How clearly do you see your company? Is it the reality? Or it is just the way you wish to see it? conse-

quently, how strongly do you believe in your company’s performance?

How often do you think of getting a consultant to interpret something for you, or solve a specific di-

lemma, or to help get out of a chronic problem?

Have you ever thought deeply on how does that mechanism work to end up with the current level of

performance as well as the current challenges?

Have you ever questioned the reasons for your company’s current level of performance? How effec-

tively do you work on how to develop that, do you get the results up to your expectations, even when

getting a support from an external consultant?

How long do your managers spend to get a good idea about your company’s profile, behavior, culture…

etc?

How clearly do you see your internal part of the SWOT analysis (strengths and weaknesses)? How

effectively do you rely on your strengths to succeed? And how do you prepare development plans to

work on the weaknesses?

Have you defined your core competencies clearly enough to hire and promote based on them?

Companies as living entities react positively or negatively to events depending on each company’s

strategic factors that form its unique profile, if factors are not properly aligned, company’s reaction is

always random and unpredictable.

t h e c o m p a n y p r o f i l et h e c o m p a n y p r o f i l e

It is an analytical tool that describes the company’s unique profile and interprets its behavior in terms

of how well it performs; through carefully selected variables. The report determines its current level of

performance.

Each variable is clearly defined, expressed in percentage, and how critically it affects the company’s

business. For instance, if employees’ satisfaction registered a high score, we dig down into deeper lev-

els to come up with reasons behind that satisfaction, explaining whether that satisfaction is a positive

or can possibly be a negative sign, and finally we report recommended solutions that we perceive as

an integrated management solution.

W h a t i s c o m p a n y p r o f i l i n g ?W h a t i s c o m p a n y p r o f i l i n g ?

Each score registered for each variable has reasons that caused it to score at that level; hence, to •

develop your company in a specific area, you will need to work on other supportive factors and to

eliminate or minimize the negative effect of resisting factors according to its effective power.

The report enables managers to see their organizations the way it is rather than the way they think •

it is.

The report, when properly studied, could be used through internal consultant team.•

Having the company profile will enable the company to effectively use its strengths in building stra-•

tegic competencies.

Data included will help managers widely in managing their organization.•

The report will help develop the effectiveness of the training plans by determining what areas need •

to be developed by training rather than isolated training need analysis.

The company profile helps HR people in screening the right candidates who are naturally compat-•

ible with the company profile not only on the skills level, but also on the attitude, motivation and core

beliefs levels.

Help companies in determining criteria for career path, promotion, and termination based on reliable •

data.

The report covers several important areas to be considered in developing strategic HR and manage-•

rial solutions.

W h y y o u m a y n e e d t o g e t a c o m p a n y p r o f i l e ?W h y y o u m a y n e e d t o g e t a c o m p a n y p r o f i l e ?

The report goes down into four respectively arranged levelsPerformance level:•  the end result that is seen by managers, including problems that might not be clearly defined.Behavioral level:•  the level of practices relative to what is intended at the conceptual level.Motivational level:•  the motives behind the company’s intended behaviors and attitudes.Conceptual level:•  this is the deepest level that is considered as the reference for all the above levels.

The report includes:1. List of the variables measured.2. An explanation of the importance of each variable.3. Causes behind the variable’s measure and its effect on business.4. Suggestions for development.

Performance

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34

Behavior

Motivation

Conceptual

H o w d e e p d o e s t h e r e p o r t m e a s u r e ?H o w d e e p d o e s t h e r e p o r t m e a s u r e ?

Address: 3W Khaled Teama St. Sheraton Bldgs, Heliopoplis, Cairo, Egypt.

Tel: +202 22 688 731/6Fax:+202 22 67 6740PO.Box :11361

Info@shift-performance.comwww.shift-performance.com