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METRO ATLANTA PROFILE OF

PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

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Page 1: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

M E T R O A T L A N T AP R O F I L E O F

Page 2: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

Metro Atlanta is here, now and next.

A region of visionaries who do what others never imagined.

Inventing. Connecting. Inspiring. Thriving.

We nurture and welcome the brightest talent –

global leaders who disrupt the status quo

and crusade to change the world.

We are dreamers who galvanized the Civil Rights Movement,

creatives who are redefining digital entertainment and

innovators who are paving an inclusive way to urban development.

We are lively main streets, lakes nestled in lush greenspaces

and bustling nightlife in the city – the options are endless.

In metro Atlanta, we share one ambition:

To never stop rising.

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1837 As the site for the southern terminus of the state-owned Western & Atlantic Railroad, Atlanta began as a town called “Terminus.”

1847 Atlanta wasincorporated as a city.

1864 Atlanta, a strategic transportation center during the Civil War, was reduced to ashes after General Sherman’s victory in the Battle of Atlanta.

1886 Atlanta pharmacist Dr. John S. Pemberton created the beverage that became “Coca-Cola.”

1914 The Federal Reserve Bank established a branch in Atlanta.

1925 Mayor Walter A. Sims signed a lease on an abandoned auto racetrack and committed the city to developing it into an airfield named Candler Field. Four years later, it became Atlanta Municipal Airport.

Page 3: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

DEMOGRAPHICSThe Atlanta Metropolitan Statistical Area (MSA) is the business capital of the south-eastern U.S. and a global business hub. Metro Atlanta is one of the fastest growing metros in the U.S. and has the 10th largest metro economy in the U.S. as measured by Gross Metro Product (GMP). The area is home to 5.9 million people and more than 150,000 business establishments.

The Southeast’s population is 83.7 million, and its economy is the largest of all U.S. regions. Gross Domestic Product (GDP) in the Southeast measured $4.1 trillion in 2017.

ATLANTIC OCEAN

Port of Savannah

Tennessee

Alabama

South Carolina

Florida

North Carolina

ATLANTA

Georgia

1936 “Gone With The Wind” by Margaret Mitchell was published. The Pulitzer Prize-winning novel became the movie three years later.

1941 Delta Air Lines relocated its headquarters from Monroe, La., to Atlanta.

1946 The Communicable Disease Center (CDC) was established in Atlanta. It is now known as the Centers for Disease Control and Prevention.

1955 The first Wa�e House opened (Avondale Estates).

1964 Dr. Martin Luther King, Jr., a native Atlantan, won the Nobel Peace Prize.

1971 The airport’s name changed to William B. Hartsfield Atlanta International Airport.

METROPOLITAN AREA> 8,723 square miles> 22,592 square kilometers> 29 counties:

Atlanta MSA City of (29 Counties) AtlantaPopulation (2017) 5,884,736 486,290Median Age (2017) 36.4 33.3% of population 25 and over with a 37.9% 49.2%Bachelor’s degree or higher (2017) % of population foreign-born (2017) 14.1% 7.5%Labor Force (2017) 3,034,633 250,758Median Household Income (2017) $65,381 $57,597

Median Age (2017) 36.4 33.3

% of population foreign-born (2017) 14.1% 7.5%

Median Household Income (2017) $65,381 $57,597

SNAPSHOT

BarrowBartowButtsCarrollCherokeeClaytonCobbCowetaDawsonDeKalbDouglasFayetteForsythFultonGwinnett

HaralsonHeardHenryJasperLamarMeriwetherMorganNewtonPauldingPickensPikeRockdaleSpaldingWalton

Page 4: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

1974 Atlanta Brave Hank Aaron broke Babe Ruth’s home run record with his 715th home run.

1975 R.E. “Ted” Turner’s Turner Broadcasting System (TBS) went on the air. Today, the award-winning cable stations CNN, TNT and The Cartoon Network are based in Atlanta.

1978 The Home Depot, another home-grown success story, was founded in Atlanta.

1982 Georgia-Pacific moved its headquarters to Atlanta from Portland, Ore.

1991 United Parcel Service (UPS) relocated its headquarters from Greenwich, Conn. to metro Atlanta.

1996 Atlanta hosted theCentennial Olympic Games, the first time the Summer Games were held in the eastern U.S.

METRO ATLANTA HAS THE LOWEST RELATIVE COST OF DOING BUSINESS AMONG THE NATION’S 10

LARGEST METRO AREAS.(KPMG, Competitive Alternatives: Guide to International Business Location Costs, 2016)

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Page 5: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

GOVERNMENT > Atlanta is the capital city of Georgia. The Capitol Dome brightens Atlanta’s skyline and

is layered in 43 ounces of pure gold mined in Dahlonega, Georgia, the site of America’s first “Gold Rush.”

> The City of Atlanta is governed by a mayor and a 15-member city council that is managed by the council president.

> The 29 counties that make up metro Atlanta are individually governed by boards of commissioners, city councils and mayors.

> Atlanta’s symbol is the Phoenix, the legendary bird of Egyptian mythology, which represents Atlanta’s rise from the ashes of the Civil War. The seal of the city bears the Phoenix and the Latin term, “Resurgens,” which means “rising again.”

TAXES > Georgia’s corporate income tax rate is 5.75 percent (single factor sales tax

apportionment). In the metro Atlanta region of 29 counties, the total (state and local) sales tax rate ranges from six percent (Cherokee, Cobb and Gwinnett counties) to 8.9 percent (City of Atlanta in Fulton and DeKalb counties).

> Georgia’s individual income tax rate is a graduated tax based on an individual’s federal adjusted gross income. The tax rate ranges from one to 5.75 percent based on six income brackets. > Property tax rates (millage rates) are set locally by each county and city. Real and

personal property are assessed at 40 percent of fair market value.

QUALITY OF LIFE

Metro Atlanta provides exceptional quality of life while maintaining a¨ordability. Residents enjoy access to arts, culture, sports and nightlife. Metro Atlanta experiences all four seasons with cool winters, warm summers and adequate rainfall.

2000s Metro Atlanta’s population increased more than one million people from 2000-2010.

2003 The airport’s name changed to Hartsfield-Jackson Atlanta International Airport.

2009 NCR and First Data relocated their headquarters to metro Atlanta, increasing the area’s FORTUNE 500 headquarters.

2013 PulteGroup announced relocating its headquarters from Michigan to Atlanta.

2015 Hartsfield-Jack-son Atlanta International Airport became the first airport in the world to serve 100 million pas-sengers in a year.

2018 Fifteen metro Atlanta-based companies ranked in the FORTUNE 500.

U.S. average: 10098.0 98.5

109.4

119.0

146.0 148.4

174.7

226.0

80

100

120

140

160

180

200

220

240

Atlanta, GA Dallas, TX Miami, FL Chicago, IL Boston, MA Washington, D.C. San Francisco, CA New York , NY*

Cost of Living Index: Select U.S. Metros

Source: C2ER Cost of Living Index, 2017 Annual Averages *New York values are for Manhattan

102.199.9

114.6123.6

148.2155.7

238.6

192.9

Page 6: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

GEORGIA RANKS AS THE #1 STATE FOR LEADING WORKFORCE DEVELOPMENT PROGRAMS.

(Area Development, 2018)

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Page 7: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

EDUCATIONPRE-K THRU 12More than one million students are served through metro Atlanta’s 37 public school systems that include 1,100 elementary, middle and high schools. Metro Atlanta is also home to approximately 350 private schools.

> Metro Atlanta has several international schools that teach in languages other than English, including: German, Arabic, Portuguese, Chinese and Japanese.

> English-as-a-Second Language courses are available in every public school district.

> Several schools provide programming in International Baccalaureate (IB) and Advanced Placement (AP).

> Georgia o¨ers free Pre-K classes for four-year-old children throughout the state.

HIGHER EDUCATION With more than 290,000 students enrolled in the 64 two- and four-year colleges and universities in the Atlanta and Athens area, businesses benefit from talent, discovery and innovation. Popular fields of study include business and economics, computer science, communications, mathematics & statistics, engineering and physics.

> More than 52,000 associate, bachelor, master and doctorate degrees awarded in the Atlanta/Athens area annually.

> Over 25 percent of Georgia State University’s enrollment is first-generation college students, and it is the #1 public university in the U.S. to confer bachelor’s degrees to African Americans.

> The Georgia Institute of Technology leads the nation in the number of engineering bachelor’s degrees awarded (excluding computer science). The school awards more engineering bachelor’s degrees to African Americans and

women than any other school in the country.

> The region’s strength in engineering continues to grow: since 2012, bachelor’s degrees in engineering awarded in metro Atlanta increased by nearly 70 percent.

> Metro Atlanta higher education institutions expended more for research and development in Computer & Information Sciences than all institutions in Boston, Seattle or New York.

> The largest public universities within metro Atlanta are Georgia State University (GSU), Kennesaw State University (KSU) and the Georgia Institute of Technology(Georgia Tech). Private universities in metro Atlanta include Emory University and Mercer University, among others.

> Metro Atlanta is home to the Atlanta University Center (AUC) Consortium, the world’s oldest and largest association of Historically Black Colleges and Universities (HBCUs). The AUC is comprised of four member institutions: Clark Atlanta University, Morehouse College, Morehouse School of Medicine, and Spelman College.

> Metro Atlanta/Athens is home to the main campuses of seven technical colleges, which enroll more than 42,000 students a year. They are a vital workforce training and retooling resource for the local business communities.

> Atlanta Technical College is among the top community colleges in the nation.

> Georgia’s program for financial aid (scholarships and grants) is HOPE: Helping Outstanding Pupils Educationally.

Page 8: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

2018 FORTUNE 500 Headquarters (15)

2018 FORTUNE 1000 Headquarters (11)

Source: FORTUNE magazine, May 21, 2018

Page 9: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

BUSINESS AND INDUSTRYMetro Atlanta is recognized as an international gateway and the economic engine of the Southeast. As the largest economy of all metros in the region, metro Atlanta o¨ers diverse businesses and services.

> Home to 26 of America’s largest corporations (FORTUNE 1000) and 197 of the nation’s fastest-growing private companies (Inc. 5000), metro Atlanta is a premier location for headquarters. Metro Atlanta is also a leading headquarters location for food franchises, business services and nonprofits.

> Metro Atlanta is a thriving ecosystem for entrepreneurs and new businesses. In 2017, Atlanta was named a runner-up to the top 20 tech startup ecosystems globally and one of the top 10 cities for corporate innovation. There is an abundance of creative energy, talent and entrepreneurial spirit in metro Atlanta. Many companies choose metro Atlanta to locate their innovation centers.

> A business-friendly environment and low cost of doing business are key elements for growth and opportunity in the metro Atlanta region. Site Selection named Georgia the #1 state for business climate for the last six years (2013 – 2018). Area Development ranked Georgia the #1 state for doing business for the last five years (2014 – 2018). KPMG indexed Atlanta with the lowest relative cost of doing business of the nation’s ten largest metro areas in 2016.

TARGETED INDUSTRIES

Technology> World-class technology community – encompassing startups and FORTUNE

500 companies> Headquarters of technology leaders including NCR, Global Payments, First Data

and SecureWorks, among others> Home to the Advanced Technology Development Center (ATDC) – one of 12

business incubators changing the world, according to Forbes> Strengths in FinTech, cyber security, IoT/mobile, health IT, digital media and

supply chain

Bioscience & Health IT> More than 2,400 bioscience companies have establishments in Georgia,

according to TEConomy/BIO> Nation’s Health IT Capital> Center for global health with the headquarters of the Centers for Disease

Control and Prevention (CDC), American Cancer Society, Arthritis Foundation, and the Task Force for Global Health

> Strengths in medical devices, vaccine R&D and clinical trials

Supply Chain & Advanced Manufacturing> Global logistics hub for the Southeast with extensive intermodal network of air,

road, rail and port> 5th in the nation for metro area transportation and logistics employment> 6th largest U.S. industrial real estate market> Strengths in supply chain management software, distribution services, food

processing, aerospace and automotive

Page 10: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

METRO ATLANTA’S TRANSPORTATION NETWORK EASILY CONNECTS PEOPLE AND PRODUCTS TO THE

GLOBAL MARKETPLACE.

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Page 11: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

ATLANTA

ATLANTA

Nonstop flights to more than 150 domestic destinations and 70 international destinations in more than 50 countries.

TRANSPORTATIONAIR SERVICEThe world’s most-traveled airport, Hartsfield-Jackson Atlanta International Airport (ATL), has five runways that serve more than 100 million passengers a year.> Located in the southeastern region of the United States, more than 80 percent of U.S.

consumers can be reached from Atlanta in two flight hours or two truckload delivery days.

AIR CARGOHartsfield-Jackson Atlanta International Airport is served by 24 all-cargo air carriers. Nearly 700,000 metric tons of cargo passed through ATL in 2017.

HIGHWAYSThree major highways (I-75, I-85, I-20) converge near the central business district. The perimeter highway (I-285) circles the city in a 62.7-mile loop. Georgia 400 is a six-lane highway providing yet another route to the city via north metro Atlanta. Atlanta’s major highways contain High Occupancy Vehicle (HOV) and High Occupancy Toll (HOT) lanes which decrease drive times during peak hours.

RAILAbundant rail service makes metro Atlanta the rail center of the Southeast.> More than 5,000 railroad miles in Georgia – the largest intermodal hub in the region.> Served by two class-one railroads (CSX and Norfolk Southern) and over 20 short-line

companies.

OCEANThe Port of Savannah, located 250 miles from Atlanta, is the single largest and fastest growing container port in the United States.

MASS TRANSIT> Metropolitan Atlanta Rapid Transit Authority (MARTA), with bus and rail services that

cover more than 1,000 miles. Cobb County Transit (CCT) & Gwinnett County Transit connect into MARTA at various points.

Page 12: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

ATLANTA HAS BEEN THE TOP MOVING DESTINATION IN THE U.S. FOR THE LAST

EIGHT YEARS.(Penske, 2011 – 2018)

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Page 13: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

MAJOR ATTRACTIONS> ATLANTA BOTANICAL GARDEN | Maintains plant collections for the purpose of display, education, research, conservation and enjoyment. www.atlantabotanicalgarden.org

> THE CARTER CENTER | Founded by former U.S. President Jimmy Carter and his wife Rosalynn, the Center is committed to advancing human rights and alleviating unnecessary human su¨ering. www.cartercenter.org

> CNN CENTER | Journey into the heart of CNN Worldwide for an exciting glimpse of news and broadcasting in action. www.cnn.com/StudioTour

> STONE MOUNTAIN PARK | Located on 3,200 acres of natural beauty, Stone Mountain Park features a wide variety of fun family activities and things to do. www.stonemountainpark.com

> MARTIN LUTHER KING JR. CENTER AND NATIONAL HISTORIC SITE | The King Center is the o«cial memorial dedicated to the advancement of the legacy of Dr. Martin Luther King, Jr., leader of America’s greatest nonviolent movement for justice, equality and peace. www.thekingcenter.org

> FERNBANK MUSEUM OF NATURAL HISTORY | A variety of hands-on exhibits about natural history including Dinosaur Plaza, NatureQuest and a Walk Through Time in Georgia. www.fernbankmuseum.org

> WOODRUFF ARTS CENTER | Located in Midtown, the Center o¨ers Atlantans a bold variety of performing and visual arts – both traditional and avant-garde. The Woodru¨ Arts Center includes the Alliance Theatre, High Museum of Art, Arts for Learning and the Atlanta Symphony Orchestra. www.woodru¨center.org

> THE WORLD OF COCA-COLA | Visit The World of Coca-Cola in downtown Atlanta and trace the history of the world’s most popular soft drink. www.worldofcoca-cola.com

> COLLEGE FOOTBALL HALL OF FAME | An interactive and personalized experience featuring exhibits such as The Quad, The Playing Field, The Game Day Theater and AT&T Game Time. www.c¶hall.com

> ZOO ATLANTA | A private nonprofit wildlife park and zoological trust. xwww.zooatlanta.org

> GEORGIA AQUARIUM | The world’s largest aquarium with over eight million gallons of water, right in the heart of downtown. www.georgiaaquarium.com

> THE FOX THEATRE | The historic Fox Theatre is one of Atlanta’s premiere venues for live entertainment. www.foxtheatre.org

> NATIONAL CENTER FOR CIVIL AND HUMAN RIGHTS | An engaging cultural attraction that connects the American Civil Rights Movement to today’s global human rights movements. www.civilandhumanrights.org

> Atlanta Dogwood Festival

> Atlanta Film Festival 365

> Atlanta Pride Festival and Parade

> DragonCon

> Festival Peachtree Latino

> Georgia Renaissance Festival

> National Black Arts Festival

> Taste of Atlanta

> Music Midtown

MAJOR FESTIVALS> Fourth of July at Centennial Olympic Park

> Sweetwater 420 Fest

> Atlanta Jazz Festival

> Decatur Craft Beer Festival

> Virginia Highland Summerfest

> Inman Park Festival

> Little 5 Points Halloween Festival and Parade

> Atlanta St. Patrick’s Day Parade

Page 14: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

ATLANTANS ENJOY A VARIETY OF SPORTS AND RECREATION THROUGHOUT THE YEAR.

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Page 15: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

ATLANTA IS HOME TO 10 PROFESSIONAL SPORTS FRANCHISES:Team League Venue

Atlanta Falcons National Football League (NFL) Mercedes-Benz Stadium

Atlanta Hawks National Basketball Association (NBA)

State Farm Arena

Atlanta Dream Women’s National Basketball Association (WNBA)

State Farm Arena

Atlanta Braves Major League Baseball (MLB) SunTrust Park

Gwinnett Stripers Minor League Baseball (MiLB) Coolray Field

Atlanta United F.C. Major League Soccer (MLS) Mercedes-Benz Stadium

Atlanta Silverbacks National Premier Soccer League (NPSL)

Atlanta Silverbacks Park

Atlanta Blaze Major League Lacrosse (MLL) Fifth Third Bank Stadium at Kennesaw State University

Georgia Swarm National Lacrosse League (NLL) Infinite Energy Arena (Gwinnett)

Atlanta Gladiators East Coast Hockey League (ECHL) Infinite Energy Arena (Gwinnett)

ATLANTA CONTINUES TO HOST MAJOR SPORTING EVENTS, SUCH AS:

> College Football Playo¨ National Championship (2018), SEC Championship, Chick-fil-A Peach Bowl, Chick-fil-A Kicko¨ Game, Air Force Reserve Celebration Bowl

> MLS All-Star Game – Professional Soccer (2018)> Super Bowl LIII (2019) - Professional Football> NCAA Men’s Final Four (2020) - College Basketball> TOUR Championship and Mitsubishi Electric Classic - PGA Golf> BB&T Atlanta Open - Professional Tennis> Monster Energy NASCAR Series and Petit Le Mans - Auto Racing> AJC Peachtree Road Race and Publix Georgia Marathon - Running

METRO ATLANTANS HAVE MANY OPPORTUNITIES FOR OUTDOOR RECREATION:

> More than 100 public, private and semi-private golf courses – over 300 golf days per year.

> Lake Lanier and Lake Allatoona – for fishing, swimming and boating> Chattahoochee River Recreation Areas – for walking/hiking, rafting, fishing or

picnicking> Recreation leagues and clubs for popular sports, such as tennis, softball, soccer,

basketball, cycling and running – The Atlanta Lawn Tennis Association (ALTA) is the largest city tennis league in

the world with more than 80,000 members. – The Atlanta Track Club (ATC), the second largest running organization in the

United States, serves 28,000 members who are runners and walkers of all ages and paces.

Metro Atlanta provides access to one of the most qualified, a¨ordable and e«cient healthcare systems in the country. Metro Atlanta’s healthcare community includes more than 60 hospital locations and more than 130,000 healthcare practitioners and technicians.

SPORTS

RECREATION

HEALTHCARE

Page 16: PROFILE OF METRO ATLANTA€¦ · global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who

SOURCES

Demographics: U.S. Census Bureau, U.S. Bureau of Economic Analysis (BEA), World Bank, Georgia Department

of Labor. Note: Southeastern U.S. as defined by BEA. History: Atlanta History Center, Atlanta Convention and

Visitors Bureau, City of Atlanta, U.S. Census Bureau, FORTUNE magazine. Government: State of Georgia, City of

Atlanta. Taxes: Georgia Department of Revenue. Quality of Life: Council for Community and Economic Research

(C2ER) Cost of Living Index. Education: Human Capital Research Corp., Georgia Department of Education, National

Center for Education Statistics, University System of Georgia, Technical College System of Georgia. Business

and Industry: FORTUNE magazine, Inc. magazine, Site Selection, Area Development, KPMG, Metro Atlanta

Chamber. Transportation: Hartsfield-Jackson Atlanta International Airport, Georgia Power, Georgia Department of

Transportation, Georgia Ports Authority, MARTA. Attractions, Festivals, Sports and Recreation: Atlanta Convention

and Visitors Bureau, Atlanta Sports Council, Atlanta-Journal Constitution. Healthcare: U.S. Bureau of Labor Statistics,

BusinessWise.

As of December 2018.

www.metroatlantachamber.com

+1.404.880.9000