PROFESSIONAL DEVELOPMENT ROADMAP - … MILESTONES The Professional Development Roadmap identifies a few major milestones generally associated with the four career and skill levels

PROFESSIONALDEVELOPMENTROADMAP

2016 Certificate Program Catalog

EDUCATION • TRAINING • EXPERIENCE

www.mpiweb.org

TABLE OF CONTENTS MPI Academy ................................................................................................................................................................. 5

Professional Development Roadmap ............................................................................................................................ 5

Major Milestones ........................................................................................................................................................... 7

CMP-International Standards (CMP-IS) ..................................................................................................................... 7

CMP-Healthcare (CMP-HC)........................................................................................................................................ 8

Certificate in Meeting Management (CMM) ............................................................................................................. 8

Global Leadership Program® (GLP) ........................................................................................................................... 9

How Do You Like to Learn? .......................................................................................................................................... 11

by Skill Level ............................................................................................................................................................ 11

Essential Skills ..................................................................................................................................................... 11

Core Skills ............................................................................................................................................................ 11

Advanced Skills.................................................................................................................................................... 11

by Topic ................................................................................................................................................................... 12

Corporate Social Responsibility (CSR) ................................................................................................................. 12

Technology .......................................................................................................................................................... 12

Diversity .............................................................................................................................................................. 12

Innovation ........................................................................................................................................................... 13

Healthcare ........................................................................................................................................................... 13

Experiential ......................................................................................................................................................... 13

Available programs ...................................................................................................................................................... 14

Essential Skills .......................................................................................................................................................... 15

Meeting Essentials1 ............................................................................................................................................. 15

Meeting Essentials1 Fast Track ............................................................................................................................ 17

Meeting Essentials2 ............................................................................................................................................. 18

Meeting Essentials2 Fast Track ............................................................................................................................ 20

Meetings for Non-Meeting Professionals ........................................................................................................... 21

Working with the Meeting and Event Industry ................................................................................................... 22

Core Skills ................................................................................................................................................................ 23

Project Management I ........................................................................................................................................ 23

financial Management I ...................................................................................................................................... 24

Administration .................................................................................................................................................... 25

Human Resources I ............................................................................................................................................. 26

Site Management I .............................................................................................................................................. 27

Marketing I .......................................................................................................................................................... 28

Professionalism ................................................................................................................................................... 29

Communication ................................................................................................................................................... 30

Meeting or Event Design I ................................................................................................................................... 31

Corporate Social Responsibility (CSR) ..................................................................................................................... 32

Becoming a Sustainability Practitioner ............................................................................................................... 32

Sustainable MEeting Professional Certificate (SMPC) ........................................................................................ 33

Ethics in Meetings and Events ............................................................................................................................ 35

Technology .............................................................................................................................................................. 36

Mobile App Certificate ........................................................................................................................................ 36

Diversity .................................................................................................................................................................. 37

Inclusion and Diversity in Meetings and Events ................................................................................................. 37

Meeting Design for Different Types of Learners ................................................................................................. 38

Innovation ............................................................................................................................................................... 39

Meetings & Events at Sea ................................................................................................................................... 39

Going Local: Optimize Your Meeting with Local Flavor ...................................................................................... 41

Healthcare ............................................................................................................................................................... 42

Healthcare Meeting Compliance Certificate (HMCC) ......................................................................................... 42

Advanced Core Skills ............................................................................................................................................... 44

Strategic Planning ............................................................................................................................................... 44

Project Management I ........................................................................................................................................ 45

Risk Management ............................................................................................................................................... 46

Human Resources I ............................................................................................................................................. 47

Stakeholder Management .................................................................................................................................. 48

Marketing II ......................................................................................................................................................... 49

Financial Management II ..................................................................................................................................... 50

Site Management II ............................................................................................................................................. 51

Data Collection .................................................................................................................................................... 52

Meeting or Event Design II .................................................................................................................................. 53

Event Design Certificate ...................................................................................................................................... 54

Advanced Technology ............................................................................................................................................. 55

Event Production Certificate ............................................................................................................................... 55

Advanced Healthcare .............................................................................................................................................. 56

CMP-HC Prep Course .......................................................................................................................................... 56

Experiential ............................................................................................................................................................. 57

Event Production Certificate ............................................................................................................................... 57

Culinary Meeting and Event Certificate .............................................................................................................. 58

Sports Event Certificate ...................................................................................................................................... 58

Mega-Event Certificate ....................................................................................................................................... 58

Advanced Experiential ............................................................................................................................................. 59

Advanced Experiential Event Certificates ........................................................................................................... 59

MPI ACADEMY

MPI Academy is the professional development division of Meeting Professionals International. Aligned

with the Meeting and Business Event Competency Standards (MBECS), MPI Academy is the most

reputable source for growing your knowledge and advancing your career. Comprised of a wide variety

of training and certificate programs, its foundation is the Professional Development Roadmap, which

helps you chart your career, continue your education and gain invaluable experience, wherever you

want to develop.

MPI Academy offers professional development through multiple sources to appeal to a wide variety of

individuals who have diverse job descriptions and learning goals. You can engage in learning activities

including:

Streaming sessions from MPI live events

Webinars

Professional Development OnDemand

Training and certification programs

Experiential events

PROFESSIONAL DEVELOPMENT ROADMAP

Whether you are just starting out or are a seasoned pro, MPI Academy’s Professional Development

Roadmap is your guide to a core set of certificates, certifications and training programs that help move

your career where it needs to be. The Professional Development Roadmap lets you identify where you

are in your career and lays out the steps you need to take to get where you want to be. This tool

provides a “best in class” collection of certificate programs that cover the main competencies of the

meeting and event industry, including healthcare meetings, core meeting skills, technology and more.

The roadmap can help you gain or maintain a CMP or obtain a CMM. It can be used as a tool to map out

your career, to continue your education, become an expert in any aspect of the industry or supplement

your professional development. This catalog provides training courses and certificate programs that are

aligned with the Professional Development Roadmap, which presents a framework of options according

to career/skill level and topic of interest.

MAJOR MILESTONES

The Professional Development Roadmap identifies a few major milestones generally associated with the

four career and skill levels.

CMP-INTERNATIONAL STANDARDS (CMP-IS)

The CMP-IS® is the foremost certification of the meetings, conventions and exhibitions industry; and the

program recognizes individuals who have achieved the industry's highest standard of professionalism.

Established in 1985, the CMP credential benefits meeting professionals through:

Recognition: As the premier industry certification, the CMP distinguishes holders as career

professionals who have demonstrated a high level of experience, skill and knowledge.

Competitive Advantage: The designation conveys credibility to a meeting professional's

opinions and ideas, both at work and in the greater meetings, conventions and exhibitions

industry.

Peer Acceptance: CMPs are immediately recognized by other CMPs as fellow professionals

committed to the advancement of the profession.

Salary Enhancement: CMPs can use the certification as a competitive advantage when it comes

to negotiating salaries and other business.

Personal Achievement: After passing a rigorous application and examination process, CMPs

express a profound sense of personal achievement at finally being regarded as the exceptionally

skilled professional they are.

Commitment: Successful completion of the certification process conveys that the certified

meeting professional is committed and goal driven in their career.

CMP applicants must acquire clock hours to meet eligibility requirements and gain knowledge to pass

the exam.

For fee and application information, please visit the Convention Industry Councils website or email at

[email protected].

CMP BOOT CAMP

The CMP Boot Camp will prepare you for taking the CMP-IS exam. You can find various boot camp

options internationally, but each one generally covers information from the 10 knowledge domains:

1. Strategic Planning 2. Project Management 3. Risk Management 4. Financial Management 5. Human Resources 6. Stakeholder Management

http://www.conventionindustry.org/

mailto:[email protected]

7. Meeting or Event Design 8. Site Management 9. Marketing 10. Professionalism

Boot camps may include additional study tools such as workbooks and access to study groups, but

should at a minimum provide examples, exercises and practice exams. Most boot camps provide clock

hours toward the minimum requirement.

CMP-HEALTHCARE (CMP-HC)

The Convention Industry Council (CIC) manages the CMP-HC® certification, a subspecialty of the CMP-IS.

The CMP-HC is a certification program specifically developed for those working in the healthcare

meeting industry. It is designed to identify those who have mastered the knowledge needed to be a

successful healthcare meeting professional. Only those who hold a current CMP certification are eligible

to take this exam.

For more information, please visit the Convention Industry Council’s website or email at

[email protected].

CMP-HC PREP COURSE

The purpose of this class is to offer a professional program which presents necessary knowledge and resources for preparing to take the CMP-HC certification. The focus of this course is to provide understanding of the healthcare industry and to learn about federal, state, and industry regulations. Healthcare meeting professionals, compliance representatives, and any person responsible for services within the healthcare meeting industry should attend. Anyone can take the class; there are no requirements or experience necessary to qualify. However, to qualify and sit for the CMP-HC examination, you must have already received your CMP-IS. The content for the CMP-HC Prep Course is based on the Convention Industry Council (CIC) Blueprint and their domain specifications. Additional information is included to aid participants in preparing for the exam.

CERTIFICATE IN MEETING MANAGEMENT (CMM)

The CMM program is an intensive study program that offers a customized, participatory training

program from university professors associated with renowned Darden School of Business from the

University of Virginia. These esteemed professors instruct you on topics critical for managers to master,

including risk mitigation, business analytics and compliance, and strategic negotiation, after which you

will pursue further learning about either meetings or business travel management.

http://www.conventionindustry.org/CMP/CMPHealthcare.aspx

mailto:[email protected]

The CMM study program concludes with a final project in which you address a real-life challenge that

you face in your current professional role. Whether you are looking to update your business skills or

take your career to the next level, the CMM Program will guide you in your own quest for excellence!

Program Outcomes

Develop a data analytic strategy to measure and report on the business performance of your

meeting or meetings portfolio

Explore communication strategies to better explain to stakeholders the value of aligning

business goals and meeting(s) objectives

Gain exposure to financial statements and how business transactions affect organizational

decision-making

Discuss the basics of building a budget, then analyze the difference between actual results and

budgeted performance

Identify how to apply best practices to mitigate risk and limit liability through legal or

contractual avenues

Apply a deeper understanding of strategic negotiation and sourcing to influence outcomes and

impact the cost, quality, and performance of your meeting(s)

Explore new models for optimizing process improvement and policy/regulatory compliance

Gain insight into personal management styles and the skills necessary to be successful when

managing teams, suppliers and outsourced services

Demonstrate leadership in change management through creation and analysis of a work-based

case project

For more information, access http://www.gbta.org/CMM/Pages/default.aspx.

GLOBAL LEADERSHIP PROGRAM® (GLP)

The Global Leadership Professional® Designation consists of several components, beginning with a two-

day on-site session with the Wharton School of the University of Pennsylvania professors. During this

session, work groups are formed and industry related projects are assigned. Over the following nine

months, participants receive additional instruction from the professors via three web-based virtual

classrooms, as well as working independently and within their groups via email and conference calls.

There is a final one-day on-site session during which the participants finalize their projects and

presentations for delivery to their industry peers at the GBTA Convention.

The program offers a wide range of benefits to participants and their organizations:

Join a network of peers from around the world

Understand core business knowledge

Interact with top-ranked Wharton Faculty

Apply learning to real-world business challenges

Develop a team approach

Earn recognition for your achievement

http://www.gbta.org/CMM/Pages/default.aspx

The Certificate of Professional Development is required before beginning the GLP Designation Program.

For more information about the GLP, access http://www.gbta.org/GLP_Program/Pages/default.aspx.

http://www.gbta.org/GLP_Program/Pages/default.aspx

HOW DO YOU LIKE TO LEARN?

BY SKILL LEVEL

ESSENTIAL SKILLS

For students, those that work in the industry in a part-time capacity, those that are entering the industry

but still haven’t committed to a full-time career

CORE SKILLS

For those that are new or have less than three years’ experience working in or with others in the industry.

Topics align to the Meeting and Business Event Competency Standards (MBECS) and include:

Project Management

Financial Management

Administration

Human Resources

Site Management

Marketing

Professionalism

Communication

Meeting or Event Design

ADVANCED SKILLS

For those that are have been in or worked closely with the industry for three or more years. Topics align

to the MBECS and include:

Strategic Planning

Project Management

Risk Management

Human Resources

Stakeholder Management

Marketing

Financial Management

Site Management

Data Collection

Meeting or Event Design

BY TOPIC

CORPORATE SOCIAL RESPONSIBILITY (CSR)

More and more organizations and individuals around the world are focused on being socially

responsible, and that desire extends to the meeting and event industry. Companies are seeking new and

creative ways to launch CSR initiatives as well as to incorporate socially responsible practices. CSR

programs are designed to provide knowledge needed to manage meetings and events with care for the

impacts on society and the environment. These options prepare meeting and event professionals for

environmental, economic and social challenges.

Whether it’s making your meetings and events more sustainable to produce less waste and impact on

the environment or bringing a service project/CSR activity to your event, these programs will help you

gain knowledge and a competitive edge in a world with CSR is now the expectation. Topics include

planning CSR and teambuilding activities, creating and executing sustainability plans, and ethics in

meeting and event planning. There are also options for advanced skill levels.

TECHNOLOGY

Meeting professionals face the growing pressure to become their own Information Technology

department to ensure that their clients receive the very best available technology at the best rates.

Learn about technology that makes planning and managing events easier, as well as the latest tech help

for enhancing the attendee experience. Topics include planning mobile apps, audio/visual equipment,

event production and virtual/hybrid meetings. There are also options for advanced skill levels.

DIVERSITY

Diversity encompasses fairness, acceptance, equality and accommodating guests with special needs.

Meeting and event professionals must account for a wide variety in audiences, from their needs,

preferences, abilities and mindsets. Diversity programs foster awareness and appreciation of benefits

and issues related to our differences. Topics include planning inclusion, multi-cultural meetings and

events, multi-generational audiences, food allergies/preferences and planning meeting and event

education for different types of learners. There are also options for advanced skill levels.

INNOVATION

Meetings and events continue to evolve as technology advances and audiences expect more from their

experience and time away from the office. The world is changing, and meeting professionals must keep

up with the latest trends as well as find ways to be more efficient and effective. Topics include process

improvement, meetings and events in unique venues, and innovative methods for audience

engagement. There are also options for advanced skill levels.

HEALTHCARE

Medical meetings and events have special compliance regulations that must legally be adhered to, so

meeting professionals must be knowledgeable of the variances involved in this specialized segment.

Topics include healthcare compliance and medical meetings in unique venues. There are also options

for advanced skill levels.

EXPERIENTIAL

These programs align with MPI Academy’s Experiential Event series, which takes attendees behind the

scenes to experience first-hand and actually participate in one of four different types of high-profile

events. Each experiential event delivers a related certificate program. Topics include entertainment,

sports, culinary and mega-events. There are also options for advanced skill levels.

AVAILABLE PROGRAMS

ESSENTIAL SKILLS

MEETING ESSENTIALS1

Essential Skills

Students & Career Explorers

Meeting Essentials1 introduces event professionals with two years of experience or less with a broad

overview of the industry, as well as deep dives into the areas of budget creation and oversight, speaker

management, F&B coordination, room décor and signage, technical production, attendee movement,

marketing, onsite communications, site and project management and more. Those who are new to the

industry, or who plan events as just one part of their jobs, will gain a better understanding of best

practices in these areas to improve the way they think about the meetings they plan. The program aligns

with the industry’s accepted competency standards and introduces the core concepts and skills

necessary to be a meeting and event professional.

PROGRAM OVERVIEW

Program curriculum is based on the Meetings and Business Events Competency Standards (MBECS) and

follows the meeting planning process. In addition to the MBECS curriculum, this program offers

opportunities to test your knowledge, participate in group work and hands-on activities, as well as

develop a project. Participants present their group project on the last day of class and will conclude with

a final multiple-choice examination upon completion of the course.

Four-day instructor led program or 28 hour online program

You will learn to:

Identify, assess, and classify stakeholders and manage stakeholder activities and

relationships

Manage the strategic plan for the meeting and measure the value of the event

Develop financial resources, manage a budget and other monetary transactions

Oversee the site management, event design, risk management, and project

management processes

Implement sustainability management plan and demonstrate social responsibility

Manage marketing plans, marketing materials, event merchandise, promotions, public

relations and sales activities

Exhibit professional behavior, perform administrative tasks, and conduct business

communications

Manage human resources plans and workforce relations and acquire and train staff and

volunteers

AGENDA

DAY 1 DAY 2 DAY 3 DAY 4

Course Overview Module 4: Design Module 4: Design Module 7: Professionalism

Module 1: Determine Stakeholders

Module 5: Marketing Module 8: Administration

Module 2: Outline Objectives & Set Metrics

Module 6: Measure ROI, ROO

Module 9: Business Communication

Module 3: Budget Module 10: People Management

Group Presentations

CREDITS PRICING

28 clock hours in Domains A. Strategic Planning |B. Project Management| C. Risk Management| D. Financial Management| E. Human Resources | F. Stakeholder Management | G. Meeting or Event Design | H. Site Management | I. Marketing | J. Professionalism

$1100 standard rate $900 member rate MPI members save $200!

AVAILABILITY

Instructor Led

On Demand

See schedule to register Coming soon

FOR MORE INFORMATION ABOUT THIS PROGRAM, VISIT WWW.MPIWEB.ORG/MEETINGESSENTIALS

http://www.mpiweb.org/

MEETING ESSENTIALS1 FAST TRACK

Essential Skills


Meeting Essentials1 Fast Track provides event professionals with zero to three years of experience with

the knowledge they need to understand the business purpose of their roles and improve their meetings

or meeting portfolios. The program aligns with the industry’s accepted competency standards and

introduces the core concepts and skills necessary to be a meeting and event professional.

PROGRAM OVERVIEW

One-day instructor led program or 6 hour online program

CREDITS PRICING



AVAILABILITY

Instructor Led

On Demand

Coming soon Coming soon

MEETING ESSENTIALS2

Essential Skills


Meeting Essentials2 provides event professionals with three to five years of experience with the

knowledge they need to understand the business purpose of their roles and improve their meetings or

meeting portfolios.

Attendees will review the information covered in the Meeting Essentials1 program and deep dive into

the areas of stakeholder management, objective and metric setting, budget development, meeting

design, risk and project management, sustainability and CSR, promotion, marketing, public relations, ROI

and ROO measurement, people management and more. The program aligns with the industry’s

accepted competency standards to advance the ideas and concepts necessary to be a strategic meeting

and event professional.

PROGRAM OVERVIEW

Program curriculum is based on the Meetings and Business Events Competency Standards (MBECS) and

follows the meeting planning process. In addition to the MBECS curriculum, this program offers

opportunities to test your knowledge, participate in group work and hands-on activities, as well as

develop a project. Participants present their group project on the last day of class and will conclude with

a final multiple-choice examination upon completion of the course.

Four-day instructor led program or 28 hour online program

You will learn to:

Identify, assess, and classify stakeholders and manage stakeholder activities and

relationships

Manage the strategic plan for the meeting and measure the value of the event


Oversee the site management, event design, risk management, and project

management processes


Manage marketing plans, marketing materials, event merchandise, promotions, public

relations and sales activities

Exhibit professional behavior, perform administrative tasks, and conduct business

communications

Manage human resources plans and workforce relations and acquire and train staff

and volunteers

AGENDA

DAY 1 DAY 2 DAY 3 DAY 4 Course Overview Module 4: Design Module 4: Design Module 7: Professionalism

Module 1: Determine Stakeholders

Module 5: Marketing Module 8: Administration

Module 2: Outline Objectives & Set Metrics

Module 6: Measure ROI, ROO

Module 9: Business Communication

Module 3: Budget Module 10: People Management

Group Presentations

CREDITS PRICING



AVAILABILITY

Instructor Led

On Demand

See schedule to register Available 2016



MEETING ESSENTIALS2 FAST TRACK

Essential Skills


Meeting Essentials2 Fast Track provides event professionals with three to five years of experience with

the knowledge they need to understand the business purpose of their roles and improve their meetings

or meeting portfolios. The program aligns with the industry’s accepted competency standards to

advance concepts necessary to be a strategic meeting and event professional.

Attendees in the Fast Track version of the program will dive into the areas of:

Objective and metric setting

Budget development

Meeting components and content design

Sustainability and CSR

PROGRAM OVERVIEW


You will learn to:

Manage the strategic plan for the meeting and measure the value of the event through

objective and metric setting


Oversee the event design process


CREDITS PRICING

6 clock hours in Domains A. Strategic Planning | D. Financial Management| G. Meeting or Event Design


AVAILABILITY

Instructor Led

On Demand




MEETINGS FOR NON-MEETING PROFESSIONALS

Essential Skills


Do you plan meetings and events as part of your “real” job? Think you are not really in the meeting and

event industry? We have some tools that will help you improve your knowledge and skills during this

one-day introduction to the meeting and event industry.

PROGRAM OVERVIEW


CREDITS PRICING

6 clock hours $699 standard rate $499 member rate MPI members save $200!

AVAILABILITY

Instructor Led

On Demand


WORKING WITH THE MEETING AND EVENT INDUSTRY

Essential Skills

Students, Career Explorers & Suppliers

Would you like to get inside your customer’s head and learn more about what meeting professionals do

on a daily basis? Step inside their shoes for a day to learn first-hand about their process, needs and

issues to be solved. Discuss the different kinds of events, the meeting planning cycle, the logistics of

event production, industry trends, all while discovering the intrinsic value of meeting face to face.

PROGRAM OVERVIEW


You will learn to:

• Explain the history, value, objectives and trends of the meeting and event industry

• Determine how meetings and events affect organizations and businesses and be

able to express that to others

• Speak the language, terminology and jargon of meetings and events

CREDITS PRICING

6 clock hours $699 standard rate $499 member rate MPI members save $200!

AVAILABILITY

Instructor Led

On Demand

CORE SKILLS

PROJECT MANAGEMENT I

Core Skills

Meeting Professionals

Project Management I aligns designees with established industry standards for meeting and event

project management. Attendees will learn to plan a meeting or event project according to industry

standards, while preparing for the CMP-IS. The program aligns with the industry’s accepted competency

standards to advance concepts necessary to be a strategic meeting and event professional.

PROGRAM OVERVIEW

Four-hour instructor led program or four-hour online program

You will learn to:

Develop project plans, quality standards, policies, procedures, themes, procurement plan, milestones,

critical paths, integrated communications plan and evaluation/audit procedures.

CREDITS PRICING

4 clock hours in B. Project Management $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


FINANCIAL MANAGEMENT I

Core Skills


Financial Management I aligns designees with established industry standards for meeting and event

financial management. Attendees will learn to manage budget and monetary transactions for meetings

or events according to industry standards, while preparing for the CMP-IS. The program aligns with the

industry’s accepted competency standards to advance concepts necessary to be a strategic meeting and

event professional.

PROGRAM OVERVIEW


You will learn to:

Develop budgets, pricing, financial controls and procedures

Manage cash flow

Monitor budget performance

Revise budgets

Establish and monitor cash handling procedures

CREDITS PRICING

4 clock hours in D. Financial Management $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


ADMINISTRATION

Core Skills


Administration aligns designees with established industry standards for meeting and event

administration. Attendees will learn to perform meeting or event administrative tasks according to

industry standards, while preparing for the CMP-IS. The program aligns with the industry’s accepted

competency standards to advance concepts necessary to be a strategic meeting and event professional.

PROGRAM OVERVIEW


You will learn to:

Coordinate office administrations

Manage information systems

Write reports

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand


HUMAN RESOURCES I

Core Skills


Human Resources I aligns designees with established industry standards for meeting and event human

resource activities. Attendees will learn to acquire and train staff and volunteers for meetings and

events according to industry standards, while preparing for the CMP-IS. The program aligns with the

industry’s accepted competency standards to advance concepts necessary to be a strategic meeting and

event professional.

PROGRAM OVERVIEW


You will learn to:

Develop selection criteria for staff and volunteers

Recruit staff and volunteers

Interview candidates, then select best candidates and offer positions

Provide orientation and training for newly-hired staff and volunteers

CREDITS PRICING

4 clock hours in Domain E. Human Resources $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


SITE MANAGEMENT I

Core Skills


Site Management I aligns designees with established industry standards for meeting and event site

management. Attendees will learn to select sites, design site layouts and manage on-site

communications for meetings and events according to industry standards, while preparing for the CMP-

IS. The program aligns with the industry’s accepted competency standards to advance concepts

necessary to be a strategic meeting and event professional.

PROGRAM OVERVIEW


You will learn to:

Select site specifications

Identify and inspect potential sites

Design site layouts

Establish communications framework

Determine and acquire required communication equipment and resources

Specify communication procedures and protocols

CREDITS PRICING

4 clock hours in H. Site Management $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


MARKETING I

Core Skills


Marketing I aligns designees with established industry standards for meeting and event marketing.

Attendees will learn to manage marketing materials and merchandise for meetings and events according

to industry standards, while preparing for the CMP-IS. The program aligns with the industry’s accepted


PROGRAM OVERVIEW


You will learn to:

Determine needed marketing materials

Develop content and design parameters

Produce and distribute marketing materials

Develop product designs and specifications

Determine pricing

Control brand integrity

Produce and distribute merchandise

Coordinate hospitality

CREDITS PRICING

4 clock hours in I. Marketing $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


PROFESSIONALISM

Core Skills


Professionalism aligns designees with established industry standards for professionalism in meetings

and events. Attendees will learn to exhibit professional behaviors for meetings and events according to



PROGRAM OVERVIEW


You will learn to:

Project a professional image

Demonstrate leadership

Demonstrate ethical behavior

Work with colleagues

Work in a diverse environment

Manage time

Manage stress

Make decisions and solve problems

Keep up to date with current changes in the meeting and event industry

Facilitate continuous improvement

Participate in professional development activities

CREDITS PRICING

4 clock hours in J. Professionalism $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


COMMUNICATION

Core Skills


Communication aligns designees with established industry standards for communications in meetings

and events. Attendees will learn to conduct business communications for meetings and events

according to industry standards, while preparing for the CMP-IS. The program aligns with the industry’s

accepted competency standards to advance concepts necessary to be a strategic meeting and event

professional.

PROGRAM OVERVIEW


You will learn to:

Communicate verbally and in writing

Use common communication tools

Make effective presentations

Plan and conduct meetings

Establish and conduct business relationships

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand


MEETING OR EVENT DESIGN I

Core Skills


Meeting or Event Design I aligns designees with established industry standards for meeting and event

design. Attendees will learn to engage speakers and performers, coordinate food and beverage services

and develop plans for managing attendee movement at meetings and events according to industry



PROGRAM OVERVIEW


You will learn to:

Determine event requirements for speakers and performers

Develop selection criteria

Select candidates and secure contracts with communicated expectations

Determine food and beverage service requirements

Select menus and plan service styles

Select provides and manage alcohol service

Develop admittance credential systems

Select crowd management techniques

Coordinate accommodation and transportation

Manage protocol requirements

CREDITS PRICING

4 clock hours in G. Meeting or Event Design $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


CORPORATE SOCIAL RESPONSIBILITY (CSR)

BECOMING A SUSTAINABILITY PRACTITIONER

CSR


Becoming a Sustainability Practitioner is an interactive training session for anyone wishing to focus on

sustainability within the global event industry and will cover everything that you need to start becoming

a sustainable meetings professional. It includes the basics of sustainability and its importance, so that

attendees can understand and communicate the business case for sustainability. The training will also

cover the globally recognized standard for sustainability ISO 20121, and provide an overview of how to

work with regional and national sustainability programs including Green Key and APEX ASTM. As part of

the session, you will receive a template so you can create a sustainability policy, follow the steps for ISO

20121 and start to measure your event.

PROGRAM OVERVIEW


You will learn to:

• Recognize the business case for sustainability and to communicate it effectively

• Discover the significant issues of sustainability that are relevant for the event

industry and be able to identify, measure and report on them

• Identify international frameworks for sustainability and know how to apply these

within the event industry

CREDITS PRICING

4 clock hours in A. Strategic Planning $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


FOR MORE INFORMATION ABOUT THIS PROGRAM, VISIT

WWW.MPIWEB.ORG/PROFESSIONALDEVELOPMENT/SPC

http://www.mpiweb.org/ProfessionalDevelopment/spc

SUSTAINABLE MEETING PROFESSIONAL CERTIFICATE (SMPC)

CSR


The Sustainable Meeting Professional Certificate is designed for those who make sustainability a priority

and wish to improve sustainability in planning meetings and events in accordance with industry

standards. It is a perfect fit for organizations involved in hosting, organizing or planning meetings and

events for themselves or others. Sustainable planning is applicable to any organizational meeting from

board meetings and training sessions to annual conferences and global conventions.

The Sustainable Meeting Planner Certificate, issued with this course, will be an indicator that the holder

is capable of planning an event compliant with the Sustainable Meeting Planning Program®, SMPP®.

Those businesses that adopt and use the SMPP® are able to self-certify that they comply with industry

standards ISO 20121 and APEX/ASTM planner requirements and meet the criteria for GRI reporting.

The SMPC course is built around the Sustainable Meeting Planning Program®, SMPP®. This is the only

sustainable meeting planning program independently certified by iCompli Sustainability, BPA

Worldwide, the premier sustainable meeting planning audit firm in the USA for ISO 20121 and

APEX/ASTM compliance. SMPC holders will be able to obtain the SMPP® Certificate from iCompli upon

completing the application and audit.

PROGRAM OVERVIEW

Three-hour instructor led program or three-hour online program

Prior to attending the SMPC course, participants are required register in the SMPP® on-line system. All

course participants, whether suppliers, organizers, hosts or planners must register on the SMPP®

website as a “Company Planner”. Please go to http://www.sustainablemeetingplanner.com/log-in/

and use MPI70 for a 70% discount when you register as a company planner for the SMPP®. Participants

should also view the 3 short videos on the SMPP® website home page prior to attending the course –

less than 10 minutes total time.

You will learn to:

• Make better planning decisions to improve the sustainability impacts of your

meetings and events.

• Implement the Sustainable Meeting Planning Program® immediately and effectively

in your organization.

• Operate your business transparently in hosting and organizing meetings and events.

http://www.sustainablemeetingplanner.com/log-in/

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand



WWW.MPIWEB.ORG/PROFESSIONALDEVELOPMENT/SMPC

http://www.mpiweb.org/ProfessionalDevelopment/smpc

ETHICS IN MEETINGS AND EVENTS

CSR


Ethics in Meetings and Events aligns designees with established industry standards for ethics in meetings

and events. Attendees will learn to demonstrate ethical behavior with meetings and events according

to industry standards, while preparing for the CMP-IS. The program aligns with the industry’s accepted


PROGRAM OVERVIEW

Two-hour instructor led program or two-hour online program

You will learn to:

• Take responsibility for obligations, actions and decisions

• Represent capabilities and conditions accurately and without deception

• Exhibit fairness and transparency in all transactions and interactions

• Adhere to ethical standards of conduct

• Develop, implement and enforce policies and procedures that promote ethical

practices and behaviors

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand


TECHNOLOGY

MOBILE APP CERTIFICATE

Technology


The Mobile App Certificate is a self-directed program via mobile app that culminates in a live session for

review and discussion. It provides an easy, digestible way to gain knowledge around mobile technology

and the new way meeting attendees expect to engage, share, and receive information.

Learn the terminology, user experience, and best practices for design, delivery, and deployment of apps

for meetings and events. Complete a series of short e-learns and associated quiz-style assessments,

allowing you to learn on your own schedule.

Obtain your certificate after a final live module and exam—and receive up to 10 clock hours as well.

PROGRAM OVERVIEW


You will learn to:

• Build a foundation in mobile event technology and understand how it can be used to

develop and measure success points at your events.

• Gain knowledge around mobile technology and the new way meeting attendees

expect to engage, share, and receive information.

• Explore best practices for design, delivery, and deployment of apps for your next

meeting.

CREDITS PRICING

2 clock hours in G. Meeting or Event Design Varies

AVAILABILITY

Instructor Led

See schedule to register

DIVERSITY

INCLUSION AND DIVERSITY IN MEETINGS AND EVENTS

Diversity


Inclusion and Diversity in Meetings or Events provides attendees with basic knowledge and skills to plan

meeting and events for diverse audiences and prepares them to work in diverse environments.

PROGRAM OVERVIEW


You will learn to:

Plan meetings and events for diverse audiences

Keep up-to-date with changes in meetings and events

Work in a diverse environment

Facilitate continuous improvement

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand


MEETING DESIGN FOR DIFFERENT TYPES OF LEARNERS

Diversity


Meeting professionals must plan large and small scale meetings and events for a variety of audiences.

Everyone learns differently and technology is changing the way we seek information at a rapid pace.

Multi-generational audiences have widely varied learning needs and expectations. Learn more about

the different types of learners and how to best engage them in your meeting or event.

PROGRAM OVERVIEW


You will learn to:

Utilize trends and learning differences to engage your audience

Make learning stick through pre- and post-engagement activities

Increase your meeting and event ROI through improved attendee learning

CREDITS PRICING

2 clock hours in G: Meeting Event or Design $299 standard rate $199 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


INNOVATION

UNIQUE VENUES SERIES

MEETINGS & EVENTS AT SEA

Innovation


Meeting Professionals International (MPI) and Cruise Lines International Association (CLIA) have

partnered to present Meetings & Events at Sea. This certificate program is your introduction to the

advantages of hosting events on cruise ships as opposed to traditional venues. This interactive session

highlights which types of meetings or events can be conducted onboard as well as provide valuable cost

comparisons. This program will provide an insight into incentive trips and an overview of logistics and

variables to consider when hosting your event at sea. It will walk participants through the meeting

planning process and outline what to expect before, during and after your meeting or event at sea.

This certificate program is targeted towards meeting planning and cruise selling professionals new to

meetings and events at sea. This is an introductory program and subject overview that lays the

foundation for the subject matter and may not be ideal for experienced professionals.

By the end of this course, learners will:

Have a basic understanding of planning a meeting or event at sea

Source information and know where to get additional resources for next steps

Have the tools to match client need with cruise ship experience

PROGRAM OVERVIEW

Five-hour instructor led program or five-hour online program

You will learn to:

Identify the advantages of cruising and hosting events at sea

Compare meetings and events at sea to traditional venues

Explain the planning process for a meeting or event at sea

Describe what to expect before, during, and after your meeting or event at sea

CREDITS PRICING

5 clock hours in G. Meeting or Event Design $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand



WWW.MPIWEB.ORG/PROFESSIONALDEVELOPMENT/MES

http://www.mpiweb.org/PROFESSIONALDEVELOPMENT/MES

GOING LOCAL: A ROADMAP FOR INSPIRING SENSE OF PLACE

Innovation


MPI research shows that attendees don’t want to learn in a conference room that looks exactly the

same as every other conference room in dozens of cities around the world. Meeting attendees want to

know why they are in a certain location at a certain place in time. By incorporating the destination in as

many ways as you can, you share that with them. This certificate program incorporates best-practice

case studies to help planners, venues and destinations leverage a sense of place and create more

effective meetings and events. As part of this interactive program, participants will build their own

roadmap for “going local.” This will include creating an environment that reflects the destination,

selecting local food and beverage, incorporating traditional and evolving expressions of culture, giving

back to the community and connecting with local thought leaders to strengthen meeting quality and the

local meeting industry. Explore how to overcome some of the challenges of going local, including

creating authentic experiences, addressing supply chain issues and educating participants, and discuss

how to identify local thought leaders who can bring local expertise to program content and be a catalyst

for the development of future meetings and events.

PROGRAM OVERVIEW

Three-hour instructor led program or three-hour online program

You will learn to:

Using case studies, learn how showcase local attributes to create a sense of place and

attract and engage participants.

Customize a “Going Local” Roadmap for your events and destinations.

Discover how to identify local thought leaders as prospective meeting hosts and expert

content providers.

CREDITS PRICING

3 clock hours in G: Meeting or Event Design $349 standard rate $249 member rate MPI members save $200!

AVAILABILITY

Instructor Led

On Demand


HEALTHCARE

HEALTHCARE MEETING COMPLIANCE CERTIFICATE (HMCC)

Healthcare


HMCC is a certificate program for those who devote a major portion of their time to working in the

healthcare industry. Whether you are a manufacturer, physician, group purchasing organization (GPO),

Physician-Owned Distributorship (POD), or teaching hospital, or are involved in planning and reporting

transparency and spend, having a basic understanding of the who, what, where, and how of the

Physician Payments Sunshine Act will enhance your knowledge and scope of reasoning.

The HMCC course is designed for those who need a broader understanding of a full range of healthcare

regulatory topics. It is a perfect fit for those who are involved in planning and reporting transparency

and spend as well as those suppliers who provide services and products to the healthcare industry and

the condensed class format of the HMCC makes it easier for busy professionals to fit training into their

schedules. The HMCC course examines the fundamental information on healthcare compliance

regulations, laws and techniques for managing healthcare meetings.

PROGRAM OVERVIEW


You will learn to:

Enhance healthcare compliance management skills

Recognize unique terminologies

Process reporting management with samples

Understand Transfers of Values

Learn the who, what, where and how of the Physician Payment Sunshine Act - National

Physician Payment Transparency Program: Open Payments

Better comprehend the “crossing the borders” compliance regulations

CREDITS

PRICING

4 clock hours in A. Strategic Planning | B. Project Management | C. Risk Management and .4 CEUs

Varies

AVAILABILITY

Instructor Led

On Demand

See schedule to register Available 2016


WWW.MPIWEB.ORG/PROFESSIONALDEVELOPMENT/HMCC

http://www.mpiweb.org/ProfessionalDevelopment/hmcc

ADVANCED CORE SKILLS

STRATEGIC PLANNING

Advanced Core Skills

Sr. Meeting Professionals

Strategic Planning aligns designees with established industry standards for strategic planning of

meetings and events. Attendees will learn to manage strategic plans, develop sustainability plans and

measure value for meetings and events according to industry standards, while preparing or recertifying

for the CMP-IS. The program aligns with the industry’s accepted competency standards to advance

concepts necessary to be a strategic meeting and event professional.

PROGRAM OVERVIEW


You will learn to:

Develop mission, goals and objectives

Determine feasibility

Determine requirements to carry out meetings or events

Develop financial summary

Monitor strategic plans for meetings or events

Implement sustainability management plans and demonstrate environmental

responsibility

Measure value by developing an evaluation plan

Measure return on investment

Evaluate or audit the effectiveness of risk management plans

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand


PROJECT MANAGEMENT I



Project Management II aligns designees with established industry standards for project management of

meetings and events. Attendees will learn to manage meeting and event projects according to industry



It is suggested that you take Project Management I before registering for this course.

PROGRAM OVERVIEW


You will learn to:

Manage critical paths

Manage contracts

Run meetings and events

CREDITS PRICING


AVAILABILITY

Instructor Led

On Demand


RISK MANAGEMENT



Risk Management aligns designees with established industry standards for risk management of meetings

and events. Attendees will learn to manage risk management plans for meeting and event projects



professional.

PROGRAM OVERVIEW


You will learn to:

Identify and analyze risks

Develop and manage implementation plans and emergency response plans

Arrange security

CREDITS PRICING

4 clock hours in C. Risk Management $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


HUMAN RESOURCES I



Human Resources II aligns designees with established industry standards for human resource

management related to meetings and events. Attendees will learn to manage human resource plans

and workforce relations for meetings and events according to industry standards, while preparing for

the CMP-IS. The program aligns with the industry’s accepted competency standards to advance

concepts necessary to be a strategic meeting and event professional.

It is suggested that you take Human Resources I before registering for this course.

PROGRAM OVERVIEW


You will learn to:

Determine workforce requirements

Establish workforce policies and procedures

Develop training plans

Monitor human resource plans

Supervise and motivate staff and volunteers

Manage teams

Evaluate staff

Process terminations and resignations

CREDITS PRICING

4 clock hours in E. Human Resources $399 standard rate $299 member rate MPI members save $100!

AVAILABILITY

Instructor Led

On Demand


STAKEHOLDER MANAGEMENT



Stakeholder Management aligns designees with established industry standards for stakeholder

management related to meetings and events. Attendees will learn to manage stakeholder relationships



professional.

PROGRAM OVERVIEW


You will learn to:

Identify, assess and classify stakeholders

Manage stakeholder activities and relationships

CREDITS PRICING

4 clock hours in F. Stakeholder Management


AVAILABILITY

Instructor Led

On Demand


MARKETING II



Marketing II aligns designees with established industry standards for meeting and event marketing.

Attendees will learn to manage marketing materials, promote meetings and events, contribute to public

relations activities and manage sales activities according to industry standards, while preparing for the

CMP-IS. The program aligns with the industry’s accepted competency standards to advance concepts

necessary to be a strategic meeting and event professional.

It is suggested that you take Marketing I before registering for this course.

PROGRAM OVERVIEW


You will learn to:

Conduct situational analysis

Define target market segments and develop branding

Select marketing distribution channels, then develop and implement integrated

marketing strategies

Develop advertising plans, cross-promotional activities and contest

Coordinate sales promotions

Contribute to public relations strategies and publicity plans

Develop media relations

Contribute to publicity plan implementation and manage crises and controversies

Develop sales plans and objectives

Conduct sales activities and determine sales platforms

CREDITS PRICING

4 clock hours in I. Marketing


AVAILABILITY

Instructor Led

On Demand


FINANCIAL MANAGEMENT II



Financial Management II aligns designees with established industry standards for financial management

related to meetings and events. Attendees will learn to develop financial resources according to



It is suggested that you take Financial Management I before registering for this course.

PROGRAM OVERVIEW


You will learn to:

Manage processes for sponsorship

Manage processes for donor

Manage program funding

Manage registration

CREDITS PRICING

4 clock hours in D. Financial Management


AVAILABILITY

Instructor Led

On Demand


SITE MANAGEMENT II



Site Management II aligns designees with established industry standards for site management of

meetings and events. Attendees will learn to manage meeting and event sites according to industry



It is suggested that you take Site Management I before registering for this course.

PROGRAM OVERVIEW


You will learn to:

Create logistics action plans for site set-up and take-down

Set up sites

Monitor sites during meeting or events

Take down sites

CREDITS PRICING

4 clock hours in H. Site Management


AVAILABILITY

Instructor Led

On Demand


DATA COLLECTION



Data Collection aligns designees with established industry standards for data collection at meetings and

events. Attendees will learn to collect meeting and event data according to industry standards, while

preparing for the CMP-IS. The program aligns with the industry’s accepted competency standards to

advance concepts necessary to be a strategic meeting and event professional.

PROGRAM OVERVIEW


You will learn to:

Identify data collection plan

Implement data collection

Analyze data for suggestions

CREDITS PRICING

4 clock hours in A. Strategic Planning


AVAILABILITY

Instructor Led

On Demand


MEETING OR EVENT DESIGN II



Meeting or Event Design II aligns designees with established industry standards for meeting and event

design. Attendees will learn to design programs, design environments and manage technical production



professional.

PROGRAM OVERVIEW


You will learn to:

Determine program components

Select program content and delivery formats

Structure and sequence program components

Establish functional requirements

Select décor and furnishings

Coordinate meeting or event signage

Determine requirements for staging and technical equipment

Acquire and install staging and technical equipment

Oversee technical production operations

CREDITS PRICING

4 clock hours in G. Meeting or Event Design


AVAILABILITY

Instructor Led

On Demand


EVENT DESIGN CERTIFICATE



Event Design Certificate aligns designees with established industry standards for meeting and event

design. Attendees will learn to design programs, design environments and manage technical production



professional.

Program participants will learn critical skills that will enable them to design events based on stakeholder

needs and then prototype event designs using the #EventCanvas, a strategic management template for

developing new or documenting existing events and conference models.

PROGRAM OVERVIEW

Three-day instructor led program

You will learn to:

Coordinate – Application of #EventCanvas Basics

Manage Event Design using the #EventCanvas

Direct Event Design & Facilitation of a team through the #EventCanvas process

AGENDA

DAY 1 DAY 2 DAY 3

Level 1: Coordinate Level 2: Manage Level 3: Direct

CREDITS PRICING

25 clock hours in G: Meeting or Event Design

$1950 standard rate

AVAILABILITY

Instructor Led

On Demand



WWW.MPIWEB.ORG/PROFESSIONALDEVELOPMENT/EDC

http://www.mpiweb.org/ProfessionalDevelopment/edc

ADVANCED TECHNOLOGY

EVENT PRODUCTION CERTIFICATE

Advanced Technology


Planning any televised production is a unique experience for its production team. From security,

performer management and backstage coordination to rehearsal oversight and celebrity handling, this

event is unlike any you have experienced or produced. Learn first-hand the similarities and differences

between planning a large scale production and your own events, and understand what it takes to

produce a large-scale theatrical and televised production. From early risk management planning through

to measuring the success of the event, discover the unique attributes that make a televised production

process successful. Understand the different roles of behind-the-curtain staff and learn how to speak

their language so you can communicate your needs to the crew. Discover the basics of lights and sound,

stage management and more!

This program can also be included in entertainment-related experiential events.

PROGRAM OVERVIEW

Six-hour instructor led program or six-hour online program

You will learn to:

Discover the event planning process and the key logistics involved in a televised

production.

Learn the basics of theatrical production, including lights, sound and stage

management.

Understand how planning elements of a major event could resonate at your event.

CREDITS PRICING



AVAILABILITY

Instructor Led

On Demand


ADVANCED HEALTHCARE

CMP-HC PREP COURSE

Advanced Healthcare


The CMP-HC Prep Course presents necessary knowledge and resources for preparing to take the CMP-

HC certification. The focus of this course is to provide understanding of the healthcare industry and to

learn about federal, state, and industry regulations.

Healthcare meeting professionals, compliance representatives, and any person responsible for services

within the healthcare meeting industry should attend. Anyone can take the class; there are no

requirements or experience necessary to qualify. However, to qualify and sit for the CMP-HC

examination, you must have already received your CMP-IS.

PROGRAM OVERVIEW

Five-hour instructor led program or five-hour online program

The content for the CMP-HC Prep Course is based on the Convention Industry Council (CIC) Blueprint

and their domain specifications. Additional information is included to aid participants in preparing for

the exam. Attendees receive a textbook and a one-year subscription to My Compliance Wizard.

You will learn to:

Prepare for key challenges of complex transparency reporting global requirements

Get an overview of the healthcare industry

Identify concrete actions that you can take to enhance compliance performance

Use new technologies to data search country codes

CREDITS PRICING

5 clock hours in A. Strategic Planning | B. Project Management | C. Risk Management


AVAILABILITY

Instructor Led

On Demand


EXPERIENTIAL

EVENT PRODUCTION CERTIFICATE Experiential


Planning any televised production is a unique experience for its production team. From security,

performer management and backstage coordination to rehearsal oversight and celebrity handling, this

event is unlike any you have experienced or produced. Learn first-hand the similarities and differences

between planning a large scale production and your own events, and understand what it takes to

produce a large-scale theatrical and televised production. From early risk management planning through

to measuring the success of the event, discover the unique attributes that make a televised production

process successful. Understand the different roles of behind-the-curtain staff and learn how to speak

their language so you can communicate your needs to the crew. Discover the basics of lights and sound,

stage management and more!

PROGRAM OVERVIEW

Six-hour instructor led program or six-hour online program

You will learn to:

Discover the event planning process and the key logistics involved in a televised

production.

Learn the basics of theatrical production, including lights, sound and stage

management.

Understand how planning elements of the Miss America event could resonate at your

own event.

CREDITS PRICING


Included in experiential event price

AVAILABILITY

Instructor Led

On Demand


CULINARY MEETING AND EVENT CERTIFICATE

Experiential


Stay tuned for more details.

SPORTS EVENT CERTIFICATE

Experiential



MEGA-EVENT CERTIFICATE

Experiential



ADVANCED EXPERIENTIAL

ADVANCED EXPERIENTIAL EVENT CERTIFICATES

Experiential



Documents

PROFESSIONAL DEVELOPMENT ROADMAP - … MILESTONES The Professional Development Roadmap identifies a few major milestones generally associated with the four career and skill levels