Indian Institute of Management KozhikodeGlobalizing Indian Thought

PROFESSIONAL CERTIFICATE PROGRAMMEIN ADVANCED DATA ANALYTICS FOR MANAGERS

MAY 17, 2020 – NOVEMBER 2020

Enhance your analytical skills to make real-time,data-driven business decisions.

In collaboration with

OVERVIEW

Information is theoil of the 21st century,and analytics is thecombustion engine.

“ “

Peter Sondergaard,Senior Vice President,Gartner

Most organisations around the world have come to a conclusion that if they don’t capture all the data that streams into their businesses they might not sustain in the competitive market. They need to apply analytics and get significant value from it. As the use of analytics grows quickly, companies will need employees who understand the data.

The Indian Institute of Management Kozhikode (IIMK) in collaboration with Eruditus Executive Education has designed a quintessential programme - the Professional Certificate Programme in Advanced Data Analytics for Managers.It is an intensive, 6-month, multi-modular programme that will equip participants with in-depth skills of making real-time, data-driven business decisions.

The Professional Certificate Programme in Advanced Data Analytics for Managers will provide a comprehensive set of software, tools and techniques and frameworks required to understand data structure, data visualisation, pre-processing of the data, and basic skill-set of data modelling. The learning journey of 6-months include live-online sessions with renowned faculty at IIM Kozhikode and global faculty at Eruditus.

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PROGRAMMECOORDINATORS’ MESSAGE

The "Professional Certificate programme in Advanced Data Analytics for Managers" will equip the professionals to have practical and interlocking competencies that maximise the best use of data, and interpret the insights generated from the data, which will drive them to have better business decisions in their day-to-day business scenario. Moreover, the machine learning focus of the programme using powerful data analytics platforms will develop industry-ready professionals with in-depth expertise in extracting meaningful insights from the complex data.

Dr Anandakuttan B Unnithan obtained his PhD degree in Marketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a business educator, researcher and administrator.Currently, he is a Professor of Marketing Management and Dean (Academic Affairs and Development) at the Indian Institute of Management Kozhikode. His research interests include consumer behaviour, services marketing, and advertising. His publications have appeared in leading journals in marketing, advertising, and other business disciplines. He has consulted with major corporations and government agencies and is actively engaged in executive education and management development programs.

Dr Anandakuttan B UnnithanProfessor (Marketing)Dean (Academic Affairs & Development)

Dr Sreejesh S is currently working as Assistant Professor, Marketing Management at the Indian Institute of Management Kozhikode, Kerala, India. His main research interests include brand management, services marketing, online marketing & advertising. His publications have appeared in the leading journals of marketing, such as European Journal of Marketing, Industrial Marketing Management, Computers in Human Behavior, Journal of Travel and Tourism Marketing, Marketing Intelligence and Planning, International Journal of Contemporary Hospitality Management, Internet Research, etc. In addition to the chapter contributions in books and case study developments, he has also authored books of international repute with Pearson India and Springer International.

Dr Sreejesh S Assistant Professor Marketing Management

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LEARNING OUTCOMES

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The Professional Certificate Programme in Advanced Data Analytics for Managers will provide you with real-life exposure to the most challenging business situations. These six months will provide you with ample opportunities to introspect and reflect upon your strategies and thinking patterns. After the completion of this programme, you will be able to:

Show sufficient knowledge to conduct data analysis scientifically, and make insightful and powerful connections between quantitative data analysis and real-world problems.

Use advanced techniques to conduct thorough and insightful analysis, and interpret the results correctly with detailed and useful information.

Show proficiency in using the best machine learning platforms available in the market, such as R and Python.

Demonstrate a sophisticated understanding of the concepts and methods involved in the field of big-data, know the exact scope and possible limitations of each method, and show the capability of using data analytics skills to provide constructive guidance in decision making.

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Learn from one of India’s top BusinessSchool

Comprehensive and rigorous programme from one of India’stop Business School.Faculty with Rich Academic and Industry Experience.

Learning FlexibilityLearn via live-online classes from anywhere around the world.

Learn from Global FacultyGet an opportunity to interact with global faculty at Erudituswith rich academic and industry experience.

Hands-on LearningPractical knowledge to perform data analysis using various toolslike text mining, social media analytics, etc.

Real-World Case Studies Learn via real-world case studies that enhance problem-solvingtechniques and decision-making abilities.

Get certified by IIM KozhikodeObtain a certificate of completion from IIM Kozhikode.

PROGRAMME BENEFITS

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Introduction to Data Analyticsusing R & Python

Basics of R & Python, understanding of theenvironment, getting data, and managing data

MODULE 1

Understanding Data StructureMODULE 2

PROGRAMME MODULES

Managing data structure & understanding of various data manipulation techniques

Data VisualisationMODULE 3

Understanding various visualisation tools, packages for data visualisation

Pre-process the DataMODULE 4

Preparing the data, and getting it ready for data analysis

Exploratory Data AnalysisMODULE 5

Hypothesis testing versus exploratory data analysis, getting to know the data set, exploring categorical variables

Statistical Inferences

Statistical inferences & basic univariate andmultivariate statistical techniques

MODULE 6

Basics of ModellingMODULE 7

Supervised versus unsupervised methods,statistical methodology and data miningmethodology

ClassificationMODULE 8

Various classification tools, decision tree,random forest, neural networks for estimationand prediction

ClusteringMODULE 9

Hierarchical Clustering Methods, k-MeansClustering, Birch Clustering, Measuring Cluster Goodness, Affinity Analysis and Market Basket Analysis

Text Mining & Social MediaAnalysis

MODULE 10

Web analytics, web-scrapping, google analytics, social media analytics (Twitter and Facebook), and lexicon analysis

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REAL-WORLD CASE STUDIES

Predicting Consumer Tastes withBig Data at Gap –Harvard Business School

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s sales and customer databases to select the next season’s assortment. Peck was betting that intelligence fueled by big data could outperform a fashion industry creative director at predicting the future fashion trends and tastes of consumers.

The Weather Company (TWC) was innovating by leveraging its big data on weather to create new consumer products. Weather was the original big data problem, and over the years, TWC has capitalised on this data with its engaging TV coverage on The Weather Channel, as well as its popular website and mobile app. Recently, looking for new uses for its weather data, the company decided to build weather-related apps targeting outdoor enthusiasts. To crowd-source ideas for these apps, TWC invited all employees to a company-wide "hackathon" where they were asked to create a mobile app prototype for a segment of this population. At the end of the three-day event, everyone demonstrated their prototypes and the company executives decided to pursue OutSider, a mobile app for runners. Like most media sites, TWC employed an advertising-based revenue model. While TWC had millions of TV viewers and website visitors, it had limited information about them.

The Weather Company: Creating ConsumerApps that Leverage its Big Data –Harvard Business School

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Dow Chemical Co.: Big Data inManufacturing –Harvard Business School

In 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company's Midland, Michigan, plant had revealed an uncanny trend on the company's shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterprise manufacturing intelligence (EMI), a subset of big data. How should he gain user acceptance of the proposed EMI?

Entravision, a leading Spanish-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company's marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protegé of the company's founding chairman. As the incumbent president of the new division, he is grappling with some major issues. How should he secure the buy-in of line and staff managers at Entravision? How should he find a structural fit between Entravision and Luminar? How should he leverage business opportunities beyond digital analytics? What kind of entry barriers can he build so that Luminar retains its first-mover advantage?

Luminar: Leveraging Big Data UsingCorporate Entrepreneurship Manufacturing –Harvard Business School

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PROGRAMME CERTIFICATEA minimum of 75% attendance is a prerequisite for the successful completion of this programme. Participants, who comply the same and satisfy the evaluation criteria, will be awarded a Certificate of Completion.

Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.

Programme Facilitators Chairperson - MDP Director

eMDPProfessional Certificate Programme

This is to Certify that

Participated and successfully completed the programme on Advanced Data Analytics for Managers

Name

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(May 17, 2020 - November 2020)

6 Months Live-Online Sessions

May 17, 2020

Days of Week Saturday 15:30 to 18:30

Session FrequencyOnce a Week

Duration

Start Date

Programme Schedule

PROGRAMMEDETAILS

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INR 1,10,000 + GST

• Round 1 – Feb 10, 2020 Application Fee: INR 1,500 + GST

• Round 2 – Mar 10, 2020 Application Fee: INR 2,000 + GST

• Round 3 – Apr 10, 2020 Application Fee: INR 2,500 + GST

Payment Schedule

Programme Fees (inclusive of study material)

Round-wise Application Dates

PROGRAMME FEES

Booking Amount

Instalment 1

Instalment 2

Within 7 days postselection

20th April 2020

20th July 2020

Instalment Amount

INR 20,000 + GST

INR 50,000 + GST

INR 40,000 + GST

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Eligibility CriteriaGraduate (10+2+3) from any stream or any Diploma Holder fromany recognised university.

Minimum working experience of 1 year

For Diploma holders minimum 3 years of work experience

AttendanceMinimum 75% attendance is mandatory for successful completion of theprogram. Only participants that successfully meet this requirement will beawarded the certificate.

There will be periodic evaluations built-in throughout the course. Thesemay be in the form of a quiz, assignment, project, case studies orother objective/subjective assessments.

Evaluation

ADMISSION REQUIREMENTS

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ABOUT IIM KOZHIKODE

With its roots dating back to 1997, the Indian Institute of Management Kozhikode (IIMK), started with a batch size of 42 students but has grown tremendously over the years to a current batch strength of 485 students, making it the fastest-growing management school in the coun-try. IIMK has achieved its own unique identity, a mix of two cultures, academic and business and is fast emerging as an internationally reckoned fully-integrated management institute of higher learning. One of the most picturesque campuses in the country, the world-class infrastructureincludes air-conditioned classrooms, guest facilitation zones and wifi connectivity which enables every IIMK resident to be exposed to a wholesome experience. Managed by dedicated personnel, it is one of the most efficient institu-tions in the country.

IIMK pioneered Interactive Learning (IL) programme for the working executives in India. The programme today is the most rigorous available in the country, having around 750 class contact hours. Every year IIMK offers a rich portfolio of Management Development Pro-grammes crafted for the agile minds on thelookout for thought-provoking questions and enriching learning.

Over the years, there has been a significant increase in the number of training programmes and participants. The speed and momentum of changes in the Indian business environment is unabated, and IIMK endeavours to adapt to these changes through constant innovation

MDP Office, Indian Institute of Management Kozhikode,Kozhikode - 673570, IndiaIndian Institute of Management Kozhikode

Globalizing Indian Thought

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Eruditus Executive Education holds a high position in terms of providing customised and open programmes in Dubai, Singapore, India, and location all over the globe. It is working in collaboration with some of the world-leading business schools like Columbia Business School, MIT Sloan, Harvard Business School, INSEAD, IIM, Wharton Executive Education, EMERITUS Institute of Management, and Berkeley Executive Education.

Eruditus promises one of the leading executive education across the globe that leads to business growth and development. Its programmes are led by alumni of Harvard and INSEAD with support from eminent program experts. All its programs are created across a varied range of formats going from online to in-class and blended programmes.

For registration and any other information,please get in touch with us at iimk@eruditus.com

ABOUT ERUDITUS

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