OFFICIAL RODEO PROGRAM ! 19th ANNUAL

Grotto Rodeo July 26-31, 1954

EDGERTON PARK ROCHESTER, NEW YORK 25c.

--

WHEN YOU'RE OUT TO MAKE THE BEST

TRADE IN TOWN PARDNER-BETTER SEE YOUR CHEVROLET DEALER

FIRST

TAXI CALL MONROE RADIO CAB

HAmilton 6006 THE ORIGINAL TWO-WAY RADIO CAB

24 Hour Service Prompt - Courteous Service

OFFICE-32 ELM STREET - Opposite McCurdy's

Call Us for Service to and from the Rodeo

Event No.1 OVERTURE BY RODEO BAND

"Ed" Ashworth, Leader

Event No.2 GRAND ENTRY

A Colorful Cavalcade of Cowboys and Cowgirls and Their Mounts

Event No.3 Introduction of Col. Jim Eskew, the Arena Director, and the Judges

Event No.4 BAREBACK BRONC RIDING CONTEST

Event No.5 THE DANCE OF THE RANGELAND

QUADRILLE ON HORSEBACK

Rochester Magneto and Starter Service TUNE-UPS ON ALL MAKES OF

CARS AND TRUCKS

AUTOMOTIVE PARTS

265 HAYWARD A VENUE Call LOcust 7264

Furniture and

Appliances WOLK APPLIANCE Opposite

Avenue C

1281. to 1285 St. Paul St. Phone COngress 5020

Event No.6 TRICK ROPING AND HORSE CATCHES

Buddy Mefford and Jim Eskew, Jr.

Event No.7 "MICKEY MOUSE," THE EDUCATED MULE

Trainer, John Crethers

Event No.8 SADDLE BRONC RIDING CONTEST

Event No.9 MISS DOLORES BUSCHBOM, and Her Beautiful Palomino "SIR ROGER"

This is the greatest hindleg performing horse ever presented.

Event No. 10 WHITEY CARSON, "CAPT. TOOTSIE"

TV Cowboy Singing Star of the T ootsie Hippodrome and His Electric Guitar

Event No. 11 CALF ROPING CONTEST

INTERMISSION You are invited to the Refreshment Stands where quality foods

and soft drinks are served.

Completely Air Conditioned

Spaghetti - Ravioli - Steaks - Sea Food - Chops

Taste Tempting COCKTAILS-SOFT MUSIC-After Theatre SNACKS Beautifully Appointed Dining Room for Banquets and · Parties

For Reservations-EMpire 0864 51 ELM STREET (60 Seconds from Main)

SUITS COATS

DRESSES

LINGERIE

FURS

HATS

BLOUSES

SKIRTS SWEATERS

RAIN COATS LEATHER COATS

p R 0 J A N s K y ... 39 EAST AVENUE

Event No. 12 DRAW_ING FOR U. S. GOVERNMENT BOND (Evening Only)

Event No. 13 LOCAL RIDERS EVENTS

Event No. 14 JIM ESKEW, JR.

In a Dazzling Rope Spinning Specialty

Event No. 15 RUDYNOFF'S BALLERINA HORSES .

Mr. Ruddy Rudynoff, his wife Erna and son Ruddy, Jr. with "Copper King," a grand champion palimino stallion and the black stallion "Shamrock Dare"

Event No. 16 STEER WRESTLING

Most dangerous of all Western Sports (Contest)

BAker 3440 333 East Ave.

CADILlAC· PONTIAC CORP. Sales and Serviee

v'F ACTORY-TRAINED MECHANICS

v NEW MODERN EQUIPMENT Complete for All Types of Service

v EXPERT COLLISION WORK AND PAINTING

v LARGEST SUPPLY OF PONTIAC AND CADILLAC PARTS IN CITY

DON'T BUY ANY CAR 'TIL YOU GET Our Deal On A

1954 MERCURY "It Will Amaze You!''

It's Easy To Deal On A 1954 MERCURY

E. B. PETERS, lnc., 385 Ridge Rd. West

Event No. 17 MAYOR HOOVER FAMILY COME TO TOWN

Event No. 18 WILD BRAHMA BULL RIDING CONTEST

Event No. 19 COLORFUL TRICK AND FANCY RID,ING

Joan Sporin Beryl Jackson Betty Elliott Dotty Breslin Clara Breslin Fussy Potts Jimmy Breslin

Event No. 2.0 FINALE

Clowns - Brahma Twins," Bill and Clyde Rogers John and Punkie Crethers

Order of events subject to change.

Asphalt Tile Rubber Tile Linotile Lin a wall

Linoleum Wax and Cleaner

HARRY A. POWELL

Phone GEnesee 8239 - 6125

415 THURSTON RD. Rochester 19, N. Y.

47,000 CAR TEST!!

FINCHER The Oldsmobile Dealer 37 SOUTH UNION

Welcome To The Rodeo!

Ladies and Gentlemen it is a pleasure to welcome you to our 19th Annual Grotto Rodeo. Your attendance here makes it possible for Lalla Rookh Grotto to carry on the many worth while charitable projects to which we are dedicated.

GEORGE H. LYON, Monarch.

PROTECT YOUR VALUABLES AT LOW COST!

SAFE DEPOSIT BOXES Available at Main Office and Uptown Office

For Less Than

Per Day

You Do Not Have to Be a Depositor in Order to Rent

a Box.

TO RODEO FANS BRIDLES SADDLES

SPURS 15% DISCOUNT

on Any Purchase of

BOOTS LEVI'S SHIRTS

HORSE EQUIPMENT OR WESTERN CLOTHING

WENIGER'S 124 SOUTH AVE. BAker 8861

This offer good during week of Rodeo only

William A. Curtis Corporation

CONTRACTORS

1269 Brighton-Henrietta Town Line Rd.

Hillside 4580

Col. Jim Eskew, Arena Director THE ARENA DIRECTOR

The Arena Director is the man who is respons ible for the clockwise precision and smoothness of each performance of the Rodeo, as unfolded to the spectator. This is no small task, for it must be borne in mind that the Rodeo is truly an im-promptu performance and completely unrehearsed.

It takes executive ability to handle the hundreds of cowboy and cowgirl contestants and at the same time look ·after many hundred head of stock And it takes great showmanship to make up a program consisting of a series of contests and arrange it in such a manner that it r esults in a smooth presentation and thoroughly thrilling en-tertainment.

CoL Jim E skew, the- Arena Director , is a well known Texas rancher, a former contes tant, and seems to be a born showman. He knows cattle, horses a nd the Rodeo game in its entirety and definitely proves his qualifications for his important post with the performance you are about to witness.

For the Best in Luggage and Leather Goods

267 MAIN ST. E. corner Cortland BAker 5530

A. B. C. FUELS

Coal - Coke - Fuel Oils

Frank E. Van Lare

338 ARNETT BLVD. GEn'esee 7500

Enjoy a Bag of Peanuts

Furnished by GARGANO BROS., Inc.

284-290 ALLEN STREET

HARRY MASTERS "LANDMARK" Fish Fries - Spaghetti

We Cater to Small Banquets

204 GENESEE STREET, near BRONSON

GEnesee 8244

LAUREL TON DRY CLEANERS 301 CULVER PARKWAY

CUlver 7802

Harry' Tufano. Prop.

WESTERN LINGO By Ramon F. Adams

Alkali~d-Acclimated to the country. Most old-timers have lived in the country so long "they know

the lizzards by their first names, 'cept maybe the young set."

Bedding Out - A term often used in speaking of the round-up season, as at this time the cowboy does all his sleeping in the open,

Belly Rope-When the roper's loop slides over the shoulders of the roped animal and tightens around the belly. This act is always funny to everyone except the man doing the roping, and is the, result of using too large a loop.

Black Spot-What the cowboys call a piece of shade. Used in another sense, I heard one cowman speak of a man's reputation by saying "His past is full o' black spots."

Bronco-A wild or semi-wild horse; often con-tracted. into "bronc." From the Spanish broncho, meaning rough, rude.

Bucking Roll-A roll of blankets tied across the saddle, just behind the fork, to help wedge the rider in the saddle and make it more difficult for the horse to throw him. Sometimes it is a leather pad, stuffed with hair.

Cayusec-The name of the wild horse of Oregon. so · named after the Cayuse Indian tribe, · an eques-trian people; synonymous to mustang. Commonly used by the northern cowboy in referring to any horse. At first the term was used as a contrast of the western horse as . compared to horses brought overland from the east.

Chinook-A warm wind in the northwest; also the term for the universal Indian language under-stood by all tribes of the northwest, The word is from the Indian.

Chuck Wagon-T he mess wagon of the cow country and claimed by some to be the original cafeteria.

Cimmaron-The Mexican name for an animal, either horse, bovine, or even human, which de-serted by all his . friends, runs alone and has little

VER HULST BROS. Fresh Fruit and Vegetables

12.71 R IDGE ROAD WEST

GLenwood 5151

to do with the rest of his kind. The original mean-ing of the word is "wild."

Contract Buster-A man who makes his living by his ability to sit a bucking horse. He travels from ranch to ranch, breaking horses. He does most of his work at so much per head and finds employ-ment on the smaller ranches which are unable to maintain a first-class rider throughout the year. The larger ranches usually have enough top riders to do all the breaking the ranch needs.

Corral-As a noun it means an enclosure built of wooden rails which are supported by posts set firmly in the ground. The rails are usually lashed to the posts with green rawhide, which contract when they dry and make the entire structure as strong as though made of iron. As a verb, to drive into a corral. The word is from the Spanish verb corralar, meaning to drive into an enclosure.

Covered His Dog-When the rourid-up captain has gathered all the cattle in a given region he is said to have "covered his dog."

Dally-To take a half-hitch around the saddle horn with a rope after a catch is made, the loose end being held in the roper's hand so that he can let it slip in case of an emergency, or take it up shorter. Also called by the slang names of 'daled," "vuelted," "dale-vuelted" and "dolly welted"-each derived from the Spanish phrase dar la vuelta, which means to take a turn or twist with a rope.

Ear Down-The. act of distracting a horse 's at-tenfion by holding- its head down by the ears while the rider mounts. Sometimes man doing the earing will catch the tip of the ear that is above his hand with his teeth. This will cause the horse to stand very still to avoid the pain .

Four Flusher-Slang for one who bluffs. It is a poker term, meaning to draw to fill a bobtail flush and to bet after failing to fill, hence bluffing; to make a pretense of competence when incompetent.

Hackamore-A halter; corrupted from the Span-ish word jaquima (the ] pronounced like h; the qu

Compliments of

REGENT SPECIAL TIES, Inc. EXHIBIT & DISPLAY MFG.

268 LYELL A VENUE

GLenwood 6400

STARLITE DRIVE-IN THEATER WEST HENRIETTA ROAD

Two Shows Nitely

Rain or Clear

as k; and the accent on the fi r st syllable). It is usu-ally an ordinary halter used as a rein stead of a leading rope.

Lariat-Originally a horse-hair or grass rope used in picketing animals. The term is ofteri used in the southwes t for a cowman's rope. The name comes from the Spanish la reata, the literal meaning of which may be expressed as "the tie back." It is also called a "reata," "rita" or ''lass rope."

Mecate-(Generally pronounced "Mecarty"). A hair rope used as saddle reins with a hackamore, or as a tie or lead rope. Because a hair rope for this purpose has long been traditional there is now a tendency to call all hair ropes mecates.

Mustang-A wild horse, usually one which is not cross-bred. From the Spanish mesteno, which comes from mesta, meaning a group of horse raisers. The suffix eno mea·ns "belonging to" and so the horses that escaped form the early mestas and ran wild were called mestenos, or mustangs.

Op'ra House-The top rail of the corral fence where one can watch the riding of a bucking horse. It is a lso a time-honored conference place.

Pig gin' -string-A short rope used in hog-tying. Pinto - (From pintar, to paint) a piebald or

spotetd horse. Also called a "paint." Set Down-Being fired off a job without havii1g

a horse to ride away. In the early days, if a man thus fired had no private horse, this manner of firing often ended in a shooting match. Most ranchers recognized th e seriousness of "settin' a man afoot" and loaned him a company horse to ride to town.

Shadow Rider-A cowboy who rides along gazing at hi s own shadow. Mirrors are sometimes scarce on the range and some fellows must admire them-selves even though only by watching their shadow. Cloudy days have no silver linings for them.

Shindig-Probably from the old word "shindy," meaning a rumpus, as "to kick up a shindy." The cowboy uses the word exclusively as a dance term, and the old cowboy dance · really was a romping, stomping affair, not, as one stated, "'jes wigglin' your rump." A cowboy dance usually lasts all night. When it breaks up at daylight the ladie s retire to

KRESS FOODS CO. Specializing in Chicken Pies Baked Beans

Homestyle Pop Corn - Potato Chips 986 MAPLE STREET

GEnesee 8621

KOETTER & SAYRE, Inc. Gasoline and Oils

9 Conveniently Located Stations Office: 1086 CLINTON AVENUE NORTH

LOcust 8755

""freshen"' up their spit curls and chalk th eir noses," and "sort the weaners that'h beginnin' to stir off the bed-ground," that is, pick up the children parked in one big bed. The old bow-legs on the dance floor pass the la st bottle around, saving a big drink for the fiddler to get him to play a final tune. Then they throw a stag dance, ''that's apt to be kinda rough and · end up in a wrastlin' match."

Show-bucker-A horse that bucks hard, straight away, with nose between front legs. Though not difficult to ride, he looks good from the grandstand in rodeos.

Skookum--An Indian term, meaning good, great. Throw Out-to stop a moving herd and move off

the trail. The expression is used as "throw out the cattle and build camp." Also, an animal cut from herd. '

Vaquero-The word comes from vaca (cow) with the Spanish suffix ero and means "one engaged in cows." Used with · reference to cowboys in the southwest, along Mexican border and sections of California.

Wave 'Round-To wave a hat or other object in a semi-circle from left to right, which is a sign language of the plains, meaning. that you are not wanted and to stay away.

Wrangler-A herder of the saddle horses. A cor-ruption of the Mexican's caverango, meaning host-ler. His job is considered the most menial in cow work and he doesn't stand very high in a cow camp. Yet his job is a training school and many good cowboys have had their start as a wrangler. Be-tween his herding tasks he is kept busy dragging wood and hustling water for the cook. He doesn't get much sleep and contends with many hards hips, hut his love of horses and his ambition become a cowboy keep him on the job. By studying the characteristics of each horse, he knows which are apt to be bunch quitter s, which are fighters and which are afrai d of their own shadow. Although it can rarely be said, the greattest praise that can be bestowed upon a wrangler is that "he never lost a horse."

Yaks-A. nickname given by cowboys catile that came from the Yaqui Indian country.

Auto Upholstering EARL W. ELLIOTT

Auto Tops Recovered and· Repaired Materials for· Sale Seat Covers New and Used Car Upholstering

Carpets 160 SOUTH UNION STREET

BAke r 8625 Rochester 7, N. Y~

No.

No.

No.

No.

No.

Engrabed

Wedding nbitations

Announcements We invite you to come in and see the latest in

Wedding Stationery-no obligation.

DREXLER PRINT SHOP, Inc.

36 ST. PAUL STREET PHONE, HAmilton 3993

RODEO SCORE CARD BAREBACK BRONC RIDING

Name

SADDLE BRONC RIDING Name

CALF ROPING Name

STEER WRESTLING Name

BULL AND STEER RIDING Name

Horse

Horse

Horse

Time

Time

Time

Time

Time

My Policyholders are savmg money through DIVIDENDS. AR.E YOU? My Agency is aVAILable to assist you in saving through Standard Non-ass essable Insurance. Prompt Local Claim Service

J. NORMAN VAIL 1205 GRANITE BLDG. BAker 9571

19th Annual Grotto Championship Contest Rodeo Operated and Conducted by Lalla Rookh Grotto, M.O.V.P. E.R.

The proceeds of which are used for the Grotto's many Philanthropic Activities

. Wild Stock, Saddle Horses and Special Features Furnished by Col. Jim Eskew Western Ranch, Hoxbar, Route Ardmore, Oklahoma Eastern Ranch, Waverly, N. Y.

Producer and Director Asst. Arena Director Arena Secretary .... Public Relations Director Judges Announcer Timers.

RODEO OFFICIALS .. ......... Col. Jim Eskew

............ ........ .... . .Jim Eskew, Jr. ..... .... ... .... .. . .. Mary Louise Eskew

.... ... .......... .. ......... Fog Horn Clancy .Jack Jakson, Bill Parks, Buddy Mefford

. Clay Hockman Mary Parks, Mary Eskew

LALLA ROOKH GROTTO RODEO COMMITTEES Honorary Chairman . General Manager ........ Treasurer . Secretary . Assistant Manager Chairman Local Riders Grotto First Aid Unit Advance Sale Tickets Chairman of Ushers Children's Day Chairman Photographer . Publicity .. Grotto Grounds Foreman Park Superintendent Units Parade Marshal ............ ..... ..

..Monarch, George H. Lyon .. .... ....... Past Monarch, Bryant G. Parsons

Past Monarch, Freel B. Lyddon Ernest R. Starr

...... Carl L. Drexler Past Monarch, Edward T. Sweeting

........... .Instructor, Edward Van Orclier Chairman, Leo F. French

... ... Past Monarch, Carl Ayen Samuel ]. Anderson

..... ... .. AI Furner .. ...... Norman G. Doescher, Fog Horn Clancy

.. .... .. .. ... Bill Punnett . ........ .. . Albert Greeco

. ... C. Ben Daly

Advisory Committee-Monarch, George I-I. Lyon; Ernest R. Starr, F red B. Lyddon, Leo F. French, Sam J. Anderson, Carl L. Drexler, Arthur Kingsley, Edward T. Sweeting, E d Van Ordier and Ben Daly.

AT INTERMISSION REFRESH YOURSELF AT SOL'S STANDS At either side of the Bleachers and under the Grandstand

After the Show at SOL'S CULVER ROAD, SEA BREEZE

Frank Ashton Funeral Home

Prophet

FRANK ASHTON 1218 CULVER ROAD

Telephone· CUlver 2529

Frank Ashton and Mary R. Ashton, Licensed Funeral -Directors

and Embalmers

Call Roping Roper must not start before starter's flag drops,

penalty fo r Lre'aking starting barrier 10 seconds. Roper must make catch that will hold calf until

he gets to him, five or ten seconds fine for roper jerking down or busting calf with laria t in making the catch . Roper's horse must not drag calf over three feet at any time, penalty 20 seconds. Roper must throw calf by hand, if calf has fa llen down

Mobil Products - Tires - Tubes Mobilubrication

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JEFFERSON LAUNDRY SERVICE Complete Washing Service

Pick-Up and Delivery 584 JEFFERSON A VENUE

GEnesee 1114

when roper gets to calf he must allow calf to r egain feet and then throw by hand, roper may cross any three feet and tie , tie must hold until after judge has passed upon same.

Each roper is a llowed two loops and fai ling to catch with eith e1· must retire from the arena and will be given no time.

Compliments of CARBIDE SPECIALTY CO.

Manufacturers Tools and Service

180 SMITH ST. LOcust 5817

Best Wishes

CAP TOOL COMPANY 725 BUFFALO ROAD

Robert N. Markin L. J ame s Shaw Kenneth C. Tietgen

MARKIN'S AGENCY, INCORPORATED

INSURANCE HAmilton 8890 16 STATE STREET

ROCHESTER 14, N . Y.

Wild Bull and Steer Riding

Compliments of

Lindberg Steel Treating

Company N. G. Tolf

620 BUFFALO RD. GEn. 5212

NEW YORK STYLE ITALIAN BAKERY

BAker 4285

BAKERY 421 Central Park BRANCH STORE 52 J ay Street

Principal Points in Steer Riding Rules

Riders draw their mounts by lot and must attempt to ride each animal drawn, to turn one animal down or r efuse to ride would dis-qualify rider.

Steer or bull riding is done with loose r ope drawn a round animal's wethers, riders must ride one hand on this rope the other hand in the a id, must keep feet moving in a kicking motion, must not touch animal with free hand. No knots or hitches in rope is permitted. ] udgment on rides is based upon the mast er-fuln ess of the manner in which the ride is made, the roughness of the animal and the amount of scratching done by rider.

Compliments of .

City Pattern Works Wood and Metal Patterns

495 ST. PAUL STREET

LOcust 9980

ATLANTIC MILLWORK CO.

Doors - Windows - Screens - Storm Sash and lnterinor Trim

625 S. GOODMAN MO. 6695

2715 W. HENRIETTA RD. MO. 518l

Benvenuto Bros., Inc. Compliments of

WRECKING

Office and Yard 3300 LAKE AVE. DAVID'S CHarlotte 0475 8 CLINTON AVENUE SOUTH

"WE WRECK 'EM" BAker 9420

Bareback Bronk Riding

Kenney & Hanna Tires Batteries

Highway Equipment

50 SCIO STREET

HAmilton 3109

Principal Points in Bareback Bronc Riding Rules Rules in bareback bronc riding are principally

the same as in saddle bronc riding, except riders ride with a circingle, one hand on the circingle, the other hand in the air, horses have no reins in bareback riding, riders must not change h ands on circingle or touch horse in any manner with free hand.

Saddle Bronk Riding Principal Points in Saddle Bronc Riding Rules All riders draw their mounts by lot and must

attempt to ride the horse they draw, riders will be disqualified if they cheat the horse to keep him from doing his best.

If saddle comes off, rider is entitled to a r e-r ide on same horse, should horse fall before ride is completed rider will be given a re-ride but if rider makes an honest effort and horse fails to buck rider will be allowed to draw another horse for a r e-ride.

Any of the following offenses disqualifi es a rider : Losing st irrup, change-hands on rein or losing r ein , being bucked off, failing to scratch (keeping feet moving in kicking motion) wrapping reins around hand, pulling leather, hitting horse with hat or ha nd.

Ryan Carting Co. Moving and Storage

Long Distance Moving

104 FRANKFORT STREET

BAker 0795

AUSTIN F. GRAB, Pres. ROBERT F. WOERNER, V. P1·es. LEONARD H. HENDERSON, V. Pres. ROY A. DUFFU S, Sec. PHILIP C. GOODWIN, Treas.

ROBERT J. GRAB, A ss' t V. P . JAMES T . HENDERSON, Ass' t Sec. J AMES C. DUFFUS, A ss't Trea s.

JAMES JOHNSTON AGENCY INSURANCE

Fire - Casualty - Bonds 1020 SIBLEY TOWER BLDG. HAmilton 9930

Compliments of Compliments of E. G. SNYDER CO., Inc.

Plumbing and Heating Contractors

86 SCIO STREET

GEORGE E. NILES TOOL & DIE CO.

730 UNIVERSITY A VENUE

Trick and Fancy Riding In this exhibition the cowboys and cowgirls, with

agile g race, lend charm and beauty in a symphony of riding rhythm, their gentle, though spirited and perfectly trained cowponies contrasting so strangely and strongly from the vicious broncs. No prizes or titles are at stake.

All must be harmony and understanding between rider and horse. Through long practice, the horse knows every move its rider makes, and the rider knows to a split second what the horse will do. Without this perfect harmony and unison disaster would be fall at every turn.

The Rochester Rodeo only brings in the most expert trick and fancy riders. Last year this event proved to be one of the most popular on the pro-gram.

Eaton Sims (Prophets)

LUGGAGE AND GIFT STORE We invite you to drop in and make our store

Your Gift Headquarters 54 CLINTON AVE. SOUTH next door to Foreman's

BAker 0764

LONG'S DREAMLAND PARK New Rides SEA BREEZE New Games Lightning Bug-Jack Rabbit-Kiddie Rides

Subway Restaurant - Skooter Miniature Train - Aero Swing

Golf Course Open Till Sunday, September 12th

Estb. 1848 CROSS BROS., Inc.

Mfgrs. "Flex-O" Leather Belting Designers and Builders of

Material Handling Conveyors 112-114 MILL STREET

THE LARGEST-SELLING PREPARED MUSTARD IN THE U.S.A. TODAY!

Compliments of BILT-RITE

WOOD PRODUCTS, Inc. 1495 EAST AVENUE

MOnroe 4433

Specializing in Permanent Waving Electrolysis (Removal of unwanted hair)

Air Cooled DEL CONTE'S

804 JEFFERSON A VENUE GEnesee 2077

TONY CAMPS PILLARS

Bar and Restaurant 12 EXCHANGE STREET

EMpire 1163

LIV ADAS BROS. 183 MONROE A VENUE

BAker 4410 Rochester, N._ Y. License No . L-4229

GET THE BEST!

Air Conditioned THE EGGLESTON

47 and 49 CLINTON AVENUE SOUTH Steaks - Chops and Sea Foods

The finest in good things to eat and drink since 1886

BAker 5660-566 J. J. HAYE$

Compliments of JOHN E. REDMAN

SAND & GRAVEL CORP. Meady Mixed Concrete

PENFIELD ROAD Hillside 4410

Roger Dolliver Joey Manuel SPORTSMEN'S LOUNGE 25-35 SPRING STREET

Room Available for Banquets and Special Parties Phone EMpire 0503

Compliments of

CUPIDS ICE CREAM

630 MONROE AVENUE

GET SEALTEST!

The Measure of Quality

GENERAL ICE CREAM CORPORATION ROCHESTER DIVISION

10 WHITE STREET LOcust 4660 ROCHESTER, NEW YORK

Put a Pause For Coke On Your Program

UNDER AUTHORITY Of THE COCA-COlA COMPANY

ROCHESTER COCA-CALO BOTTLING CORPORATION A. L. Anderson Sons, Rochester, N. Y.

TEDDY HOLSTEIN

Fine Foods Beer Wines - Liquor

642 MONROE A VENUE MOnroe 9156 Rochester, N. Y.

Compliments of MATTHEWS & FIELD

Lumber 120 STONEWOOD A VENUE

CHarlotte 4426

AL TURNER Excavating and Grading Contractor

"We Move the Earth" 821 ELMGROVE ROAD

GLenwood 7653

KOVALSKY -CARR ELECTRIC CO., Inc.

Electrical Supplies and Fixtures

178 CLINTON A VENUE NORTH

COMBINATION LADDER CO.

Tieffel Ladders

818 SOUTH A VENUE

MOnroe 4473

Best Wishes from

WEBER ·MACHINE CORP.

5 RUTTER STREET

WEIDER'S Famous for Riding Equipment

WEST MAIN and BROAD STREET LOcust 3455

Compliments of

ROCHESTER NOVELTY WORKS, Inc. 485 HAGUE STREET

GEnesee 3212

DEROO WIRE AND HARDWARE Prophet Isaac De Roo

DEVOE PAINTS

342 NORTON STREET COngress 1029

Herb Sez - Build It Yourself!

FORMERLY Y. $285

TAFTON GARAGES are designed to save you time and money. One dollar saved

is two earned. Place Your Order Now and Take Delivery When You Wish

NOW!

Pay as Low as $7.89 per month

Materials for 12' x 20' Garage, Includes * Sash * Overhead Doors * 2" x 4" Framework * Roofing- Asphalt Shingle *Novelty Siding

Other Size Garages Available Priced Accordingly. Prices subject to change without notice.

PLEASE NOTE All 2x4's cut exactly to length. Rafters notched and mitered, si lls doubled and nailed

ready for setting. This saves you considerable cutting work. Independent contractors available for complete job . . SEE SAMPLE GARAGE ON DISPLAY AT

RILEY, PRINTER

16 AQUEDUCT STREET

LOcust 3902

Open Mon. thru Fri. 7 :30-5 :30; Sat. 'til 5 :00

SPECIAL NOTE: Office and Store Now Open

Wed. Eves. 'til 9 p.m. Lumber Yard Closed.

Compliments of

FALK MACHINERY COMPANY New - Used - Rebuilt

Machinery, Tools 18 WARD ST. BAker 5887

RALPH BIERNBAUM REALTOR

25 EXCHANGE STREET

LOcust 3320

Compliments of

ROCHESTER STATIONERY CO. 8 JAY STREET

"BILL" RUND'S Oysterbar and Steakhouse Air Conditioned The Year 'Round

One of the Most Popular Restaurants Between New York and Chicago We Specialize in Sea Food to Take Out. Any Quantity

Fresh Shipment of Maine Lobsters, All Sizes, Received Daily Famous for ... STEAKS- Chops- Chicken- Duck- Turkey

48 SOUTH AVE. HAmilton 1750

When in need of Water Pumping or Water Softening Equipment Call

755 CULVER RD. CUlver 5466

ROYAL UNIFORM CORPORATION Manufacturers of Rochester Made

Uniforms - Headwear - Equipment 83 EAST MAIN STREET

Prophet H arry Wolin

GENESEE VALLEY PROVISION CO. Meats and Provisions

Wholesale Only Purveyors to Hotels, Restaurants

and Institutions Meats Prepared for Your Oven or Grill CU. 5404 882 NO. GOODMAN ST.

KREZDORN'S GRILL Fine Foods - All Legal Beve·rage·s

Hall for Weddings, Parties, etc. 2 OAKMAN STREET -Cor. Galusha St. EMpire 0565 LOcust 4561

Kleen Heet Oil Burners HAmilton 6244 Res. CHarlotte 2483-J

LOB ENE & HAYES, Inc. Oil Burners - Plumbing and Heating

188 NORTH STREET Sam Lobene

THE GRAY CARPET CLEANING WORKS

Oriental and Domestic Rug Washing 251 $ANFORD STREET

Phone MOnroe 1864

WEBSTER DAIRY Fred Schutt and Son, Prophets

Grade A Pasteurized Milk Finest Quality rce Cream

1219 RIDGE ROAD Next to Firemen's Field

WEBSTER, N. Y.

THE NEW DUTCH MILL HOTEL for

Fine Food - Fine Entertainment Television

Facilities for Banquets and Wedding Parties

2901 DEWEY AVENUE Come and meet Tom Brierley

HIRES TURNER GLASS COMPANY

John A. Hires, Manager HAGUE STREET near Lyell A venue

GEnesee 6750

GOODSTONE MANUFACTURING CO.

Cast Stone and Mason Supplies

470 HOLLENBECK STREET GLenwood 4166

CLIFF'S MILK BAR Light Lunches and. Fountain Service

1618 LAKE A VENUE

GLenwood 1540

BRIGHTON AUTO CORPORATION AUTHORIZED

PACKARD Sales and Service

1755 MONROE A VENUE MOnroe 8700

SHORTY MACHNIK'S BREEZE INN Rochester's Leading Suburban Restaurant

4538 CULVER RD. Sea Breeze, N .Y. Phone COngress 9692

Remember that the Breeze Inn delivers its Sunday Best in food and

served seven days a week

Compliments of

MADAY BODY & EQUIPMENT CORP. 513 BROAD STREET

LOcust 3546

EAST AVENUE STERLING DINER 1680 EAST A VENUE, near Winton Road

Quality Cleanliness Friendly Service

Established 1939 for Good Eating Plenty of Free Parking

CENTRAL TOY AND BAIT SHOP LIVE BAIT

We Never Close

260 CLINTON A VENUE NORTH BAker 0431

Complete Collision Service

329 McCALL ROAD GLenwood 0752

KIDS Bring Your Newspapers

to GREAT LAKES

PAPER STOCK, Inc. 204 TROUP STREET

HAmilton 8645 All Grades \i\Taste Paper

LEWIS & HOLLY FUNERAL SERVICE, Inc.

151 GENESEE STREET

GEnesee 6878

Compliments of

REO TRUCK SALES OF ROCHESTER, Inc.

REO TRUCK Sales and Service

278 DEWEY A VENUE

GLenwood 7778

PATRONIZE OUR ADVERTISERS

DANCING UNDER THE STARS At the New

TERRACE GARDENS Be Cool Be Comfortable while dancing to

Benny Manning Orchestra and Jack Nunn Orchestra Thursday, Friday, Saturday, Sunday Rochester's Newest Outdoor Nite Club

All Legal Beverages Served Closed Sunday, Open Monday

1151 RIDGEWAY AVE. cor. Mt. Read

Dow & Company Incorporated

3240 MONROE AVE. Hillside 4080

ROCHESTER 18, NEW YORK

Distributors for

Towmotor Lift Trucks-Jahn Trailers Bell Prime Movers-Barber-Greene

I. H. C. Tractors (Crawler and Wheel) Marlow Pumps-Hough Loaders

Challenge Truck Mixers Bucyrus-Erie Shovels

Schramm Compressors

F ree Parking GLenwood 4249

SELLITTO'S REST AURANT AND LOUNGE

Special Sunday Dinners

$1.35 up

Daily luncheons 65c

Private Rooms for Parties Up to 50

Driving Park at Dewey Glenwood 7993

COMPLIMENTS OF A FRIEND

c. w.

EMpire 0043

Finest of Foods Wines Liquors

43 STONE STREET Rochester, N. Y.

Where Smart People Meet at Cocktail Hour

WEBB FLOORING COMPANY, Inc.

Resilient Flooring Specialists

"FLOORS THAT ENDURE"

Plastic F loors - Mura-Tex Plastic Walls Tiletex Asphalt Tile Flexachrome

Rubber Tile Cork Tile Linoleum 466 STATE STREET

BAker 7980

Compliments of

SMITH GORMLY CO.

180 ST. PAUL STREET

HAmilton 7055

NEUMANN BROS. PAVING CORP.

"ASPHALT PAVING" Modern Driveways, Parking Stations,

Roadways, Snow Plowing, Tennis Courts, Lawn Rolling

Asphalt Sealkote 2810 CLINTON A VENUE SOUTH

MOnroe 0779 If Not Answered Call MOnroe 8590-M

or (Toll Charge) Webster 929-R

Compliments of

HELENDALE CONSTRUCTION

COMPANY JOSEPH BEVACQUA

145 DRUID HILL PARK

CUlver 0027

HEINRICH-SEIBOLD STATIONERY CO.

Office Furniture

Stationery Supplies

Three Stores in Rochester 4 East Main S t. - 537 East Main St.

453 West Main St.

LOcust 3770

PROJECTION OPTICS CO., Inc.

FRED E. AUFHAUSER

330 LYELL A VENUE

GLenwood 3993

Compliment s of

THE APEX GRILL

2001 MAIN STREET EAST

George Parizek, Prop.

VETERAN'S ROADWA PAVING CONTRACTORS

PARKING AREAS Quality Work is no Accident

Our experience in paving problems has given us quality "Know-how"

DRIVES ROADS

1227 MAPLE STREET Rochester 6, N. Y.

Call Us Soon GEnesee 7238 - 8105

GUY MICHAEL'S RESTAURANT

Luncheon - Dinner - Late Supper

"Food at Its Best Always"

1375 MT. HOPE A VENUE

MOn. 8374

Compliments

D. A. LePINE

GENERAL CONTRACTOR

1947 EAST AVENUE

Hillside 1855

"Best Wishes"

PAT and JERRY MICELI

EL-RANCHO RESTAURANT

3015 WEST HENRIETTA ROAD

Shotguns, Rifles and Revolvers Bought, Sold and Traded

New or Used First Class Gun Repairing by

Factory Experienced Gunsmiths "Weaver" Telescopes mounted on any .22 rifl e while you wait! ! !

Store Hours : 2 a.m. to 5 :30 Thursday and Friday Nites to 8 p.m.

THE GUN SHOP 117 STATE ST. LO. 3064

WEARBEST CLOTHING MARKET

CLOTHING for MEN - BOYS Factory to You

48 ST. PAUL STREET HAm. 5255

Compliments of

ROCHESTER MUSICIANS ASSOCIATION

LOCAL 66, A. F. of M.

Compliments of

ATLANTIC STAMPING CO.

139 SYKE STREET

GEnesee 1622

INGMIRE & NAGLE CO. Incorporated

FUNERAL DIRECTORS

D. W. Mansell, Vice-Pres. Licensed Manager

Your assurance of complete, modern facilities . .. services

137 CHESTNUT STREET BAker 1520

Free Parking Free Picnic Tables Rides - Games

"Playground of the Finger Lakes"

BEST WISHES FROM A FRIEND

HOFFMAN MUSIC SHOP,

INC.

467 N. GOODMAN STREET LOCUST 3050 3059

FAMOUS

"Westinghouse LAUNDROMAT

and electric

CLOTHES DRYER

Completely Automatic, Full Size, Agi-Tumble Action It's new! It's low priced! It's loaded with features that make washday completely automatic and assure clean-er, whiter clothes.

$249.95 Convenient, Easy Terms

Howard Johnson's RESTAURANT

TWELVE CORNERS BRIGHTON

"Where Monroe, Elmwood and Winton meet"

DELCO HEAT

For Oil, Coal or Gas

JAY]. WALSH, Inc. 520 MONROE A VENUE

MOnroe 0346

For the Fun of Your Life

Visit

Beautiful

Willow Point Park

] ACK GARLINER, Owner

Compliments of

Paul M. Cady Tool &, Die Co. Tools, Dies, Jigs, Fixtures, Gauges

Special Machinery

149 ANDERSON AVE.

CRESCENT BEACH HOTEL On Lake Ontario

1372 EDGEMERE DRIVE CHarlotte 1956 Ray Geis, Prop.

Compliments LeCHASE CONSTRUCTION CORP.

General Contractors Office 29 SARATOGA A VENUE

Phone BAker 3630- 5248

MOnroe 4293

Compliments of DY -DEE WASH CORP.

204 NORTH WATER STREET

Compliments of F. L. HEUGHES & CO., Inc.

Structural Steel and Welded Steel Products

1029 LYELL AVE. GLenwood 1045

,-------------------------------------------------------------~

Thirsty? Drink Sealtest Milk at . the Concession Stand

BRIGHTON PLACE SEALTEST DAIRY PRODUCTS

Tel: GLenwood 0144

45 FULTON AVENUE

Compliments of

HUBBS P'APER CO.

1175 MAIN STREET EAST

CUlver 8470

DELUXE LAUNDRY AND DRY CLEANERS

286 COURT ST. HAmilton 3190

FEOL-NASH, Inc.

Select Dealer Nash Sales and Service

Complete Collision Service

775 CULVER RD. CUlver 6700

EAST SIDE AUTO PARTS "Rochester's Oldest Auto Parts"

Established 1914 We Buy, Sell and Dismantle

Late Auto Wrecks 545 BROADWAY MOnroe 6930

Compliments of ILEX OPTICAL CO.

690 PORTLAND A VENUE

ABBOTT'S Original Frozen Custard

Copied but Never Duplicated Milk Shakes and Sundaes Ground Steak and Hots

Fresh Buttered Pop Corn 4785 and 4791 LAKE AVENUE

Prophet Alex Grosshans

Best Wishes from

DiCLEMENTE & VOLKE, Inc. ELTON STREET

MOnroe 3100

GEORGE M. CLANCY CARTING CO., Inc. Local and Long Distance

MOVING - PACKING - SHIPPING - STORAGE

To Be, Sure- Call MOn. 8018

GEORGE M. CLANCY 8 CIRCLE STREET

TALLMAN TOOL & MACHINE CORP. Manufacturers of

Tools, Dies and Special Machinery 41-43 SOUTH WATER STREET

HAmilton 0930

STYLE HOUSE Floor Covering and Wall Tile

Rochester's Largest Roof and Sidewall Applicators

1054 EAST MAIN ST. LOcust 4250 Edward Braverman, Mgr.

BRITER CLEANERS Rugs, Furniture

and Venetian Blinds Cleaned H. A. Echter E. J. Stein

152 SOUTH A VENUE at Court St. HAmilton 1655

LITTLE CHATEAU RESTAURANT 207 CLINTON AVE. N. EMpire 1374

Open Twenty-four Hours Monday 6 a.m. to Sunday 7 a.m.

Air Conditioned

UNION CARBURETOR AND IGNITION SERVICE

Hank Chait, Prop. 6 PITKIN ST. HAmilton 0483

Always at Your Service

TURNER'S Downey Flake Doughnut Shop and

Van Dyk Duchess Coffee 385 MAIN ST. E. EMpire 0953

PRICE'S FISH MARKET 385 MAIN ST. E. BAker 1810

Compliments of BERGER BROS.

ELECTRIC MOTORS, Inc. 395 STATE STREET

HAmilton 3050

BELMAR "The Cream of Ice Creams"

* * * * 12 CORNERS

Corbett Funeral Service 532 LAKE AVENUE

109 WEST AVENUE

PIPE ORGAN MAINTENANCE Bryant G. Parsons & Son

Tuning - Repairing - Rebuilding - Cleaning - Chimes - Blowers - Rectifiers ALLIEN ORGANS - Sales and Service

Recent Installations on Request 182 COMMODORE PARKWAY Hillside 2864 Rochester 10, N. Y.

WITH THIS LABEL

of the Allied Printing Trades Council and you will rope more business. Remember thousands buck it when it is omitted.

ALLIED PRINTING TRADES COUNCIL OF ROCHESTER, N. Y.

31 East Main Street

HOME OF THE GENUINE

-A REAL STEAK

93 PORTLAND AVE. HA 3990

Prophets JAKE and HAROLD

Compliments of

Power Equipment Company 8 CAIRN STREET

HOADLEY SAND & GRAVEL CO., Inc. Washed Sand - Brick Sand

Excavating and Paving Contractors Dewitt Road near Inspiration Point

Town of Webster Mail Address: Post Office Box 27

Brighton Sta., Rochester 10, N. Y. CUlver 3927

BOB CRESCENT THE CAR DOCTOR

430 EMPIRE BOULEVARD

CUlver 1937

GEnesee 5629

SERVICE STORAGE COMPANY

Moving - Packing - Storage Local and Long Distance Moving

FIREPROOF WAREHOUSE

704-712 CLINTON A VENUE SOUTH MOnroe 2833 Rochester, N. Y.

It pays to own a WOLF built home YOUR PLAN OR OURS

WE GOT LOTS

RAY WOLF; Inc. 41 FARLEIGH AVENUE

GLenwood 5632

Lalla Rookh Grotto Appreciates the Co-operation of

Dwyer Electric Co.

Elite Cookies Schulz Bros. Van's Service Station Crosby Frisian Fur Co. Jerome Ignition Co. Atlantic Supply Co. Original Northway Restaurant Phillips Garage

Wm. Brown Metals Chuck's Place W aggs Department Store Haubner & Stallknecht Hutchison-Rathbun, Inc. LaMay Drug Co. AI Skinner Charles Kennedy Vay Funeral Home O'Connell Electric Co. Pete Decker

V elplax Co., Inc. Schwalb Liquor Store Dodge Grill Modern Coat & Apron Service, Inc. Rochester Woodcraft Shop, Inc. Guarantee Iron Works Genesee Pattern Works Rochester Asphalt Materials, Inc. Chapin Owen Co., Inc. Van's Machine Shop Metal ,Arts Co., Inc. King Sales Co. Wax-Rite Products Co., Inc. Edw. Brockmann's Sons Krieger Waste Paper Co. Silver Dry Cleaning Co. Matty's Tavern Riverside Bookbinding, Inc. Blanchard Storage Co., Inc. Towner Bros. Co.

Ask your dealer for

SCHRADER'S TRULY DELICIOUS

Sausage Products Quality and Flavor you can depend upon

1

SCHRADER'S MEAT PRODUCTS Sausage Making is Our Business

NOW! MADE WITH UNBLEACHED FLOUR

ond read THE GREAT NEW LOAF

THAT TASTES BETTER - TOASTS BETTER CONTAINS MORE MILK VALUE, TOO!

Uriiforms for every type of organization made in our own shops.

Call us for estimates-no obligation.

ROYALITE ELECTRIC SUPPLY CO., Inc.

Harry H. Shaprow BRAIMAN UNIFORM CO. · Incorporated Wholesale Electrical Distributors

42 NORTH STREET Rochester 4, N .Y. 575 CLINTON AVE. N. HAm. 8594

1953 - FINAL WINNERS OF THE ROCHESTER RODEO Calf Roping

Bill Buschborn, 1st J unior Eskew, 2nd AI Bartle, 3rd

Steer' Wrestling Jack Jackson, 1st Poncho Scardo, 2nd Junior Eskew, 3rd

Saddle Bronc Tim T escher, 1st AI Nelson, 2nd Duane· Howard, 3rd

Bull Riding Ouian Tindell, 1st Pete Clemons, 2nd Marcus Pearce, 3rd

Bareback Bronc D. Howard, 1st John Crethers, Jr. , 2nd Lou McLoughlin, 3rd

Prophet EDWARD H. DREIER

Compliments of

Funeral Director DON AND BOB'S RESTAURANTS

85 JOSEPH PLACE BAker 4905 4900 CULVER ROAD SEA BREEZE

Member National Funeral Directors 2075 MONROE AVENUE Association

Charles R. W eylman AIR CONDITIONED KENNELS

ALL TYPES BIRDS Parakeets - Parrots - Cockateels - Finches - Canaries - Whydahs

CATS - MONKEYS Open 9-9 6 Days Weekly Closed Tuesday 2550 LYELL ROAD

ARROW MATERIALS CORP. Lumber and Mason Supplies

3 TRINIDAD ST.

We Board Pets GLenwood 4765

HAmilton 8346

Compliments of

SNIDER G. M. C. TRUCK CO.

83 STILLSON STREET HA milton 4450-4459

When it is Paper or Paper Products

Call HAmilton 7200

THE CRAMER FORCE CO., Inc.

40 J AY ST. Rochester 6, N. Y.

Rochester's Ultra Modern Ranch Type Funeral Home

THOMAS FUNERAL CHAPELS THOMAS A. PULVINO. Lie. Mgr.

Associate, NORMAl\ C. HANDS 4545 LAKE AVE. cor. Hold en

CHarlotte 4096

ERDLE PERFORATING CO.

Manufacturers of Perforating Metals

171 YORK STREET

Compliment s of ROCHESTER DRIVE-IN THEATRE

Scottsville Road-Opp. Airport The Best in Picture Entertainment

Free-Kiddie)and Playground 1200 SCOTTSVILLE RD.

GEnesee 4760

DUDLEY'S SERVICE STATION

Washing and Lubrication Gas and Oils Road Service Pick-Up and Delivery

Motor Tune-Up

1051 DEWEY AVE.

Light Repairs

GLenwood 7396

WHITE STAR BAKERY Complete Line of Baked Goods

Wholesale - Retail Pleasing Rochester for Fifty Years

1467 MAIN ST. E. CUlver 2600

Compliments of

PLUM and LITTLE

Tool and Die Manufacturers

30 NORTH WATER STREET

CINELLI'S RESTAURANT Specializing in Italian Food

Open 8 a .m.-2 a.m. Week Days 1 p.m .-2 a.m. Sundays

4699 LAKE AVENUE CHarlotte 3945

Fabricated Steel Steel Stairs - Fire Escapes

Ornamental Iron Wire Work Welded Steel Products STEEL WORK, Inc.

Victor J. Pok Donald H. Stothard 36 KING ST. BAker 6060

Call and Delivery

RIVERSIDE DRY CLEANERS

Waterproofing - Repairing

941 GENESEE ST. GEnesee 2514

Best Wishes from

GENESEE MFG. CO.

566 HOLLENBECK STREET

GOOD FOOD--COURTEOUS SERVICE POPULAR PRICES

COLONY RESTAURANT

Visit Our Famous Banquet Room

BROAD and FITZHUGH

If you need someone handy Just Call Andy

ANDOR HED

. Welding and Sheet Metal Work

.20 SYMINGTON PLACE

Open Every Day Phone GEnesee· 7056 CHarlotte 1583

Radio - Television - Sound Equipment Wm. R. Ford Leo W. Qu irk Motion Picture Equipment Sales - Service - Rental

We Have It All

BAUM-NASH Sales & Service

405 MAIN ST. W. I .Ocust 9565

Prophet D ick Nash

ALVAH B. LAWSON, Inc.

Contractor and Builder

Architects' Service

Estimates Furnished

3747 DEWEY AVE. CHarlotte 4517

JAMISON-SCHINDLER CORPORATION

Heating and Ai.r Conditioning Superfex, Gas or Oil Equipment

Republic Gas Burners

1415 HUDSON AVE. HOpkins 5252

RUDY HEATING SERVICE

"Everything in Heat"

Conversions and Complete Installations

496 EXCHANGE STREET

Call BAker 5256

Complim ents of

CONTINENTAL BAKING CO.

Wonder Rolls-Sold at the Rodeo

Any Time You Are Out for a Drive Stop at

COBBS HILL GRILL

1104 MONROE AVENUE

Steaks, Chops and Sea Food

KAISER-HOWE INSURANCE AGENCY All Forms of Insurance

328 MAIN ST. E. BAker 5450 Branch Office

40 STONE ROAD CHarlotte 4101 Bill Kaiser Gordon Howe

EX-CELL-O CORP. Machine Tools Cutting Tools

Miscellaneous Precision Parts Production

205 MAIN STREET WEST

Ernie Straw LOcust 9393

Compliments of

Ward Maurer, Inc. CHRYSLER - PLYMOUTH

Sales and Service

459 PORTLAND AVENUE

HAmilton 8933

'Evergreen, Shade Trees, Flower Plants, Shrubs, Grass Seed, Fertilizers

Garden Tools, Insecticides

Lauweret's Garden Store LANDSCAPE CONTRACTOR

3280 MONROE A VENUE (One mile east of Clover Street)

HI. 3980 Plenty of Parking Space

Towing CHarlotte 0666 Used Cars

WELLER MOTORS Dodge and Plymouth Cars Dodge "Job-Rated Trucks

STUTSON ST. at THOMAS AVE.

ASHLEY MACHINE WORKS

Incorporated

Office and Factory 714 UN IVERSITY AVENUE

Bohman Bros., Inc. Exterminating - Fumigating

Restaurants, Homes, Ho·tels, Factories, Schools, Public Buildings

98 MONROE AVE:. HAmilton 5105 Rochester Owned and Operated

Products Sold at Office

Barnard, Porter, Remington & Fowler

Paints, Glass, Brushe·s Artists' and Drawing Supplies

9- 11-13 NORTH WATER STREET BAker 0110

A BIG HAND TO THE GROTTO For their fine work in helping others with their swell rodeo.

ROCHESTER GAS & ELECTRIC Always at your service

ERIC'S HOF BRAU HOTEL & RESTAURANT Special-Sunday Turkey Dinner Plate $1.10

Luncheons 65c and up-T -Bone Steak with Salad, Potatoes, Rolls $1.35 Sandwiches of all kinds-Legal Beverages

Rochester's "only" Imported German Loewenbrau Beer on Draft 406 LYELL AVE. GLenwood 3148

Eric Recklinghausen, Prop.

ALLEN AUTO PARTS New and Used Parts

Cars Bought for Dismantling Phones-EM. 0101-LO. 8010

Spencerport 2-8831 180 ALLEN ST. Rochester, N. Y.

Read The Other Side of The News

THE ROCHESTER SUN

Every Thursday

BECKER BROS. Wholesale Meats and Provisions

B-B Freezer Locker 53 CANTERBURY RD. MO. 1596-6300

Meats at Whole Prices Cut for your Home Freezer

SEE BOB ALLAN FOR AUTO GLASS

390 SOUTH A VENUE

BAker 6311

CABIC & BADGE MOTOR SALES

FORD-Sales and Service

Repairs on All Makes of Cars

3570 LATTA RD. CHarlotte 1544-R

Compliments of

BERGER-KLEIFGEN CO., Inc.

Wholesale Food Products

GOODLAND-HOFFMAN, Inc.

U. S. Royal Tires 230 EAST A VENUE

BAker 1670

MORRIS ROSENBLOOM CO., Inc.

Wholesalers and Distributors of

General Merchandise

29 ST. PAUL ST. Rochester, N. Y.

SOUND SYSTEM INSTALLED BY

Rochester Radio Supply Co. 114 ST. PAUL ST. LOcust 9900

Rochester's Leading Television Supply House

WM. J. SCHMITT, INC . ROOFING

SHEET METALS

HOME INSULATION

118 BROWN STREET

Simpson Box and Lumber Co., Inc. 1290 MT. READ BOULEVARD

Lumber and Building Materials for Your Complete New Home

Plans for Homes

Wholesale Distributor Kimsul Insulation

GLenwood 4216

SEE HOSELTEN New CHEVROLET Used

Your Chevrolet Dealer for over 25 Years Repair and Collision Work

by Factory . Trained Mechanics 161 E. COMMERCIAL ST. E. Rochester East Rochester 104 Hillside 2081

CHARLES W. SCHRADER & SON

Specializing in Automobile, Truck and Automatic

Transmission Repairing

686 CLINTON AVE. S. MO. 1765

HAmilton 3840

Rochester & Pittsburgh Coal Co. Low, Medium and High Volatile

Bituminous Coal and Coke Wholesale - Retail

LINCOLN -ALLIANCE BANK BLDG. HAmilton 4940

Compliments of

BORDEN'S ICE CREAM

285 ORMOND STREET

BAker 7788

EAST MAIN -RICHMOND LIQUOR STORE

533 MAIN STREET EAST Between Scio and University

BAker 4074 H. ]. Behrman, Prop.

Now in our 46th Year of Service to Rochester Motorists NEW Cars- USED Cars and SERVICE

by WHITING Just Can't Be Beaten!

BATTERSON BR0S. TRUCKING CO., Inc.

Agents for Eastern Van Lines, Inc.

MOVING Local - Long Distance Moving - Packing - Storing - Shipping

Reasonable Rates MOnroe 4800 or HIll side 2244

620 MEIGS STREET Res idence Phone MOnroe 0407

Best 'vVis hes from

DR CHARLES MAGGIO

140 BROAD STREET

LOcust 5520

MONA LISA RESTAURANT HOTEL

Fine Foods - All Legal Beverages Bowling

151 UNIVERSITY AVE. cor. SCIO ST. Rochester, N. Y.

WALKER'S ALL·CHICKEN

PIES 638 LAKE A VENUE

GLenwood 3783

Compliments

FRANK L. WILSON U. S. TIRE DISTRIBUTOR

88-90 MONROE A VENUE BAker 7817

ZUTES, Inc. 757 CLINTON A VENUE SOUTH

Rochester's Leading Distributor Candy Cigars Tobacco Syrups Schraffts Chocolates Brach's Candies

Richardson Syrup Roitan Cigars King-Edward Cigars Gold Label Cigars

H illside 2942

Compliments of

VALLEY SAND and GRAVEL CORP. 788 RIDGE ROAD WEST

GLenwood 0112

Septic Tank Cesspool Cleaning Sewerage Disposal Systems

Septic Tanks Sold, Installed, Repaired

ANTHONY WENTIS HOpkins 4220

994 BROWN ROAD

LARRY'S LOUNGE

For the Best in Foods and Beverages

A Friendly Cocktail Lounge

72 FRANKLIN STREET

33 CHESTNUT ST.

Food Fit for a King

Air Conditioned BAker 4960

Banquet Facilities-25 to 250 people

Compliments of

SENECA GARAGE Jerry Sa;1tora, Prop.

30 COURTLAND STREET

DORSCHEL - BUICK Rochester's "Best Deal" Buick Deale:r

Complete Facilities for All Buick Service

68 GENESEE ST., opp. St. Mary's GEnesee 9480

MANHATTAN RESTA.URANT

Since 1905

25 EAST A VENUE.

Compliments of

EMPIRE BLOWER CO.

60 LENRIET ST. GLenwood 4458

MASTER TOOL & MACHINE CO.

1130 EMERSON STREET

GLenwood 0831

GILLETTE MACHINE & TOOL CO.

70 HOL WORTHY STREET

For Another Thrilling Baseball Season

See INTERNATIONAL LEAGUE

CHAMPIONS in Action

at Red Wing Stadium

Compliments of PLYMOUTH LIQUOR STORE

351 PLYMOUTH AVENUE SOUTH R. Leighton Gridley LOcust 6020

Flowers by BETTE and OTTO ULRICH

Two Stores to Serve You THE FLOWER BOX

622 EAST MAIN ST. HA. 5460 FARMEN'S

331 DRIVING PK. AVE. GL. 1240 Member of Florists Telegraph Delivery

Association

BEST WISHES

Monroe County Democratic Committee

Alliance Organization REALTORS

The Sign of Service for 30 Years

Compliments of

H. L. Baughman, Inc. GENERAL CONTRACTORS

HA. 5000 924 L A. Bank Bldg. 1240 JEFFERSON RD. MOn. 7080

183 EAST MAIN STREET Rochester, N. Y .

The Why of a Cowboy's Wearing Apparel The cowboy of the rangeland has a garb as

distinctive and practical as the uniform of a soldier. It was made for use and each article has a definite and practical need. The cowboy is one of the most unique characters in the world. there has been more verse, paintings, . stories , movies, songs and poems on him or in which he has played a leading role than on any other character. Furthermore his dress is so distitictive, so much his own, that a man wearing a broad-brimmed sombero. chaps and boots might be flashed upon the screen in most any part of the wodd and the audience would immediatelv murmur "cowboy."

For instance the high top boots are waterproof and keep the feet dry if it is necessary to wade in shallow water , or while walking on rain soaked ground The high heels of the cowboy that have come in for much discussion and many have asked the why of them and why they slant toward the center of the boot. Their purpose is twofold. first the high heels a re to keep the foot from slipping through the st irrup. also if a rider is thrown from a horse and his foot hangs in the stirrup most times the foot will come out of the boot and thus release the thrown rider and while this does not always happen before the rider has been severely trampled. it has saved many a cowboy's life. Next the long narrow high heels dig into the ground and give the roper a good firm footing· when he has roped. on foot .

MANDELL'S PRESCRIPTION PHARMACY

H. J. Mandell. Ph.G. ll75 PORTLAND AVENUE

HOpkins 0785 Rochester, N. Y.

EPSTEIN'S Edco Process Dry Cleaning 10% Discount-Cash and Carry

BAker 6650 166 Clinton Ave. S. - 654 South Ave.

496 Lyell Ave . - 4460 Lake Ave.

The kerchief worn .ordinarily around the neck, is used by the cowboy on the range as a kind of mask over their nostrils when riding in dust caused by driving herds. It also protects the neck from the heat of the sun .

The broad-brimmed hat s are to shade the head and eyes in the hot sun, and the cause of the ex-pression "ten gallon hat" was the · fact that often times a cowboy would ride into a stream stirrup deep and, while his horse drank, he would lean over and fill or clip up a hatful of water and drink it.

Chaps were created for the protection of the cow-boy's legs When riding after cattle at either a fast or slow gallup through brush and timber, a cow-boy's legs often-times were snagged on tree stumps, limbs, etc. These heavy leather chaps broke the force and saved him from jagging or cutting him-self. They also prevented brush from tearing the pants and helped protect and keep him warm rainy or snowy weather. Sometimes on a big outfit a rider who wasn't sure of himself or hadn't reached the top of the game would wet his chaps on the inside of each leg. This would help him with his grip and give him more confidence. Although the clothing worn by members of the cowboy trade was picturesque, it was distinctive. It was not worn for show nor did the style change from year to year just for convenience and comfort.

Compliments of

GRAY METAL PRODUCTS, Inc. 30 CARLTON STREET

MOnroe 0159

SULLIVAN'S COLLISION SERVICE Phone MOnroe 438i

754 SOL'TH CLINTON A VENUE (Near Meigs St.)

Rochester N. Y.

RICHardson

BERNARD AUGINS Musical Instruments-Sales and Service

Accordion - Band - Woodwind -Percussion - And Stringed Instruments

Martin - Selmer - Buffet Slingerland W. F. L.

148 ANDREWS ST. BAker 6531

TIRES Truck - lndu.strial - Tractor

and Farm Implement

STANDARD AUTO TIRE WORKS 468-470 MAIN STREET EAST

Vulcanizing-Recapping-Battery Service Prophet Geo. H. Strickland HA. 5931

ARMOR COAT- Waterproofs ... Decorates Does Two Jobs at the COST OF ONE. Actually Seals Water Out of BASEMENTS Makes Them DRY AS A DESERT. Easy to Apply-Economical. Ideal for outside stucco.

Complete application service if desired. Call us for an estimate. See the FLOATING BASEMENT on display at

RAPPL & HOENIG CO . . - Mason Supplies 1381 RIDGE ROAD EAST HOpkins 8550

THE DAUPHIN DINER

Fine Food Courteous Service

960 CLINTON A VENUE SOUTH

Open 24 Hours MOnroe 9168

Heating, Plumbing and Piping Contractors

PALMER-PLANE, Inc. 16-18 VINE STREET

BAker 8660

NEWMAN FLORIST

Flowers for All Occasions

450 BROOKS AVENUE

GEnesee 7592

KELLETT MOTORS FORD

Sales and Service 1871 RIDGE ROAD EAST

CUlver 3438

MASTER KITCHEN EQUIPMENT CO.

Hotel and Restaurant Equipment 508 BROAD STREET

LOcust 5940

LOUIS RUND'S ROAST BEEF TAVERN

1046 MAIN STREET EAST Corner Railroad

Office Furniture Stationery Supplies

Rubber Stamps

JOHN R. BOURNE CO. 131-133 STATE STREET

Mortgage Loan Correspondent For the Union Central Life Insurance Co.

Cincinnati, Ohio

Herbert A. Rogers REALTOR

25 EXCHANGE ST. BAker 0609

Y oungsters Shoe Mfrs. Sturdy, Durable and Comfortable, Wear

Open Daily 9:00 a.m. to 8:30 p.m. Saturday 9:00 a.m. to 6:30 p.m.

102 BA Y ST., corner MILLER ST.

H. H. Sullivan, Inc. BLUE PRINTS - PHOTOSTATS

Drawing and Artists Supplies

67 SOUTH A VENUE

BAker 4220

LEON M. HAKES, Inc. Ames Iron Works, Packaged Type Oil and Gas Fired Boilers; Boylston Steam Specialty Co., Pressure Reducing Valves; Patterson-Kelley Company, Hot Water Heaters ; The Ric-Wil Company, Under-ground Conduit; Warreen Webster & Co. , Steam Specialties, Unit Heaters, Con-

vector Radiation, Baseboard Heating. BAker 8368 Rochester 5, N Y. 339 EAST AVE. BAker 7644

Paramount Vending Co. Comple,te,

Automatic Vending Service

595 ST. PAUL ST. HAmilton 0343

Locally Owned and Operated

Norman Shapiro, Owner

John Shoemaker's

''Town and Country'' RESTAURANT

11 GIBBS STREET Cocktail and Supper Music Tuesday

through Saturday - Dancing Saturday

F or Reservations Phone BAker 6533

GOOD LUCK FROM

PLUTA MANUFACTURING CORP. 1645 ST. PAUL STREET

C. F. Hallick, Sr. C. F. Hallick, Jr.

Liberty Tool & Die Corporation Designers and Builder of Special Tooling

for Industry since 1922

18 NORTH WATER ST.

"DACRO PROTECTED"

Milk - Cream - Cottage Cheese

Buttermilk - Chocolate

PLYMOUTH DAIRY, Inc.

388 SEWARD STREET

GEnesee 0762

UNION POLISHING AND

PLATING CO., Inc. Prophet A. J. McGuire

PRODUCTION PLATING

Copper Nickel Chromium Cadmium Oxidizing and Metal Finishing

14 COMMERCIAL STREET

BAker 6959

HAmilton 8998

GOETZMAN & NEWMAN

TRANSPORTATION AT ITS BEST

Terminals:

ROCHESTER, NEW YORK 492 OAK ST. -LOcust 3280

* NEWARK, NEW YORK

Compliments of

FRIENDS OF THE

REPUBLICAN

PARTY

wear BLUE BELL WRANGLER jeans, jackets, shirts -the rodeo champs do !

Harry Tompkins, World's 1952 All-Around Champ* - and many cowboys performing here today-wear Blue Bell Wrangler jeans, jackets, shirts_ They've got that real Western cut They're built for tough rodeo, or any kind of everyday wear.

Blue Bell Wranglers are Sanforized to keep fitting right Jeans have zipper closure that won't warp or buckle. Husky 11 oz. coarse-weave denim takes rugged wear of All-Around World Champs Bill Linderman, Jim Shoulders, Gerald Roberts and Todd Whatley - five of the last six, in fact. So buy the Western wear that Champions wear - Blue Bell Wranglers! Approximate prices as follows: Jeans for men, $3.69; youths, $3.49; boys, $2.79 Men's jackets, $4.29, shirts $4.29. Misses' jeans (8 oz.) $2.98; girls', $2.79. Blue Bell, Inc.,

Greensboro, N. C., World's Largest Producer of Work Clothes. *RCA Ratings.