CASE STUDY

Vinh Tran | Senior Design Studio | Kaiji

ABOUT

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PLOT SUMMARY: Itou Kaiji is a bum who steals car emblems and slashes tires on what seems to be a regular basis. This routine changes one day when he is paid a visit by a man in a trench-coat. Once the two get talking, it seems that the visitor

(Calling himself Endou) is a debt collector. The reason for his visit is an unpaid loan which kaiji

had previously co-signed for a work-mate (Furu-hata Takeshi). The original loan was 30000 yen

and once Takeshi had disappeared, the loan then fell on Kaiji. Kaiji is then told of a way to clear

the interest compounded debt (which stood at 3,850,000 yen), which involved getting on a boat with others in his position. Once on the boat the debtors would then have to gamble with loaned

money, which would end with a few winning, and others getting into deeper debt and having to

work to pay of their debts. After some coercing kaiji accepts a position on the boat, in order to

clear himself and make a bit of money as well...

OTHER MANGAS

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PROJECT STATEMENT

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Company: Kaiji is probably the most famous work of Nobuyuki Fukumoto, a

seinen mangaka. Starting in 1996, it has since then received critical acclaim for its ridiculous yet brilliant gambles as well as

the complex psychological analyses of the characters. There are currently four

series, the first two of which have gotten anime adaptations by Madhouse, and

eventually Live-Action Adaptation films and pachinko games. Kaiji also makes an

appearance in Girls RPG Cinderellife, a dating sim by Level 5, for Nintendo 3DS.

As of 2012, the fourth series has been put on hiatus and will resume in a year.

Problem: Limited human resources, different culture, and styles make it

more difficult in making the translation the product in another market.

Opportunity: There are lots of opportunities for growth with a strong and consistent social media strategy.

A solid social media strategy for implementing and translating can reach

a wider range of audience.

Solution: We will bring its look and feel that might express bolder, stronger,

and more dramatic. By using an illustration work as a strong image

of the event will get away from mass digital print. Ultimately, we will start a promotional campaign through public

communication and translation in terms of languages, cultures, and styles,

which can directly send the message to its target audience.

MOODBOARD

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KAIJI KAIJI

KAIJIKAIJIThe Ultimate Survivor

The Ultimate Survivor

SKETCHES

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SKETCHES

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FINAL

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FINAL

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Manga Book Cover - Volume 1

FINAL

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Anime DVD Cover - Volume 1

FINAL

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Poster

FINAL

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iPhone Cases

Button

BIBLIOGRAPHY

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http://tvtropes.org/pmwiki/pmwiki.php/Manga/Kaiji?from=Main.Kaiji

http://www.animenewsnetwork.com/encyclopedia/anime.php?id=8550

https://www.google.com/

http://www.1stwebdesigner.com/inspiration/beautiful-book-cover-design/

http://www.uk.emb-japan.go.jp/en/creativejapan/manga/index.html