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MARINA BASTIANELLI, born in Ancona, 14/11/69, Cell. +39 335.5439337, married with 4 children.

bastianelli@it.ibm.com

https://www.linkedin.com/in/marina-bastianelli-96284ab

@Memi04151763

PROFESSIONAL RESUME PERSONAL SKILLS: Project Manager. Strong sense of commitment and ability to connect the people around an objective not forgetting the fair play. Very good teamwork abilities and leadership. Extremely organized and effective, structured approach to cope with the complexity of the projects, aware and certain that the "content" make the difference. Capability to manage multitasking activity with speed and accuracy, complex problem solving, coordinating with others, cognitive flexibility. Good relations with universities, foundations, start-ups. Curious and always interested to innovative areas, always looking for new challenges and new projects. Good knowledge of the market, with an industry approach, and customer insight. Interested in Cognitive and AI areas. JULY 2017 University Program Strategist and Research Projects Special Projects: Team coordinator Call for Tender “Emilia Romagna” ( Bologna) Team coordinator for Hackathon organized by Marche Foundation and “Politecnica delle Marche”

Focal Point for relations with EIT Digital JULY 2017-JULY 2016 Portfolio Marketing Leader for GBS Special Projects: Project Manager for Think&Act 2017, Field Enablement Event-Milano, April 19-20 ( 1400 attendees) CMO Digital Campaign & Project Manager for Decoded Fashion 2016 ( International Event)

JULY 2016-JANUARY 2015: Campaign Manager for Leadership Agenda Program Special Projects: Project Manager for Business Connect 2015 and Business Connect 2016 ( 1200 attendees) JANUARY 2014: Industry Marketing Leader and Smarter Cities Ensure alignment with Marketing plan IMT according Industry priorities and coverage requirements. Very focused on Smarter Cities strategic priorities and contents in order to define and ensure the execution of a Smarter City marketing plan. Special Projects: Smart Cities- ANCI Roadshow ( several events in collaboration with national association of Italian commons) DECEMBER 2013-JANUARY 2013: Market Segment Manager focused on CMO Program and Team Leader for Smarter Planet References Driving CMO/Smarter Commerce with focus on replicable offerings. Working very integrated with Industry Solution team, Brands ( in particular SWG and GBS), Sales, WFE, Demand Program and Brand System. Working in team to plan CMO Journey, with particular focus on selection of the target. JANUARY 2013-JULY 2011 Maternity leave JULY 2011-APRIL 2010: Market Segment Manager for ibm.com Work with Italy ibm.com leader and his team to ensure IBM attains 2010 business targets for ibm.com sectors, with focus on entire Q+1 and beyond pipeline.

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JANUARY 2009-MARCH 2010: STG Market Segment Manager for GB. Special Projects: Smart business launch campaign DECEMBER 2008-JANUARY 2008: Move up to IBM Program Manager. Responsible of Move up Program, marketing program ( led by STG) dedicated to the competitive target. JULY 2007-JANUARY 2008: STG Channel Marketing Manager and Volume Program Manager. As Program Manager in Volume, my task is the management of the trimester budget and invest it on a marketing plan to be shared with the brands, keeping an eye on their business needs and the market situation. Special Project: Parma Kick-off BPs DECEMBER 2006 – MAY 2007: STG Channel & SMB Mktg Mgr Cross Brand Italy MAY 2006 – MAY 2005: Maternity leave- FEBRUARY 2004 – MAY 2005: IMC team leader for the ‘IBM eServer & TotalStorage’ division FEBRUARY 2004 – APRIL 2002: Integrated Marketing Comunication Manager, focusing on PCD, Personal Computer Division Special Project: Esprinet Project, great investment project for Web Marketing APRIL 2002 – JUNE 2001: Maternity leave JUNE 2001 – APRIL 2000: Direct Marketing Specialist for the RS/6000 Server.

APRIL 2000 – JULY 1997: IBM Italia Employee. Commercial Manager Assistant at the “IBM.com” division of IBM Italia S.p.a. JUNE 1997 – JANUARY 1997: Service Marketing Manager, at the Astro Agency (Ravenna).

MAIN COURSES March 2016 Story Telling with Andrea Fontana ( CEO Storyfactory and Director for Master in Pavia University) September 2008-2010 Leadership Development Plan Project (Sept. 2009): “Best Practice Template for Smarter Planet Field Enablement” Duke University 2000- 2007 Delivering Value, Generate Value, “Presenting in public” and “Pro-active, managing of problems”, “Meetings as coordinating tools” and Interpersonal communication”, “Project Management”, “Advanced Interactive Marketing”, “Integrated Marketing Communication”, Advanced Marketing”.

EDUCATION 1996: after graduate specialty of “Financial Manager”. 1995: Graduation at Politecnica delle Marche University, with top vote 110/110 e LODE. My thesis was on international economy and titled “International specialization and economic growth”. I followed mostly Economic and Financial Company Management. 1988: Graduation as Commercial Expert and Programmer Accountant at the Public Commercial and Technical Institute, scoring 54/60.

CERTIFICATION Enterprise Design Thinking Practitioner

FOREIGN LANGUAGES: English: fluent both written and spoken French: good, both written and spoken