Green Business Development & Administration

Services offered

ARTHA Consulting is your ideal partner for developing your business in Italy, Southern Europe, the Mediterranean region or EMEA as a whole.The team has great experience in the power generation, conversion, storage and management and a heartfor sustainability.Success stories include new business start-up, B2C and B2B sales development, set up of multi-tiereddistribution, affiliation programs, implementation of customer centric culture, set up of solar leasing programs, PV project development and financing, set up of O&M unit.

Market entry and business development

Product launchProject development and

financing

Sales network set up and management

Governance

New business start up and brand positioning

Your hub in Italy for the Mediterranean region

Top 3 success stories

French group manufacturing switches, inverters, UPS

Set up of the distributionnetwork of power specialists in the EMEA

Set up of branches in CH, UK and DE

Start up of a new business unitfor power back up for the ICT and electrical wholesale

Italian group manufacturing storage and power conversionsolutions

Launch of portable power unitsin Europe

Launch of innovative chargersfor the mobility

Set up of storage portfolio and go to market for the photovoltaic

Global solar pioneer and market leader

Start up of the Italian branchand development to market leadership

Set up of partner installernetwork and brand positioning

Development of sales in the Mediterranean region

O U R W O R L D I S F U L L O F E N E R G Y

Giuseppe Sofia

Founding Partner

Over 10 years CEO of solar market

leaders in Italy

All-round competence in the solar

industry: distribution, EPC,

development and financing, O&M

Board member and founder of two

of the top renewable energy and

solar associations in Italy

Strong background in international

Sales and Marketing

Silvia Telò

Senior Sales

Over 15 years experience in the power generation

and conversion market

Several years as managing director at solar market leader

Head of sales branch in Germany

Internal sales and back office specialist

Tommaso Peruzzo

Sales Expert

10 years experience in sales in the solar

market

Strong Customer centric awareness

Sales coaching and sales network management

CRM expert

The team

Alex Dal Santo

Sales Expert

7 years experience in sales in the solar

market

Financial modelling and contracting

Deep knowledge of the technical and

financial rationales of a PV investment

Negotiation skills

Partnerships

CN/DE, Solar modules

CN, Industrial electrical equipment

FR/IT, Control and safety of LV grids

DE, Battery storage for PV Systems

IT, Cogeneration Systems

MANUFACTURERS SYSTEM INTEGRATORS

IT, Solar Engineering and energyefficiency solutions

US, Solar development, financing, EPC and O&M

IT, Solutions for renewable energy

ADVISORS

IT, Solar pumps

US, Financial Advisory Services

IT, Development and engineering

BJM INTERNATIONAL

EFISUN FR, Development and engineering

IT, Tax and accounting

IT, solar and energy efficiencyStocking Distributor

Sole agent for the Mediterranean of Chint Solar

Primary Chinese group manufacturing switches, invertersand electrical components

Fully owned manufacturer of solar modules with plants, in China, Malaysia and Germany

Made in Germany: 260 – 275Wp poli275 – 305Wp mono

Made in China: 255 – 275Wp poli305 – 325Wp poli

Modules offer

Brands

In 2013 takes over the German modules

manufacturing plant of Conergy

Conergy Power Plus- In production since 2008- Reliability >99,996%- 12 years warranty- High mechanic resistance, 6000Pa- Amonia and salinity resistant- New with 4 bus bar

Solar Lease for the C&I

PARTNER INVESTOR STRUCTURE

User

• Founded in 2007• 20MWp owned in Italy, Germany, Malta, Spain and France• Expert in fund management

HIGHTLIGHTS

• SolanEnergia build and own the PV system and leaseit to the final customer

• Customer self consumes energy produced by the PVplant and pays the rent

• All operating risks are at SolanEnergia, includingperformance

• Customer is free to change anytime energy suppliercontract

• SolanEnergia guarantees a 10% discount on kWh self-consumed

SPV

SolanEnergia InstallerARTHA

Main components

Finance

Engeneering/Authorizations/Installation

works/Commissioning/O&M

Assumptions

Minimum size 300kWp with high self-consumption

Energy consumption > 750MWh/Year

Shed roof available > 1,500 m2 , flat roof >2,500m2

Minimum solar yield 1050 kWh/kWp

Grid energy price > 0,13€/kWh when 1050 kWh/kWp

Solutions, two examples

Solar PumpsWater extraction from bore holesMade in Italy

Combined heat and powerHeat, cool, steam and power from gas at high efficiencyMade in Italy

A consolidated partner installers network

12 PAC

Sardegna

14 PAC

Sicilia

3 PAC

Calabria

15 PAC

Puglia

2 PAC

Basilicata

6 PAC

Campania

17 PAC

Lazio

9 PAC

Toscana

4 PAC

Abruzzo

3 PAC

Umbria

5 PAC

Marche

12 PAC

Emilia

35 PAC

Veneto

1 PAC

Trentino

19 PAC

Lombardia

17 PAC

Piemonte

6 PAC

Friuli

1 PAC

Molise

2 PAC

Liguria

2 PAC

Valdaosta

PARTNER INSTALLER NETWORK: a captive network of over 150 PV certified partner installers built since2008 allows effective implementation of initiatives in all regions.

Over 600MWp of supply in the PV in Italy

For information:artha@artha.consulting+39 04441933454