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Profits & Prestige From Becoming a Published Author
Tim Leffel
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Tim LeffelPROFITS AND PRESTIGE FROM BECOMING A PUBLISHED AUTHOR
What do you get from being an author?
1) Authority
2) Support for your business
3) Additional income
What you hear a lot:
My next guest is the author of…
What you don’t hear much:
My next guest is a blogger traveling around the world…
Tim Leffel, book author, as seen in…
Released May, 2000
Released July, 2002
Budget Travel Blogger
Budget Travel Expert!
How a bookhelps your business
Your Book Helps Your Blog
Attention for your book Attention for your blog=
Your Book Helps You Get Gigs
“I’m the author of…”
“I wrote a book called…”
“She must be an expert.”
“He has credibility I can bank on.”
=
=
For editors, publishing a book means…
You can get shit done!
You can finish a project!
Blog
Articles
Media
Social
Most Travel Bloggers:
Blog
Book
ArticlesMedia
Social
Book Author Bloggers:
Non-blog, Non-social Activity 30 Days:
Article publishedin American Way magazineArticle published in Global Traveler magazineArticle published in LonelyPlanet.comArticle published in Viator travel blogQuoted extensively (with name of book) in Men’s HealthAppeared on This Week in Travel podcast (talking about new book)Appeared on Overseas Property Insider podcast (talking about new book)New book mentioned on Click Millionaires siteNew book mentioned on WeSaidGoTravel blog
How a bookhelps your bank account
July Sales – 2 books:
Kindle USA: $249 Kindle international: $77 Booklocker POD: $129 Apple, Nook, Kobo: $26
Total: $481 Steady monthly income, years after release.
What if you can go direct?
My new e-book, only on sale at CheapLivingAbroad.com
Book released August 13 Earnings through August 22
Where to start?
Tactics Are Excuses
• Identify a need• Determine the key pain points/questions• Address the pain/ answer those questions• Sell those people the book (&maybe more)• Update, revise, & repeat
But remember:
• Writing a book is a lot of work• 6-12 months of dedicated effort part-time• Writing a book nobody wants is a big
waste of time• Writing a lousy book can hurt more than it
helps
Keys to success
• Cultivate an e-mail list & keep in touch• Use surveys and ask for feedback• Pay attention to blog comments & message boards• Interview others – not a monologue• Know your objective: ego, biz card, or $$$?• Get reviews (especially Amazon) & links• Hire help for specialized jobs (cover, ePub, proofing)
Follow/Connect with me:• @timleffel • CheapestDestinations on
Facebook• G+ TimLeffel• [email protected]• “Tim Leffel” on Amazon,
YouTube, Pinterest, LinkedIn
(All are “.com”) • TravelWriting2.com• CheapestDestinations
Blog• PerceptiveTravel• PracticalTravelGear• Hotel-Scoop.com
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