Profit with a purpose: Delivering Social Value in

Birmingham through School Meals

Coming up….

• Introductions

• A whistle stop tour of Cityserve

• How we’ve survived and thrived – and why!

• Meeting the Council’s Priorities

• Social & Community Benefits – Income & In-kind

• Ensuring Sustainability for the Future

• Q & A

Social Commercialisation….

Year (Loss) / Surplus

2012/13 (£312k)

2013/14 (£610k)

2014/15 £1.7m

2015/16 £2.1m

2016/17 £2.6m

2017/18 £2.2m

2018/19 £2.2m

Aspirations…..

Year (Loss) / Suplus

2019/20 £2.7m

2020/21 £3.2m

2021/22 £3.5m

What a turnaround!

Surplus for Purpose USP!

• We’re ALL about the KIDS

• Stakeholders NOT Shareholders

• We don’t make profit from children

• We generate surpluses to return for the benefit of citizens

• Commercialism isn’t just about the money – infiltrating and influencing organisational behaviours

The Council’s Priorities….

Business as usual………..

What can a £2m surplus pay for?

• Offset a reduction in scarce local authority resources to avoid so the scope to avoid reductions to protect critical front line services…..

• 40-50 social workers

• Over 200 properties to accommodate homeless households (even before allowing for any rental income)

• Evidences capacity to create a one-off capital investment of c.£40million (e.g. 250 new houses)

Innovating for Sustainability

Q&ABrian Cape@BrianCityserveBrian.cape@birmingham.gov.uk

Dale Wild@wildthing_61Dale.wild@birmingham.gov.uk