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Thank you for your appreciation of our mission to empower women to make smart healthcare choices. Our commitment to hospitals is to reinvest their funds into a program that will deliver unprecendented engagement and validation among women. According to independent research 96% of women will trust a hospital more if it carries the Women’s Choice Award seal. Congratulations for being part of an elite network of hospitals that deserve her trust and loyalty. We look forward to serving you. Delia Passi, Founder and CEO Program Components Seal Usage

Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

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Page 1: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Thank you for your appreciation of our mission to empower women to make smart healthcare choices. Our commitment to hospitals is to reinvest their funds into a program that will deliver unprecendented engagement and validation among women. According to independent research 96% of women will trust a hospital more if it carries the Women’s Choice Award seal. Congratulations for being part of an elite network of hospitals that deserve her trust and loyalty. We look forward to serving you. Delia Passi, Founder and CEO

Program Components Seal Usage

Page 2: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Website profile with links to hospital to drive SEO and leads

National Press Release & Joint Press Release - millions of impressions! Partners are included in a national press release and receive a

joint press release template to highlight their award recognition to local media outlets and as part of your community outreach efforts. The joint press release may include:

Relevant Data Award Methodology Quotes from Women’s Choice Award

program founder Video embedded to increase media coverage

Hospital may add: Hospital Mission Statement Leadership Quote

Page 3: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Retractable banner (per award) created to support a better patient experience

These 6.5-foot retractable banners are perfect for internal recognition and celebration at your hospital facility, among employees and patients. Congratulatory banners will validate that yours is a hospital of choice throughout her patient journey.

Page 4: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Waiting Room Framed Posters – increase HCAHPS

The Women’s Choice Award can positively affect a patient’s perception of qualify of care delivered by the hospital. The “Women’s Choice Award effect” exists and can be translated into higher HCAHPS recommendations scores for hospitals proven through empirical data.

Page 5: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Employee Lounge “I Pledge” Commitment Framed Posters, Lapel Pins and Badge Clips

Build morale and patient appreciation with award lapel pins and badge clips. Framed posters are a daily reminder to your staff of their commitment to delivering a world class patient experience.

Page 6: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Partner Marketing Summit - our investment in empowering our hospitals Benefits include:

Complimentary invitation to the annual Marketing Summit

Develop relationships among partners hospitals and national brands

Expert presentations on transforming and elevating the patient/customer experience

Advisory Board & Leadership Summit Benefits include:

Complimentary invitation for Senior C-Level leadership to Annual Advisory Board & Leadership Summit

Develop relationships among partner hospitals and C-level hospital executives

Expert presentations on transforming and elevating the patient experience and driving admissions

Page 7: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Women are digital in their Healthcare decisions…

BONUS! Google Review Extension in Ad Words

Google has recognized the Women’s Choice Award® as a

reputable and valid consumer advocacy group.

As a Women’s Choice Award licensed hospital, you may add a third-party review extension to your paid Google ads on a separate line to promote the Award (Subject to Google discretion) This provides the perfect opportunity to mention your award and differentiate yourself among the competition!

Boosted Social Media Posts per Award Launch

Page 8: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Celebrity Videos

Michael Bolton has recorded eight top 10 albums

and two number-one singles on the Billboard

charts as well as winning multiple American

Music Awards and Grammy Awards. Twenty years

ago he established The Michael Bolton Charities

to assist women and children at risk from the

effects of poverty as well as emotional, physical

and sexual abuse and create social awareness to

broaden horizons and expand opportunities for

youth across socioeconomic and multicultural

lines.

Mark Feuerstein is best known for his main role as Dr. Henry “Hank” Lawson in the series Royal Pains. But I’m sure you have seen him on Nurse Jackie, Loving and many other shows. A charity that is close to Mark’s heart is the Children’s Miracle Network Hospitals and he will be in our 2017 Best Children’s Hospitals congratulatory video.

BONUS: Congratulatory Video by CEO/Founder, Delia Passi

Page 9: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Program Components

Women’s Choice Award for America’s Best Hospitals Program is comprised of the following goods and services for each award(s) licensed to enhance employee morale, patient experience and create engagement with women:

CREATE ENGAGEMENT in your Local Community: Create a deeper engagement with women in your local community by utilizing the tools we provide:

Women’s Choice Award ® seal licensing rights (per 2017 award licensed), Online profile with links to hospital site to drive SEO and visibility (per 2017 award licensed), Inclusion in the national press release of award on the wire (per 2017 award licensed) Joint press release template (per 2017 award licensed), The Women’s Choice Award will promote the award and your hospital in a boosted Facebook

post (per 2017 award licensed), The Women’s Choice Award will promote the award in a targeted Facebook ad in your market,

(per 2017 award licensed), and Opportunity to add a third-party review extension to your paid Google ads on a separate line to

promote the Award (Subject to Google discretion) ENHANCE PATIENT & EMPLOYEE ENGAGEMENT: Create meaningful conversations about how and why you earned the Women’s Choice Award and what that means to your employees and patients:

One (1) retractable 6.5 ft. congratulatory banner (per 2017 award licensed), Eighty (80) 2017 Women’s Choice Award gold plated lapel pins for staff, Two (2) framed “I Pledge to Earn this Award Everyday” posters for employee lounges, and Two (2) framed award posters for waiting rooms or physician offices

QUALITY IMPROVEMENT THROUGH DATA and INSIGHTS: The Women’s Choice Award Score is a bi-annual quality benchmark report that assess your

patient experience and community engagement with women, weighted against CMS quality data.

OUR ONGOING COMMITMENT TO YOU: As part of our commitment to you, we invest back into our award program by inviting you to attend our key events:

One (1) Complimentary admission to The Future is Female: How to Capture Her Heart, Mind and Wallet Marketing Summit (May 4-5, 2017) in Weston, Florida,

One (1) Complimentary invitation and hotel room to attend the annual Healthcare Board & Leadership Summit (early Nov, 2017) South Florida

Page 10: Program Components Seal Usage - Women's Choice Award...Website profile with links to hospital to drive SEO and leads National Press Release & Joint Press Release - millions of impressions!

Validation Throughout the Patient Experience