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TABLE OF CONTENTSPROGRAM OVERVIEWUniversityTechnical University of Munich (TUM) is one of Europe’s top universities. The culture of entre-preneurship has a long and successful tradition at TUM. Since 1990, it has been the launch pad for over 650 companies, which now employ around 14,500 people.
Target GroupOur Executive MBA is designed for entrepre-neurs, upcoming business founders, corporate innovators and executive managers. The stu-dents will be able to develop and implement new business concepts and enter new markets with innovation based business models.
Program StartEvery year in April/May
Content– Excellent management education with focus
on innovation and entrepreneurship– Project work with individual startup and
innovation advisory
DegreeMaster of Business Administration (MBA) awarded by TUM
Duration65 course days plus master's thesis
FormatThe program has a part-time structure to meet the needs of working people and business founders.
Teaching Methods– Interactive lectures– Case studies– Action based learning– Project work
LanguageEnglish
International ExchangeStudents will gain international experience dur-ing a study visit at UC Berkeley and network with startups, high-tech companies and venture capitalists based in Silicon Valley.
Tuition Fee32,000 Euro plus student union fee
Requirements– Graduate degree– 3 years of working experience – Leadership experience– Entrepreneurial drive– English language proficiency
Program Partners– UnternehmerTUM – Center for Innovation and
Business Creation at TUM– UC Berkeley– McKinsey & Company
EMBA Alumni Network– Alumni have already started more than 50
companies– Regular know-how exchange and networking
events
WELCOME . .........................................................................................................................................2
REASONS FOR CHOOSING OUR EXECUTIVE MBABe an entrepreneurial leader ....................................................................................................... 4IMPORTANT PROGRAM FEATURESTurn your Ideas into Success ...................................................................................................... 6CURRICULUMLearn more about the Program ................................................................................................... 8BUSINESS DESIGNOur Approach for Innovation and Startups ...............................................................................10INNOVATION AND STARTUP PROJECTSDrive your Innovation and Business ......................................................................................... 12TUM & PARTNERSCount on Outstanding Partners ...............................................................................................14LECTURERSExperience Leading Experts ....................................................................................................16ALUMNI NETWORKJoin our Entrepreneurial Ecosystem .........................................................................................18OUR STUDENTSShare your Passion ................................................................................................................20REQUIREMENTS, FEES AND APPLICATIONJoin the Program ...................................................................................................................22CONTACTApply now ..............................................................................................................................24
WELCOMEIn times of rapid change, leaders need to build orga-nizations that are capable to continuously recognize, evaluate and execute on promising opportunities. This often requires certain mental agility, imaginative foresight and a set of skills that accompany innova-tion processes. It is clear that a focus on optimizing the present by relying on past experiences is not enough to participate in shaping the future. Leaders of companies of all sizes are realizing that they need to rethink past drivers of success and rediscover their entrepreneurial spirit.
Our Executive MBA Program offers an opportunity to deepen your understanding of the intricacies of the entrepreneurial and innovation processes and develop your personal potential in leading them. The learning is deep and social – spending a year with like-minded, yet diverse and driven professionals and faculty creates powerful insights and bonds. Our classes are held in the newly opened premises of the TUM Entrepreneurship Center, which houses under one roof the entire eco-system required for generating innovation and breakthrough entrepreneurship: top entrepreneurship researchers and educators, dozens of startups and international entrepreneurs from our incubator, startup coaches, venture capital fund, and a unique prototyping facility – MakerSpace. From day 1 of the program, you will be immersed into a unique entrepreneurial eco-system surrounding your learning.
We are committed to providing an educational experience at the interface of cutting-edge research, deep practical expertise and individual project work. Our strong alumni community continues to support us in this goal. We educate entrepreneurially minded leaders who will be able to identify opportunities, lead innovation initiatives and make an impact within existing organizations or through new ventures.
We are looking forward to start a conversation with you – and the next generation of entrepreneurial leaders!
Prof. Hana Milanov, PhD
TUM Senior Vice President of International Alliances and AlumniAcademic Director of the Executive MBA in Innovation and Business CreationTUM School of Management
The Executive MBA in Innovation and Business Creation is committed to being a leading entre-preneurship program for professionals. It has a clear focus on management, highlighting in parti- cular innovation and entrepreneurship. The part- time program offers an educational experience at the interface of cutting edge research and practical expertise for entrepreneurially minded leaders who will be able to identify opportunities, innovate, lead change and create value within existing organizations or new ventures.
Our Executive MBA program is a result of a strong partnership between Technical University of Munich (TUM) and UnternehmerTUM, TUM’s Center for Innovation and Business Creation. TUM School of Management's outstanding tea-ching and research activities contribute to its top position in the CHE University Rankings. In 2014, German business newspaper Handels-blatt ranked it as the best business faculty in Germany. Professors from TUM School of Man-agement, UC Berkeley, Imperial College London, IE Business School, and other inter na tion ally renowned universities, as well as high-profile fig-ures from the world of business and business consultancy pass on their knowledge and proj-ect experience to course participants.
During the program you will directly apply what you have learned to a project of your choice. Ex-perts from UnternehmerTUM will be on hand to provide professional advice in developing busi-ness ideas, new business fields and startups. All courses and project work will take place in the recently opened Entrepreneurship Center of TUM and UnternehmerTUM, which combines entrepreneurship research, practice and servic-es under one roof. It houses TUM's Entrepre-neurship Research Institute, UnternehmerTUM with its accelerator TechFounders, TUM EXIST startups, and the high-tech workshop Maker-Space. Become part of this vivid entrepreneurial community!
REASONS FOR CHOOSING OUR EXECUTIVE MBA
0504Be an entrepreneurial leader
IMPORTANT PROGRAM FEATURESLearning Modules
Lecturers from TUM School of Management, in-ternational partner universities and our corpo-rate partners will provide you with a sound theo-retical framework of state of the art management skills. Besides a general management educa-tion you will gain a detailed understanding of how to develop and establish new business, harness your ambition and drive forward innova-tion. The Executive MBA in Innovation and Busi-ness Creation offers distinctive innovation man-agement and entrepreneurship development.
You will learn in a variety of ways, ranging from case studies, action based learning, team proj-ects and rapid prototyping to ideation and dis-cussions. You and your peers will use your pre-MBA work experience to contribute to class discussions and learn from each other.
Benefits:– Acquire a sound foundation in general man-
agement
– Gain knowledge of the latest innovation and entrepreneurship research
– Experience real-life cases and action based learning
– Learn with and from highly experienced and motivated peers, entrepreneurs and corporate innovators
Project Modules
In the project modules you will work on your own innovation or business creation project. You will systematically evaluate opportunities and push your project forward by taking advan-tage of the structured business design process. Each student will develop prototypes for new products and services, prepare the market launch, work on the organizational structure of the venture and complete a business plan for his/her project.
The project work is structured in two phases: During the team project you will develop a mini-mum viable product with your assigned team in class. This phase is focused on the learning ex-perience. In the second phase (the individual project) the focus lies on business modeling and development. During this phase, you will be paired with a project advisor from Unternehmer-TUM. He/she will be the first point of contact and support you in driving forward your innovation or startup project.
Benefits:– Put theory into practice, individually and in
teams
– Drive forward your innovation or startup project
– Benefit from support offered by your personal project advisor
– Access UnternehmerTUM’s infra structure, network and the 1500-square-meter high-tech workshop MakerSpace
Experience Silicon Valley Tour
An exciting aspect of the Executive MBA is the study trip to the University of California, Berkeley. This trip will give insights into the entrepreneurial culture of the Silicon Valley, where some of the greatest innovations in the world were created. You will learn how the venture capital industry works and what to consider when dealing with venture capitalists. Two days of startup and company visits will provide the ideal setting for practical case studies. At the end of your stay you will pitch your team project and gain valu-able feedback.
Benefits:– Network with entrepreneurs and venture capi-
talists
– Learn more about entrepreneurship in Silicon Valley and best practice methods
– Learn how to effectively communicate your business in an international environment
Master’s Thesis
The purpose of the master’s thesis is to support you in summarizing, reflecting on and extending the insights and experiences gained from your innovation and business creation projects. You will work on a specific business challenge. There by you can use the thesis for your daily business and deepen your insights and know-how for the next career step.
Benefits:– Work on problems and projects relating to
your real life business
– Use research and reflection methods in a busi-ness context
turn YOur ideaS intO SuCCeSS 06 07
INDIVIDUAL PROJECTBring your own innovation or entrepreneurial project to life. Design all aspects of your business model and identify areas with potential to disrupt existing solutions. Secure support from stakeholders and implementation strategies. Reflect on the process with your project advisor.
Key Topics:
– Business Models – Business Plan – Financial Planning – Investor Pitch
TEAM PROJECTLearn about the key concepts that facilitate the early stages of an entrepreneurial process and apply them in teams of 4-5. You will be challenged to identify an entrepreneurial opportunity, build a prototype, gather customer feedback, design a viable business model, define hypotheses and test them through structured experiments.
Key Topics:
– Opportunity Discovery and Evaluation – Customer Discovery and Feedback – Value Proposition Design – Business Model Development
MASTER’S THESISUnderstand the scientific method and how it allows for applying the learnings of the different modules towards resolving a real-world problem.
Define financial goals for an organization and apply adequate monitoring systems.
Key Topics: – Financial Statements and Analysis
– Managerial Accounting – Financial Management
Recognize and use the right tools to start a business and establish it on the target market.
Key Topics: – Business Design – Market Research – Entrepreneurial Behavior and Teams
– Entrepreneurial Growth and Internationalization
Apply the basic concepts, tools and methods of marketing and operations management.
Key Topics: – Marketing Strategy – Online Marketing and Sustainability
– Operations Manage-ment
– Big Data and Analysis
Understand an organiza-tions‘ position in the competitive landscape and learn about tools to assess and advance it.
Key Topics: – Leading Innovation – Intellectual Property – Sustainability as a Source of Innovation
– Innovation Management – Business Strategy – Organizational Design
Learn how to build a sustainable, responsible, and socially conscious organiza-tion.
Key Topics: – New Venture Finance (Debt Financing, Entrepre-neurial Forms of Financing)
– Managing Growth and Value Creation
– Ethics and Responsibility – Social Entrepreneurship
Get to know leadership concepts and broaden your understanding of leading organizations across different organizational contexts and situations.
Key Topics: – Leadership – Leading Virtual Teams – Negotiations – HR Management – Change Management – International Management – Family Business
International Experience at
UC Berkeley and Silicon Valley
LEARNING MODULE 1: Finance and Accounting
LEARNING MODULE 2: Entrepreneurship
LEARNING MODULE 3: Marketing and Operations
LEARNING MODULE 4: Innovation and Strategy
LEARNING MODULE 5: Managing Growth and Value Creation
LEARNING MODULE 6: Leadership and Organization
CURRICULUM
learn MOre aBOut tHe prOGraM 08 09
ITERA
TIVE S
TEPS
SOCIAL PROTOTYPING
HOLISTIC PERSPECTIVE
CONTEXT
UAL O
BSER
VATI
ONS
HUMAN-CENTERED
INTERDISCIPLINARY WORK
Early
sta
ge fe
edba
ck g
ained
in th
is
way
allo
ws
you
to re
fine
your
solut
ions
in it
erat
ive
step
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til yo
u fin
ally
rece
ive
the
optim
al re
sult y
ou ar
e
look
ing
for.
from potential custom
ers and experts.
possible solutions to get direct feedback
It also enables you to produce a range of
promote com
munications w
ithin the group.
techniques to encourage creativity and
Social prototyping uses visualization
reach beyond your usual horizon.
influence factors on your solution and think in systems, identify important A holistic perspective helps you to
wish
es a
nd v
alues
.
un
ders
tand
ing o
f cus
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ers’
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en
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ts y
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et g
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eal
Th
roug
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ntex
tual
obs
erva
tion
Human centeredness encourages you
to focus on the user or customer.
For technology-based projects in
particular, this can result in a timely
and effective focus on the
market.
Team members from a range of fields contribute different approaches, perspectives and ideas.
BUSINESS DESIGNIn the project modules of the Executive MBA in Innovation and Business Creation, you will learn how to push forward your innovation or startup idea. Nowadays companies and start-ups operate in highly competitive markets. In order to survive, they have to be innovative and realize new business.
UnternehmerTUM’s Business Design approach supports you in identifying, developing and re-alizing sustainable business. It uses proven prin-ciples of design and strategic management to open up new perspectives and give answers to questions that may not yet even have been asked – supporting you and your team in de-veloping a more target-oriented and profound commitment to your project.
Whatever impulse you will get for an innovation or a startup – may it be a new technology or simply a gut feeling about market needs – a huge field of unknowns makes it difficult to validate entrepreneurial opportunities. If you are looking to expand an existing business or set up a new one, you will need to identify these unknowns and find ways of dealing with them as quickly as possible. This is where methodologies from the world of design can help.
Business Design helps you find answers – quickly and cost-efficiently. When creating new products and services, designers explore the real needs and desires of their customers while at the same time considering technological feasibility and profitability. Applying design prin-ciples in a business context successfully sup-ports the development and optimization of products, services, business models, process-es and strategies.
Benefits:– Evaluate entrepreneurial opportunities more
accurately
– Eliminate as many unknowns as possible in the innovation or startup process
– Enhance the fit to market and reduce the cost to market and time to market
– Gain a common understanding of the direc-tions of your future business
Our apprOaCH FOr innOVatiOn and StartupS 10 11
INNOVATION AND STARTUP PROJECTSStudents' Project Cases
Christian Dollworked at Siemens IT Solutions and Services while he was join-ing the EMBA program. His idea was to develop a business con-cept for Siemens that aimed at engaging and managing exter-
nal service providers throughout customer proj-ect lifecycles.
“We took advantage of the innovation processes and tools recommended by our project advisors. Methods like mood-boards, storytelling, brain-storming and especially the use of prototypes as an integrated innovation approach worked extremely well together.”
Most of the methods Christian applied were new to Siemens, especially the 3D LEGO proto-type, which helped him and his team to work out and present the main ideas of the new business concept. “Prototypes of this kind are incredibly effective in making abstract and virtual concepts transparent and understandable to all the impor-tant stakeholders.” This approach allowed Chris-tian to come up with a detailed model in only five months using just half a man-year of a team of eight employees. “We generated several new ideas and most of them were implemented by three different departments within Siemens IT Solutions and Services.”
Catharina van Delden is founder and CEO of innosabi. Innosabi uses Web 2.0 technol-ogies to enable active coopera-tion between companies and their customers in the early phases of product development.
This is how new products and services can be brought to market with a higher rate of success.
The learnings and tools from the Executive MBA in Innovation and Business Creation have been a major success factor in innosabi’s develop-ment. “The program helped me to make our whole business concept way more scalable. We developed our company from a consulting busi-ness to a technology driven business.”
Founded in December 2010, innosabi already looks back on successful product and service developments for companies like Coty Beauty, Continental, Messe München and LIDL. In 2011, it was named the best German ITC startup by the German Ministry of Economics and Technol-ogy. By the end of 2013, innosabi launched two new platforms to support B2B and B2C innova-tion processes – and is already working on the next projects.
Five years after her graduation, the EMBA pro-gram is still influencing Catharina’s work: “The connections I made have proven invaluable: I still profit from the networks I formed and from the frequent exchange with my fellow class-mates and other alumni.”
Jan Philipp Hinrichsis founder and CEO of Captcha-Ad. CaptchaAd is the first com-pany to combine enhanced spam protection with interactive video advertising in order to in-crease website security, facili-
tate the user’s visit and ensure a more conscious perception of advertising by the user. Captcha-Ad invented this kind of spam protection and captcha advertising. The technology is patent pending.
“I wanted to prepare CaptchaAd for the diverse challenges that lie ahead and for continued business development, while at the same time developing myself on a personal level“, says Jan Philipp describing what he hoped the MBA would help him achieve. The program’s Busi-ness Design approach supported him with its structure and system while his project advisor reflected with him on the different areas of the CaptchaAd business model. They reflected on the strategic development of CaptchaAd fo-cused on important skills for the future, next strategic steps and other issues. They also con-sidered how the company might grow over the coming years and what markets CaptchaAd could enter.
During his time at the Executive MBA program, Jan Philipp gained seed funding for CaptchaAd, also thanks to the communication strategies he had developed in the numerous Unternehmer-TUM workshops and courses on pitching. “Live-ly discussions and exchanges with other stu-dents, business founders and entrepreneurs really helped me evaluate and implement some important strategic decisions“, he says.
Individual Innovation and Startup Advisory
Every innovation and startup project is different and needs individual support. During the project work you will be paired with a project advisor, who will be your first point of contact for ques-tions about your individual innovation or startup project. All project advisors are experienced ex-perts from UnternehmerTUM – the Center for Innovation and Business Creation at TUM. They have wide-ranging ex perience in building up young companies as well as market expertise and additional skills in strategy, finance, product and service development, marketing, sales and HR. The project advisors have worked on inno-vation projects with a large network of industry partners (including many DAX-listed corpora-tions) for a number of years.
The Project Advisors will… – Guide the students through their innovation
and startup projects
– Support the students in developing the proj-ect roadmap and managing the project
– Advise on the project progress
– Faciliate expertise, i.e. topic related at UnternehmerTUM or external experts
– Offer access to the UnternehmerTUM infra-structure, i.e. rapid prototyping tools, inno-vation labs, meeting rooms, and the recently opened MakerSpace, a 1500-square-meter high-tech workshop providing members with access to machines, tools and software as well as a creative community.
driVe YOur innOVatiOn and BuSineSS 12 13
TUM & PARTNERSThe Executive MBA in Innovation and Business Creation is a result of a strong partnership be tween Technical University of Munich (TUM) and UnternehmerTUM, TUM’s Center for Innovation and Business Creation. The academic degree is awarded by TUM.
Technical University of Munich
Technical University of Mu-nich (TUM) is one of Europe's top universities. It is commit-ted to excellence in research
and teaching, interdisciplinary education and the active promotion of promising young scien-tists. The university also forges strong links with companies (with more than 1,000 cooperation agreements) and top universities, at home and abroad. TUM is the first German university with an international campus in Singapore (TUM Asia), and is represented in the world through li-aison offices across five continents.
TUM is regularly highly positioned across a num-ber of international rankings: – Excellence in working with students – #8 in
the world (Global Employability Rankings 2014)
– Excellence in research – top university in Germany, among top 55 globally (Shanghai Ranking – ARWU, 2014)
– Excellence in entrepreneurship – best in supporting entrepreneurship among large Ger-man universities (Gründungsradar 2013)
– One of the first in Germany to be named a University of Excellence
Since TUM's founding, famous scientists and engineers, such as Carl von Linde or Rudolf Die-sel have shown how pioneering inventions can be used to create innovative products, services and businesses. Since 1990, TUM has contrib-uted to more than 700 startups that employ ap-proximately 14,500 people. Every year, TUM celebrates a “TUM Entrepreneurship Day”, where startups with high growth potential and impact receive the TUM Presidential Entrepreneurship Award.
UnternehmerTUM
UnternehmerTUM, the Center for Innovation and Business Creation at TUM, provides train-ing for entrepreneurially talented individuals, identifies promising technologies and ideas and initiates innovation projects and business start-ups. Each year, the center supports the estab-lishment of more than 50 businesses and inno-vation projects. UnternehmerTUM has a unique network of entrepreneurs, scientists, experts, and investors. UnternehmerTUM offers customized support and systematic mentoring for business founders and startup projects as they evaluate their plans, secure financing and build up their operative business. UnternehmerTUM's VC fund provides capital for cutting-edge technology startups with international market potential. The Unterneh-merTUM accelerator “TechFounders” pushes forward tech startups from all over the world during a 3-months-program.
At their new Entrepreneurship Center, TUM and UnternehmerTUM combine their services for en-trepreneurs under one roof. Startups, innovators and makers will find here a unique infrastructure to realize their startup projects. At the center of the new building: MakerSpace, a high-tech workshop with machinery, tools and software for prototype construction and small-batch produc-tion.
UC Berkeley / Haas School of Business
The Haas School of Business at the Univer-sity of California, Berk-eley, offers a superb
management education to outstanding men and women from around the world. As one of the world’s leading producers of new ideas and knowledge for all areas of business, the school has been a launch pad for many new business-es.
The Lester Center for Entrepreneurship and In-novation is the primary location at Berkeley for the study and promotion of entrepreneurship and new enterprise development.
McKinsey & Company
McKinsey & Company is the generalist among consulting firms. The fundamental issues that McKinsey addresses encompass all important top management concerns – from strategy and organization to operations and systems. McKin-sey‘s special expertise is the ability to closely link functional know-how and profound industry knowledge worldwide.
McKinsey & Company has been a partner of the Excecutive MBA program since the beginning and has continuously taken part in designing and developing the program.
COunt On OutStandinG partnerS 14 15
An international top-class board of lecturers will help you strengthen your entrepre-neurial skills and increase your understanding of business and innovation. By net-working with experts from the corporate, academic and entrepreneurial worlds, you will gain a sound foundation in business innovation and startups.
ACADEMICS
Prof
. Alw
ine
Moh
nen
TUM
Sch
ool o
f M
anag
emen
t
Prof
. Kat
hrin
Mös
lein
Uni
vers
ity E
rlang
en-N
urem
berg
Prof
. Gun
ther
Frie
dlTU
M S
choo
l of
Man
agem
ent
Prof
. Jer
ome
S. E
ngel
UC
Ber
kele
yPr
of. J
ohn
Bess
ant
Impe
rial C
olle
ge L
ondo
n
Dr.
Dav
id C
harr
onU
C B
erke
ley
Prof
. Nic
ola
Breu
gst
TUM
Sch
ool o
f M
anag
emen
t
Prof
. Rei
ner
Brau
nTU
M S
choo
l of
Man
agem
ent
Prof
. Isa
bell
M. W
elpe
TUM
Sch
ool o
f M
anag
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t
Prof
. Cla
udia
Peu
sTU
M S
choo
l of
Man
agem
ent
Prof
. Chr
isto
ph K
aser
erTU
M S
choo
l of
Man
agem
ent
Prof
. Rac
hida
Jus
toIE
Bus
ines
s Sc
hool
Prof
. Joa
chim
Hen
kel
TUM
Sch
ool o
f M
anag
emen
t
Prof
. Han
a M
ilano
v TU
M S
choo
l of
Man
agem
ent
Prof
. Hel
mut
Krc
mar
TUM
Dep
artm
ent
of In
form
atic
s
Prof
. Chr
istin
a Ra
asch
TUM
Sch
ool o
f M
anag
emen
t
Prof
. Dan
iel S
imon
ovic
h ES
B Bu
sine
ss S
choo
l
Many more lecturers and speakers will contribute greatly to your development. For a complete list of faculty members, please visit our website at www.innovationprogram.de
Entrepreneurs, startup teams, managers and Executive MBA alumni will regularly join the class to talk about the practical aspects of entrepreneurial activity as well as their own business development and experiences.
GUEST SPEAKERSFounders
Dr.
Chr
istia
n G
ötts
ch
expe
rtee
r
Aas
hi V
elTr
avel
ing
Spoo
n
Robe
rt M
aier
Rodi
ng A
utom
obile
Sim
on F
isch
erC
LEV
IS
Die
ter
Cyb
ok
Sale
sfor
ce
Cat
harin
a va
n D
elde
n in
nosa
bi
Phili
pp W
alz
tiram
izoo
Experts
Dr.
Lars
Hof
fman
nfo
s4x
Dr.
Man
uel G
ötze
ndör
fer
Unt
erne
hmer
TUM
Dr.
Nik
o W
aesc
he GfK
Dr.
Bern
hard
Dol
lO
rang
e H
ills
Dr.
Ger
not
Stru
beM
cKin
sey
& C
ompa
ny
Alumni
Prof
. Fra
nk-M
artin
Bel
z TU
M S
choo
l of
Man
agem
ent
LECTURERSPr
of. H
olge
r Pa
tzel
tTU
M S
choo
l of
Man
agem
ent
Prof
. Cris
tina
Cru
z Se
rran
oIE
Bus
ines
s Sc
hool
16eXperienCe leadinG eXpertS 17
ALUMNI NETWORK“The EMBA program, whilst be-ing young, already boasts a strong and enthusiastic Alumni Club. There is a healthy sched-ule of events throughout the year to allow members to meet, net-work and remain part of the Un-
ternehmerTUM family. I enjoy the opportunity to connect and stay in contact with a growing number of passionate and interesting people. As the club grows from year to year, the oppor-tunities it can provide, through networking, speakers, events, will only become more excit-ing and I relish the chance to be part of that.”
Dan Burns, Chairman of the EMBA Alumni ClubClass of 2009
TUM Alumni Network
More than 50,000 TUM alumni in Germany and abroad are currently benefiting from having joined the TUM network after graduation. TUM alumni groups can be found in many countries across Europe, Africa, Asia, the Americas and Oceania. This top-class academic network also offers graduates access to the latest research findings and the most exciting developments in their field.
Benefit from a unique international network of entrepreneurs, business founders and manag-ers, scientists, industry experts and investors. After you graduate, why not join our active Ex-ecutive MBA alumni network and the alumni as-sociation of Technical University of Munich? Your contacts with fellow students, professors and lecturers will last a lifetime.
EMBA Alumni Club
Since the program began in 2008, the alumni of our Executive MBA in Innovation and Business Creation have formed a strong business net-work. They have started up more than 50 com-panies and joined the ranks of leading business managers. As network members and alumni, they exchange expertise, launch projects to-gether and support each other with questions and problems.
Benefits:– Attend our Alumni Academy – a series of work-
shops and presentations delivered by the alumni for the alumni
– Join the current class for Alumni Open Class Days and benefit from across classes contacts
– Visit alumni founders and intrapreneurs at their workplace
– Join regular networking events, get-togethers and social events such as visits to the Okto-berfest and weekend skiing trips
JOin Our entrepreneurial eCOSYSteM 18 19
OUR STUDENTSThe Executive MBA in Innovation and Business Creation brings together a unique group of highly motivated, creative, entrepreneurial professionals from diverse backgrounds, industries and coun-tries. Working in small groups, you will collabo-rate and share experiences with a diverse range of people. Moreover, our active alumni network will provide you with lifelong access to useful con-nections.
Mixture of Participants
Average work experience: 8 years
Average leadership experience: 4 years
Average age: 34 years
Share of international students: 55%
Share of female students: 25%
Corporate representatives include: Allianz, BMW, Bosch, Deloitte, Deutsche Bank, Deutsche Telekom, EY, Fraunhofer, GE, Intel, Lufthansa, MAN, Microsoft, ProSiebenSat1, Salesforce, SAP, Siemens, Vodafone and others
Startup representatives include: Berlin Shuttle, CaptchaAd, enbreeze, Fiordilino, Glamloop, i love leo, innosabi, mybestbrands, sunhill technologies, tiramizoo, UnserParkplatz, Vitafy, and others
Educational Background
Business Administration and Economics
Media and Design
LawOthers
Computer Science
Natural Science
Engineering
Arts and Humanities
Industrial Background
Others
Engineering
Financial Services
Health Care
Consumer Products
IT Services
Media / Web
Consulting
Denise SchusterClass of 2013
“Before the EMBA program I led a medium sized company as CEO for six years and parallel
started an own company. However, I didn’t have a vision or a plan how to actually establish a real startup. This knowledge, brought to me by great professors with great experience combined with the spirit of UC Berkeley and Silicon Valley start ups, introduced me to a totally new way of thinking. In the class I found amazing people who also had that spirit and we took the chance to found our own startup UnserParkplatz.de. I am very proud and happy since I developed myself and my company greatly while being a part of the EMBA Class of 2013.”
Dieter KloseClass of 2013
“Years ago, I joined an innovative agile US-based startup that grew fast and became one of
the world’s top three network companies. I left this company to build my own startup or to lead innovation in an exciting startup. During this pro-cess of change, I enrolled for the EMBA in In-novation and Business Creation to complement my practical experiences with theoretical knowl-edge and enlarge my entrepreneurial network. Inspired by the EMBA program, I made contact with a Munich based startup called MYBEST-BRANDS. Finally, I was offered the leadership role and became CEO of MYBESTBRANDS in January 2013. Looking back, the Executive MBA played a major role within my pivotal change process.”
Frédéric StrassClass of 2015
“I have been working at a typical German mid sized company for the last 10 years, becoming an
outdated creature of habit. But failing to adapt your business model in a rapidly changing envi-ronment will definitely cause trouble. I therefore opted for the EMBA as it enables you to gear up with the latest toolkit and apply this outside the classroom. But most importantly, the great-est experience took place outside the class-room with fellow team members. Exchanging positions with professionals from totally differ-ent backgrounds, will definitely enrich and re-fresh you on a personal level as well as make you want to leave comfort zones and explore new things.”
Aylin Koca GüleşirClass of 2014
“I chose to attend this EMBA program after deciding to co-found my high-tech startup in
Munich and before I moved here from the Neth-erlands. This turned out to be perfect timing: The program provided me with practical insights into entrepreneurial management, the relevant network, links and entry points to the German market. Also, while letting me experience the best of Silicon Valley within a great team of fel-low MBAs and benefiting from endless support from the program organizers in everything I did. Especially enjoyable for me was the diversity in the class, the well-seasoned professionals in-volved helping to immediately form an invaluable and accountable network. Highly recommended!”
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REQUIREMENTS, FEES AND APPLICATIONRequirements
Work experience, leadership potentialand entrepreneurial drive:What are your professional achievements?What challenges and responsibilities have you faced?
Creativity and performance:Which intellectual abilities, analytical skills and values will help you rise to the challenges of in-novation?
Proficiency in spoken and written English:The program language is English, meaning par-ticipants must be proficient enough to commu-nicate professionally in courses and innovation projects.
Fees
Course fees of EUR 32,000 cover tuition and learning materials.
Application Documents
Please include the following in your application:– Complete application form
– Resume
– Proof of working experience of at least three years (e.g. confirmation of employer, extract of contract)
– Certified copy of your first university degree (including transcript of records)
– Essay and Letter of motivation
– Copy of your ID or passport
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Ways to meet us and find out more
– Visit our website at www.innovationprogram.de
– Write us an email [email protected]
– Give us a call +49 (0) 89-32 46 24-1540
– Join one of our EMBA Days
– Get personal advice in a meeting with us
CONTACT
Imprint
Publisher:UnternehmerTUM GmbH
Editorial work:Claudia Liebethal
Layout, Final artwork:Kathrin Kühnel
Photo and graphic credits:Quirin Leppert
Print:www.designstudio-sedlmeier.de
Copyright: UnternehmerTUM
WE LOOK FORWARD TO MEETING YOU!
Susanne TraugottExecutive [email protected]+49 (0) 89-18 94 69-1542
Wiebke DrescherProgram [email protected]+49 (0) 89-289 28-474
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Further information:
UnternehmerTUM GmbHSusanne Traugott
Lichtenbergstr. 685748 Garching (Munich)Germany
Tel: +49 (0)89-18 94 69-1540Fax: +49 (0)89-18 94 69-1199
