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1
Professor Brian King
Associate Dean and Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
Areas of Research Expertise Areas of Teaching Expertise
Tourism, migration & international
education
Hospitality & tourism education
Destination management & marketing
Asia-Pacific tourism
Resort development
Destination management & marketing
Cultural tourism
Hotel & tourism industry structure
Personal Introduction
Professor Brian King is Associate Dean in the School of Hotel & Tourism at The Hong Kong Polytechnic
University. He was previously Professor at Victoria University, Melbourne, Australia where he held
various Faculty and University-wide roles including Head of the School of Hospitality Tourism and
Marketing, Pro Vice-Chancellor (Industry and Community) and then Pro Vice-Chancellor (Students).
Originally from Scotland, Professor King has worked in the tourism field all his professional life linking
academia and practice in Europe, Australasia, the Pacific and Hong Kong. His industry experience
includes manager and/or director roles in airlines (Qantas), tour operations (Wigwam International),
destination management (Destination Melbourne), cruise operations (Ocean Spirit Cruises) and hotels.
He has provided consulting services to international agencies such as the United Nations World Tourism
Organization (UNWTO) on tourism human resource development and marketing. He has also undertaken
consulting projects for UNESCAP and the European Union (Tourism Council of the South Pacific). Since
relocating from Australia to Hong Kong in 2012 he has undertaken consulting activities for the Hong
Kong Hotel Owners Association to develop a Hong Kong-wide Tourism Roadmap. He is a frequent media
commentator and presenter at industry conference and events. He was previously a lead consultant for the
Australian Council of Tourism Ministers on an investigation into the zero based profit tours phenomenon
from emerging Asian markets, including China. He also consulted to Tourism Transport Forum (TTF) in
Australia on the financing of national parks and protected areas leading to highly cited publications in the
top journals in the field. Indicative of his strong industry engagements, in November 2018 he was awarded
the Qantas Outstanding Contribution by an Individual Gold Award in the Victorian Tourism Awards,
Australia. As part of his industry engagements he has authored many best practice business and marketing
cases of tourism ventures.
2
Qualifications
[Academic Qualifications]
PhD (1995) Monash University, Australia
MSc (1980) University of Strathclyde, UK
MA Hons (1979) Aberdeen University, UK
CHE (Certified Hospitality Educator), American Hotel & Lodging Association
[Editorial Activities]
Editorial Advisory Group Member, Cambridge Scholars Publishing, 2017 to present
Joint Editor-in-Chief, Tourism, Culture & Communication, 1998 to present
Editorial Board Member (current)
o Journal of Hospitality and Tourism Management
o International Journal of Tourism Research
o Tourism Economics
o Tourism Recreation Research
o International Journal of Contemporary Hospitality Management
o Journal of Vacation Marketing
o Tourism Review
o Tourism Review International
o Journal of Human Resources in Hospitality and Tourism
o Journal of Hospitality and Tourism
o Hospitality and Society
o International Journal of Tourism and Travel
o Journal of Educational Travel
o Journal of Tourism Research & Hospitality
o Journal of Leisure and Tourism Management
[Memberships and Roles]
Member, University Staffing Committee, The Hong Kong Polytechnic University (21 Mar 2019
– 20 Mar 2021)
Adjunct Professor, Edith Cowan University (21 Dec 2018 – 20 Dec 2021)
Elected Member, School Staffing Committee (1 Nov 2018 – 31 Oct 2020)
Member, Culture Promotion Committee, The Hong Kong Polytechnic University (Jul 2018 –
Jun 2020)
Assessor, Tourism for Tomorrow Awards, World Travel & Tourism Council (WTTC) (2017 to
present)
Chair, Assessment & Accreditation Panel, Tourism & Hospitality Education International Centre
for Excellence (THE-ICE) (2011 to present).
Chair, Review Committee of the Department of Tourism, Sport and Hotel Management, Griffith
University (2018)
External Examiner, University of Technology Mauritius (2016 to present)
Member, Scientific Advisory Board of Studia Periegetica (2016 to present)
Visiting Professor, Edinburgh Napier University (2014 to present)
Adjunct Professor, Victoria University (2014 to present)
3
External Examiner, The Technological and Higher Education Institute (THEi), BA (Hons)
Hotel Operations Management (2013 to Present)
Skal International (Member)
Member, Asia Regional Council, Association of Corporate Travel Executives (2015 to present)
Council Member, International Recreation and Vacation Society (2014 to Present)
Steering Committee Member, Critical Studies Asia-Pacific Consortium (2014 to Present)
Advisor, International Live Events Association (ILEA) (2016 to Present)
International Academy for the Study of Tourism (Treasurer 2011 to 2015)
Destination Melbourne (Board Member 2010 to 2013)
Blue Mountains International Hotel Management School (Chair of Academic Board 2011 to
2016)
Blue Mountains International Hotel Management School (Higher Education Board Member
2011 to 2016)
Chair of Mentoring Panel, Victorian Tourism Awards (2010-2012)
Business Mentor, Victorian Tourism Awards (2010-Present)
Member, Advisory Board, International Hotel & Restaurant Association Awards (2007 – 2010)
External Examiner, Bachelor of Arts (Hons) in Hospitality Operations Management
Technological and Higher Education Institute, Hong Kong (2014 to Present)
[Professional Qualifications]
Fellow of the International Academy for the Study of Tourism (2007)
Fellow of the Council of Australian Universities Tourism & Hospitality Education (2008)
Fellow of the Tourism & Hospitality Education International Centre of Excellence (THE-
ICE) (2012)
Fellow of International Academy for the Study of Tourism (2011-2015)
Fellow of Council for Australasian University Tourism & Hospitality Eductors (CAUTHE)
(2009 to Present)
Publications
[Books]
Peter U. C. Dieke, Brian E. M. King and Richard A. J. Sharpley (2020 forthcoming): Tourism
in Development: Reflective Essays
King, B.E.M., Wong, A. & Cheung, C. (2019 forthcoming): Leading Asia’s tourism and
hospitality sector: Boardroom perspectives
Backer, E & King, B.E.M. (eds) (2015) VFR Travel Research: International Perspectives.
Channelview Publications, Bristol.
Truong, T-H & King, B.E.M. (2010) Tourism Service Experiences in Vietnam. Nova Science
Publishers, Hauppauge NY, USA.
Harris, R., Jago, L.K. & King, B.E.M. (2005) Cases Studies in Tourism & Hospitality Marketing.
Pearson, Melbourne.
Kee, P. & King, B.E.M. (eds) (1999) Asia-Pacific Tourism: Regional Co-operation, Planning &
Development. Hospitality Press, Melbourne.
King, B.E.M. (1997) Creating Islands Resorts. Routledge Advances in Tourism Series
Routledge, London. Pp. 286.
King, B.E.M. & Hyde, G. (1989) Tourism Marketing in Australia. Hospitality Press, Melbourne.
4
[Book Chapters]
Hsu A.Y., King B., Wang D., Buhalis D. (2017) Entrepreneurship in the Contemporary Tourism
Ecosystem: The Case of Incoming Tour Operators in Taiwan. In: Schegg R., Stangl B. (eds)
Information and Communication Technologies in Tourism 2017. Pp 101-113 Springer, Cham
King, B.E.M. and Qiu, H (2017) Experiential Tourism and Hospitality Learning: Principles and
Practice. In Benckendorff, P and Zehrer, A (eds) International Handbook of Teaching and
Learning in Tourism. Pp 207-217 Edward Elgar Publishing.
King, B.E.M. (2016) Resort Development. In Jafari, J & Xiao, H (eds) Encyclopaedia of
Tourism. Cham Switzerland Pp700-702 Springer, London.
King, B.E.M. (2015) Appropriate Tourism, Bilateral Agreement, Change Management,
Destination Marketing Organization (DMO), International Hotel & Restaurant Association
(IH&RA), Visiting Friends and Relatives (VFR), Youth Tourism. In Cater, C. Garrod, B. and
Low, T. eds. The Encyclopedia of Sustainable Tourism. Pp 31-32. CABI, Oxford.
Yang, X, Wang, D and King, B.E.M. (2015) Your Stories Online, the Heuristics of My Next
Journey. In Xiang (Robert) Li, (ed) Chinese outbound tourism 2.0 Pp 273-288. Apple Academic
Press, New Jersey.
King, B.E.M. and Gardiner, S. (2015) Chinese outbound student-tourists –developing a taste for
independent travel. In Xiang (Robert) Li, (ed) Chinese outbound tourism 2.0 Pp 319-336. Apple
Academic Press, New Jersey.
Backer, E. and King, B.E.M. (2015) VFR Travel: Progressing Towards Greater Recognition In
Backer, E. and King, B.E.M. (eds) VFR Travel Research: International Perspectives Pp 1-12.
Channelview Publications, Bristol.
King, B.E.M. and Dwyer, L. (2015) The VFR and Migration Nexus – the impacts of migration
on inbound and outbound Australian VFR tourism. In Backer, E. and King, B.E.M. (eds) VFR
Travel Research: International Perspectives Pp 46-58. Channelview Publications, Bristol.
Backer, E. and King, B.E.M. (2015) Local Impacts, Global Prospects: The Future of VFR Travel
In Backer, E. and King, B.E.M. (eds) VFR Travel Research: International Perspectives Pp 207-
218. Channelview Publications, Bristol.
Briggs, C, Moscardo, G, Murphy, L, Gooch, M & King, B.E.M. (2013) Tourism & the Great
Barrier Reef: Healthy Reef, Healthy Industry. In Benckendorff, P & Lund-Durlacher, D. (eds)
International Cases in Sustainable Travel and Tourism Pp 57-72. Goodfellow, Abingdon, UK.
Lee, C-F. & King, B.E.M. (2012) A Determination of Destination Competitiveness for
Taiwan’s Hot Springs Tourism Sector Using the Delphi Technique. In Geoffrey I. Crouch &
J.R. Brent Ritchie (eds) Competitiveness And Tourism Vol. 3. Edward Elgar Publishing,
Cheltenham, UK.
King, B.E.M. & Buckingham, C. (2012) A Liveable and Sustainable City that loves Visitors. In
Lipman, G et al (eds) Green Growth & Travelism Pp 75-83. Goodfellow Ltd, UK
Charlie, C, Pearlman, M.J & King, B.E.M. (2012) A conceptual framework for environmental
governance networks: an analysis of small island destinations in Indonesia and the Coral Triangle.
In Pineda, F.D and Brebbia CA (eds) Sustainable Tourism V Pp 189-204. WIT Press,
Southampton, UK.
Ismail, F, King, B.E.M & Ihalayanake, R. (2011) Host and Guest Perceptions of Tourism
Impacts in Island Settings: a Malaysian Perspective. In Carlsen, J & Butler, R. (eds) Island
Tourism Development. Journeys Towards Sustainability. CABI Wallingford, UK.
Truong, T-H & King, B.E.M. (2009) Host-Guest Cultural Interactions: Service Encounters
between Vietnamese Hosts and International Visitors. In Berge, P. M & Eliassen, S.B. (eds)
Hospitality and Tourism Management Pp 1-33. Nova Science Publishers, Hauppauge NY,
USA.
5
King, B.E.M. & Pearlman, M.V. (2009) Planning for Tourism at Local and Regional Levels:
Principles, Practices and Possibilities. In Jamal, T. & Robinson, M. (eds) Handbook of
Tourism Studies. Sage, London.
King, B.E.M. & White, L. (2009) The Diversification of the Commercial Home – Evidence from
Regional Australia. In Lynch, P, McIntosh, A. and Tucker, H. (eds) The Commercial Home in
Tourism: International Perspectives. Routledge, London
White, L & King, B.E.M. (2009) The Great Barrier Reef Marine Park: Natural Wonder and
World Heritage Area. In Frost, W & Hall, C.M. (eds) Tourism and National Parks:
International Perspectives on Development, Histories and Change. Routledge, London
Truong, T-H & King, B.E.M. (2008) An Assessment of Service Quality in Vietnam: The
Cross-Cultural Perspectives of Chinese and American Tourists. In Phạn,C (ed) Vietnam:
Economic, Political and Social Issues. Nova Publishers, Hauppauge NY, USA
Zhang, W., King, B.E.M.& Zeleznikow, J. (2008) Environmental Considerations in Customer
Complaint Knowledge Management in Hotels. In Lloyd-Walker, B., Burgess, S., Manning, K.
& Tatnall, A. (Eds) The New 21st Century Workplace. Pp 37-45 Heidelberg Press, Melbourne.
King, B.E.M. (2007) The Postmodern Resort and The Pleasure Periphery: the Case of Australia’s
Coastal Tourism Resorts. In Agarwal, S. & Shaw, G. (eds) Coastal Tourism Resorts: A Global
Perspective. Pp 157 – 173. Channel View, Clevedon,
King, B.E.M. (2007) Tourism and Hospitality Education in the Asia-Pacific Region –Building
Sustainability through Stakeholder Engagement. In Raj, A. (ed) Sustainability, Profitability
and Successful Tourism. Pp 247-256 Kaniska Publishers, New Delhi, India.
King, B.E.M. & Truong, T.H. (2006) An Assessment of Service Quality in Vietnam: The
Cross-Cultural Perspectives of Chinese and American Tourists. In Liu, T.V. (ed) Tourism
Management: New Research Pp 1-39. Nova Science Publishers, Hauppauge
King, B.E.M. & Berno, T. (2006) The Fiji Islands: Rebuilding Tourism in an Insecure World. In
Mansfeld, Y. and Pizam, A. (eds) Tourism, Security and Safety. From Theory to Practice Pp.66-
81. Elsevier, Oxford. ISBN 0-7506-7898-4
Prideaux, B., King, B.E.M., Dwyer, L. & Hobson P. (2006) The Hidden Cost of Cheap Group
Tours – A Case Study of Business Practices in Australia. In Chen, J.S. (ed) Advances in
Hospitality and Leisure Vol.2 Pp. 49-70 Elsevier, Oxford.
King, B.E.M. & Craig-Smith, S. (2005) Australasia. In Airey, D and Tribe, J (eds). An
International Handbook of Tourism Education Pp. 111-122. Elsevier, Oxford
Kain, D. & King, B.E.M. (2004) Destination-based Product Selections by International
Backpackers to Australia. In Richards, G and Wilson, J. (eds). The Global Nomad. Backpacker
Travel in Theory & Practice Pp 196-216. Channel View, Clevedon, UK.
Nguyen, T.H. & King, B.E.M. (2004) The Culture of Tourism in the Diaspora. The Case of the
Vietnamese Community in Australia. In Coles, T & Timothy, D. (eds) Travel to Promised Lands
Tourism, Space & Diaspora Pp 172-187. Routledge, London
King, B.E.M. (2004) Cambodia. Emerging Destinations-International Special Report Pp 25-49.
Mintel, London
King, B.E.M. & Berno, T (2002) Transforming Negative Publicity into Positive Communication.
Tourism Recovery in the Fiji Islands The Economic Impact of Tourism in the Islands of Asia &
the Pacific Pp 170-184 World Tourism Organization, Madrid
Nguyen, T.H. & King, B.E.M. (2002) International Travel & the Vietnamese Diaspora. The
Vietkieu in Australia. In Hall, M & Williams, A.M. (eds) Tourism & Migration: New
Relationships between Production & Consumption Pp 221-240 Kluwer, Dortrecht
King, B.E.M. (2001) Resort-based Tourism on the Pleasure Periphery. In Harrison, D (ed)
Tourism in the Less Developed World: Issues & Case Studies Pp 175-190 CABI, Wallingford.
King, B.E.M. & Spearritt, P. (2001) Resort Curtilages. The Creation of Physical & Psychological
Tourist Spaces. In Holmes, D. (ed) Virtual Globalisation: Virtual Spaces/Tourist Spaces
Pp 245-261 Routledge, London.
6
King, B.E.M. & Slavik, C. (2001) Accommodation Distribution. Transforming YWCA
Australia into 2001 Travel Ys International. In Laws, E. & Buhalis, D. (eds) Tourism
Distribution Channels Pp 185-201. Continuum International, London
McVey, M. & King, B.E.M. (1999) Tourism in the Pacific Island Microstates. Regional
Experiences and Prospects. In Kee, P & King, B.E.M. (eds) Asia-Pacific Tourism: Regional Co-
operation, Planning & Development Pp 55-72. Hospitality Press, Melbourne.
Kee, P. & King, B.E.M. (1999) Introduction. In Kee, P. & King, B.E.M. (eds) Asia-Pacific
Tourism: Regional Co-operation, Planning & Development Pp 17-21. Hospitality Press,
Melbourne.
King, B.E.M. & Kee, P. (1999) Conclusion and Future Prospects. In Kee, P. and King, B.E.M.
(eds) Asia-Pacific Tourism: Regional Co-operation, Planning & Development Pp 211-216.
Hospitality Press, Melbourne.
King, B.E.M. (1997) Developing a Regional Concept in a Resort Destination Area. Challenges
& Opportunities in the Whitsundays. In Teare, R., Farber Canziani B. and Brown, G. (eds.)
Global Directions: New Strategies for Hospitality & Tourism Pp 357-382. Cassell, London.
King, B.E.M. (1996) Australian Market Perceptions of Resorts. Integrated Tourism Planning in
the Pacific Island Countries ESCAP Tourism Review No 17 Pp 174-187. United Nations ESCAP,
New York
King, B.E.M., Pizam, A. & Milman, A. (1995) Social Impacts of Tourism: Host Perceptions.
In McIntosh, Goeldner & Ritchie, J.B.R. Tourism. Practices, Principles & Philosophies Pp
251 – 263. Wiley, New York. 7th edition.
King, B.E.M. (1994) Australian Attitudes to Island Resort Holidays in Queensland & Fiji. In
Seaton, T. et. al. (eds.) Tourism: the State of the Art Pp 347-359. Wiley & Sons, Chichester.
King, B.E.M. (1993) Research on Resorts A Review. In Cooper, C. & Lockwood, A. (eds.)
Progress in Tourism, Recreation & Hospitality Management Vol 5 Pp 165-180. John Wiley,
Chichester
[Selected Journal Articles]
Koseoglu, M, A., King, B.E.M & Xiao, H. (2019): Chinese contributions to hospitality
research: patterns of authorship and collaboration, Journal of China Tourism Research
(paper accepted on 27 May 2019)
Koseoglu, M, A. & King, B.E.M (2019) Gender disparities and positioning in collaborative
hospitality and tourism research, International Journal of Contemporary Hospitality
Management, DOI: 10.1108/IJCHM-09-2018-0747 (paper accepted on 25 May 2019)
King, B.E.M. & Tang, C.M.F (2019 forthcoming) Training hotels in Asia: an exploration of
alternative models, Journal of Hospitality & Tourism Education (paper accepted on 12 Nov
2018)
Koseoglu, M, A. & King, B.E.M (2019): Authorship structures and collaboration networks
in tourism journals, Journal of Hospitality & Tourism Education (paper accepted on 8 Oct
2018)
Chen V., King, B.E.M. & Suntikul, W. (2019): Festivalscapes and the visitor experience: an
application of the Stimulus Organism Response approach, International Journal of Tourism
Research, DOI: 10.1002/jtr.2302
Chen, Z, Suntikul, W. & King, B.E.M. (2019): Research on tourism experiencescapes: the
journey from art to science, Current Issues in Tourism, DOI:
10.1080/13683500.2019.1616679
Lo, A., King, B.E.M. & Mackenzie, M. (2019): Segmenting Chinese Millennial restaurant
customers: a lifestyle and health and environmental consciousness approach, Journal of
China Tourism Research, DOI: 10.1080/19388160.2019.1604281.
7
Chu, A. M. C. & King, B.E.M, (2019): Hotel Industry Leadership in Greater China - a
Biographical Comparison, Journal of China Tourism Research, DOI:
10.1080/19388160.2019.1577781
Köseoglu, M. A, King, B.E.M. & Yildiz, M. (2019) The global dissemination of scholarly
tourism outputs from 1976 to 2016: evidence from Australia, Asia Pacific Journal of
Tourism Research, 24:5, 365-378, DOI:10.1080/10941665.2019.1567564
Tung, V., King, B.E.M & Tse, S. (2019): The Tourist Stereotype Model: Positive and
Negative Dimensions, Journal of Travel Research, DOI: 10.1177/0047287518821739
Lee, C. F. & King, B.E.M. (2019): Determinants of attractiveness for a seniors-friendly
destination: a hierarchical approach, Current Issues in Tourism, 22:1, 71-90,
DOI:10.1080/13683500.2016.1250725
Kim, S, Kim, S and King, B.E.M. (2019): Nostalgia Film Tourism And Its Potential For
Destination Development, Journal of Travel & Tourism Marketing, 36:2, 236-252, DOI:
10.1080/10548408.2018.1527272 .
Luo, J., Wong, A., King, B.E.M, Liu, M. & Huang, G. (2019) Co-creation and co-
destruction of service quality through customer-to-customer interactions: why prior
experience matters, International Journal of Contemporary Hospitality Management, 31: 3,
1309-1329, DOI: 10.1108/IJCHM-12-2017-0792
Jørgensen, M. T., King, B. E.M. & Law, R. (2018): The Impacts of China’s Policymaking
and Legislation on Outbound Tourism – Perspectives from Long-haul Intermediaries,
Journal of Policy Research in Tourism, Leisure and Events, DOI:
10.1080/19407963.2018.1505104
Chen, Y.C., King, B.E.M and Lee, H.W. (2018): Experiencing the destination brand:
behavioral intentions of arts festival tourists, Journal of Destination Marketing &
Management, 10, 61–67, DOI: 10.1016/j.jdmm.2018.06.004
Ji, M. & King, B.E.M. (2018): Explaining the Embodied Hospitality Experience with
ZMET, International Journal of Contemporary Hospitality Management, 30 (8), DOI:
10.1108/IJCHM-10-2017-0709
Cheung, C, King, B.E.M & Wong, A. (2018): What does the Industry need to know about
Chinese Hospitality Leadership?, Journal of China Tourism Research, 14 (2), 177-192, DOI:
10.1080/19388160.2018.1463882
Kim, S., Jin, J.Y. & King, B.E.M. (2018): Intra-Asian performing arts tourism - The
motivations, intentions, and performance preferences of Japanese visitors, Tourism
Recreation Research, 43(3), 372-388, DOI: 10.1080/02508281.2018.1449361
V. Tung, King, B.E.M. & Tang, C. (2018): Tourism Industry Career Prospects and the
Business Environment: Evidence from Canada and Macau, 20(4), International Journal of
Tourism Research, DOI: 10.1002/jtr.2201
Jørgensen, M. T., Law, R., & King, B. E.M. (2018): Beyond the stereotypes: Opportunities
in China inbound tourism for second‐tier European destinations. International Journal of
Tourism Research, 20(4), DOI: https://doi.org/10.1002/jtr.2198
King, B.E.M & Tang, C. (2018): Employee preferences for industry retention strategies:
The case of Macau’s “Golden Nest Eggs”, International Journal of Hospitality & Tourism
Administration, https://DOI: 10.1080/15256480.2018.1429343
Chen, C., Hu, H & King, B.E.M (2018): Shaping the organizational citizenship behavior or
workplace deviance: Key determining factors in the hospitality workforce, Journal of
Hospitality and Tourism Management, 35: 1-8, https://doi.org/10.1016/j.jhtm.2018.01.003
Kim, S. & King, B.E.M. & Heo, C. (2018): Luxurious or economical? An identification of
tourists’ preferred hotel attributes using best-worst scaling (BWS), Journal of Vacation
Marketing, DOI: 10.1177/1356766718757789
8
Tang, C, Im, B & King B.E.M. (2017): Managing Revenues in Macau’s Casino Resorts
through turbulent times: A Case of the “New Normal”? Journal of Hospitality and Tourism
Cases, 6(2)
Gu, Q.S., Qiu Zhang, H. & King, B.E.M (2017): Wine tourism involvement: A
segmentation of Chinese tourists, Journal of Travel & Tourism Marketing, 35(5), 633-648,
DOI: 10.1080/10548408.2017.1401031
Faith Ong, Brian King, Leonie Lockstone-Binney & Olga Junek (2017): Global global,
acting local: volunteer tourists as prospective community builders, Tourism Recreation
Research, 43(2), 135-146, DOI: 10.1080/02508281.2017.1391449
Ada Lo, Brian King & Murray Mackenzie (2017): Restaurant Customers’ Attitude toward
Sustainability and Nutritional Menu Labels, Journal of Hospitality Marketing &
Management, 26:8, 846-867, DOI: 10.1080/19368623.2017.1326865
Hsin-Hui "Sunny" Hu, Hsin-Yi Hu, Brian King, (2017): "Impacts of misbehaving air
passengers on frontline employees: role stress and emotional labor", International Journal of
Contemporary Hospitality Management, Vol. 29 Issue: 7, DOI: 10.1108/IJCHM-09-2015-
0457
Edward Koh & Brian King (2017): Accommodating the sharing revolution: a qualitative
evaluation of the impact of Airbnb on Singapore’s budget hotels, Tourism Recreation
Research, 42:4, 409-421, DOI: 10.1080/02508281.2017.1314413
Wijaya, S, King, B.E.M, Morrison, A & Nguyen, T.H (2017): Destination Encounters with
Local Food: the Experience of International Visitors in Indonesia, Tourism Culture and
Communication 17(2), pp. 79-91(13), DOI: 10.3727/109830417X14966810027526
Qiu Zhang, Daisy XF Fan, Tony SM Tse, Brian King (2017): Creating a scale for assessing
socially sustainable tourism Journal of Sustainable Tourism 25 (1): 61-78, DOI:
10.1080/09669582.2016.1173044
Huang W.J, King, B.E.M & Suntikul, W (2017): VFR Tourism and the Tourist Gaze: Overseas
Migrant Perceptions of Home, International Journal of Tourism Research, 19 (4): 421-434,
DOI:10.1002/jtr.2104
Jorgensen, M.T., Law, R., & King, B.E.M (2016) Understanding the past, anticipating the
future – a critical assessment of China outbound tourism research, Journal of Travel &
Tourism Marketing, 34:7, 880-891, DOI: 10.1080/10548408.2016.1220889
Hsu, A.Y.C., King, B.E.M., Wang, D. & Buhalis, D. (2016) In-destination Tour Products
and Disrupted Tourism: Progress and Prospects. Information Technology & Tourism. 16
(4), 413-433, DOI: DOI 10.1007/s40558-016-0067-y
Backer, E & King, B.E.M. (2016) VFR Traveller Demographics: The Social Tourism
Dimension. Journal of Vacation Marketing Vol. 23(3): 194-204 DOI:
10.1177/1356766716665439
Tang, C, King, B.E.M. & Pratt, S. (2016) Predicting Hotel Occupancies with Public Data:
An Application of OECD Indices as Leading Indicators. Tourism Economics, 23(5): 1096-
1113, DOI:10.1177/1354816616666670
Kim, B., Kim, S. & King, B.E.M. (2016) The Sacred And The Profane: Identifying Pilgrim
Traveler Value Orientations Using Means-End Theory. Tourism Management 56: 142-155,
DOI: 10.1016/j.tourman.2016.04.003
Tolkach, D., King, B.E.M. & Whitelaw, P.A. (2016) Creating Australia's National Landscapes:
Issues of collaborative destination management. Journal of Destination Marketing and
Management 5(2): 117-132, DOI: 10.1016/j.jdmm.2015.11.006
Ji, M., Li, M. & King, B.E.M. (2016) Incremental Effects of Shanghai Free-Trade Zone - an
Internet Informed Assessment of Hong Kong’s Tourism Competitiveness. Journal of China
Tourism Research 12(1): 24-41, DOI: 10.1080/19388160.2015.1137851
9
Tung, V and King, B.E.M. (2016) The Stereotyping of Tourism Management Students in a
Business School Setting. Journal of Teaching in Travel & Tourism 16(1): 60-77, DOI:
10.1080/15313220.2015.1116423
Cheng-Fei, Lee & King, B.E.M. (2016): International Students in Asia: Travel Behaviors and
Destination Perceptions. Asia Pacific Journal of Tourism Research 21(4): 457-476, DOI:
10.1080/10941665.2015.1062786
Tang, C, Kulendran, N, King, B.E.M. & Yap, M. (2015) Research note: Using demand
determinants to anticipate fluctuations in hotel occupancy. Tourism Economics 22(1): 179-
187
Tang, C, King, B.E.M. & Kulendran, N. (2015) Estimating Future Room Occupancy
Fluctuations to Optimize Hotel Revenues. Journal of Travel & Tourism Marketing 32(7): 870-
885
Ji, M., Li, M., & King, B.E.M. (2015) The Impacts of China's New Free-trade Zones on Hong
Kong Tourism. Journal of Destination Marketing & Management 4 (4): 203-205
Shi, S, King, B.E.M. & Chang, C-H (2015) Tourist Perceptions of Event - Sponsor Brand Fit
and Sponsor Brand Attitudes. Journal of Travel & Tourism Marketing 32 (6): 761-777
Cheng-Fei, Lee & King, B.E.M. (2015): International Students in Asia: Travel Behaviors and
Destination Perceptions. Asia Pacific Journal of Tourism Research 21(4): 457-476
King, B.E.M and Gardiner, S. (2015) Chinese international students: an Avant-garde of
Independent Travellers? International Journal of Tourism Research 17 (2): 130–139
Tolkach, D. & King, B.E.M. (2015) Strengthening Community-Based Tourism in a New
Resource-Based Island Nation: Why and How? Tourism Management 48: 386-398
Kim, S, Im, H & King, B.E.M. (2015) Muslim Travelers in Asia: The Destination Preferences
and Brand Perceptions of Malaysian Tourists. Journal of Vacation Marketing 21 (1): 3-21
Hu, S, Chen, P-T & King, B.E.M. (2014) Television as a travel purchasing medium:
Transporting rich information and its impact. Journal of Vacation Marketing 20 (4): 295-307
Dwyer, L., Seetaram, N., Forsyph, P & King, B.E.M. (2014) Is the Migration-Tourism
Relationship only about VFR? Annals of Tourism Research 46: 130-143
Ong, F., Lockstone-Binney, L., King, B.E.M. & Smith, K. (2014) The Future of Volunteer
Tourism in the Asia-Pacific Region: Alternative Prospects. Journal of Travel Research 53 (6):
680-692
Whitelaw, P.A., King, B.E.M. & Tolkach, D (2014) Protected areas, conservation and
tourism-financing the sustainable dream. Journal of Sustainable Tourism 22 (4): 584-603
Zeng Z.L., Prentice. C & King, B.E.M. (2014) To Gamble or not? Perceptions of Macau
among Mainland Chinese and Hong Kong Visitors. International Journal of Tourism Research
16 (2): 105-112
King, B.E.M., Breen, J & Whitelaw, P.W. (2014) Hungry for Growth? Small and Medium-
sized Tourism Enterprise (SMTE) Business Ambitions, Knowledge Acquisition & Industry
Engagement. International Journal of Tourism Research 16(3):272-281 Hanlon, C, & King, B.E.M. (2013). Service Learning: A Case of Providing Benefits to All parties.
The Australasian Journal of University-Community Engagement 8 (2): 15-41
Prentice, C & King, B.E.M. (2013 forthcoming) Applying the service profit chain in the casino
industry. Journal of Business Research
Chang, C-H, Shu, S & King, B.E.M. (2013) Novelty in theme park physical surroundings: an
application of the stimulus-organism-response paradigm. Asia Pacific Journal of Tourism
Research 19(6):680-699
Kamisan, P. A. & King, B.E.M. (2013) Transactional and Transformational Leadership: A
Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala
(Malaysia Airlines) Leadership Styles from 2005-2009. International Journal of Business
and Management 8 (24): 107-116
10
Prentice, C, Chen J-P & King, B.E.M. (2013) Employee performance outcomes and burnout
following the presentation-of-self in customer-service contexts. International Journal of
Hospitality Management 35: 225-236
Wijaya, S., King, B.E.M., Nguyen, T & Morrison, A. (2013) International visitor dining
experiences: A conceptual framework. Journal of Hospitality & Tourism Management 20:
34–42
Gardiner, S. King, B.E.M. & Wilkins, H, (2013) The travel behaviours of international
students: nationality-based constraints & opportunities. Journal of Vacation Marketing 19 (4):
287-299
Prentice, C & King, B.E.M. (2013) Emotional intelligence and adaptability – service
encounters between casino hosts and premium players. International Journal of Hospitality
Management 32: 287-294
Prentice C. & King, B.E.M. (2013) Impacts of personality, emotional intelligence &
adaptiveness on service performance of casino hosts. A hierarchical approach. Journal of
Business Research 66 (9): 1637-1643
Ong, F., Pearlman, M., Lockstone-Binney, L. & King, B.E.M. (2013) Virtuous volunteer
tourism: towards a uniform code of conduct. Annals of Leisure Research 16 (1): 72-86
Tolkach, D, King, B.E.M. & Pearlman, M. (2013) An attribute-based approach to classifying
community-based tourism networks. Journal of Tourism Planning & Development 10 (3): 319 -
337
Charlie, C., King, B.E.M. & Pearlman, M. (2013) The Application of environmental governance
networks in small island destinations: evidence from Indonesia & the Coral Triangle. Journal of
Tourism Planning & Development 10 (1): 17-31
Ryu, S, King, B.E.M. & Zuhair, S (2013) The perceived risks of travelling overseas: evidence
from Korea. Tourism Review International 17(2): 75-88
Hanlon, C, King, B.E.M. & Orbell, S. (2012) A University – sport partnership: towards a
sustainable knowledge-transfer model. The Australasian Journal of University- Community
Engagement 7 (2): 19-38
Forsyth, P, Dwyer, L, Seetaram, N & King, B.E.M. (2012) Measuring the economic impact
of migration-induced tourism. Tourism Analysis 17 (5): 559 - 571
Prentice C & King B.E.M. (2012). Emotional intelligence in a hierarchical relationship –
evidence for frontline personnel. Services Marketing Quarterly 33 (1): 34-48
Prentice, C, King, B.E.M. & Ohtsuka, K. (2012) Casino Service Quality, Tiered Customer
Segments, and Casino Player Retention. Services Marketing Quarterly 33 (4): 277-291
Tolkach, D., Pearlman, M. & King, B.E.M. (2012) Key Implementation factors in Pro-Poor
Tourism. Tourism Recreation Research 37 (1): 3-13
Chiang, C, King, B.E.M. & Nguyen, T-H. (2012) Information searching and the travel
behaviours of MICE travellers: A cross-cultural study. International Journal of Tourism
Research 14 (2): 103–115
Chiang, C, King, B.E.M. & Nguyen, T-H. (2012) Taiwan’s MICE visitors: business, leisure &
education dimensions. International Journal of Culture, Tourism and Hospitality Research 6 (1):
21-33
Davidson, M, King B.E.M. & Wang, Y (2011) The experiences of Chinese tourism &
hospitality postgraduate students in Australia. Tourism Recreation Research 36 (1): 39-48
Prentice, C & King, B.E.M. (2011) Relationship marketing in the casino industry Journal of
Vacation Marketing 17 (1): 51-63
Michael, I, Armstrong, A, Badran, B & King, B.E.M. (2011) Dubai outbound tourism: A
comparison of expatriate & Emirati travellers. Journal of Vacation Marketing 17 (1): 83-91
Lee, C-F. & King, B.E.M. (2011) International competitiveness in hot springs tourism – an
application of the AHP approach. Tourism Analysis 15 (5): 531–544
11
Prentice, C & King, B.E.M. (2011) The influence of emotional intelligence on the service
performance of casino frontline employees. Tourism and Hospitality Research 11 (1): 49-66
(B)
Truong, T-H & King, B.E.M. (2010) Cultural Values and Service Quality: Host and Guest
Perspectives Tourism, Culture & Communication 10 (1): 15-32
Truong, T-H & King, B.E.M. (2009) An Evaluation of Satisfaction Levels of Chinese Tourists
in Vietnam. International Journal of Tourism Research 11 (6): 521-535
Lee, C-F. & King, B.E.M. (2009) A Determination of Destination Competitiveness for
Taiwan’s Hot Springs Tourism Sector using the Delphi Technique. Journal of Vacation
Marketing 15 (3): 243-257
King, B.E.M. & Tang, C.H. (2009) China’s Outbound Tourism during the 1980s: A Socio-
Political Perspective. Anatolia: An International Journal of Tourism & Hospitality Research
20 (1): 18-32
Osti, L., Turner, L. & King, B.E.M. (2009) Cultural differences in travel guidebooks
information search. Journal of Vacation Marketing 15 (1): 63-78
Davidson, M., King, B.E.M. & Lee, R. (2008) The Purchasing experiences of Chinese tourism
and hospitality students in Australia. Journal of Hospitality & Tourism Education 20 (1): 30-
37
Lee, C-F. & King, B.E.M. (2008) Using the Delphi Technique to Assess the Potential of the
Taiwan’s Hot Springs Tourism Sector. International Journal of Tourism Research 10 (4): 341
– 352
Rao, D, & King, B.E.M. (2007) Entrepreneurial Disposition in Fiji’s Tourism Sector. An
Investigation using the Self-Directed Search Method. Journal of Hospitality & Tourism 5 (1):
33 -50
Nishimura, S., King, B.E.M. & Waryszak, R. (2007) The Use of Travel Guidebooks by
Packaged and Non-Packaged Japanese Travellers: A Comparative Study. Journal of Vacation
Marketing 13 (4): 291-310
Nishimura, S., Waryszak, R. & King, B.E.M. (2007) The Use of Guidebooks by Japanese
Overseas Tourists. A Quantitative Approach. Journal of Travel Research, 45 (3): 275 – 284
Dwyer, L., King, B.E.M. & Prideaux, B. (2007) The Effect of Unethical Business Practices
on Australian Inbound Package Tourism. Asia Pacific Journal of Tourism Research 12 (1):
47-64
King, B.E.M. (2007) Response to Yeoman et al.: Pursuing Competitive Advantage Through
“Authenticity”: An Assessment of Scotland’s Tourism Prospects. Tourism Management 28:
1141-1143
[Selected Conference Papers]
King, B.E.M., Law, R. and Huang, S. (2019) Perceptions of International Professional
Associations amongst Leading Hospitality and Tourism Scholars. 2019 APacCHRIE &
EuroCHRIE Joint Conference. Hong Kong.
Fuad Mehraliyev, Youngjoon Choi and Brian King (2018) Expert Power of Social Media
Platforms: Examining the Effects of Experience and Specialization. 24th Annual Graduate
Education and Graduate Student Research Conference in Hospitality & Tourism
(HTGradConference2019). Houston, United States.
V. Tung, King, B.E.M. and Serene Tse (2018) Measuring Positive and Negative Tourist
Stereotypes. Travel and Tourism Research Association (TTRA) Canada 2018 Conference.
Canada.
Alex Hsu & B. King (2017) Business Innovations across the Inbound Tour Operations Sector.
The 5th Travel and Tourism Research Association (TTRA) Asia Pacific Chapter Conference.
Hong Kong.
12
A. Wondirad, D. Tolkach & B. King (2017) Who Benefits from the ecotourism sector in
Southern Ethiopia. The 82nd TOSOK International Tourism Conference 2017. Ulsan, Korea.
Won the best paper award in its track
D. Wang & I. Tussyadiah & B. King (2017) The Impact of Location-Based Push Alerts on
Tourist’s Onsite Decision-Making. 3rd Global Tourism & Hospitality Conference. Hong
Kong
S. Thio & B. King (2017) Hotel Employee Work Values In Indonesia. The Asia Pacific
Tourism Association (APTA) 2017 Annual Conference. Seoul, Korea. Won the runner up
paper award in its track
S. Thio & B. King. (2016) The Managerial Competencies Required by Indonesia’s Leading
Hotel Groups: A Preliminary Investigation. 3rd International Hospitality and Tourism
Conference 2016 & 2nd International Seminar on Tourism 2016. Bandung, Indonesia. Won
the best paper award in its track
Wijaya, S., Morrison, A., Nguyen, T.H., King, B.E.M. (2016) Exploration of Culinary
Tourism in Indonesia: What Do The International Visitors Expect? Proceedings of the Asia
Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in
Asia, Bandung, Indonesia
Gu, Q.S., Qiu, H & King, B.E.M. (2016) Identifying facilitators, constraints of wine tourism
for outbound Chinese tourists. Proceedings of the 9th Academy of Wine Business Research
Conference 2016. Adelaide, Australia
Chen, A & King, B.E.M. (2015) Case Study: Leadership Comparison Between International
Leader And Local Leader In Hotel Industry. Proceedings of The 5th Advances In Hospitality
& Tourism Marketing And Management (AHTMM) Conference. Beppu, Japan
Gu, Q.S., King, B.E.M., & Qiu, H (2015) The prevalence of wine tourism studies in
hospitality and tourism journals: A literature review and suggestions for future research.
Proceedings of the 2015 APacCHRIE / APF Conference. Auckland, New Zealand
Ong, F.,Lockstone-Binney, L., King, B.E.M. & Smith, K. A. (2014) The Future of Volunteer
Tourism in the Asia-Pacific Region: Alternative Prospects. Proceedings of the TTRA APac
Conference 2014. Melbourne, Australia
Backer, E., & King, B.E.M. (2014) The Demographic Dividend of VFR Travel: Guidance
from Australia. Proceedings of the Global Tourism and Hospitality Conference and Asia
Tourism Forum. Hong Kong Pp 2154-2175
Ong, F., Lockstone-Binney, L., & King, B.E.M. (2014) Volunteer Tourism Programs: A
Stakeholder Matrix. Proceedings of the 25th Council for Australasian Tourism and Hospitality
Education (CAUTHE) Conference Brisbane, Australia. Pp 449-461
King, B.E.M. (2014) Experiential Hospitality and Tourism Education: Practices in Three
Continentals. International Conference on Experiential Leaning in Hospitality and Tourism.
Macau University of Science and Technology. (keynote presentation)
Wijaya, S., King, B.E.M. & Nguyen, T-H. (2013) International Visitor Encounters with Local
Food: A Preliminary Conceptual Model. Proceedings of the 23rd Council for Australasian
University Tourism and Hospitality Education (CAUTHE) Conference Lincoln University,
Christchurch New Zealand. Pp 914-924
Tolkach, Denis & King, B.E.M. (2013) Establishing a Community-Based Tourism Network
in Timor Leste: Opportunities & Prospects. Proceedings of the 23rd Council for Australasian
University Tourism and Hospitality Education (CAUTHE) Conference Christchurch New
Zealand. Pp 856-870
Wijaya, S., King, B.E.M., & O'Mahony, B. (2011) Culinary tourism in Indonesia: The dining
experiences of international visitors. 10th Asia Pacific Forum, University of Nevada Las
Vegas (UNLV), Singapore.
Chang, C.-H., Chen, P.-T., Hu,H.-H. & King, B.E.M. (2011) The Effect of Newness of
Physical Surroundings on Theme Park Visitors’ Repurchase Behaviour.17th Asia Pacific
13
Tourism Association Annual Conference. Seoul, South Korea. This paper won the best
paper award at the conference*
Breen, J., King, B.E.M. & Karanasios, S (2010) Information Behaviour & Knowledge
Acquisition amongst Small & Medium Sized Tourism Operators Looking to the Future:
Economic and Social Regeneration through Entrepreneurial Activity. 33rd Annual ISBE
Conference. London
Davidson M., Wilkins, H, King, B.E.M., Hobson, P, Craig-Smith, S & Gardiner, S. (2010)
Travel Behaviour of International Students Competition & Collaboration between Regional
Tourism Destinations. Proceedings of the 16th Asia Pacific Tourism Association (APTA)
Annual Conference Macao SAR, China Pp 999-1001
King, B.E.M. & Craig-Smith, S. (2010) Tourism & Hospitality Education in Australia: Emerging
Issues & Future Prospects. 20th Council for Australasian University Tourism and Hospitality
Education (CAUTHE) Conference Hobart, Tasmania
Prentice, C & King, B.E.M. (2010) The Role of Relationship Selling to the performance of
Casino Employees. 20th Council for Australasian University Tourism and Hospitality
Education (CAUTHE) Conference Hobart, Tasmania
King, B.E.M. (2009) Tourism & Hospitality Education in Australia: Past, Present & Future.
International Academy for the Study of Tourism Biannual Conference Palma de Mallorca, Spain
King, B.E.M. (2009) Engagement between Postsecondary Education and the Tourism Industry
in Australia. Towards a “Whole of Supply Chain” Approach. In Carlsen, J., Hughes, M. Holmes,
K. & Jones, R. (Eds) See Change: Tourism & Hospitality in a Dynamic World. Proceedings of
the 18th Council for Australasian University Tourism and Hospitality Education (CAUTHE)
Conference Curtin University, Perth. Pp 1 – 5.
Davidson, M, Wang, Y & King B.E.M. (2008) Critical Issues in the Australian Chinese Student
Market. Cultural and Event Tourism: Issues and Debates. Proceedings of the International
Conference Pp 914 – 930. 2008 Alanya, Turkey. ISBN 978-9944-223-73-7
Consultancies
[Consultancies and Professional Practice]
Towards a More Competitive Destination Hong Kong. An Industry Roadmap For the
Federation of Hong Kong Hotel Owners (with Mimi Li and Barry Mak). Report submitted in
March 2016.
Review of the Banyan Tree Management Academy for Banyan Tree Hotels & Resorts (with Ada
Lo). Report submitted in Feb 2015.
Development of Travel and Tourism Program for King Abdulaziz University, Saudi Arabia.
Client: King Abdulaziz University (with Chon, K, Mak, B, Tse, T, and Weber, K). Report
submitted in November 2013
Effective Learning and Information Channels for Small and Medium Tourism Enterprises
Funded by the Sustainable Tourism Co-operative Research Centre (AU$77,000). Technical
Project report published in 2010 (with Breen and Walker)
International Education Visitation – Tourism Opportunities Funded by the Sustainable
Tourism Co-operative Research Centre (AU$65,000). Technical project report published in 2010
(with Davidson, Wilkins, Craig-Smith and Hobson)
Tourism and Migration in Australia 1990-2005. Funded by the Sustainable Tourism Co-
operative Research Centre (AU$20,000). Technical project completed in 2010 (with Forsyth,
Dwyer & Seetaram).
An Investigation of Volunteering Flexibility in the Tourism Sector. Client Victoria University.
Internal Competitive Grant ($15,000). Project completed (with Lockstone, Deery and Smith)
14
Brand Development and Positioning for Tropical North Queensland. (TNQ). Client: Cummins
& Partners. Project complete. Bid was successful. Cummins & Partners now handle the TNQ
marketing account.
A Qualitative Investigation into the Purchase Experiences of Chinese Tourism & Hospitality
Masters Students in Australia. Client: International Centre of Excellence for Tourism &
Hospitality Education. Project complete (with Lee & Davidson)
Urban Tourism Precincts Funded by the Sustainable Tourism Co-operative Research Centre.
Project complete (with Griffin, Haylar and Wood).
Information Needs within the Australian Tourism Industry: A Scoping Study. Funded by the
Sustainable Tourism Co-operative Research Centre. Project complete (with McGrath & Moore)
Melbourne Waterfront Tourism Strategy Preparation of a tourism strategy for the Yarra River
Precinct and Docklands Area in the lead up to the Melbourne 2006 Commonwealth Games.
Client: Tourism Victoria. Project complete (with Deery, Bergin, Pearlman & Jago).
Tourism and Poverty Alleviation Project. Development of Community Consultation and
Provision of Advice to TARU Area Development Plan. Mombasa, Kenya, Client: World Vision
Australia (pro bono) (with Bauer)
Unethical Practices in the China, Korea and Taiwan Inbound Tourism Markets. Clients: the
Australian Council of Tourism Ministers and the Sustainable Tourism Co-operative Research
Centre Project complete (with Prideaux & Dwyer)
Managing Volunteers & Paid Workforces in the Museums Sector. Australian Research Council
Linkage Grant. Clients: National Museum of Australia & Museums Victoria. Project complete
(with Deery & Jago)