PROGRAM

MONDAY, 10th JUNE – Sheraton Hotel / San Cristobal room 02:30 -02:45 pm - Welcome 02:45 – 02:55 pm- Mónica Zalaquett Said, Vice - Minister of Tourism of Chile 02:55 – 03:05 pm- James Rees, ICCA President(England) 03:05 – 03:15 pm - “The economic impact of the exhibition industry in LATAM and the current trends of the event industry”

Ana María Arango, UFI Latin America Director (Colombia).

03:15 – 03:25 hs. “Integral Plan of Tourist Assistance of Ecuador - PIAT Ecuador”

Rosi Prado de Holguín, Ministra de Turismo de Ecuador.

03.25 – 03.35 hs. “Meetings with Purpose” Julián Guerrero , Vicepresidente de ProColombia 03:35 – 03:45pm - Introduction 03:45 – 04:00pm - “How do we encourage the meeting industry Associations and the traditional tourism Organizations to work together towards a common goal to achieve THE SUCCESS OF THE DESTINATIONS in the meetings business?”

How to develop a medium and long-term strategy to positioning our destinations in the meetings and events market based on a real knowledge of the business Christian Mutschlechner- (Vienna) Past President of ICCA and Director of Vienna Convention Bureau. For over 25 years.

04:00 – 04:40 pm- Strategic debate by Ministers and other authorities representing each country. 04:40 - 04:45 pm- “Do meetings and incentives clients need a high degree of service delivery compare with traditional Tourism travelers? Are hotels, restaurants and other suppliers train to deliver specialized services for our meeting and events clients? Do they really know the different needs and requirements and high expectations that they have. How are destinations working to enhance the human resources skills and abilities for our industry delegates?

Didier Scaillet (Brussels) CEO SITE and the SITE Foundation. He was engaged and served on various industry forums and organizations, and was instrumental in the development of the Meetings & Business Events Competency Standards.

04:45 – 05:15 pm- Strategic debate by Ministers and other authorities representing each country. 05:15 – 05:30 pm- Coffee Break

05:30 – 05:45 pm- “Emerging Vs Consolidated Destinations”. What actions do national and local governments undertake to strengthen the role of emerging cities over consolidated ones? A great “Country Team” must design a marketing strategy to attract events using the potential of each destination and supporting – among others - the development of meeting infrastructure, connectivity improvement, enhancing human resources knowledge to meet business needs and developing strategic international marketing and promotion plans. Sherrif Karamat (Estados Unidos) PCMA President & CEO- Professional Convention Management Association 05:45 – 06: 15 pm- Strategic debate by Ministers and other authorities representing each country. 06:15 pm –Closing Ceremony / Forum Award 07:45 pm-Bus departure to Welcome Cocktail, sponsored by CHILE.