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A Paradigm Shift in the ‘Management Model’ based on Agile and Scrum: The principles of scientific management were first developed by Frederick Taylor over 100 years ago. The underlying assumption was that the firm was in business to make money for the shareholders. To achieve this fundamental goal, managers directed and controlled the workers in an effort to maximize profits. Most of the development of management principles since then has continued to focus on improvements in efficiency, quality and productivity. In the last decade we have experienced diminishing returns on profitability and return on investment from continued application of these management principles. A 2011 Deloitte study (Shift Index) shows that the return on assets and on invested capital for 20,000 US firms has steadily fallen from an average of about 5% to 1.5% from 1965 to 2011. This erosion has happened not because of ‘bad’ management but in spite of applying the best practices of ‘good’ management. According to Steve Denning in his Oct. 31, 2012 online post on Forbes, the cause of this decline is due to a shift in power in the marketplace from seller to buyer. (to read the article, follow this link: http://www.forbes.com/sites/stevedenning/2012/10/31/ dontdisstheparadigmshiftin management/?utm_source=topic leadership&utm_medium=rss&utm_campaign=20121101) He goes on to point out a number of large successful companies that have focused on the customer have had explosive three digit growth. Among these are Apple, Amazon and SalesForce. These companies that have put the customer ahead of the shareholders have adopted a paradigm shift in management theory. He accredits the development of this new conceptual framework to software engineers and the Agile Manifesto of 2001. Based on extensive research of recent management and leadership books, he has laid the groundwork for a new ‘management model’. In a series of seven articles titled ‘The Death – and Reinvention – of Management’, Steve Denning summarizes the new management paradigm. The link to the first article is: http://stevedenning.typepad.com/steve_denning/2010/11/the deathandreinventionofmanagementadraftsynthesis.html The PMO Branch Flyer – Issue Number 8 December 2012 PMO Branch Organization Structure Chair: Parveen Nath Vice Chair: David Giles Portfolio Leads – Communications: Tom Harasti, Marketing: Natalia Boyko Finance: Ricardo Alvarez Are you looking for change? Come and join us in The PMO Branch Fast Lane Program Management Office (PMO) Branch

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A Paradigm Shift in the ‘Management Model’ based on Agile and Scrum:

The  principles  of  scientific  management  were  first  developed  by  Frederick  Taylor  over  100  years  ago.  The  underlying  assumption  was  that  the  firm  was  in  business  to  make  money  for  the  shareholders.  To  achieve  this  fundamental  goal,  managers  directed  and  controlled  the  workers  in  an  effort  to  maximize  profits.  Most  of  the  development  of  management  principles  since  then  has  continued  to  focus  on  improvements  in  efficiency,  quality  and  productivity.    

In  the  last  decade  we  have  experienced  diminishing  returns  on  profitability  and  return  on  investment  from  continued  application  of  these  management  principles.  A  2011  Deloitte  study  (Shift  Index)  shows  that  the  return  on  assets  and  on  invested  capital  for  20,000  US  firms  has  steadily  fallen  from  an  average  of  about  5%  to  1.5%  from  1965  to  2011.  This  erosion  has  happened  not  because  of  ‘bad’  management  but  in  spite  of  applying  the  best  practices  of  ‘good’  management.  According  to  Steve  Denning  in  his  Oct.  31,  2012  on-­‐line  post  on  Forbes,  the  cause  of  this  decline  is  due  to  a  shift  in  power  in  the  marketplace  from  seller  to  buyer.    

(to  read  the  article,  follow  this  link:    http://www.forbes.com/sites/stevedenning/2012/10/31/dont-­‐diss-­‐the-­‐paradigm-­‐shift-­‐in-­‐management/?utm_source=topic-­‐leadership&utm_medium=rss&utm_campaign=20121101)  

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He  goes  on  to  point  out  a  number  of  large  successful  companies  that  have  focused  on  the  customer  have  had  explosive  three  digit  growth.  Among  these  are  Apple,  Amazon  and  SalesForce.  

These  companies  that  have  put  the  customer  ahead  of  the  shareholders  have  adopted  a  paradigm  shift  in  management  theory.  He  accredits  the  development  of  this  new  conceptual  framework  to  software  engineers  and  the  Agile  Manifesto  of  2001.  Based  on  extensive  research  of  recent  management  and  leadership  books,  he  has  laid  the  groundwork  for  a  new  ‘management  model’.  

 

In  a  series  of  seven  articles  titled  ‘The  Death  –  and  Reinvention  –  of  Management’,  Steve  Denning  summarizes  the  new  management  paradigm.  The  link  to  the  first  article  is:  http://stevedenning.typepad.com/steve_denning/2010/11/the-­‐deathand-­‐reinventionof-­‐management-­‐a-­‐draft-­‐synthesis.html  

The PMO Branch Flyer – Issue Number 8 December 2012   PMO Branch

Organization Structure  Chair:  Parveen  Nath  Vice  Chair:  David  Giles  Portfolio  Leads  –Communications:  Tom  Harasti,  Marketing:  Natalia  Boyko  Finance:  Ricardo  Alvarez  

Are you looking for change?

Come and join us in The PMO Branch Fast

Lane  

Program Management Office (PMO) Branch

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According  to  Denning,  in  reinventing  management,  five  fundamental  and  interdependent  shifts  need  to  occur:  

1.  The  first  shift  stems  from  a  monumental  transition  in  the  power  balance  between  seller  and  buyer:  to  management's  astonishment,  the  buyer  is  now  in  the  driver’s  seat.  As  a  result,  the  firm’s  goal  has  to  shift  to  one  of  delighting  clients,  i.e.  a  shift  from  inside-­‐out  (“You  take  what  we  make”)  to  outside-­‐in  (“We  seek  to  understand  your  problems  and  will  surprise  you  by  solving  them”).  

2.  The  second  shift  stems  from  the  first  transition,  as  well  as  the  epochal  transition  from  semi-­‐skilled  labor  to  knowledge  work.  Again  to  management's  astonishment,  traditional  hierarchy  suddenly  doesn’t  work  anymore.  The  role  of  the  manager  has  to  shift  from  being  a  controller  to  an  enabler,  so  as  to  liberate  the  energies  and  talents  of  those  doing  the  work  and  remove  impediments  that  are  getting  in  the  way  of  work.  

To  support  and  sustain  those  two  shifts,  three  other  shifts  are  necessary:  

3.  The  mode  of  coordination  shifts  from  hierarchical  bureaucracy  to  dynamic  linking,  i.e.  to  a  way  of  dynamically  linking  self-­‐driven  knowledge  work  to  the  shifting  requirements  of  delighting  clients.  

4.  There  is  a  shift  from  value  to  values,  i.e.  a  shift  from  a  single-­‐minded  focus  on  economic  value  and  maximizing  efficiency  to  instilling  the  values  that  will  create  innovation  and  growth  for  the  organization  over  the  long  term.  

 5.  Communications  shift  from  command  to  conversation:  i.e.  a  shift  from  top-­‐down  communications  comprising  predominantly  hierarchical  directives  to  communications  made  up  largely  of  adult-­‐to-­‐adult  conversations  that  solve  problems  and  generate  new  insights.  

Upcoming Events Dinner Meetings & Webinars

January 9 2013 - Incorporating Regulatory and Audit requirements in the PMO: Bruno Melo (1.5 PDU)

While  regulatory  requirements  are  highest  in  the  banking  and  financial/insurance  sector,  they  apply  to  many  other  industries  as  well.  The  need  to  incorporate  regulatory  and  audit  requirements  into  the  plans  and  structure  of  a  PMO  is  a  way  to  reduce  risk  and  disruption.  It  is  a  way  to  acknowledge  the  regulatory  expectations,  build  in  risk  mitigation  and  close  the  gaps  in  the  program.  

Readers’ feedback We  would  like  any  feedback  that  you  might  have  on  the  flyer  as  well  as  any  suggestions  for  improvement.  Please  forward  your  comments  to  -­‐  [email protected]    

Join LinkedIn Group for PMO Branch

In  addition  to  this  newsletter,  as  a  PMO  Branch,  we  also  have  a  LinkedIn  Group  where  we  post  discussion  topics  and  announcements.  If  you  already  have  a  LinkedIn  profile,  go  to  the  Groups  tab  and  join  the  following  group:  PMI-SOC Program Management Office (PMO) Branch

©2010 Project Management Institute, Inc. All right reserved. “PMI,” the PMI logo and “Making project management indispensable for business results” are registered marks of the Project Management Institute, Inc. For the full list of PMI’s legal marks, please contact the PMI Legal department.

Borrowing  from  the  Scrum  methodology,  Denning  has  come  up  with  the  following  list  of  core  practices  that  we  should  take  to  heart  as  program  or  project  managers:  

1. Organize  work  in  short  cycles:  2. The  management  doesn’t  interrupt  the  

team  during  a  work  cycle.  3. The  team  reports  to  the  client,  not  the  

manager:  4. The  team  estimates  how  much  time  

work  will  take:  5. The  team  decides  how  much  work  it  

can  do  in  an  iteration:  6. The  team  decides  how  to  do  the  work  

in  the  iteration:  7. The  team  measures  its  own  

performance:  8. Define  work  goals  before  each  cycle  

starts:  9. Define  work  goals  through  user  stories:  10. Systematically  remove  impediments:  

Tom Harasti - Communications - PMO Branch SOC.

Current PMO Team & Volunteers: Parveen Nath, David Giles, Tom Harasti, Natalia Boyko, Ricardo Alvarez, Luis Sanchez, Kate Psaltis, Ashok Selukar.