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CURRICULUM VITAE

Professor Dr. Rosmimah Mohd Roslin

Ph.D (Marketing), Keele University, Staffordshire, U.K.

MBA, Western Illinois University, Macomb, IL, U.S.A,

B.Sc. (Marketing) Indiana University, Bloomington, IN, U.S.A

Address (O): Arshad Ayub Graduate Business School

Universiti Teknologi MARA

40450 Shah Alam, Selangor

Malaysia.

Tel.: + 603 5521 1936

Fax: + 603 5544 4695

H/P: +6012 367 3831

E-mail: rosmimah@salam.uitm.edu.my

or

rosmimahm@gmail.com

Professor of Marketing at Arshad Ayub Graduate Business School (AAGBS), Universiti

Teknologi MARA and has 30 years’ work experience in academic including teaching assignments

at Keele University in the United Kingdom and Phuket Rajabhat University in Thailand. Professor

Rosmimah was also a member of the Wholesale and Retail Lab, a think tank group of the

Malaysian government managed by the Performance Management Delivery Unit (PEMANDU) of

the Prime Minister’s Department. Also an Expert Panel member of the Cooperative Commission

of Malaysia in the development of the Malaysian Coperative Index.

Currently, a Visiting Research Fellow at the Community Animation and Social Innovation Centre

(CASIC), Keele University, Staffordshire, United Kingdom and a Visiting Professor at Griffith

University, Nathan campus, Australia.

Now a Steering Committee member of the REPESEA Project under the ERASMUS+ EACEA grant

in Building Capacity of Researchers at Southeast Asia Universities.

⚫ Deputy Dean (Academic) at Arshad Ayub Graduate Business School (AAGBS), Universiti

Teknologi MARA (2018 – 2020)

⚫ Academic Development Coordinator at the Academic and International Office, Universiti

Teknologi MARA (2011-2013)

⚫ Deputy Director of the Graduate Business School, Universiti Teknologi MARA (2006-2008)

⚫ Head of Research at the Bureau of Research and Consultancy/Institute of Research,

Development & Commercialization, Universiti Teknologi MARA (2000-2005)

⚫ Course Tutor (Marketing) at the Faculty of Business Management, Universiti Teknologi

MARA (1996-1997)

ADMINISTRATIVE POSTS

2

Posts Organizations Period

1. External Advisor Universiti Malaysia Sabah Labuan Campus 2015-2017

2. External Advisor Universiti Malaysia Sabah, Kota Kinabalu 2018-2020

3. Research Advisor Cooperative College Malaysia 2016-2018

4. Expert Panel Universiti Teknologi Petronas 2017-2018

5. Expert Panel Suruhanjaya Koperasi Malaysia 2017-2018

6. Academic Advisor Universiti Malaysia Kelantan 2015-2017

7. Adjunct Professor Universiti Tenaga Nasional (UNITEN) 2016-2018

8. Academic Advisor Universiti Selangor (UNISEL) 2015 - 2018

9. Academic Evaluator Universiti Malaysia Terengganu 2014-2016

10. Academic Evaluator Universiti Teknologi Petronas 2016

11. Academic Evaluator Universiti Utara Malaysia 2016

12. External Assessor Universiti Malaya 2016

13. Academic Evaluator Universiti Teknologi Malaysia 2013, 2015

14. Academic Evaluator Universiti Kebangsaan Malaysia 2015

15. Board Member Malaysian Cooperative College 2011 -2014

16. External Academic

Examiner

Manipal International University 2014

17. Academic Evaluator Universiti Putra Malaysia 2014

18. Academic Advisor IKIP International College 2011-2013

1. Guest Speaker, on Understanding Qualitative Research and Mixed Methods, Faculty of

Business & Management, Universiti Teknologi MARA, Puncak Alam, Malaysia, 21

March 2018

2. Guest Speaker, 1st Global Startup Network Conference, Changwon National

University, Korea, 16-19 May 2017

3. Guest Speaker, on Indicators of Universities Research Performance in Southeast Asia:

Understanding Current Practices and Addressing Challenges”, REPESEA, ERASMUS+

Capacity Building in Higher Education, 22-23 November 2017, Universitas Islam

Indonesia, Yogyakarta, Indonesia

4. Speaker, on ‘Comparative History and Emergence of Research Culture among

Universities in Malaysia, Thailand and Indonesia, Mapping Study Workshop,

REPESEA, ERASMUS+ Capacity Building in Higher Education, 7-9 August 2017,

Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.

5. Guest Speaker, on ‘Interpretrive Method in Case Study Analysis’, International

Conference on Business Management & Social Science, Shah Alam, Malaysia, 20

December 2017

6. Visiting Research Fellow at Community Animation and Social Innovation Centre

(CASIC), Keele University, Staffordshire, United Kingdom from 15 September 2015

until 14 July 2016.

7. Visiting Professor at Griffith University, Nathan campus, Australia from September 2012

until February, 2013

8. Guest Speaker Cooperative Human Capital Transformation Convention, Pullman Hotel,

EXTERNAL POSTS

VISITING PROFESSOR, GUEST SPEAKER and KEY NOTE PRESENTATIONS

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Kuching, Malaysia, 27 November 2014,

9. Guest Speaker, Korean Marketing Association (KMA) Conference, Chosun University,

Gwangju, South Korea, 17 October 2013.

10. Guest Speaker, HRD Committee Meeting, Asia Pacific Association of Cooperatives

(APAC) Summit and Forum, Kobe, Japan, 27 November, 2012.

11. Keynote presentation at the Seminar on the Enhancement of the Supply Chain of

Cooperatives’, 4 May 2011, Renaissance Hotel, Kota Bharu, Kelantan, Malaysia,

organized by the Cooperative College of Malaysia,

12. Keynote presentation at the Seminar on Enhancing the Competitiveness of Cooperatives

in the Retail Sector’, 27 January 2011, Holiday Villa, Subang, Malaysia, organized by

the Cooperative College of Malaysia,

13. Keynote presentation at the National Conference on Agri-Marketing, 19 January 2010,

Allson Klana Resort, Seremban, Negeri Sembilan, Malaysia, organized by the Ministry

of Agriculture, Malaysia.

1. Marketing Channels

2. Supply Chain Management

3. Qualitative Research Methods

4. Retail Management

5. Relationship Marketing

Journal articles

1. International Journal of Business Society, Volume 19, No 2, 2018, (with Yusman Yaacob

and Jati Kasuma) entitled, “The Relationship between Member Participation, Trust, and

Behavioural Loyalty and the Moderating Effect of Ethnicity: An Explanatory Study of

Value Co-Creation among Cooperative Members in Sarawak” (Scopus),

2. Asian Journal of Business Research, Accepted for publication 2018, (With Yusman

Yaacob and Jati Kasuma) entitled, “Members’ Participation in Co-Creation: the Mediating

Effect of Satisfaction towards Loyalty”, (ERA),

3. International Journal of Economic Research, Volume 14, Number 16, 2017 (with Nurul

Farhana Nasir and Carol Boon Chui) entitled, “Decomposing the Theory of Planned

Behaviour and Incorporating Spiritual Intelligence to further Understand Purchase

Intention of Life Insurance and Takaful”, 4. International Journal of Advanced Business and Research, Volume 2, Issue 2, 2017 (with

Zarila Zahari and Carol Teo) entitled, “Attaining Competitive Advantage through

Market Orientation of Public Higher Education Institutions: Mediating Effect of

Quality Assurance",

5. Polish Journal of Management Studies, Volume 14, Issue 2, 2016 (with Sharizan

Sharkawi and Syed Abdul Jamal Abdul Nasir) entitled, “Leaders we Prefer- Perspectives

from Malaysian Gen Y Employees” (Scopus), 6. Journal of International Business, Economics and Entrepreneurship, Volume 1, Issue 1,

AREAS OF RESEARCH INTEREST

PUBLICATIONS

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2016 (with Nor Aminin Khalid) entitled, “Destination Image Evolvement through

Experiential Marketing”,

7. Humanities and Social Sciences Review, Volume 6, Issue 1, 2016 (with Nor Irvoni Mohd

Ishar) entitled, “Dissatisfied Response Behaviour, Negative Emotion, and Dissatisfied

Service Experience: A Structural Model”, 8. Journal of Social Science & Humanities, Volume 24, Issue 2, 2016 (with Nor Irvoni Mohd

Ishar) entitled, “Customer Retaliatory Complaining: An Extension of Customer

Complaining Behaviour” (Scopus)

9. International Journal of Business and Management, Volume 11, Issue 8, 2016 (with

Shahrizan Sharkawi and Syed Jamal Abdul Nasir) entitled “Exploring Leadership

Preference of Generation Y Employees: A Conceptual Paper”,

10. Procedia Economics and Finance, Volume 37, 2016 (with Nor Irvoni Mohd Ishar)

entitled, “Customer Voice Retaliation (CVR) Construct Verification: A Rasch Analysis

Approach”,

11. Sociology & Anthropology, Volume 3, Issue 7, 2015 (with Anuar Md Nor) entitled

“Knowledge Generation, Dissemination and Adoption in an Agro-Industry: The Role of

Institutional Network”,

12. Procedia Social & Behavioral Science, Volume 172, 2015, (with Zurita Mohd Salleh)

entitled Supply Chain Integration Strategy: A Conceptual Model of Supply Chain

Relational Capital Enabler in the Malaysian Food Processing Industry” (Scopus),

13. South Asian Journal of Business and Management Cases, December, Volume 3, 2014

(with Herwina Rosnan), entitled ‘Fighting the Giants: The Case of a New Player’,

14. Venture Capital: An International Journal of Entrepreneurial Finance, Volume 16, Issue

3, 2014, (with Saadiah Mohamad, Jaizah Othman & Othmar Lehner), entitled ‘The Use of

Islamic Hedging Instruments as Non Speculative Risk Management Tools’, (Scopus),

15. International Journal of Innovations in Business, Volume 2, Issue 5, 2013, (with Ahmad

Faizal Shaarani, Ashaari Arshad, Hasrin Abu Hassan and Sharina Abdullah) entitled,

‘Financial Support for Cooperatives’ Businesses: Evidence of Impact’,

16. International Journal of Commerce and Management, Volume 22, Issue, 2, 2012 (with

Herwina Rosnan), entitled, ‘Location as a Strategic Retail Decision: the case of the Retail

Cooperative’,

17. Malaysian Journal of Cooperative Studies, Volume 7, 2011, (with Raja Maimon Raja

Yusof, Rahimah Abdul Samad and Hasrin Abu Hassan) entitled ‘Cooperatives as Indicator

of Organizational Integrity’.

18. International Journal of Arts and Sciences, Volume 3, Issue 2, 2009 (with Noraini Ismail)

entitled ‘Attaining Competitive Advantage through Efficient Supply Chain Management of

SMEs in Malaysia’,

19. Journal of Asia Pacific Business, Volume 9, Number 4, 2008 (with T.C. Melewar) entitled

‘Hypermarkets and the Small Retailers: Exploring Retailers’ Competitive Abilities’,

(Scopus)

20. Paradigm, Volume XII, Number 2, July-December 2008, ‘Assessing Competitive

Advantage of SMEs through Effective Supply Chain Management, (with Noraini Ismail),

21. The International Journal of Interdisciplinary Social Sciences, Volume 3, July 2008,

(with Nor Khalidah Abu) entitled ‘Exploring Halal Service Quality Dimension in the

Malaysian Grocery Retail Sector’,

22. Journal of International Business and Entrepreneurship, Volume 10, Number 1, January

2004 (with Norlia Ahmad) entitled ‘The Influence of Task Environment and Resource

Deployment on Performance’,

23. International Journal of Retail and Distribution Management, Volume 32, Number 1,

2004 (with T. C. Melewar) entitled Linking Practices Reflective of ‘Asian Values’ and

Relationship Marketing in the Grocery Distribution Channels in Malaysia’, (Scopus),

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24. International Journal of Knowledge, Culture and Change Management, Volume 3, 2003

(with T. Ramayah, Muhammad Jantan, and Rusinah Siron) entitled, Technology Readiness

of Owners/Managers of SMEs,

25. Journal of Global Marketing Volume 14, Number 3, 2000 (with T.C. Melewar) entitled

‘Discovering Relational Bonds in Channel Relationships: A Case Study of Malaysia’,

(Scopus),

26. Journal of Asia Pacific Business Volume 3, Number 2, 2001 (with T.C. Melewar) entitled

‘Supplier-Retailer Relationships in Grocery Distribution in Malaysia: Indications of

Dominance, Conflict and Co-operation’, (Scopus),

27. Journal of Institutional Research South East Asia (JIRSEA) Vol. 1, Number. 2, 2003

(with Dr. Rashidah Abdul Rahman) entitled ‘Educational Identity: A Case of Universiti

Teknologi MARA’.

Book Contributions

1. ‘The Effects of Co-Creation Efforts on Unfavourable Experience and Response Behaviour:

A Hybrid of Rasch Measurement and PLS-SEM Analysis’, (2018), (with Nor Irvoni Mohd

Ishar), in the Pacific Rim Objective Measurement Symposium (PROMS) 2017 Conference

Proceedings, Taylor & Francis,

2. ‘Internal Marketing and Employees Performance: Relating Marketing Strategies in Human

Resource Efforts’, (2018), (with Hurul Ain Zainal Abidin), in the Proceedings of the 2nd

Advances in Business Research International Conference, pp. 1-9.

3. ‘Customers’ Intention to Repurchase Halal Personal Care Products: The Moderating Role of

Religousity’, (2018) (with Sulaiman Nawawi and Norlida Abdul Hamid), in the Proceedings

of the 2nd Advances in Business Research International Conference, pp. 39-54.

4. ‘Customer Voice Retaliation Test: Constructs Verification’, in the Proceedings of Pacific Rim

Objective Measurement Symposium (2015), pp.289-302, Springer

5. ‘Experiential Marketing Influence on Customer Lifetime Value of the Hotel Industry’,

(2015), (with Bahareh Sadat Hosseini), in the Proceedings of the 1st AAGBS International

Conference on Business Management 2014, Chapter 35, Springer

6. ‘Evaluating Loyalty Intention through the Influence of Servicescapes and Shoppers

Experiential Values’, (2015) (with Zuraini Alias, Mokhtar Abdullah and Siti Halijjah

Shariff), Proceedings of the 1st AAGBS International Conference on Business Management

2014, Chapter 30, Springer.

7. ‘Enhancing Business Performance Through Supply Chain Integration Strategy of Food

Processing Industry in Malaysia: A Conceptual Paper’, (2015), (with Zurita Mohd Salleh),

in the Proceedings of the 1st AAGBS International Conference on Business Management

2014, Chapter 28, Springer

4. ‘Business Sustainability of SimplySiti Sdn. Bhd.’ (2013) (with Herwina Rosnan) in

Organizational Excellence, H.P Gupta and Thatchenkerry, Tojo (eds), Macmillan Advanced

Research Series, India.

5. ‘Price’ (2012) in Strategic International Marketing – an Advanced Perspective, T.C. Melewar

& Suraksha Gupta (eds), MacMillan Palgrave, UK.

6. ‘Johor Cooperative Supermarket: Retail Strategies Gone Astray’ (2010) (with Herwina

Rosnan) in Leveraging Global Competitiveness for Organizational Excellence, H.P Gupta

and Thatchenkerry, Tojo (eds), Macmillan Advanced Research Series, India.

7. ‘Small and Medium Enterprises in Malaysia – Potential & Prospects’ (2010), Ministry of

Higher Education (with Sofiah Abd Rahman, Zarina Salleh and Yuslinaliza Yusoff).

8. Marketing Channels: A Malaysian Experience (2009), (with Tony Proctor), Kuala Lumpur,

McGraw Hill Education,

9. ‘Jerejak Resort and Spa: A Transformation Saga’ (2009), (with Nooraini Mohammad

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Sheriff) in ‘Enhancing Organizational Performance through Strategic Initiatives’, G.D

Sardana and Thatchenkerry, Tojo (eds), Macmillan Publications, India.

10. ‘Firefly’, (2008), (with Puteri Norashikin Mohamad), in Handbook of Management Cases,

B.S. Suhay, Thatchenkery, Tojo and G.D. Sardana (eds.), Allied Publications, India.

11. ‘Ancasa Allsuites Resort’ (2007), in Select Cases in Management, B.S. Suhay, Stough,

Roger and G.D. Sardana (eds), Allied Publications, India.

12. ‘Globalization and the Malaysian Retail Sector: Changes in the Distributive

Landscape’, in the Working Series Publications, Faculty of Business Management (2006),

University Publication Centre.

13. ‘Agra Rice’, a case in Creative Problem Solving, 2nd edition (2005) by Professor Tony

Proctor, Routledge Publications.

14. ‘The Rhetoric and Reality of Marketing’ (2003) with Professor Philip Kitchen (ed.),

London, Palgrave Macmillan.

15. Globalisasi, Liberalisasi dan Sistem Pengedaran (2003) in ‘Globalisasi di Malaysia’ by

Lukman Z. Mohamad and Azmi Abdul Manaf, Utusan Publications

16. Marketing Research (2000) for the Flexible Learning Program, Centre for External

Education, Universiti Teknologi MARA (with Dr. Sofiah Abd. Rahman),

17. Marketing Research (2001) for the Certificate in Marketing course, Institute of Marketing

Malaysia,

18. Case Studies on Malaysian channel relationships for Strategic Marketing (2000) by

Professor Tony Proctor, Routledge Publications,

19. ‘Place – Channels of Distribution’, ‘Consumer Buying Behaviour’ and ‘Marketing

Information’ in Marketing – The Informed Student Guide, (2001) with Professor Tony

Proctor and Professor Philip Kitchen (eds.), Thomson Learning, Berkshire House, London.

1. Chief Editor, Social and Management Research Journal, UiTM (2017-2019)

2. Chief Editor of the Journal of International Business and Entrepreneurship, UiTM (2004-

2011)

3. Editor of the International Journal of Business Management, UNITEN (2016-present)

4. Editorial Board, ‘Driving Green Consumerism through Strategic Sustainability Marketing’

book, IGI Global, 2018

5. Editorial Advisory Board of the Malaysian Journal of Cooperative Studies

6. Editorial Advisory Board of the Asian Academy of Management Journal, (2001-2007)

7. Editorial Board, International Letters of Social and Humanistic Sciences, SciPress

Switzerland, (2016-2017)

8. Editorial Board, Journal of Marketing Management and Consumer Behaviour, Canada,

(2016)

9. Advisor and Reviewer for the Malaysian Journal of Cooperative Studies. Malaysia (2004-

present)

10. Reviewer for the International Journal of Corporate Communications, United Kingdom,

(2005)

11. Reviewer for the International Journal of Globalisation and Small Businesses, (2003)

12. Reviewer for International Journal of Interdisciplinary Social Sciences, (2003)

13. Reviewer for Economic Management Journal, China (2015)

14. Reviewer for the International Journal of Internet and Enterprise Management, Zagreb

University, (2007)

15. Reviewer for the Journal of Agribusiness Marketing, Malaysia (2015-present)

16. Reviewer for Pertanika Journals, Universiti Putra Malaysia (2015)

EDITOR AND REVIEWER

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17. Reviewer for Jurnal Pengurusan, Universiti Kebangsaan Malaysia. (2014)

18. Reviewer for International Letters of Social and Humanistic Sciences, SciPress,

Switzerland (2015)

19. Reviewer/Evaluator for the Fundamental Research Grant Scheme (FRGS) proposals,

Universiti Teknologi MARA (2016)

20. Reviewer/Evaluator for the Bestari Grant Scheme proposals, Universiti Teknologi MARA

(2016)

21. Reviewer/Evaluator for the Prototype Research Grant Scheme (PRGS) proposals,

Universiti Teknologi MARA, (2016)

22. Reviewer for the Conference on Scientific and Social Research (CSSR) 2016, Universiti

Teknologi MARA (2016)

23. Reviewer/Evaluator for the Fundamental Research Grant Scheme (FRGS) proposals,

Universiti Teknologi MARA Kedah (2017)

24. Reviewer for the 10th International Conference on Business and Management Research,

Lombok, Indonesia and IJEM Special Edition (2017)

25. Reviewer for the 8th International Economics and Business Management Conference

(IEBMC2017), 28-29 November (2017)

26. Reviewer for the 11th International Conference on Business and Management Research,

(2017)

27. Reviewer for the AAGBS International Conference on Business Management, 25-26 July

(2018).

28. Reviewer for the 12th International Conference on Business and Management Research

(ICBMR) Bali, Indonesia (2018).

1. Community Animation And Social Innovation Centre, United Kingdom

2. Institute of Marketing, Malaysia

3. Academy of Marketing, United Kingdom,

4. Asian Academy of Management

5. Qualitative Research Association of Malaysia (QRAM)

Among presentations at conferences and proceedings published include those entitled:

1. ‘The Moderating Role of Price Sensitivity and Social Norm in Understanding

Customer Loyalty among Passengers of Low-Cost Carriers in Malaysia”, AAGBS

International Conference on Business Management 2018 (AiCOBM), Universiti

Teknologi MARA Melaka Bandaraya Campus, 25-26 July 2018, (with Zulkifli Abdul

Aziz and Norlida Abdul Hamid)

2. ‘Customers Intention to Purchase Halal Personal Care Products”, International

Conference on Business Management and Social Science 2017 (ICOBMASS

2017), 20-21 December, 2017, Hotel UiTM, Shah Alam (with Sulaiman Nawawi and

Norlida Abdul Hamid),

3. ‘Indicators of Universities Research Performance in Southeast Asia: Understanding

Current Practices and Addressing Challenges’, Measuring Impact of Research

MEMBERSHIPS

CONFERENCES

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Open Workshop, 22-23 November 2017, Universitas Gadjah Mada & Universitas

Islam Indonesia, Yogyakarta, Indonesia (with Noormala Amir Ishak, Azlina Hanif,

NorAiza Mohd-Zamil, Maizatulaidawati Md Hussin & Roselina Ahmad Saufi)

4. ‘Decomposing the Theory of Planned Behaviour and Incorporating Spiritual

Intelligence to Further Understand Purchase Intention of Life Insurance and Takaful’,

PACE International Conference on Social Sciences, 25-26 July, 2017, Four Points

by Sheraton, Penang, Malaysia with Farhana Nasir and Carol Teo Boon Chui,

5. ‘Innovation through Relational Capital and Integrated Supply Chain Strategy: A

Supply Chain Management Perspective’, ASIA International Multidisciplinary

Conference 2017, 1-2 May, 2017, Universiti Teknologi Malaysia, Skudai, Johor,

Malaysia with Zurita Mohd Saleh,

6. ‘Applying the Decomposed Theory of Planned Behaviour in Predicting Customers

Intention to Repurchase Halal Personal Care Products: the Moderating Role of of

Spiritual Intelligence’, 31 March, 2017 at the 3rd International Malaysia Halal

Conference, Kuala Lumpur, Malaysia with Sulaiman Nawawi and Norlida Abdul

Hamid)

7. The Relationship of Members’ Participation, Members’ Citizenship and Loyalty

and the Mediating Effect on Trust: A Study on Value Co-creation Behaviour among

Credit Cooperatives in Sarawak, Borneo, Malaysia’, 3rd International

Conference on Business, Economics, Management and Marketing

(ICBEMM), 13-15 March, 2017, Oxford, UK, (with Jati Kasuma Ali and Yusman

Yaacob)

8. ‘Customers’ Intention to Purchase Halal Cosmetics and Personal Care Products – the

Moderating Role of Religousity’, 15-16 November 2016 at the 2nd Advances in

Business Research Conference (ABRIC) at Langkawi, Malaysia (with Sulaiman

Nawawi and Nooraini Mohamad Sheriff)

9. ‘Internal Marketing and Employees’ Performance: Relating Marketing Strategies in

Human Resource’, 15-16 November 2016 at the 2nd Advances in Business Research

Conference (ABRIC) at Langkawi, Malaysia (with Hurul Ain Zainal Abidin and

Norlida Kamaluddin)

10. ‘Attaining Competitive Advantage through Market Orientation of Public Higher

Education Institutions: Mediating Effect of Quality Assurance’, 15-16 November 2016

at the 2nd Advances in Business Research Conference (ABRIC) at Langkawi,

Malaysia (with Zarila Zahari and Carol Teo Boon Chui)

11. ‘Dissatisfied Service Experience Attribution: Emotional Experience and Dissatisfied

Experience Responses of Mobile Telco Subscribers’, 23-27 May 2016, at the

International Journal of Arts & Sciences’ (IJAS) International Conference for

Business and Economics at Harvard Medical School, Boston, Massachusetts, USA

(with Nor Irvoni Mohd Ishar),

12. ‘The Impact of Relational Norms on the Commitment Trust Model of Relationship

Quality in the Education Context’, 16 February 2016, at the Seminar Penyelidikan

dengan Kerjasama UiTM Terengganu & Universiti Sumatera Utara (USU)

(with Zainuddin Zakaria and Zuriyati Ahmad), 13. ‘Customer Voice Retaliation (CVR) Construct Verification: A Rasch Analysis

Approach’, 12-13 October 2015, at the Fifth International Conference on Marketing

& Retailing, Penang, Malaysia (with Nor Irvoni Mohd Ishar),

14. ‘Customer Voice Retaliation (CVR) Test: Constructs verification’, 20-24 August 2015,

at the Pacific Rim Objective Measurement Symposium, Kyusyu Sangyo University,

Fukuoka, Japan, (with Nor Irvoni Mohd Ishar),

15. ‘Experiential Marketing Influence on Customer Lifetime Value of the Hotel Industry’,

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12-13 October 2014, Penang, Malaysia, 1st AAGBS International Conference

on Business Management (with Bahareh Sadat Hosseini),

16. “Evaluating Loyalty Intention Through the Influence of Servicescapes and Shoppers

Experiential Values”, 12-13 October 2014, Penang, Malaysia, 1st AAGBS

International Conference on Business Management (with Zuraini Alias, Mokhtar

Abdullah and Siti Halijjah Shariff),

17. “Enhancing Business Performance Through Supply Chain Integration Strategy of Food

Processing Industry in Malaysia: A Conceptual Paper’, 12-13 October 2014, Penang,

Malaysia, 1st AAGBS International Conference on Business Management (with

Zurita Mohd Salleh),

18. ‘Supply Chain Relational Capital (SCRC) and SCI Strategy: A Conceptual Model of

SCI Enabler in Malaysian Food Processing Industry’, 15-16 December 2014, at the

Global Conference on Business and Social Science, Kuala Lumpur, Malaysia (with

Zurita Mohd Salleh)

19. ‘Financial Support for Cooperative Businesses in Malaysia – Evidence of Social

Impact’, 12-15 June 2013, in the ICA Global Research Conference, Nicosia,

Cyprus (with Ahmad Faizal Shaarani, Ashaari Arshad, Hasrin Abu Hassan and Sharina

Abdullah)

20. ‘Financial Support for Cooperative Businesses in Malaysia’, 22-24 November 2012, in

the Global Advanced Research Conference on Management and Business Studies

(GARCOMBS), Bandung, Indonesia, (with Ahmad Faizal Shaarani, Ashaari Arshad,

Hasrin Abu Hassan and Sharina Abdullah)

21. ‘Evaluating Relational Satisfaction Between Public Universities and Associated

Colleges: An Exploratory Analysis of Malaysia’s Experience’, 6-8 December 2011, in

the 2nd International Conference at Phuket Rajabhat University, Thailand, (with

Zainuddin Zakaria and Ahmad Amin Salleh)

22. ‘Paving the Way towards Innovation and Commercialization through R&D – Learning

from South Korea’, 6-8 December 2011, in the 2nd International Conference at

Phuket Rajabhat University, Thailand, (with Noraini Ismail and Zumalia Norzailan)

23. ‘Corporate Integrity and Retail Cooperatives: Exploring its Significance’, 13-14

September 2011, in the 3rd. International Conference on Marketing & Retailing,

Pullman Hotel, Putrajaya (with Raja Maimon Raja Yusoff, Rahimah Abd Samad and

Hasrin Abu Hassan).

24. Impact of Relational Norms and Commitment-Trust Model on Satisfaction in the

Context of Education Collaboration in Malaysia’, 13-14 September 2011, in the 3rd.

International Conference on Marketing & Retailing, Pullman Hotel, Putrajaya

(with Zainuddin Zakaria)

25. ‘Cooperatives as Display of Organisational Identities and as Corporate Marketing

Tools’, 15-16 February 2011, in the Colloquium on Corporate Branding, Identity,

Image & Reputation, Zurich University of Applied Sciences, Zurich, Switzerland,

(with Raja Maimon Raja Yusof, Rahimah Abd Samad and Hasrin Abu Hassan).

26. ‘Johor Cooperative Supermarket: Retail Strategies Gone Astray’, 3-4 December 2010,

in the International Conference on Business Cases, Institute of Management

Education, Sahibabad, India (with Herwina Rosnan).

27. ‘Factors Associated with Service Quality: An Exploratory Examination of the

Healthcare, Food and Automotive Services in the Klang Valley’, in the International

Conference on Marketing Management, 7-9 July 2010, Phuket Rajabhat University,

(with Noraini Ismail and Kamilah Muhammad Abdull Jamil)

28. ‘Jerejak Resort and Spa: A Saga of Transformation’ in the International Conference

of Business Cases’, 25-26 November, 2009, Institute of Management Education,

Sahibabad, India, (with Nooraini Mohamad Sheriff),

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29. ‘Exploring Consumers’ Brand Resistance through the Effects of Brand Loyalty: A Case

of the Banks’ in the 5th International Conference of the AM’s Brand, Identity and

Corporate Reputation SIG’, 1-3 September 2009, Cambridge, United Kingdom,

(with Jati Kasuma Ali),

30. ‘The Impact of Market Orientation on the Commitment Trust Model of Relationship

Quality in the Education Context’, in the International Conference on Marketing

and Retailing 2009, 8-9 July, 2009, Melaka, Malaysia (with Zainuddin Zakaria),

31. ‘Attaining Competitive Advantage through Efficient Supply Chain Management of

SMEs in Malaysia’ In the International Journal of Arts and Science Conference,

1-4 June, 2009, Badhofgastein, Austria (with Noraini Ismail),

32. ‘Sustaining Competitive Edge through Effective Supply Chain Management’, in the

Conference on Scientific and Social Research 08-09, 14-15 March, 2009, Melaka,

Malaysia, (with Noraini Ismail).

33. Competing in the Globalized Era: Enhancing the Competitive Advantage of SMEs in

the Supply Chain, in the Academy for Global Business Advancement Fifth World

Congress, 15-19 November, 2008, Bahrain (with Noraini Ismail).

34. ‘Exploring Halal Quality Dimension in the Malaysian Grocery Retail Sector’, Third

International Interdisciplinary Conference on Social Sciences, 22-25 July, 2008,

Monash University Centre, Prato, Tuscany, Italy, (with Nor Khalidah Abu),

35. ‘Ancasa Allsuites Resort Case‘, in the International Conference on Management

Cases, Institute of Management Technology, Ghaziabad, India, 3-4 December 2007.

36. ‘Identifying Service Quality Dimensions by Understanding Consumer Preferences in

the Malaysian Grocery Retail Sector’, International Business Research

Conference (IBRC,) 3- 6 December 2007 at the University Technology of Sydney,

Australia (with Nor Khalidah Abu)

37. ‘Cause Related Marketing in Cyprus’, in the 6th International Conference on

Corporate Social Responsibility, Corus Hotel, Kuala Lumpur, 11-14 June 2007 (with

Ioanna Papasolomou and Marlen Demetriou)

38. ‘Corporate Social Responsibility; Perspectives from Cyprus and Malaysia’, in the

International Conference on Marketing and Retailing, Hilton, Petaling Jaya, 29-

31 May 2007 (with Ioanna Papasolomou and Nor Khalidah Abu)

39. ‘Transforming Local Government Services to E-Services: Issues in ICT

Implementation’, in Persidangan Kebangsaan Pengurusan Awam, Alor Setar,

Kedah, 11-13 December 2006 (with Rugayah Hashim and Adnan Jamaluddin).

40. ‘Transforming Local Government services to E-Government Services: Issues in ICT

Implementation and An Emergent Conceptual Framework’, in the IT Governance

International Conference, Auckland, New Zealand, November 13-15 July 2006

(with Rugayah Hashim and Adnan Jamaluddin).

41. ‘ICT Implementation Issues at Local Government: An Emergent Conceptual

Framework’, in International Conference of Local Governments, Kota Kinabalu,

Sabah, 22-24 August 2006 (with Rugayah Hashim and Adnan Jamaluddin).

42. ‘Globalization and the Malaysia Retail Sector: Changes in the Distributive Landscape’,

in the Proceedings of the 1st International Conference on Business, Management

and Economics, Yasar University, Izmir, Turkey, 16-19 June 2005

43. ‘Prevalence of Qualitative Research in the Academic Settings’, in the Proceedings of

the Conference on Scientific and Social Research 2005, 9-10 June 2005, Kuala

Terengganu (with Hawa Rohany and Dzul Haimi Md Zain)

44. ‘Assessing Performance via Indicators; A Case Study of Short Term Projects at BRC

(2000-2002) in the Proceedings of the Conference on Scientific and Social

Research 2005, 9-10 June 2005, Kuala Terengganu (with Che Wan Nor Faridah and

Norshahida Shaadan)

11

45. ‘Managing and Sustaining Tourism Products – A Case of Island Promotion’, in the

Proceedings of the 9th International Conference on Global Business and

Economic Development, Hanyang University, Seoul, Korea, 26-27 May, 2005 (with

Mohd Akbal Setia)

46. ‘Relationship Marketing and Practices Reflective of Asian Values in the Grocery

Distribution Channels in Malaysia: Cultural Diversity in Action’ in the Proceedings

of the 2nd. Asia Pacific Business Conference at Marriot Hotel, Putrajaya, Malaysia, 8-

9 March, 2005 (with T.C. Melewar).

47. ‘Communication Practices and Acceptance levels of Business Customers: Exploring

the Experience of a Bank in Malaysia’, in the Proceedings of the 9th. International

Conference on Corporate and Marketing Communications, 5-6 April 2004,

Warwick University, United Kingdom (with Noraini Ismail).

48. ‘The Prevalence of Qualitative Research in the Academic Settings’, in the Proceedings

of the 2nd. Qualitative Research Convention, PJ Hilton, Malaysia, 22-23 October

2003 (with Marohaini Yusof, Dzulkifli Manaf, Hafiz Omar and Hawa Rohany)

49. The Influence of Task Environment and Resource Deployment on Performance: A

Look at Incumbents and Entrants in the Telecommunications Industry’, in the

Proceedings of the Fifth Asian Academy of Management Conference, Kuantan,

Pahang, Malaysia 10-13 September 2003 (with Norliah Ahmad, Hiroshima University)

50. ‘Supplier-Retailer Relationships in Grocery Distribution – An assessment of Power’ in

the CD-Rom Proceedings of the Conference on Scientific and Social Research,

Palace of the Golden Horses, Serdang, Malaysia 26-27 August, 2003

51. ‘The Role of Physical Distribution Agencies in Supplier-Customer Relationships in the

Distribution Channels’ in the CD-Rom Proceedings of the Conference on Scientific

and Social Research, Palace of the Golden Horses, Serdang, Malaysia 26-27 August,

2003 (with Norlida Abdul Hamid)

52. ‘Technology Readiness of Owners/Managers oft SMEs’ in the Third International

Conference on Culture and Change in Organization, organized by RMIT,

Australia and Universiti Sains Malaysia at Bayview Hotel, Penang on 11-14 August,

2003 (with T.Ramayah, Muhamad Jantan, Universiti Sains Malaysia and Rusinah

Siron, Universiti Tenaga Nasional)

53. ‘Hypermarkets and the Small Retailers : Exploring Retailers’ Competitive Abilities’ in

the First Asian Academy of Applied Business Conference organized by Universiti

Malaysia Sabah at Sutera Harbour Resort on 7-9 July 2003

54. ‘Technology in Retailing: A Case of Malaysian Retailers’ in the CD-Rom Proceedings

of the Asia Pacific Business Environment International Conference, UiTM-AUT,

New Zealand, January 2003

55. ‘Technology and the Malaysian Retailers – Present Adoption and Future Outlook’ in

the CD-Rom Proceeding of the Innovation and Technology Management

Conference, Zhejiang University, China, October 2002.

56. ‘Relationship Marketing and Practices Reflective of ‘Asian Values’ in the Grocery

Distribution Channels in Malaysia’ and ‘Alliances Among Suppliers and Retailers in

the Grocery Distribution Channel in Malaysia’ (with Profesor Tony Proctor from

Chester Business School, United Kingdom) in the CD-ROM Proceedings of the

Academy of Marketing Annual Conference, Nottingham University, July 2002.

57. ‘Educational Identity: A Case of Universiti Teknologi MARA at the Southeast Asia

Institutional Research Conference, Swinburne Institute and Sarawak Development

Corporation, October 2001, Kuching Sarawak,

58. ‘Retailer-Supplier Relationships in the Grocery Distribution Channels’ at the

Persidangan Kebangsaan Pertama Keusahawanan dan Perniagaan Kecil,

12

Langkawi, September 2001,

59. ‘Asian Values in Supplier-Retailer Relationships in Grocery Distribution in Malaysia’,

Proceedings of the Social Transformation in the Asia Pacific Conference,

University of Wollongong, Australia, December 2000,

60. ‘Channel Relationships in Malaysia: Implications for Multinational Retailers’, CD-

ROM Proceedings of the Academy of Marketing Annual Conference, University of

Stirling, Scotland July 1999

61. ‘Integrated Marketing Communications in Retail Promotions’, Proceedings of the

Academy of Marketing Annual Conference, Sheffield-Hallam University, July

1998 (with Professor Tony Proctor).

▪ Bronze Medal – Project on “ A Methodological Guide in Setting up an Airport Retail Business”,

at the 4th International Innovation, Design and Articulation (i-IDeA 2018) 24 -26 April 2018,

Universiti Teknologi MARA, Perlis (with Siti Zaleha Sahak and Norashikin Husseion)

• Gold Medal – Invention on ‘Value Chain Best Practices Framework for Malaysian

Cooperatives in the Food Industry’, at the International Symposium and Exhibition on Business

and Accounting, 2017, Universiti Tenaga Nasional, Pahang, Malaysia (with Zurita Mohd

Salleh, Rahimah Abd Kadir and Abdul Rahman Abdul Razak Sheik)

• Silver Award – Excellence in Supervision, Research Summit Day 2017, 19 January 2017,

Universiti Teknologi MARA, Shah Alam

• Silver Award – Penang Invention, Innovation & Design (PIID) 2014, 3-4 December 2014,

Universiti Teknologi MARA Pulau Pinang (with Zurita Mohd Salleh)

▪ Best Paper Award – ICA Global Research Conference, 12-15 June, 2013, European University,

Cyprus (with Ahmad Faizal Shaarani, Ashaari Arshad, Hasrin Abu Hassan and Sharina

Abdullah)

▪ Silver Award – IIDEA 2013, 28-30 May 2013 Universiti Teknologi MARA Perlis, (with Nor

Aminin Khalid).

▪ Best Paper Award – Global Advanced Research Conference on Management and Business

Studies (GARCOMBS), 22-24 November, 2012, Bandung, Indonesia (with Ahmad Faizal

Shaarani, Ashaari Arshad, Hasrin Abu Hassan & Sharina Abdullah).

▪ Consistent Consultant Award – Vice Chancellor Award, Research Management Institute, 29

September, 2011,

▪ Best Paper Award - International Journal of Arts and Science Conference, 1-4 June, 2009,

Badhofgastein, Austria (with Noraini Ismail),

▪ Most Active Consultant Award – Deputy Vice Chancellor Award, Institute of Research,

Development & Commercialization, Universiti Teknologi MARA, Malaysia, 28 November

2006

▪ Best Paper Award - IT Governance International Conference, Auckland, New Zealand,

November 13-15 July 2006 (with Rugayah Hashim and Adnan Jamaluddin).

AWARDS RECEIVED

13

Professor Rosmimah has been the examiner for the following Masters and Ph.D candidates at the

universities indicated below:

1. Chin Jing Huey – Malaysia University of Science & Technology (MUST) (October 2018) –

PhD

“Social Marketing Approach: Factors Influencing Female’s Intention Towards Breast Cancer

Early Diagnosis in Malaysia”

2. Reza Saleki – Universiti Teknologi Malaysia (August 2018) – PhD

“Extending the Theory of Planned Behaviour to Predict Factors that Affect Malaysian

Consumers’ Intention to Purchase Organic Food”

3. Ah Huai a/p Ah Chan – Putra Business School (June 2018) – PhD

“ Moderating Effect of Social Network on the Relationship between Innovativeness, Self

Leadership and Self Efficacy on Supply Chain Management Sustainability in SMEs”

4. Beenish Tariq – College of Business, Universiti Utara Malaysia (May 2018) – PhD

“The Direct and Indirect Determinats of Customer Loyalty in Cellular Service Sector in

Pakistan- the Moderating Role of Government Regulations”

5. Ahmed A. S. Thabet, - Lim Kok Wing University (April 2018) - PhD

“Impact of Credit Risk Policies and Practices Management Accounting Systems on

Organizational Financial Performance of Commercial Banking Sector in Palestine”

6. Ahmad Saif-Alddin Abu-AlHaija – Putra Business School (April 2018) – Phd

“Influence of Religious Orientation on Jordanian Viewers’ Loyalty Towards satellite TV

Channels”

7. Oluwaseyitan Rotimi Cephas – Putra Business School (April 2018) – PhD

“Life Insurance Purchase Decision making Among Newly Married Couples in Nigeria”

8. Nennie Trianna Rosli – Universiti Teknologi Malaysia (November 2017) – PhD

“The Relationship of Green Self-Efficacy, Environmental Attitude Towards Green Purchasing

Behaviour in Malaysia”

9. Muhammad Iskandar bin Hamzah – Universiti Teknologi MARA (April, 2017) – PhD

“The Moderating Roles of Organizational Culture and Learning Orientation on the

Relationship between Individual Market Orientation and Job Performance”

10. Dhamore Vijay Ganpat – Bharathiar University, Coimbatore, India (January 2017) – PhD

“Customer Engagement and Loyalty in Virtual Retail Servicescape”

11. Waddah Ismail Thabet – Universiti Teknologi MARA (January 2017) – PhD

“Modelling the Mediating Effects of Job Satisfaction and Organizational Commitment on the

Relationship between Internal Marketing asnd Market Orientation among Bank Employees in

Yemen”

12. Deepa, S. – Avinashilingam Institute for Home Science and Higher Education for Women,

Coimbatore, India (December 2016) – PhD

“Causal Model of Store Image, Relationship Quality and Consumer based Retailer Equity”

13. Shahshank Mehra – Jaypee Institute of Information Technology, Noida, India (August 2016)

- PhD

"Consumer's Store Choice Criteria in Organised and Unorganised Grocery Stores – A Study

at NCR-region"

14. Mazilah Abdullah – Universiti Teknologi Malaysia (August 2016) - PhD

“Buyer-Supplier Relationships within Malaysia’s Retailing Industry”

15. Amjad Shamim – Universiti Teknologi PETRONAS (June 2016) – PhD

“Model Development for Customer Value Co-Creation Attitude and Behaviour using Service

Logic Marketing”

EXAMINER

14

16. Soo Wincci – Open University Malaysia (May 2016) – PhD

“Social Media Strategies: A Case Study of Malaysia’s Top 10 Most Successful Celebrities on

the Social Media Platform”

17. Nor Zafir Md Salleh – Universiti Teknologi Malaysia (May 2016) – PhD

“The Adoption and Implementation of Islamic Friendly Hotels at Selected Hotels in Malaysia”

18. Chua Kean Boon – Universiti Teknologi Malaysia (May 2016) – PhD

“Factors Affecting Private Sacrificing Behaviour and Environmental Citizenship Behaviour in

Agrochemical Purchase”

19. Vahid Godazgar – Universiti Teknologi Malaysia (April, 2016) – Ph.D

“The Influence of Quality and Product Innovation on Customer Loyalty and Satisfaction –

Implications to Malaysia National Automotive Policy”

20. P. Sreekumar - Bharathiar University (December 2015) - PhD

“Service Quality of Telecommunication Companies in Kerala, India”

21. Heru Aulia Azman - Universiti Selangor (UNISEL) (November 2015) – PhD

“The Antecedents of Tourists’ Loyalty towards Sports Events in West Sumatera”

22. Ahmad KH Muttar - Universiti Tenaga Nasional (UNITEN) (September 2015) - PhD

“Leader-Member Exchange and Job Performance in Iraqi Technical Colleges and Institutes:

The Mediating Roles of Work Alienation and Job Satisfaction”

23. Noordini Abdullah – Universiti Teknologi MARA (August 2015) – PhD

“Modelling the Relationship of Research University Brand Image on Students’ Satisfaction

and its Effect on Brand Loyalty”

24. Mehdi Nosratpour – Universiti Teknologi Malaysia (February 2015) – PhD

“The Impact of SCQM Practices on Organizational Performance through the Mediating Role

of Innovation”

25. Azam Haghkhah – Universiti Teknologi Malaysia (February 2015) – PhD

“The Determinants of Customer Loyalty in Business-to-Business”

26. Faizan Ali – Universiti Teknologi Malaysia (January 2015) – PhD

“An Assessment of Antecedents and Consequences of Customer Experience in Chinese

Resort Hotels”

27. Siti Zaleha Omain – Universiti Teknologi Malaysia (January 2015) – PhD

“Supply Chain Management Practices in Malaysian Palm Oil Firms”

28. Jesbil Singh – Multimedia University (December 2014) – DBA

“Creating and Sustaining Competitive Advantage in the Defence Industry: A Strategic

Analysis of Boustead Heavy Industry Corporation”

29. Wang Xiao Ran – Universiti Teknologi Malaysia (November 2014) – MSc.

“Service Recovery Activities and Customer Satisfaction Moderated by Cultural Values at

Individual Level in China”

30. Puteri Fadzline Muhamad Tamyez – Universiti Teknologi MARA (July 2014) – Ph.D

“The Effects of Brand Strategy and Design Innovation on the Brand Performance of

Malaysian Furniture Firms”

31. Tan Chong Yew – Open University Malaysia (June, 2014) – PhD

“The Influence of Role Model Perceived Image on Teenagers’ Purchase Behaviour in

Selangor, Kuala Lumpur and Putrajaya.

32. Waleed Mohammed Al-Sabir – Universiti Teknologi MARA (April 2014) – Ph.D

“The Effect of Relationship Quality on Market Orientation Influence on Business

Performance”

33. Karunanithi Murugiah - Universiti Putra Malaysia (April 2014)

“Strategic Marketing Factors and Strategic Marketing Alliances Performance Continuity”

34. Amer Rajput – Universiti Teknologi Malaysia (March 2013) – Ph.D

“Combined Effect of Trust, Commitment and Supplier Development on Buyer-Supplier

Performance in Textile Industry”

15

35. Gloria Anak Panit – Universiti Teknologi MARA (January 2013) – M.Sc. “The

Determinants of Customer Perceived Factors on Loyalty: A Prerequisite for Success”

36. Savitha G.R. – Anna University of Technology, Coimbatore, India (July 2012) – Ph.D

“Role of Talent Management Strategies for Enhancing Faculty Retention in B Schools”

37. Wong Chee Hoo – Universiti Putra Malaysia (May 2012) – Ph.D

“The Relationship of Brand Equity and Innovation Characteristics on Acceptancve and

repurchase Intention”

38. Nafiseh Eshghi Golbaz – Universiti Teknologi Malaysia (April 2012) – M Sc.

“The Relationship Between Lifestyle, Store Attributes, Consumer Satisfaction and Store

Loyalty”

39. Jamaliah Yusoff – Universiti Teknologi MARA (November 2011) – Ph.D

The Effects of Self Congruity, Functional Store Image and Social Responsibility Image on

Store Loyalty’

40 Mimi Liana Abu – Universiti Putra Malaysia (May 2011) – M. Sc

“The Effects of Relationship Marketing on Cross Buying”

41. Salamiah A. Jamal – Universiti Teknologi MARA (May 2011) – Ph.D

“Perceived Value, Satisfaction and Visitor Psychographics in Community Based Homestay

Tourism: Behavioural Intentions Perspective”

42. Kamyar Kavosh – Universiti Teknologi Malaysia (December 2010) – Ph.D

“Customer Relationship Management Implementation in Iran Automobile Industry”

43. Norliza Aminuddin – Universiti Teknologi MARA (September, 2010)- Ph.D

“Behavioural Intentions toward Having Cross Border Second Homes: The Role of Country

Riskiness’

44. Sharifah Khadijah Syed Agil – Universiti Teknologi MARA (August, 2009) –Ph.D

“Compliance to Code of Ethics: A Mixed Method of Study on the Malaysian Accounting

Profession’

45. Swamy Nathan R. - Bharathiar University, India (February, 2009)- Ph.D

“A Study on the Supply Chain Management Practices in the Garment Industry with Special

Reference to Tirupur Garment Cluster in Tamil Nadu”

46. Leo Prawirodihardjo – Universiti Tun Abdul Razak (July 2008)- Ph.D

“Pengaruh Persekitaran Eksternal dan Program Pencampuran Pemasaran Perkhidmatan

terhadap Kesetiaan Pesakit Luar pada Industri Hospital Umum di Kota Makassar”

47. Githa S. Heggde – Bharathiar University, India (April, 2008)- Ph.D

“Impact of Bi-directional Relationships between Channel Managers and Partners on

Effective Channel Management”

48. Yuhanisah Jemahar – Universiti Teknologi Malaysia (March, 2007)- Sarjana Pengurusan

”Aplikasi E-Dagang dikalangan Perusahaan Kecil dan Sederhana (PKS) Bumiputera

Malaysia”

49. Mohd Fuaad Said – Universiti Putra Malaysia (September 2005)- Ph.D

“The Adoption of On-line Marketing in the Malaysian Hotel Sector: An Organizational

Effectiveness Perspective”

50. Nooraini Mohamad Sheriff – Universiti Teknologi MARA (August, 2005) – Ph.D

‘Marketing Mix Strategies, Non Marketing factors, Demographics and Pre- Purchase Stage

of Consumer Decision Making Process for Private Colleges in Malaysia’

51. H.M. Anas Genda – Universiti Tun Abdul Razak (February 2005)- Ph.D

“Analisis Faktor Dimensi Kualitas Jasa dan Pengaruhnya Terhadap Kepuasan Pelanggan

Perumahan di Kota Makassar”

52. Nur Azliani Haniza Che Pak – Universiti Putra Malaysia (August 2004)- M.Sc

“Customer Relationship Management between Accounting Firms and Clients”

53. Lam Siew Yong – Universiti Putra Malaysia (August 2004) – M.Sc

“The Relationship between Service Quality, Trust and Satisfaction with Customers’

16

Commitment towards their Personal Banking”

54. Soh Hwei Ling – Universiti Putra Malaysia (February 2004) – M.Sc

“The Impact of Market Orientation Communication Effectiveness, Perceived Organizational

Support on Distributor Commitment and Performance in Network Marketing Organizations”

1. Shahrizan Sherkawi (PhD) – will be conferred March 2019

2. Yusman Yaacob (PhD) – will be conferred March 2019

3. Sulaiman Nawawi (PhD) –conferred October 2018

4. Nor Irvoni Mohd Ishar (PhD) –conferred October 2018

5. Bahareh Sadat Hosseini (PhD) –conferred October, 2018

6. Nor Aminin Khalid (PhD) – conferred October, 2018

7. Zurita Mohd Salleh (PhD) – conferred April 2017

8. Zuraini Alias (PhD) –conferred October, 2017

9. Suriana Ramli (PhD) – conferred November 2017

10. Tahereh Husseini (PhD) –conferred November 2016

11. Masdiana Sulaiman (DBA) – conferred October 2016

12. Dato’ Anuar Md Nor (PhD) - conferred April 2016

13. Amani Adnan Aqeel (PhD) - conferred April 2016

14. Faizah Abu Bakar (PhD) – conferred March 2015

15. Zaiton Osman (DBA) – conferred March 2015

16. Rosni Jaafar (Ph.D) – conferred November 2013

17. Iman El-Salehein Bouthahab (Ph.D) – conferred November 2012

18. Jati Kasuma Ali (Ph.D)- University of Toulouse, France) – conferred October 2012

19. Rezian-na Kassim (DBA) – conferred May 2012

20. Zainuddin Zakaria (Ph.D) – conferred May 2012

21. Mazen Abduljabbar (DBA) – conferred October 2011

22. Aliza Ismail (Ph.D) – conferred July 2010

23. Che Aniza Che Wel (Ph.D) – conferred July 2009

24. Hajah Rugayah Hashim (Ph.D) – conferred December 2009

Research projects that have been completed and are currently undertaken by Professor Rosmimah

include:

1. ‘The Inclusion of Eco-Green Value Engineering in Explaining Sustainable Economic

Performance’- funding from BESTARI Grant, UiTM (amount awarded RM35,000) – initial

phase

2. ‘Practices of Cooperatives’ Distribution Centers in Malaysia’, – funding from Malaysian

Cooperatives Council (amount awarded RM110,000) – data collection

3. ‘An Analysis and Model of Cooperatives’ Distribution Centres: A Supply Chain Perspective’ –

funding from Malaysian Cooperatives Council (amount awarded RM100,000) – data collection

Ph.D/DBA STUDENTS COMPLETED UNDER PROF. ROSMIMAH’S SUPERVISION

RESEARCH PROJECTS

17

4. ‘Cooperation for Innovation and the Exchange of Good Practices - Capacity Building in Higher

Education’ – funding from ERASMUS (amount awarded Euro 69,116) – data collection

5. ‘Extending Consumer Culture Theory (CCT) through Service Dominant Logic (SDL) for

Predicting Customers' Retaliatory Behaviours' - funding from Fundamental Research Grant

(FRGS) (Amount awarded RM69,800) – Completed July 2018

6. ‘Theorising Value Co-Creation in Predicting Loyalty of Cooperative Members’ - funding from

Fundamental Research Grant (FRGS) (amount awarded RM69,000) – Completed May 2018

6. ‘The Distribution Infrastructure in the East Asia Region in the Field of Consumer Goods

Distribution’ – funding provided by the East Asian Economic Research Institute (ERIA)

(Amount Awarded USD8,000) – completed March 2013

7. ‘The Impact of Tabung Modal Pusingan (TMP) on Cooperatives’ – grant provided by the

Malaysian Cooperatives Council (Amount Awarded: RM163,000) – completed July 2012

8. ‘The Involvement of Cooperatives in Retailing – grant provided by the Malaysian Cooperatives

Council (Amount awarded: RM173,000)- completed in April 2010

9. ‘Critical Success and Failure Factors of SMEs – The Retail Sector’ – grant provided by the

Ministry of Higher Education (Amount awarded RM200,000) – completed in December

2009

10. ‘Attaining Competitive Advantage through Effective Supply Chain Management of SMEs in

Malaysia’ – grant provided by Universiti Teknologi MARA (Amount awarded RM10,000) –

completed in December 2008

11. ‘Dominance in Channel Relationships – A Qualitative Assessment of Physical Distribution

Agencies’ - grant provided by Universiti Teknologi MARA (Amount awarded RM10,000) –

completed in July 2006

12. ‘Assessing the Element of Power in Supplier-Retailer Relationships in the Grocery Distribution

Channel’ - grant provided by Universiti Teknologi MARA (Amount awarded RM10,000) –

completed in December 2004 .

Consultancy projects that have been carried out include those for:

Organizations Topics

Research Projects

Indah Water Konsortium Sdn.

Bhd. • Assessing Advertising Effectiveness and Developing Marketing

Communication Effectiveness Index (MCEI)

• Tracking Customer Satisfaction for Indah Water Konsortium

Sdn. Bhd.

• Assessing and Developing Customer Satisfaction Index for

Indah Water Konsortium Sdn. Bhd.

Isetan of Japan Sdn. Bhd. Impact Study for Isetan of Japan Sdn. Bhd.

Nomura Research Institute, Asia

Pacific, Japan • Distribution Infrastructure in East Asia

• Logistics and Supply Chain infrastructures in Malaysian Ports

Malaysia National Printing Berhad Customer Satisfaction Index for Percetakan Nasional Malaysia Berhad

UiTM Holdings Berhad Setting up of UiTM Consultancy Services for UiTM Holdings Berhad

Bursary, Universiti Teknologi

MARA

Customer Satisfaction Index for the Bursary, Universiti Teknologi MARA

Magnificent Diagraph Sdn. Bhd.

(Carrefour Hypermarkets)

Series of Impact Studies of Hypermarket Development on Small Traders

CONSULTANCY PROJECTS

18

Tesco Stores Sdn. Bhd. Series of Impact Studies of Hypermarket Development on Small Traders

Giant Hypermarket Series of Impact Studies of Hypermarket Development on Small Traders

Jusco Stores (Aeon Berhad) Series of Impact Studies of Hypermarket Development on Small Traders

Mydin Sdn. Bhd. Series of Impact Studies of Hypermarket Development on Small Traders

Tops (Malaysia) Sdn. Bhd Series of Impact Studies of Hypermarket Development on Small Traders

Tourism Malaysia Domestic Tourists Monitoring Study 2004

Telekom Publications Sdn Bhd Factors Motivating the Adoption of a Neighbourhood Directory in

Ampang – Telekom Publications

Telekom Berhad Series of Customer Satisfaction Studies

Affin Bank Berhad A Climatic Survey of Affin Bank Berhad

MNI Berhad MNI Tracer Study

PERNAMA • Traffic Count Study for PERNAMA

• Series of Mystery Shopper Studies for PERNAMA

• A Series of Studies on the Qualitative Analysis of Consumers’

Wants and Needs at the Army, Navy and Air Force Camps in

Malaysia

ADABI Consumer Industries Sdn.

Bhd.

Series of Product Feasibility Studies

Royal Military College (Ministry

of Defence)

Students’ Attractions to Royal Military College

Yayasan Pahang • The Strategic Direction of Yayasan Pahang

• Impact Studies of Yayasan Pahang’s Products

• Comparative Study of State Foundations in Malaysia

UNIPEQ, Universiti Kebangsaan

Malaysia

Secondary data analysis of ECER economic contribution

Yayasan Pembangunan Ekonomi

Islam Malaysia (YPEIM)

Micro Financing Recipients Study

AFTAAS Chartered Accountants Assessment of Micro Financing Effectiveness

SIRIM Berhad • Market Study of Standards and Quality Services Department of

SIRIM Berhad

• Market Study on IP Services of SIRIM Berhad

L’Oreal Malaysia Data Collection on new product launched

Training Projects

Malaysian Academy of SME and

Entrepreneurship (MASMED)

Series of Strategic Marketing Training Programs for SMEs

Malaysia Airports Holdings

Berhad (MAHB)

Training on Research Methods

Community College, Ministry of

Higher Education Malaysia

Training on Research Methods

Biotech Corp Malaysia Series of Strategic Marketing Training for BioTech Entrepreneurs

MARA Series of Training Programs on Strategic Marketing

Lembaga Urusan Tabung Haji

(LUTH)

Training on Fundamentals of Marketing for LUTH Officers

Shin-etsu (M) Sdn. Bhd. Team Building Programs

Convenience Shopping Sdn. Bhd.

(7-11)

Team Building Programs

PACE Engineering Sdn. Bhd. Team Building Programs

Yayasan Pelajaran MARA Training on Research Methods

IKIP College Training for Trainers – Team Building Modules

19

Biro Pencegah Rasuah (BPR) Consultancy Administration Training

Kolej PolyTech MARA Training on Strategic Marketing

Cooperative College of Malaysia Training on Research Methods

ILQAM (Institute of Leadership

and Quality Management), UiTM • Training on Qualitative Research Methods

• Training on Research Methods

Tourism Malaysia Training on Research Methods

Telekom Malaysia Training on Research Methods

Emeritus Professor Dr. Tony Proctor

Emeritus Professor of Marketing

Chester Business School

24, Daniell Way, Great Broughton,

Chester CH3 5XH,

United Kingdom

Professor Dr. Mihaela Kelemen

Director

Community Animation & Social Innovation Centre (CASIC)

Keele University

Staffordshire, ST5 5BG,

United Kingdom

REFERENCES