourself.

YouTube Video Blogging about CelebritiesA venue in which the average person can express their opinions on celebrities for the world to see•Twi-hards• A home-made video blog worshiping the

celebrities of the “Twilight Saga”Made a more accessible, up-close version of celebrity-based videos by the creation of YouTube channels•CelebTV Channel• A remediation from television news which

presents celebrity news in a video blog form by more reliable sources

Example Video: “Twi.Hard Week Announced”

Call in the Reinforcements!

YouTube as a mode of back-up media for other celebrity news venues

•Using YouTube as a mode of increasing celebrity popularity as an alternate television and radio:• Celebrity gossip news videos

via E! Entertainment Tonight• Music and Music Videos

through record companies• Movie Trailers through various

production companies

Example Video: “YouTube vs. Traditional Television”