PROFESSIONAL CERTIFICATE PROGRAMME IN DESIGN … · understanding the essential concepts of design thinking and innovation management to apply those concepts in different scenarios

Indian Institute of Management KozhikodeGlobalizing Indian Thought

PROFESSIONAL CERTIFICATE PROGRAMME INDESIGN THINKING AND INNOVATION MANAGEMENT

STARTS JUNE 25, 2020 | 5-MONTHS LIVE ONLINE LEARNING

In collaboration with

Professional Certificate Programme in Design Thinking and Innovation Management | 1

In today's evolving business landscape, innovation is the new corporate mantra for business survival and growth across entities ranging from startups to multinational organisations. Disruptive innovation then has been proven to have the potential to transform complex and expensive products/services that were previously available only to a few people, into simpler and economical products available to many. This innovation stems at the root of design thinking, a structured human-centred process that allows businesses to think, act, learn hands-on approaches and apply a new mindset to 'business-as-usual' practices.

The Indian Institute of Management Kozhikode (IIM Kozhikode) has designed the Professional Certificate Programme in Design Thinking and Innovation Management to equip learners to build a systems approach to innovation in products and services. This programme is developed in collaboration with the Laboratory for Innovation, Venturing and Entrepreneurship at IIM Kozhikode (IIMK LIVE), a business incubator and entrepreneurship development centre set-up with the support of Department of Science and Technology, Government of India. This programme is a first-of-its-kind in India as it is rooted in driving three fundamental levers of strategic importance to any business – customer-centricity (design thinking), product innovation, and building a culture of innovation.

OVERVIEW

of the executives find innovation to be an

important part of their growth strategy.

84%

Source: McKinsey

Innovation is the #1 among the most important

skill to be demanded by employers by 2022.

#1

Source: World Economic Forum

of companies are currently experiencing disruption,

and 44% are highly susceptible to it.

63%

Source: Accenture


Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.

Tim BrownExecutive Chair at IDEO

PROGRAMME OBJECTIVES


Understand the implicationsof digital disruption and the

role of innovation

Identify and decideon the innovation

opportunity to pursue

Develop a system toformally manage andnurture innovation in acorporate setup

Enhance individual andcollaborative skills in

design-based problem solving

Familiarise with the differenttools and techniques for

design thinking

Design, develop andimplement an innovationproduct or service orprocess

Exhibit leadership inmanaging suchtransformational butfluid undertakings

PROGRAMME BENEFITS


IIM Kozhikode's Professional Certificate Programme in Design Thinking and Innovation Management weaves a variety of learning elements from live lectures, case study discussions, mini assignments, open forums, simulations and a capstone project. This programme's immersive learning experience will enable you to develop proficiency in design thinking and innovation management to lead disruptive innovation in your organisation. Additionally, the teaching pedagogy encourages you to participate actively in case study discussions and thoroughly work on assigned exercises. Studying the assigned reading material will enable you to contribute ideas and critique case studies with valuable insights.

Use design thinking to develop innovative products.

Bring business impact

Define the critical success factors, determine the business impact of an

innovation project

Earn a certificate in Design Thinking and Innovation

Management fromIIM Kozhikode

Learn from eminent IIM Kozhikode faculty and

renowned industry experts

Learn to integrate technology, business demands, and

customer needs to innovate

Build and implement innovation management

systems. Innovate at scale


WHO IS THIS PROGRAMME FOR

This five-month programme is designed for individuals who want to develop a systems approach to innovation in products and services. The programme will also be extremely beneficial for recent graduates, experienced professionals, business leaders and entrepreneurs with creative, design, customer experience, engineering, innovation, product development, strategy, R&D and UX backgrounds.

Business and product managers looking for customer-centric products and service

Functional/Department heads aiming for improved productivity and greater efficiency via collaborative innovation

Strategists wanting to build and implement an organisation movement to foster innovation at every level

Chief Executives who want to transform their businesses via disruptive innovations

Management consultants looking for a holistic approach to solve innovation and/or consumer focused problems

PROGRAMME DIRECTOR'S MESSAGE

Prof. Thangamani GAssociate Professor,Quantitative Methods and Operations Management


Several challenges are existing in this business world today with regards to complexity in technology, requirements to give variety in products and services, and changing customer preferences. Design Thinking is playing a significant role in meeting these challenges and finding pragmatic solutions to solving these wicked problems. Its process and tools are being increasingly adopted to bring innovations in business. The essence of design thinking is a human-centered, iterative problem-solving approach to get innovative solutions to any kind of organisational challenge. Design thinking rests on principles such as user involvement, problem framing, experimentation, visualisation, and diversity - all critical skills for entrepreneurs. This calls for businesses to have a good understanding of the strategic importance of design and the tactical approach of design thinking. Design Thinking and Innovation Management will enable entrepreneurs/executives to approach new product/service development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process.

It has been a constant endeavour of IIM Kozhikode to develop relevant programmes to keep in mind the importance of design, innovations, and its management. This certificate programme was developed with the system’s approach, which eventually combines design, technology, business, and human approach to management to come out with innovative solutions to complex problems. It will help you to move from understanding the essential concepts of design thinking and innovation management to apply those concepts in different scenarios to get confidence to find solutions to real-world problems. Any executive, including entrepreneurs and functional team members who are responsible for driving innovation and growth, can benefit from this programme.

PROGRAMME FACULTY

Prof. Thangamani GAssociate Professor,Quantitative Methods and Operations Management

Prof. Thangamani's academic interests include the areas of Operations Management, Design Thinking, New Product/Service Development, Innovation Management, Operations Research, Reliability Engineering, Project Management and Business Process Management. He has a PhD from IIT Madras, and he earned his Bachelors degree in Mechanical Engineering with Honours for scholastics achievements from Madurai Kamaraj University and M.E in Industrial Engineering from Anna University, Chennai. He started his career as a faculty in Pondicherry Engineering College, Pondicherry for four years. Subsequently, he worked in managerial positions with some of the leading companies such as Whirlpool and GE. He is also a recipient of the Black Belt certification in Six Sigma from Whirlpool Europe. Throughout his corporate tenure, he mentored several team members to carry out projects and process improvements, while also working on several green and innovative technologies for consumer appliances which led to 8 disclosures. His research interests are in Complex System Reliability Prediction, Risk Management in Innovations, Business Process Modeling, Analysis & Reengineering and Lean approaches in manufacturing/service systems. He has several publications in international journals and conferences.


PROGRAMME MODULES

INNOVATION IMPERATIVES• Innovation: What & Why?• Types of Innovations• Strategic Advantages through innovations• Digital Disruption and Technology Evolution• Innovation Adoption, Diffusion Model

NEW PRODUCT/SERVICE DEVELOPMENT FRAMEWORKS• NPD Processes• Fuzzy Front End (FFE) of Innovation & NPD

CUSTOMER-CENTRIC INNOVATION: DESIGN THINKING• Design Thinking Tools• Empathise• Define• Ideate• Prototype• Test• When to use Design Thinking and When NOT to• Alternatives of Design Thinking

DEVELOPING A PRODUCT/SERVICE• Design Thinking, Lean, Agile• Industrial Design concepts/aspects in Products• Intellectual Property• Design Thinking for Sustainability• TRIZ


This five-month programme weaves together the strategic aspects of digital disruption and innovation with the practical aspects of building innovative products and enabling teams and organisations to take part in the disruptive innovation processes and ultimately create a culture of innovation.

MANAGING INNOVATION

• Aspects of innovation management• Models of innovation management• Innovation project lifecycle• Key success factors and characteristics of a successful innovation project

COLLABORATIVE INNOVATION

• Ideation and Collaboration• Bigger Pool of Ideas• Inclusive Workplace• Framework for collaborative innovation

LEADING DISRUPTIVE INNOVATION

• Data Analytics for Innovation• Rapid prototyping technologies• Designing for growth and scale• Interwoven nature of Design, Strategy, and Technology• Open innovation

BUILDING INNOVATION MANAGEMENT SYSTEM: ISO 56002

• Context of the organisation• Leadership and Commitment• Planning• Support• Operation• Performance evaluation


PROGRAMME MODULES


CAPSTONE PROJECT

A capstone project is a culminating assignment, on which participants usually work on during their programme that offers a significant value to the organisations they work and the participants themself. If required, the capstone project may extend for about one month after the completion of programme. It provides a platform for participants to apply their classroom learning to real business/society problems and leverage the power of data/innovation to provide valuable insights and solution.

SALIENT FEATURES OF THE CAPSTONE:

Participants will address a business issue currently being faced or considered by their organisation or society and come out with actionable solutions/recommendations

Participants would define the problem and collect data corresponding to the problem defined

Participants will provide details of their project stating their proposed approach and methodology

Participants will be guided by the faculty, and monitored by the programme team

The commitment of time by each participant is about 350-400 man-hours across 4 months

Participants will maintain regular client/society interaction/reporting

Two formal reviews would be held by the faculty and the programme management team all of

which contribute to the grades

Final deliverables from the participants will be a report based on the analysis of a suitably developed product or service or model and solution

PROGRAMME CERTIFICATE

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and having a minimum attendance of 75%. The programme learning pedagogy necessitates participants to work on individual/group assignments and/or projects to apply their conceptual learning in the programme to actual organisational decision scenarios. The evaluation methodology includes online exams, case analysis, class contribution and any other component at the discretion of the faculty. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.

Note: All certificate images are for illustrative purpose only and may be subject to change at the discretion of IIM Kozhikode.



PROGRAMME DETAILS

5 MonthsLive Online Sessions

3 hours every Thursday(07:00 pm – 10:00 pm)

ELIGIBILITY

ATTENDANCEMinimum 75%

EVALUATION

DURATION

PROGRAMME SCHEDULE

Graduates or Diploma Holders (only 10+2+3) from a recognised university in any discipline with a minimum work experience of 1 year for graduates and 3 years for Diploma holders.

There will be periodic evaluations built-in throughout the duration of the programme. These may be in the form of quizzes, assignments, projects, case studies or other objective/subjective assessments.

PROGRAMME FEE

Programme Fee Instalment Schedule

Instalment IBooking Amount

Remarks

Fee

Instalment II

Jun 24, 2020Within seven dayspost selection

INR 33,000 + GST

Sep 24, 2020

INR 40,000 + GSTINR 27,000 + GST


Application Fee

Application Fee Dates

Round 1

Round 2

Round 3

INR 2,500 + GST May 05, 2020

May 25, 2020

Jun 15, 2020

INR 3,000 + GST

INR 3,500 + GST

Programme Fee INR 1,00,000 + GST (Inclusive of Book & Study Material Fee)

ProgrammeApplication Link

Click here to apply to the programme.

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.

Finance options available. Click here to learn more.

https://www.eruditus.com/india/students-loans-and-financing/

https://bit.ly/3eqoPk9

ABOUT IIM KOZHIKODE

With its roots dating back to 1997, the Indian Institute of Management Kozhikode (IIMK), started with a batch size of 42 students but has grown tremendously over the years to a current batch strength of 485 students, making it the fastest-growing management school in the country. IIM Kozhikode has achieved its own unique identity, a mix of two cultures, academic and business and is fast emerging as an internationally reckoned fully-integrated management institute of higher learning. One of the most picturesque campuses in the country, the world-class infrastructure includes air conditioned class rooms, guest facilitation zones and wifi connectivity which enables every IIM Kozhikode resident to be exposed to a wholesome experience. Managed by dedicated personnel, it is one of the most efficient institutions in the country. IIM Kozhikode pioneered the Interactive Learning (IL) programme for working executives in India. This programme started with 300 class contact hours in 2001-02, the two-year-long Executive Management Education Programme is today the most rigorous available in the country having around 738 class contact hours.

Every year IIM Kozhikode offers a rich portfolio of Management Development Programmes crafted for the agile minds on the lookout for thought-provoking questions and enriching learning. Recently, IIM Kozhikode has launched a one year Post Graduate Programme in Business Leadership (PGP-BL) in the year 2019 and is also planning to launch a tow years Post Graduate Program in Liberal Studies & Management (PGP-LSM) as well as the Post Graduate Program in Finance (PGP-Finance). Over the years, there has been a significant increase in the number of training programmes and participants. The speed and momentum of changes in the Indian business environment are unabated, and IIM Kozhikode endeavours to adapt to these changes through constant innovation.


Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and

other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard

Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive

Education and EMERITUS. It offers world-class executive education to grow businesses continuously.

Led by alumni of INSEAD and Harvard and supported by eminent programme experts, the programmes

are designed to give a learning experience integrated with sustainable business applications.

Programmes are crafted in a different range of formats; in-class, online as well as blended programmes.

The portfolio includes short 2 to 4-day in-class workshops, online courses of 2-3 months duration as well

as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s

requirement.

ABOUT ERUDITUS

For registration and any other information,

please get in touch with us at [email protected]

In collaboration with

Apply for the programme here

APPLY NOW

https://bit.ly/3eqoPk9

Documents

PROFESSIONAL CERTIFICATE PROGRAMME IN DESIGN … · understanding the essential concepts of design thinking and innovation management to apply those concepts in different scenarios