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2011 Media Kit
Who We Are Page 2.
Email AdvertisingPage 7.
ProfilePage 3.
Branded ContestsPage 8.
Banner AdsPage 6.
ContactPage 11.
“The world’s largest talent community and premiere resource for actors, models, dancers, musicians and crew.”
Page 2
Explore TalentWho We Are
Since January 2003, ExploreTalent.com has been breaking the boundaries of communication between the entertainment industry and talent.
• Theleaderinsocialnetworkingfortalent,ExploreTalent.comhasquicklydominatedtheonlinecommunityastheplaceforactors,models,dancers,musicians,andcrewtoapplydirectlyforauditionsandjobs.
ExploreTalent.com currently has more than 5 million members and adds 6,000 daily!
• Ourcommunityoffersthebestpartofmanyothersocialnetworkingvenues,suchasindividualprofilepages,pluscombinesthesewithmanyotherfeaturesandtoolsuniquetoExploreTalent.com.
Theseinclude:
• DetailedPersonalProfiles:EachtalentcreatesPhysicalStatistics,Resumes,Portfolios,PlayableVideoUploadsandSoundBytes.
• SearchableTalentDatabaseListing:ProfilesaresearchablebyCastingDirectorsandTalentAgentstohelpthemidentifyandcontactpeopleforspecificroles.
• Accesstoover60,000monthlyauditionsandjobsspecificallytailoredtoeachmember’sneeds.
• HighResolutionPhotoUploads.
• ProfessionalPhotoRetouching/Refinishing.
• FreePhotoScanning.• CastingSubmissions.• FeaturedFilmCasting
Notifications(EmailandTextMessaging)
• LiveChat“CommunityBuzz”.
• Andover26,000otherFreeResources.
www.ExploreTalent.com
WhoWeAre
2011 Media Kit
Page 3
Explore TalentProfile
www.ExploreTalent.com
Statistics
ExploreTalent.com Visitors by US Region
• NewYork46,898• LosAngeles33,988• Chicago17,106• Atlanta16,218• Houston12,944• Dallas11,172• LasVegas8,887• Washington8,542• Brooklyn8,336• SanFrancisco8,333
Top 10 Cities: Visitors per Month
• South36.65%
• West25.90%• Midwest16.75%
• Northeast20.70%
2011 Media Kit
Page 4
Primary Age Group
( 18-35 )Most are avid followers of the entertainment industry, fashion industry, style, and current trends. Many are college educated and single.
5,695AlexaRanking(US-BasedRanking)
Over5MillionMembers,6,000addeddaily
10millionmonthlypageviews
1,000,000uniquemonthlyvisitors
UserAveragetimeon
site:12minutes
Male
Female
43%Male
57%Female
By The Numbers
•BobbyBanharttalkswithExploreTalent.BobbygotdiscoveredforAShotAtLovewithTilaTequilabybeingamemberofExploreTalent.Bobbyisatrue“overnightsuccess”story.
•“IgotamessagefromExploreTalentforanewhitshow,didn’tknowmuchofwhatitwasabout,sentmyresumeandportfolioin.45minuteslaterIwasflowntoLAforAShotatLove
withTilaTequila.Itwasahitshow.6.4millionviewers,biggestshowonMTV.IfoundoutaboutitonExploreTalent.com”
•“IhadbeenwithLACastingfor9months.Aftersubmittingforauditionsandgettingnothing,IdecidedtogiveExploreTalentatry.WithintwoweeksofbecomingamemberofExploreTalent,Istartedgoingon2-3auditionsperweek.
•IhavenowbeenwithExploreTalent.comfor6monthsandIhavenotstoppedworking.IneverevengotanyauditionsonLACasting.com
andeverythingchangedafterIjoinedExploreTalent.com”
www.ExploreTalent.com
TestimonialsWhatourMembersareSaying
ExploreTalentactorhasappearedonReality&NetworkTVshows.
“ExploreTalentisanawesomeoutlet”
Page 5
More than 300 Celebrities interviews, including:
• EvaLongoria,Actress• Monica,Singer• JamieFoxx,Actor/Singer• MattDamon,Actor• SnoopDogg,Rapper• KeriHilson,Singer• SeanKingston,Singer• SouljaBoy,Rapper• JoanRivers,Comedian• PiersMorgan,TalkShow
Host• ChevyChase,Actor• RavenSymone,Actress• AaronCarter,Singer/
Dancer• ShannonElizabeth,
Actress/Model• DuffMcKaganVelvet
Relvolver,Musician• SlashfromGunsn
Roses,Musician• TreySongz,Singer/
Rapper• DaveGrohl,FooFighters,
Musician• LailaAli,Actress• MarkHapka,Actor• DavidAllenGreer,Actor/
Comedian• Vanessa&Angela
Simmons,FashionDesigners/Actresses
• KarinaSmirnoff,Dancer• Adele,Singer• GabrielleUnion,Actress• DavidBanner,Rapper
www.ExploreTalent.com
FeaturedExploreTalent
Jamie Foxx
Actor/MusicianOnExplore
Talent’sYouTubeChannel
Matt DamonActor
OnExploreTalent’sYouTubeChannel
Keri HilsonSinger
OnExploreTalent’sYouTube
Channel
Piers MorganAmerica’s got Talent JudgeOnExplore
Talent’sYouTubeChannel
Teck MoneyCasting Director
OnExploreTalent’sYouTube
Channel
Snoop DoggMusician
CelebrityProfileonExploreTalent.com
Page 6
Explore TalentBanner Ads
www.ExploreTalent.com
AdvertisingOpportunitiesBannerAds
ExploreTalent’sdesignteamcancustomizeyourbanneradsfromyourexistinggraphicsandwillintegrateyourbrandthroughoutyouradvertisingcampaign.
A
InsidePage HomePage
C. Secondary Leaderboard.468x60Pixels
A. Leaderboard.728x90Pixels
B. Tower120/160x600Pixels
B
C
250,000 Impressions
500,000Impressions
1 millionImpressions
Customized Campaign
Leaderboard $3,000 $6,000 $12,000 Inquire
Tower $3,000 $6,000 $12,000 Inquire
Secondary $2,000 $4,000 $8,000 Inquire
2011 Media Kit
Page 7
www.ExploreTalent.com
Advertising OpportunitiesEmail Marketing Campaigns
With over 5 million members, Explore Talent has an extremely large, active email database. Our list is constantly scrubbed to ensure the highest rate of deliverability in the industry.
• Wecanalsotargetyouremailcampaignstodifferentdemographics,whetheritbeage,gender,income,etc.Wechargeanadditional20%feeforemailcampaigntargeting.Wehavetheabilitytocustomizeyouremailcampaignsinamyriadofdifferentways.
1 Million Emails $10,000 40,000 Emails $1,500 CustomizedCampaign Inquire
ExploreTalent.com members earn ET Points by participating in our online community.
• ETPointsareredeemableattheETStoreforavarietyofprizesincludingAppleiPods,DellComputers,andAmazonGiftCards.Promoteyourbrandbyofferingyourproductasaprize.
• 1m-5mimpressions.Totalproductgiveawaymustbevaluedat$5,000per1mimpressions.
• KeepcustomersengagedwithdailySMSmessages.ExploreTalentsendsSMSmessagestomembersonadailybasistokeepmemberscurrentoncontests,castingcallsandmore.
OtherWaystoAdvertiseIn Kind Rewards Program
SMS Notifications
Explore TalentEmail MarketingCampaigns
2011 Media Kit
Page 8
www.ExploreTalent.com
UrbanMusicContest
PhotoGalleryContest
Contestants
Contestants
KelliCrossley
KaseyC.
JillConnors
ErinJenkins
AndreTomic
KatieMarino
MaryFakhoury
JennaGarcia
Page Views94,230
Total Contestants1,570
Page Views36,909
Total Contestants16,498
HeatherMiles
MarlaynaW.
RachelAllen
JasmineK.
Leynis
SabraG.
AntoineWhitter
AnaFlores
Explore TalentBrandedContests
2011 Media Kit
Page 9
More Contests:
Best Legs Contest
Best MaleHeadshot Contest
Best Makeup Contest
Best Eyes Contest
Best Body Art Contest
Best Fitness/Sporty Look
Best Sexy Look Contest
Guillaume
Luminita
GeorgeSoria
CameronS.
BrianArray
AngelPitch
KubaWerel
MelissaS.
KarleeN.
AlainaAndorf
GalinaD.
HannahRoy
AbbyBrockman
Shelby
TimCampbell
BrittanyLee
Explore TalentBrandedContests
BestSmileContest
Contestants
Contestants
Page Views10,428
Total Contestants1,332
Page Views20,784
Total Contestants85
www.ExploreTalent.com
DanceContest
Page 10
www.ExploreTalent.com
SponsorshipPackagesExplore TalentBrandedContests“YoucanpromoteyourbrandacrossExploreTalent.comwithoneofourSponsorshipPackages.Wetypicallyhaveabout10differentthemedcontestsrunningatanygiventime.Wecanmodifyanexistingcontestorcreateanewonearoundyourbrand.Pickthepackagethatbestfitsyourbudgetandneeds.”
$50,000Diamond
$30,000Platinum
$20,000Gold
$10,000Silver
CustomPictureContestforyourproduct.
CustomPictureContestlogo,bannerandcontestthemedesign.CustomPictureContestLeaderboardorTowerBannerad.
1m
CustomPictureContestTargetedEmailMarketingcampaign.
5m
2ndContestwithMusic.3rdContestwithbestvideopromotingyourbrand,contestantsareencouraged(inordertowin)toinvitetheirfriendstoviewyourbrandedvideos.Tieredguaranteefortotalviews.
4m 2m 2m 1m
Dependingonthegiveawayprizebythesponsor,ETwillspendupto50%ofmoneypaidbysponsortoadvertisethesponsorandthecontest.SMSnotificationstomembersmobilephonesaboutthecontest.LeaderboardorTowerBannerAd.
2m 1m
SecondaryLeaderboardBannerAd.
2m 1m
Page 11
Contact
www.ExploreTalent.com
[email protected]+1.702.938.7411
Monday thru Friday9:00am–5:30pmPST
3395SJonesBlvd,Ste15Las Vegas, NV 891462011
Media Kit