Portfolio Management Services can be classified in the following categories:

1) Mutual Funds

2) Portfolio Management Services (Customised Service) minimum Rs 25 lacs

a. Offered by AMCs

b. Offered by Individuals

3) Portfolio Evaluation/Advisory Services

4) Financial Planning Services/Retirement Planning Services

5) Estate Planning and Trusteeship Services

6) Alternative Investment Funds (Only for HNI)

Difference between MF and PMS

Features

PMS

Mutual Fund

Management

Provide ongoing, personalized access to professional money management services

Provide access to professional money management services

Customization

Portfolio can be tailored to address each investor`s specific needs

Portfolio structured to meet the fund`s stated investment objectives

Ownership

Investors directly own the individual securities in their portfolio, allowing for tax management flexibility

Shareholders own shares of the fund and cannot influence buy and sell decisions or control their exposure to incurring tax liabilities

Liquidity

Although managers may hold cash, they are not required to hold cash to meet redemptions

Mutual funds generally hold some cash to meet redemptions

Minimums

Significantly higher minimum investments than mutual funds. As SEBI Rules minimum investments is Rs 25 Lacs.

Rs. 5,000

Flexibility

Generally more flexible than mutual funds. The Portfolio Manager may move to 100% cash if required. The Portfolio Manager may take his own time in building up the portfolio. The Portfolio Manager can also manage a portfolio with disproportionate allocation to select compelling opportunities

Comparatively less flexibility

Number Of Stocks

PMS generally have a focused portfolio of 15-20 stocks, enabling portfolio manager to put meaningful allocation in stocks/sector where he/she is most bullish on.

Most Mutual Fund schemes have anywhere between 50-60 stocks.

Top 10 AMC by AUM

AMC

AUM (Rs Cr)

1

HDFC MF

161,634

2

ICICI Prudential MF

148.559

3

Reliance MF

137,124

4

Birla Sun Life MF

119,752

5

UTI MF

92,751

6

SBI MF

74,942

7

Franklin Templeton MF

70,444

8

IDFC MF

51,715

9

Kotak Mahindra MF

41,378

10

DSP BlackRock

37,838

Various Products under MFs

By Structure of Fund

Open-ended

Close-ended

Fixed Maturity Plans

Interval Schemes

By Investment Objectives of Fund

Growth

Income

Balanced (Growth & Income)

Money Market/Liquid

Tax Saving (Equity Linked Saving Schemes - ELSS)

Others

Gold Exchange Traded Funds

Fund of Funds

Offshore Schemes (ADR, GDR)

Geographical

Domestic

Offshore

By Investment Types

Equity Funds

Capital Appreciation Funds

Growth Funds

Sector Funds

Total Return Funds

Growth & Income Funds

Income Equity Funds

World Equity Fund

Hybrid Funds

Balanced Funds

Taxable Bond Funds

Corporate Bond Funds

Debt Funds

Various PMS Strategy

Value Strategy long term (MOSW)

Growth Strategy Short-medium term strategy (MOSW)

Managed Futures (Ashwini Gujral Individual)

Multi Strategies

HSBC Alpha account signature

HSBC Alpha account strategic

HSBC Large Cap Oriented

HSBC Select Portfolio

SEBI Data

REPORT OF PORTFOLIO MANAGERS - As on March 31, 2015

PMs reported for the month - 205

Discretionary

Non-Discretionary

Advisory

No. of Clients

40558

3297

2851

AUM (Rs. in crore)

180123.49*

Listed Equity

40829.31

8651.13

Unlisted Equity

1129.20

42.41

Plain Debt

627716.17

33730.32

Structured Debt

137.17

499.50

Equity Derivative

153.37

-3.65

Mutual Fund

5865.55

4901.44

Others

23472.95

136.15

Total

699303.73#

47957.28

Notes:

1. *Value of Assets for which Advisory Services are being given.

2. #Of the above AUM Rs. 631090.67 crore is contributed by funds from EPFO/PFs.

3. The above data is based on the monthly reports received from portfolio managers.