Stationary

Fanny Isabel Bravo

Logos and Process

Stationary

CLIENT: Blossom Children ( Graden )DESIGNER: Fanny Bravo

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Fanny Bravo

blossomchildern@gmail.com

718-772-7740

Graphic Design

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Layout Assignment

PAULASCHER Eddie Harris - Bad Luck Is All I Have (1975)

Art Director: Paula ScherIllustration: David Wilcox

In 1972, Scher jumped into the popular culture; as art director for CBS and Atlantic Records in New York City. While at CBS she designed approximately 150 album covers a year, and produced so many ads and posters.

She preferred to created mood or stage a mysterious scenario than provide literal depictions of bands and performers.

BORNIN

1948

BIOGRAPHY

DESIG

NER

In Washington D.C, in 1948, one of the most amazing graphic desiger, painter

and art educator was born. She went on to study at the Tyler School of Art in Phil-adelphia. Where she got her Bachelor’s degree in Fine Arts in 1970. From there she travelled to New York where she has made her name.

Her early career was a short stint at publishers Random House before

moving to the advertising and promotions department of CBS Records. Where she spent two years working in. She move to CBS’s big competitor Atlantic as an art director in 1974 enabled her to spread her creative ideas through the medium of album cover art and others.

PENTAGRAM

KOPPEL &

SCHER

TIME INC.

TYLER SCHOOL OF ART

The Public Theater CBS

The Three Degrees - Standing Up For Love (1977)Design: Paula ScherPhotography: Bill King

Logo

s &

Car

eer

“It took me a few

seconds to draw it,

but took me 34 years

to learn how to draw

it in a few seconds”

The Citibank logo is widely

regarded as one of the most

iconic and widely recognized

bank logos in the world.

Its current version was

created in 1998 by Paula

Scher .She sketched onto

a napkin in a few seconds.

People wondering how those

a company pay someone so

much money if she made for

feel seconds. She been doing

this for a long time and got

the hand of desgin logos.

it’s her years of experience

as a designer that allow to

accomplish such feats. Also

she didn’t tell until later on

. This logo is still being use

until today.

Scher left CBS Records in 1982, She formed the studio

Koppel & Scher with Terry Koppel in 1984, where she

embraced the pressures of working on her own. The

experience taught her the challenge of keeping her own

clients and paying for rent and others. Since they are just

started it for the first time, two would work in their design

agency for 6 years.

Great Beginnings, 1984

In 1991, after the studio

suffered from the recession.

Koppel took the position of

Creative Director at Esquire

magazine, She joined

Pentagram as a partner

in the New York office.

Since then, she had been

a principal at the New York

office of the Pentagram

design consultancy

Branding & Identi ties SystemsIn 1994, Paula Scher was the first

designer to create a new identity and

promotional graphics system for The

Public Theater, a program that become

the turning point of identity in designs

that influence much of the graphic

design created for theatrical

promotion and for

cultural institutions Also created the first poster

campaign for the New York

Shakespeare Festival in

Central Park production of

The Merry Wives of Windsor

and Two Gentlemen of

Verona.

Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation

AWARDS

in Design 2000 AIGA Medal 2001, National Design Award (Cooper Hewitt

Smithsonian) 2013 Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and Moore college of Art.

Awards for graphic design; American Book Award nominations for best book design, and for best compilation of written and graphic material, both 1981, both for The Honeymoon Book: A Tribute to the Last Ritual of Sexual Innocence.

The School of Visual Arts grants a Master

Series Award, showcase of Make It Bigger

Awards: Print's Regional Design Annual 2011

for Shakespeare in the Park 2010 campaign

Map Murals for Queens Metropolitan Campus

Environmental Graphic for Parking Garage at

13-17 East 54th Street.

Scher, Paula

Him by Christopher Walken

Public Theater, 1994

Scher, Paula The Diva is Dismissed

Public Theater, 1994

York 10128

April 20

5:00 p.m

2 E 91st St, New

www.cooperhewitt.org

Poster Project

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