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PROFESSIONAL LANGUAGE SERVICES Brochure and Matrix

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Page 1: PROFESSIONAL LANGUAGE SERVICES Brochure and Matrix

PROFESSIONAL LANGUAGE SERVICES

Text Editing, Proofreading, Copy Writing, Corporate Brochures, Transcribing,

English/Afrikaans Translation

Sandra Adams David Stewart

Cell: +27713522966 Cell: +27727887243 Email:

[email protected] & Email: [email protected]

[email protected]

We provide a professional language service which will turn your manuscript/draft/work into a linguistically correct and appealing

document.

Full Text Editing is done according to a 20-point set matrix designed to cover all aspects of language. Alternatively the client can

select a portion of the service, e.g. spelling only, or macro editing and spelling only, etc.

Proofreading includes professional layout and applying style

We take care of any form of copy-writing; whether it is compiling corporate brochures, writing articles for in-house magazines, or

writing an article for the launch of your book

Our services include transcribing from an audio source to a linguistically correct Word document

Translation can be done from English into Afrikaans, or vice versa

We supply a quote according to your requirements.

The service is normally electronic; however hard copy can be arranged.

Please contact us for any further information.

20-POINT MATRIX FOR EDITING

MICRO EDITING

TEXT FACETS

CRITERIA FOR ANALYSIS OF TEXT QUALITY 15 EVALUATION POINTS

CORRESPONDENCE

CONSISTENCY

CORRECTNESS

A. TEXT TYPE

Text Book

Fiction

Advert Other

1. Appropriate text:

To genre

2. Unity of genre:

Setting

Tone of voice

Academic/fiction

etc.

3. Application to genre rules

B. CONTENT 4. Appropriate and sufficient information 5. Congruence of facts 6. Facts

C. STRUCTURE 7. Sufficient Cohesion:

Logic

Genre

8. Uniformity of structure:

Headings,

Sentence structure

Sentence order

9. Linking words and argumentation:

Linking words to another part of text

D. WORDING 10. Appropriate Wording:

Genre

Discipline

Characters

Euphemisms

11. Unity of Style:

Same style throughout

Consistency of word choice

12. Syntax, Vocabulary and Meaning:

Consistent to the level of reader

Consistent to genre

E. PRESENTATION 13. Appropriate layout and typography:

What it looks like when finished – is it right for the genre, age, etc.

14. Congruence between text and layout:

Is the text suitable for the layout, and vice versa

15. Spelling, punctuation, grammar, layout and typography

MACRO EDITING

16. Sentence 17. Paragraph 18. Chapter 19. Numbering 20. Bullets