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CHAPTER – 6
PROFILE OF WOMEN ENTREPRENEURS IN
MYSORE DISTRICT
“Women are endowed with natural advantages that aid in creating, developing
and fostering relationships. Not restricting herself to merely fostering relationships with
her family, friends and society, a successful woman uses this proficiency to build and
maintain a flourishing business enterprise”.
- Mahatma Gandhiji
6.1. Introduction
This chapter presents the profile of women entrepreneurs in Mysore
district. Competitive scenario through Globalization has made the Women in
Mysore district very active and alert in the field of entrepreneurship. The
women in Mysore district have utilized the resource to a great extent. Most of
them become the successful entrepreneurs in Mysore district. They have
extended their business from Mysore city to interstates also. Mysore is
popularly known as “Pensioners Paradise” 1. Women in Mysore district have
proved that they can do miracle in the field of entrepreneurship. This chapter
furnishes an account of the nature of business started by the respondents in
Mysore district and institutional supports for women entrepreneurship in the
region as well as training institutions which can indirectly support women
entrepreneurship.
6.2 Women Entrepreneurs in Mysore
In the beginning women entrepreneurs in Mysore region have started the
business to spend the time and thereafter women entrepreneurs got inspired
from the business profit and continued the business for better standard of living.
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On the contrary some other women entrepreneurs have started due to
unavoidable problems they have noticed or experienced in the life and they are
forced to do something for their livelihood. These kinds of thinking has made
women in Mysore to step into success in various business like manufacture of
safety products, eco-friendly paper bags, products used for adventure programs,
supply of sericulture equipments, providing services, etc where they have
gained success. Some have started the business from zero based budgets and
now they are the successful entrepreneurs. Thus women entrepreneurs in
Mysore district are contributing for the intensification momentum of the
pecuniary arrangement as healthy as sustainable family unit2.
Women entrepreneurs are succeeding in various sectors like Industrial
sector, consumer product manufacturing, financial sector and service sector etc.
They are also giving the tough competition to men. The successful women
entrepreneurs of Mysore are also functioning for the betterment of the rural and
urban women. These successful women entrepreneurs also wish all the women
to become successful to increase the growth rate of entrepreneurs. They support
the budding entrepreneurs in terms of supports and suggestions for those who
need it. As per survey it is noticed that the women have made their dreams
goals success by reaching it and have gained the name of successful
entrepreneurs and also simultaneously managed their family. But unfortunately
sorry to say that they are not recognized by the society or government what they
deserve for the work they are doing as women3.
6.3 About Mysore District
At approximately 1.6 million inhabitants and covering an area of more
than 40 square kilometers, Mysore is the second largest district in the state of
Karnataka. It is about 140 kilometers southwest of the Karnataka’s capital,
Bangalore. Its seasonal rains and abundant water resources create a lush
environment year round that supports the cultivation of many varieties of fruits
227
and Vegetables, Sugar Cane, Rice, Ragi and Hay. In addition to agriculture,
sericulture and traditional arts and crafts are important. Mysore has a growing
small scale manufacturing and service industries sector. Mysore is called
tourist hub with lots of tourist destination which also encourages
entrepreneurship. It is rich in culture which is a mix of religion, cast and ethnic
groups. The state language is Kannada. The literacy rate of male is 80% and
female is 71%. Traditionally, Mysore has been home to industries such as
weaving, sandalwood carving, bronze work and the production of lime and
salt4. The planned industrial growth of the district and the state was first
envisaged in the Mysore economic conference, held in 1911. This led to the
establishment of industries such as the Mysore Sandalwood Oil Factory in 1917
and the Sri Krishna Rajendra Mills in 1920.
Today, Mysore was ranked the 5th best district in India in which to
conduct business. Mysore has emerged as the hub of the tourism industry in
Karnataka, attracting about 2.5 million tourists in 2006. For the industrial
development of the district, the Karnataka Industrial Areas Development Board
(KIADB) has established four industrial areas in and around Mysore and is
located in Belagola, Belawadi, Hebbal (Electronic District) and Hootagalli
areas. The major industries in Mysore include BEML, J. K. Tires, Wipro,
Falcon Tires, L & T and Infosys. Since 2003, information technology
companies have been creating bases in Mysore, with the city contributing
Rs. 760 crores (US$190 million) to Karnataka’s Rs. 48,700 crores
($12.175 billion) IT exports in the financial year 2006–2007. Infosys has
established one of the largest technical training centers in the world and Wipro
has established its Global Service Management Center (GSMC) at Mysore.
Non-IT related services have been outsourced from other countries to
companies in Mysore. Today, Mysore is undergoing another kind of transition.
As a result of India’s liberalizing economy, an influx of foreign consumer items
and increased access to international media via telecommunications satellites
and the Internet have all come to Mysore in the last few years. Despite these
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changes, however, Mysore is widely regarded as a relatively conservative town,
especially compared with larger urban centers. While global modernity are
making greater incursions into what has been considered traditional dress, roles
and behavior among the middle classes in larger metropolises, families in
Mysore tend to adhere to more of the customs of previous generations5.
Mysore is often described in tourism brochures and advertisements as “An
Enthralling Journey into the Past”.
6.4 Rate of Women Entrepreneurship in the Mysore City
Women will give themselves a common platform to successfully
implement business strategies, channelize in expanding their business and
contacts. Women will focus on empowering other women with an aspiration of
bringing out entrepreneurial spirit in them6. This kind of attitude among the
women has led to the rapid growth of entrepreneurship in the city.
Table — 6.1
Rate of Women Entrepreneurship in the Mysore City
Sl. No.
Year
Primary Sector Secondary Sector Tertiary Sector
Total Urban %
Rural% Urban% Rural% Urban% Rural%
1 2000 20 30 14 8 20 8 100%
2 2001 19 29 16 9 20 7 100%
3 2002 20 27 14 8 21 10 100%
4 2003 22 28 11 10 20 9 100%
5 2004 23 28 10 9 15 15 100%
6 2005 22 22 9 9 18 20 100%
7 2006 19 25 15 10 15 16 100%
8 2007 16 26 18 10 15 15 100%
9 2008 14 25 20 11 15 15 100%
10 2009 13 24 20 12 15 16 100%
Source: Primary Data Collected through Field Survey out of 300 samples
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The Table — 6.1 highlights that the women entrepreneurship is coming
down in the primary sector in the urban areas and in the rural areas. Secondary
sector, percentage of women entrepreneurship is increasing continuously from
2000 to 2009 both in urban and rural. Service and tertiary sector percentage is
also rising from year to year. This shows there is a still scope for women
entrepreneurship in Mysore district.
6.5 Women in Small Enterprise (Wise)
This is the ladies wing of Mysore Chamber of Commerce and Industries,
Mysore. It was started 5 years ago. It is working for the development of the
women in both rural and urban. More preference to the rural women is
provided to overcome the lack of awareness, lack of training, lack of financial
stability, lack education, etc. for the formation of the enterprise. The present
president is Mrs. Geethashri K.S. Rao. She states the plans as follows:
Awareness Program, Entrepreneur Development Program, Skill Development
and Career Guidance for youth and Management course for existing
employees7. This organization provides the support for the upcoming women
entrepreneurs.
6.6 Latest Developments in the Field
Various schemes have been planned for the social and financial
betterment of the women; loan assistance up to Rs. One lakh will be sanctioned
under the project. A proposal has been submitted to the government to
announce a subsidy of 15,000 for the SC/ST women and around 12,500 for
others. This will be implemented shortly and it has been planned to disburse
loans to around 205 women in the current fiscal. The Corporation has decided
to impart training on bakery products, beautician and computer courses but the
response has been poor from women in the district. Marketing assistance will
also be given for the products and plans are on the anvil to provide marketing
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facility across the year by holding five-day meals at all the districts. Stree
Shakti Bhavan would be constructed at four divisions in the State as it would
help in marketing products. Shikshana Abhiyana, Gomathe, Jeevan Saathi and
Antyodaya schemes will be implemented and a proposal has been submitted to
the government to earmark Rs Two crore in the coming State Budget. Loans up
to Rs five crore would be disbursed under the Chief Minister’s Self
Employment scheme8. Tribal women would be given priority and those who
have any clarifications or complaints may bring it to the notice of the
corporation directly.
6.7 Success Stories of Women Entrepreneurs in Mysore District
Women Entrepreneurs in Mysore have also proved that they are the
successful entrepreneurs of Mysore. Many women entrepreneurs have taken
the initiative to start their own enterprises and gradually succeeding towards the
progress and establishing their business outside the city. In this relationship the
following profile information on the successful women entrepreneurs in Mysore
district are discussed.
a. Mrs. Sreenidhi Murthy
A recipient of Indira Priyadarshini award in 2002 for her
entrepreneurship, Sreenidhi Murthy runs Ashirwad enterprises, as SSI without
machine! One of the most successful manufactures of safety products offer
industries like gloves, aprons, shoe covers etc., Sreenidhi, is providing
livelihood to over 40 women, though no one is her direct employee. “When
time was plenty on haven and kids were big enough to manage on their own I
decided to do something. My tailoring and stitching skills were what gave me
the idea of making these products. A visit to a few factories and their need got
me going” says Sreenidhi, who avoided direct manufacturing. She visits nearby
villages and identifies Self help groups or Mahila samaras and picks up people
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who are in needs and are interested in working she helps them get soft loans or
buying sewing machines and provides them with the necessary training and also
the material. Once the final products are ready, they are quality checked and
packed at her place in Mysore. Almost all the industries in and around Mysore
are her clients and she has a growing market all over the country. Having
started off with a very small investment, Sreenidhi is proud to be what she is
today but her empathies are with women who want to start on a low key. She
started the business of industrial safety products to kill her time with one
employee keeping Mrs. Kiran Majomdar of Biocon as her role model. The
business was started with Rs. 500/- at present which has reached lakhs. By this
success she has established Ashirwad Enterprises, which is manufacturing
Industrial safety products and Industrial Hand gloves9. Now she has 40 women
employees who are all destitute working for her. All of them are the countryside
women who have established themselves self-employment with the help of
Smt. Shreenidhi Murthy.
Smt. Shreenidhi Murthy basically is a B.A. graduate. She has received a
National Award in the year 2002 for entrepreneurship for providing
employment for women. Her thinking of passing the time idea, urge to
someone in society and not interested to work under anybody today has grown
into an industry and provided employment for many women in rural. Now her
supply of products is confined to all over India. The products are supplied for
various industries like chemical industries, food industries, tyre industries and
electronic industries for the purpose of controlling heat, cleanness etc. She
provides the women who wish to work by getting them loan for the purchase of
the sewing machine and deducting Rs. 60/- p.m. She has got the full support
from her family. Mr. R. Rama Murthy her husband in giving co-operation to her
where her success and be seen10. She suggests finalize your target, survey the
market of your product and concentrate on quality and time schedule.
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b. Mrs. Geethashri K.S. Rao
She is the proprietor of Sugeet Marketing. She has made her place in
marketing field after overcoming the many obstacles. Now she is doing
garments business. She is a distributor of branded hosiery, Solo Plus and
My bra under garments for men and women respectively. This
distribution is covered in Mysore and Coorg. She has worked as a
distributor Jockey under garments when the distribution taken into her
hands was 50,000 p.m. She developed and reached the turnover of 3,
50,000 p.m. She was the 2nd best highest sales maker in India. But due to
the politics played by the company she decided to live the agency. Now
she has also established her retail outlet from last 1½ years. She is a
B.Sc. graduated. She says more than qualification lots of tactics are
needed to survive in business11. She suggests one has to be strong,
hardworking, commitment and able to take risks to be successful.
c. Rukmini Chandran
A very familiar name in adventure circles, Rukmini Chandran is an
entrepreneur who goes about her business with the same zeal, as when she
climbs mountains. A keen mountaineer and trekker during her college days,
she actually first started almanac adventures, which mainly dealt with adventure
sports. Whenever she went out for her treks, she carried her own sleeping bags
and rucksacks, designed by her and her friends found them much better and
comfortable than what they had bought and requested her to make these
equipments for them too. That was how “Lee Tom Stitch” started in 1997.
What started off as friendly venture is today a booming business and her firm
makes tents, sleeping bags, rucksacks, life jackets and the like which is used in
adventure sports. Though the orders are big, she still works from the shed on
the rooftop of her residence in Bannimantap. Lee Tom makes aircraft
protection covers for moralities and gliders. Her products have found buyers all
233
over the country. Her expertise in these precuts led her to manufacturing
college, school and travel bags too. However these products are sold through
friends and well wishers and she has not set up a shop for sales. Rukmini is also
actively involved with E-ASARE programme of RUDSETI for and director of
Sahakarbavan12. Incidentally, Rukmini Chandran is the first person to
manufacture these sports equipments on a small-scale level.
d. Gayatri Keshav Rao
Secretary of Wise Women industries in small enterprises, ladies wing of
Mysore chamber of commerce and industry and past chairperson of Awake,
Mysore region, Gayatri Keshav Rao has made a name in the sericulture
industry, for the development of rotary-montage, an equipment that makes silk
worm rearing and thread drawing form the cocoons very simple and easy. An
ad in the paper a few years ago prompted Gayatri to start something herself.
The central sericulture research and training institute has displayed this
equipment at their premises and called interested entrepreneurs to try and
develop it on their own. Accompanied by her engineer husband and more
confident after attending the entrepreneur development programmes decided to
go ahead and design the equipment. Thanks to her husband’s efforts, they were
able to design one that was near perfect and submitted a tender for the same and
were given the order for the same and were given the order for manufacture and
supply the same. That was how here company Concept Components, at
Metagalli was born. The Rotary Mountage is developed by Japan to help silk
farmers, under a wing called JAIKA. Silk Worms are traditionally reared in
Chandrikes but these machines give more yield. JAIKA buys back the
Mountage from CSRTI and supplies it to Indian farmers at a subsidized price13.
Her husband was given a special award by the Silk Board for the design of
Rotary Mountage, which is an import substitute.
234
e. Jayanthi Mohan
Lots of time on hand and the constant coaxing by her husband and
children to do something prompted Jayanthi Mohan to turn an entrepreneur.
After a short course on electronics at SJCE, she started Simha Elastomers, an
SSI Unit that made rubber components for factories like L & T and Triton
Valves. Though the going was good, she had to wind it up because the clients
insisted on an R & D Unit, which was not viable. Keen to start something again,
a market survey revealed that there was a good demand for paper napkins and
that’s how, Feather Touch came into being. She is perhaps the only
manufacturer of paper napkins in City. Feather Touch napkins are seen in
almost all the restaurants of Mysore, giving the company up to 80% of the
market share. The firm’s biggest consumers are Kodagu and Mandya districts.
Apart from hotel and restaurants, they also supply to retail and wholesale
dealers. Toilet rolls and table spreads are the other two products, which are fast
catching up. “The Entrepreneur Development Programme is a real boon for
aspiring women entrepreneurs like us and it is through their initiative that I was
confident of setting up the business. It is to the credit of this programme that it
was so much easier to get the land sanctioned and loan too”, says Jayanthi
adding that awareness programmes held by organizations like WISE are an eye
opener for women. WISE meets once month and conducts awareness
programme for women who want to set up business14. Geethashri is the WISE
President and Gayatri Keshav Rao is its Secretary.
6.8. Women Entrepreneurship Training Units in Mysore
A Great Management Guru Peter Ferdinand Drucker says “Managers
are made but not born”15. He says that anybody can become entrepreneurs after
getting required training from the noble training center. This signifies the
importance of training and development in any segment of production. Now a
235
day’s training and improvement has got a momentum. Entrepreneurial
development programme, process entrepreneurial development programmes are
commonly provided by many governmental as well as non-governmental
organizations. In this connection many organizations in Mysore, are also
providing variety of training facilities to support women entrepreneurship.
6. 9 The profile of bodies, who work for women welfare, in and around
Mysore
The profile of organization / institutions who work for women welfare, in
and around Mysore, are: Jilla Kaigarika Kendra Or DIC, rural development &
self employment training institute (rudest), J.S.S. Nodal Center Udayagiri,
women in small enterprise (wise), Mysore chamber of commerce and industry,
association of women entrepreneurs of Karnataka (awake), alumni of successful
entrepreneurs of RUDSET (ASARE) so on and so forth. Mysore chamber of
commerce women in small enterprise (wise), the woman’s wing of the Mysore
chamber of commerce and industry (MCCI) and the floriculture association of
Nepal (FAN) has signed a memorandum of understanding (m o u) for exploring
business opportunities in floriculture. The MOU was signed at an interaction
meeting the wise members had with a 14-member visiting team from Nepal.
The MOU was signed by the presidents of the two associations, Minerva Bista
and Geethasri Rao. They agreed to explore business prospects in tissue culture,
plant biotechnology, farming technology and eco-tourism. Representative of the
Mysore district horticulture society and officials of the horticulture department,
government of Karnataka, were also present. The MOU seeks to spread
floriculture as an economic activity and exchange information, transfer
technologies and upgrade skills through R&D in tissue culture and farm
technology. It also seeks to develop hybrid varieties of flowers and plants,
promote imports, exports and eco-tourism and explores joint investments
inaugurating an interaction meeting between the chamber members and the
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visiting delegates, MCCI president H.N. Ramathirtha says floriculture is an
important business in Karnataka an export of flowers was one of the major
items of the state16. Mysore is famous for jasmine but, lack of an airport came
in the way of exports.
6.10 Profile of District Industry Centre or Jillaa Kaigarika Kendra (DIC)
The Department of Industries and Commerce, Government of Karnataka
is one of the oldest institutions set up under the aegis of the Government.
Established in the year 1913 under the erstwhile Princely State of Mysore, the
Department oversees the Industrial Development in the State. This Department
works operates under the Commerce and Industries Department, Government of
Karnataka. The Department operates at the State level through the Directorate
of Industries and Commerce, at the District level through the network of
District Industries Centers, Industrial wing of Zilla Panchayats and in
coordination with related Boards and Corporations. The Department plays
pivotal role in implementation of Schemes and Policies of the State and Union
Governments for the promotion of Industrial Development throughout the state
Deputy Director is the head of the Industrial Wing of Zilla Panchayats. The
Deputy Director is assisted by Industrial Extension Officer at taluk level the
functions and activities are monitored by the respective Zilla Panchayats and at
the State Level by the Additional Director (DIC), Directorate of Industries and
Commerce. The main function of Industrial wing of Zilla Panchayats at the
District level is to promote the village and cottage industries and to assist the
artisans. The main functions are: To provide training programmes, to provide
the living cum work sheds to artisans, to provide seed capital to micro and
small industries in rural17. To hold the promotional campaigns in rural to assist
the artisans, to provide the toolkits to artisans, to do the artisan survey, recover
of loans and so on.
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6.11 Mysore District Industrial Center Mysore
Mysore District Industrial Center is situated at CTI building new sayyaji
Rao Road Mysore, which was established in the year 1982, with the initial
investment of Rs.5 Lakh by the state government assistance and Rs.2lakh by
local authorities to motivate unemployed youth to take up self-employment as
an alternative career. The unique experiment of building confidence of the
youth by developing skill and positive attitude among them through dedicated
training etc are the strength of the institute. The Institute training is related in
enabling the youth to establish and sustain in the ventures was recognized and
appreciated by Government of India, State Governments, SIDBI, NABARD,
etc. Replication of the model was recommended to tackle the unemployment
problem successfully and developing entrepreneurship. Join director is the
president and the members are assistant commissioner, lead bank officer, all
participated national banks and district panchait representatives, district social
welfare officer and others the main Objectives are To provide reservation for
schedule and schedule tribe and other backward classes, handicaps and women
entrepreneurs., To encourage unemployed women for self help group, Identify,
orient, motivate, train and assist the rural youth to take up self-employment as
an alternative career., Promote women entrepreneurship, Train village level
workers, Counseling and project consultancy. Important Training Programmes
are The Institute conducts more than 250 types of training programmes, which
are of short duration, ranging from 1 to 6 weeks. The few programmes for
women are classified under the following categories: Footwear and leather
products, Readymade garments, Thread boll knitting, Paper products bag
making, hard board products, Photo labouratories, Sports nets , Petty coats,
Napkins, Pineal, Pottery, Beauty Parlor Management, Garment Manufacturing
for Women , Agarbathi Manufacturing , Fruit preservation and Pickle making,
Leaf sheet cup/ plate manufacturing and other 100 activities are sleeted for
training for exclusively for women18.
238
Table — 6.2
Suvarna Kayaka Udyog Education Scheme Performance
(30th June 2009 for 50th year of Karnataka State)
Duration of scheme Six months Total training Expenditure (per candidate) 2000 = 750 study fund
Age bar 18-40 Application received 8691 Applications selected 3444 Reported for training 1795
Placements 291 Computer trained placements 300
Amount spent by the state government 20,lakhs
Source: DIC Institute Mysore.
The above Table — 6.2 indicates Suvarna Kayaka Udyog Education
Scheme performance as on 30th June. The Duration of scheme is six months.
About 55% of the trainees are from rural, semi-urban background. Out of
99,980 total candidates trained 60,500 candidates are scheduled caste and
tribes, 30000 are from women entrepreneurs communities 9399 are handicaps.
The Institute enables women to cross their threshold barrier blocks; by
empowerment of women candidates 36% of the trained candidates have
successfully established self-employment ventures.
Table — 6.3
The Performance of DIC Institute Mysore from 2000 to-2009
Source: DIC Institute Mysore results as at 30th June 2009, trained under DIC.
Year Batches Trained Settled % Women novice 2000 221 9434 588/9434*100= 7 985 2001 222 8460 968 12 1145 2002 225 9490 522 6 1544 2003 220 8420 122 2.1 1655 2004 224 9425 255 3 2144 2005 220 9420 365 4 2455 2006 221 11134 478 5 2564 2007 222 10160 547 6 2456 2008 225 11190 564 5 3566 2009 225 11120 543 4 3824
Growth Rate 22.25 98.253 49.52
239
Graph — 6.1
The Performance of DIC Institute Mysore
The table — 6.3 indicates the performance rate of DIC Institute Mysore:
from 2000 to-2009. In 2000the total numbers of batches are 221and in 2009 it is
225 batches. In 2000 the total numbers of trainees are 9434 and in 2009 it is
11120 trainees. In 2000 the total numbers of settled are 588 and in 2009 it is
543trainees. In 2000the total numbers of women trainees are 985 and in 2009 it
is 3824 persons. In 2000the total the success rate is 8 and in 2009 it is 4 percent.
Women trainees are 3824 and the growth rate is 22.25, 98.253 and 49.52. It is
heard that the reason to join the course is free facility and scholarships offered
by the training center.
6.12 Dharmasthala Manjunatheshwara Educational Trust
Dharmasthala Manjunatheshwara Educational Trust, Syndicate Bank and
Canara Bank together formed an institution to motivate unemployed youth to
take up self-employment as an alternative career. The unique experiment of
building confidence of the youth by developing skill and positive attitude
0
2000
4000
6000
8000
10000
12000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Batches Trained Settled
240
among them through dedicated training was found effective. The model has
proved very successful for the past 22 years in building the morale of the youth
and empowering them to acquire a productive identity by taking up self-
employment ventures in their own places. The success rate of 77 per cent
in2009 and impact of RUDSET Institute training in enabling the youth to
establish and sustain in the ventures was recognized and appreciated by
Government of India, State Governments, SIDBI, NABARD, etc. Replication
of the model was recommended to tackle the unemployment problem
successfully and developing entrepreneurship. Some of the objectives are
Identify, orient, motivate, train and assist the rural youth to take up self-
employment as an alternative career, Promote rural entrepreneurship, Train
village level workers. Counseling and project consultancy19. Some of the
training programmes are Beauty Parlor Management , Garment Manufacturing
for Women , Agarbathi Manufacturing , Fruit preservation and Pickle making,
Soft toys making , Leaf sheet cup/ plate manufacturing , Multi-product
Manufacturing , Food Processing.
The Rudset Institute through its 20 different branches has trained as
many as 1,40,869 youth in rural entrepreneurship development training
programmes out of which 92,759 persons (66 per cent) have set up small
enterprises in different states and were leading a life of dignity. The annual
report of Rural Development and Self Employment Training Institute at
Dharmasthala, says about 1.85 lakh youth including women have succeeded in
obtaining job opportunities through Rudset institutes spread across 12 states in
the country20. Out of the total investment of about Rs 278 crore, about Rs 148
crore had been provided by various banks as loans.
Women Entrepreneurship Development Programmes, EDPs to the
beneficiaries of PMRY scheme, For Rural Development workers of NGOs,
Self-help Group (SHG) representatives. The Institute conducts more than 50
types of training Programmes, which are of short duration, ranging from 1 to 6
241
weeks. Performances under EDPS are as follows: About 95% of the trainees are
from rural, semi-urban background. Out of 1, 89,495 total candidate’s Trained
40,056 candidates are scheduled caste and tribes, 16,899 are from minority
communities. The Institute enables women to cross their threshold barrier
blocks; by empowerment of women candidates 68 % of the trained candidates
have successfully established self-employment ventures. The efforts of
RUDSET helped in scaling down the pressure on urban areas. RUDSET
Institutes have contributed to the national wealth to the tune of Rs. 315 crores
per annum. RUDSET Institute has so far trained 40,973 beneficiaries selected
under Prime Ministers Rozgar Yojana (PMRY21) of the Central Government for
which EDP training is mandatory.
Rural Development and Self Employment Training Institute is
pioneering effort in rural entrepreneurship development since 1982, which is
sponsored by Sri Dharmasthala Manjunatheshwara Educational Trust, Canara
Bank, Syndicate Bank, SARD Foundation and CBPJRD Trust. It is working
under a President ship of Dr. D. Veerendra Heggade for a humble initiative in
mitigating (reducing) the unemployment problems all over India. This institute
is providing the training for the both men and women. The various programs for
women are like Entrepreneur Development Program for women, PMRY – EDP,
Mushroom Cultivation, Dress Designing, Agarbathi Manufacturing, Bags,
Bakery products, etc. This institute also gives the financial assistance in
association with K.S.F.C and Nationalized Banks for the trained women to
setup their own enterprise. This RUDSET institute is situated in Hinkal Main
Road, Mysore.
242
Table — 6.4
The glimpse of outputs of RUDSETI from 2000 to-2009
Year Batches Trained Settled % Women novice
2000 321 11434 7588 66 1985
2001 322 11460 7968 69 2545
2002 325 11490 8522 74 2544
2003 320 11420 7022 49 2655
2004 324 11445 7255 63 3144
2005 320 11420 7365 64 3455
2006 321 11564 7478 65 3564
2007 322 17490 8547 70 3456
2008 325 21490 8564 68 3566
2009 325 21595 8543 77 3865
Total 3225 140808 78852 - 30779
Growth Rate 32.25 14.0808 78.852
Source: RUDSET Institute, Annual Reports Mysore: results as at 30th June
2009.
Graph — 6.2
The glimpse of outputs of RUDSETI from 2000 to-2009
The table — 6.4 indicating the performance rate of RUDEST from 2000
0
5000
10000
15000
20000
25000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Batches Trained Settled
243
to-2009. In 2000 the total numbers of batches are 321and in 2009 it is 325
batches. In 2000the total numbers of trainees are 11434 and in 2009 it is 11495
trainees. In 2000the total numbers of settled are 7588 and in 2009 it is 8543
trainees. In 2000 the total numbers of women trainees are 1985 and in 2009 it is
3865 persons. In 2000the total the success rate is 66 and in 2009 it is 77
percent. Women trainees are 3865. The Growth rate is 32.25, 14.0808 and
78.852.
6.13 Jana Shikshana Samste Institute
The institution was initiated on April 1st 1986 sponsored by school
educating and literacy department of human resource development ministry of
India, to support rural youth and slum dwellers and other youth of deprived of
education of the society. Till 2000 it was well known in the name of Shramika
Vidya Peeta and now it has expanded branched in around Mysore and
Bangalore district. To its credit, in the year 2003 the unit has got the NLM_
UNESCO award, for its dedication and efficient and fantastic achievements.
The government of India has granted the permission to establish new branches
to neighboring districts, by analyzing the effective functional management of
the organization. The vision of the organization is “we provide you the route,
provided you dedicate for the fruit”. The organization is situated at Udayagiri
Mysore. The main objectives are: Supporting for earning capabilities for youth
who deprived of education, uneducated, women entrepreneurs and others of
different districts, Identify, orient, motivate, train and assist the rural youth to
take up self-employment as an alternative career, Promote rural
entrepreneurship and political awareness, To emphasis on national objectives
such as secularism, women empowerment, environmental awareness etc., to
help social and economic and other awareness. Train village level workers.
Main Training Programmes are: The Institute conducts more than 50 types of
training Programmes, which are of short duration, ranging from 1 to 6 weeks.
244
The few Programmes for women are classified under the following categories:
Beautician course, Dress making for Women, Agarbathi Manufacturing,
Fashion making, Pickle making, soft toys making22.
Table — 6.5
The Glimpse the Success of the Training Unit- JSS-Udayagiri
Number of youth training in different schemes 18 987candidates till April 2009
Total training Expenditure (per candidate) 1000 to 4000
Age bar Between 18-40
Amount spent by the state government 60 lakhs till2009
Settled with bank finance 15%
Settled without bank finance 75%
Settled as workers 10%
Successes Rate 74%
Source: Annual Reports of JSS Udayagiri Mysore.
Table — 6.5 explains the glimpse the success of the training unit- JSS-
Udayagiri23. The Number of youth training in different schemes is
18987candidates till April 2009. Total training expenditure (per candidate) is
1000 to 4000. Age bar is between, 18-40. Amount spent by the state
government is 60 lakhs till 2009, settled with bank finance is 15 and the
successes rate 74%.
Performance as on 30th April 2009, in a nutshell: performance under
different schemes. 5000 candidates have settled in their life by taking help by
this unit. 10%of the women formers have shown tremendous performance in
the field. 150 candidates got placements after conducting computer-training
programmes. About 75% of the trainees are from rural, semi-urban, areas. Out
of 15,000 total candidates trained till today 30-32% candidates are scheduled
caste and tribes, 10% are from minority communities. The Institute enables
women to cross their threshold barrier blocks, by empowerment of women
candidates women are trained for organic forming, sericulture and other
245
agriculture performance 66% of the trained candidates have successfully
established self-employment ventures24.
Table — 6.6
The performance of Jana Shikshana Samste Institute from 2000 to-2009
Year Batches Trained Settled % Women novice
2000 121 7434 6588 88 985
2001 122 8460 5968 69 2145
2002 125 8490 6522 74 2544
2003 120 8420 5022 49 2655
2004 124 8425 4255 63 3144
2005 120 9420 4365 64 3455
2006 121 10134 6478 65 3564
2007 122 10160 5547 70 3456
2008 125 10190 7564 71 3566
2009 125 10120 7543 74 4124
Growth Rate 12.25 91.253 59.852
Source: Jana Shikshana Samsta Institute Mysore: Consolidated Annual Reports. (2000-2009).
Graph — 6.3
The performance of Jana Shikshana Samste Institute from 2000 to-2009
The table — 6.6 indicates the performance rate of Jana Shikshana Samsta
Institute from 2000 to-2009. In 2000 the total numbers of batches are 121and
in 2010 it is 125 batches. In 2001 the total numbers of trainees are 7434 and in
0
2000
4000
6000
8000
10000
12000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Batches Trained Settled
246
2009 it is 10120 trainees. In 2000 the total numbers of settled are 6,588 and in
2009 it is 7543 trainees. In 2000the total numbers of women trainees are 985
and in 2009 it is 4124 persons. In 2000the total the success rate is 88 and in
2009 it is 74 percent. Women trainees are 4,124 and the growth rate is 12.25,
91.25 and 59.85
6.14 Mysore Resettlement and Development Agency (MYRADA)
Project
MYRADA is a Non Governmental Organization managing rural
development programmes in 3 States of South India and providing on-going
support including deputations of staff to Programmes in 6 other States. It also
promotes the Self Help Affinity strategy in Cambodia, Myanmar and
Bangladesh Established in 1968, MYRADA is a non-governmental
organization working for micro-credit initiatives and sustainable development
in Southern India. From 1968 to 1978, MYRADA concerned itself with the
resettlement of 15,000 Tibetan Refugees with the Indian government. After
1978, MYRADA shifted its focus to working with poor communities in rural
India. Currently, MYRADA centers its attention on the districts of Karnataka,
Andhra Pradesh and Tamilnadu through its 14 active projects. MYRADA
focuses on the building of appropriate peoples’ institutions rather than on the
delivery of goods. Efforts are made to motivate the people to contribute money
and time and to absorb the skills necessary to maintain these goods. MYRADA
had 489 staff members in 1994 and 1000 rural volunteers trained in community
health care, animal husbandry, forestry, literacy and other relevant areas that
provide services in the project areas.
MYRADA is now working directly with 75000 families, approximately
8, 50,000 people. Project Unit is situated at – District Office, No.129, Tank
Road, 6th Cross, N.R. Mohalla, Mysore 570 007. The main Objectives are : to
eradicate extreme poverty and hunger: formation and strengthening of Self Help
247
affinity groups (SHGs/SAGs), Support for risk reduction measures, Promotion
of non-farm skills and enterprise development, Micro-finance activities: as
well as to Achieve Universal Primary Education . A recent rapid stock taking
review has shown that more than 200 women from self-help groups have been
elected to Panchayats and other local bodies. MYRADA can take credit for
organizing the Devadasis women of Mysore District (Karnataka) not only to
work for their own social and economic development but even more
importantly, to carry out a movement through which dedications of future
generations of Devadasis has been effectively contained. The women now have
an organization of their own (MASS). MYRADA has also been taking up HIV-
AIDS awareness as a ‘Credit-Plus’ training activity for self help group
members on almost all its project locations. Contributions to the nation and
Employment generation in rural areas, Resource utilizations and capital
buildup, Creating awareness, Confidence building in rural youth is the other
functions of MYRADA.
Table — 6.7
The Performance of MYRADA Project from 2000 to-2009
Year Batches Trained Settled % Women novice
2000 221 1743 588 33 585
2001 222 2460 968 69 1145
2002 225 3490 2522 74 1244
2003 320 4420 2822 63 1355
2004 324 5425 2255 63 1444
2005 320 6420 2365 64 1555
2006 321 7713 3478 65 1664
2007 322 8160 3547 70 2156
2008 325 8190 4564 55 2566
2009 325 11120 8543 76 2924
Growth Rate 29.25 59.141 31.652
Source: MYRADA project Mysore: Results as at 30th June 2009.
248
Graph — 6.4
The Performance of MYRADA Project from 2000 to 2009
The table — 6.7 indicates the performance rate of MYRADA institute
from 2000 to-2009. In 2000the total numbers of batches are 221and in 2009 it is
325 batches. In 2000the total numbers of trainees are 1434 and in 2009 it is
11120 trainees. In 2000 the total numbers of settled are 588 and in 2009 it is
8543 trainees. In 2000the total numbers of women trainees are 585 and in 2009
it is 2924 persons. In 2000 the total the success rate is 33 and in 2009 it is 76
percent and women trainees are 2,924, which is a sign of growth. About 85%
of the trainees are from rural, semi-urban background. Out of 51, 956 total
candidate’s trained 40,056 candidates are scheduled caste and tribes, 11,900 are
from minority communities. The Institute enables women to cross their
threshold barrier blocks; by empowerment of women candidates 44% of the
trained candidates have successfully established self-employment ventures. The
growth rate is 29.25, 59.141 and 31.652.
6.15 Stree Deepa Women Training and Production Unit
Stree Deepa women training and production unit was started in the year
1997, which is situated near Suez form Road, Mysore, under the noble guide
0
2000
4000
6000
8000
10000
12000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Batches
249
lines of Sri Armadas A. BJP member. The initial investment was 10 lakh and
increased in the year 2005 up to 25 lakh which is again supported by Ramsree
trust. The total number of trainees is about 1000 during the year 2007. Till
today about 300 women entrepreneurs have got training under different
segments. About 12 independent women entrepreneurs have started the
organizations. Total turnover of the institution is about 20 lakh till August 2007.
It is very important to note that the success rate of the organization is about
70%, which is really remarkable. The institution has supported the cattle
finance machineries and other equipments to initiate and to built up the
individual organizations. About 150 self-help groups are initiated under the
noble guidance of above stated organizations. Each group consisting of 20
members and there all supported the educational facilities to overcome the legal
and other hindrances of the financial institutions.
Objectives:
It is started handicapped training division to support the handicapped
people.
Self-employment for the unemployed youth.
Micro financial help for the trainees
Under educated people have supported by trainee programmes to start
up their own individual enterprises. To provide education for
uneducated rural youth
Education awareness for uneducated women, Education for the
woman especially between 18 years to 40 years, self financing,
Facilities for aged people through providing proper training.
Training Programmes
The review has shown that more than 500 women from Stree Deepa
Women Training and Production Unit has been settled themselves without
depending on others.
250
Contribution to the nation
Promotion of service sector
Confidence building in rural youth
Employment generation in rural areas
Empowerment of women
Promoting rural entrepreneurship
Table — 6.8
Performance in the Nutshell
Candidates are Selected During the Year 2007 1000
Successfully Established Self-Employment Ventures, 70%,
Women Entrepreneurs have got Training. about 300
Independent Women Entrepreneurs have Started the Organizations
About 120
Self-Help Groups are Initiated About 150
Success Rate 77%
Source: Annual Report of Stree Deepa Women Training and Production Unit.
The table — 6.8 indicates the Performance in the nutshell. The
Candidates are selected during the year 2007 is 1000 and successfully
established self-employment ventures is 70%. Independent women
entrepreneurs have started the organizations is About 120 and Success rate
is77%.
251
Table — 6.9
The performance of SD WTPU — A Report from 2000 to 2009
Year Batches Trained Settled % Women learner
2000 75 989 588 54 989
2001 80 1460 968 66 1460
2002 85 2490 1522 74 2490
2003 190 3420 1022 49 3420
2004 95 3425 1255 43 3425
2005 110 4420 1365 34 4420
2006 121 5134 2478 65 5134
2007 122 6160 2547 40 6160
2008 124 7190 3564 51 7190
2009 128 9120 4543 51 9120
Growth Rate 11.30 43.808 19.852
Source: Stree Deepa women training and production unit Annual reports (2000-2009).
Graph — 6.5
The performance of SD W T P U — A Report from 2000 to-2009
The table — 6.9 indicates the performance rate of Stree Deepa women
training and production unit was started in the year 1997, which is situated near
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Batches Trained
252
Suez form Road, Mysore, from 2000 to-2009. In 2000the total numbers of
batches are 75 and in 2009 it is 128 batches. In 2000the total numbers of
trainees are 989 and in 2009 it is 9120 trainees. In 2000the total numbers of
settled are 588 and in 2009 it is4543 trainees. In 2000the total numbers of
women trainees are 989 and in 2009 it is 9120 persons. In 2000the total the
success rate is 54 and in 2009 it is 51 percent. Women trainees were 9120 in the
year 2009 and the growth rate is 11.30, 43.808 and 19.852.
6.16 JSS Nodal Centre & STEP
It is situated in SJCE campus, Mysore. This institution provides various
training for the women to become entrepreneurs such as awareness programs
for both urban and rural women, Entrepreneur Development Programs,
manufacturing consumer product, industrial product with the guidance and
information where source of funds are available.
Table — 6.10
The performance of JSS Nodal Centre & STEP Women Training and
Production Unit, A Consolidated Report from 2000 to 2009
Year Batches Trained Settled % Women novice
2000 45 889 488 44 489
2001 40 1460 468 66 490
2002 55 2490 522 74 1490
2003 90 3420 1022 49 2420
2004 95 3425 1155 43 2425
2005 110 4420 1265 34 2420
2006 121 5134 2278 65 3134
2007 122 6160 2447 40 3160
2008 124 7190 3464 61 4190
2009 138 8120 4443 59 4120
Growth Rate 94.0 42.708 17.552
Source: A Consolidated Annual Reports from 2000 to 2009, JSS Nodal Centre & STEP women training and
production unit.
253
Graph — 6.6
The performance of JSS Nodal Centre & STEP Women Training and
Production Unit, a Consolidated Report from 2000 to 2009
In 2000 the total numbers of batches are 45 and in 2009 it is 138 batches.
In 2000 the total numbers of trainees are 889 and in 2009 it is 8120 trainees. In
2000 the total numbers of settled are 488 and in 2009 it is 4443 trainees. In
2000 the total numbers of women trainees are 989 and in 2009 it is 9120
persons. In 2000 the total the success rate is 44 and in 2009 it is 59 percent.
Women trainees were 4120 in the end of the year 2009 and the growth rate is.
94.0, 42.708, 17.552
6.17 Others
Mysore Chamber of Commerce and Industries, Jillaa Kaigarika Kendra
or DIC, ASARE and Association of Women Entrepreneurs of Karnataka
(AWAKE) are also the organization working for the development women in
Mysore29. These institutions also provide the necessary support to some extent
6.18 Barriers collected by survey
One of the most important & major barrier is the marketing our
products – says Rukmini Chandran
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Batches Trained
Settled
254
The traditional family background in Mysore will not allow the ladies
to do business or to become an entrepreneur easily – says Gayatri
Keshav Rao
The women cannot go as free as a man in any field– says Geethashri.
Government says but they will not confine to what they have said.
For loans we have to produce the certificates from the recognized
training institution though we knew the work. – says Jayanthi.
Lack of co-operation by the neighbors
Lack of co-ordination from the family is not up to the mark when we
start our business. – says Rukmini Chandran
Supply of raw materials, good may not be sent in time.
Competitors will create the artificial crisis so that we should quit the
business. If may be the supplier, company or the competitors.
After starting the business if it not take-up it becomes a big barrier to
maintain the family, financial commitment and we think why we
started this business.
Sometimes we face the training problems.
When it is our self-developed business taking the work from the
employees and training will become barrier.
Entrepreneurship Education and Training is again costly at present.
6.19 Conclusion
With the help of the above discussion it is clear that women in Mysore
are supported and encouraged a lot for the enhancement of the standard of
living. Men and women are essentially endowed with the same spirit and
therefore have similar problems. In Gandhi’s views, women for Gandhi were
embodiments of virtues like knowledge, humility, tolerance, sacrifice and faith.
This Gandhiji’s concept has really implemented by the women supporting units
in Mysore district. In addition to that the women in Mysore district have
exploited most of the idle resources to a large scope. Most of them become the
255
successful entrepreneurs of Mysore district. In the mean while tradition women
traders are also rendering their contribution in their own way to enhance on the
growth of the region. Thus we can finish that the women entrepreneurs
improving the standard of living even with many challenges.
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