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16/10/2015
1
E-COMMERCE & VOEDING: WAT BRENGT DE TOEKOMST ?
PROF. GINO VAN OSSEL
16/10/2015
2
AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
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3
0%
5%
10%
15%
20%
25%
total retail online
retail
0,2%
18,3%
retail sales vs. year ago (Netherlands – Q1 2015 – CBS)
digitaal als een bedreiging
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digitaal als een kans
0%
5%
10%
15%
20%
25%
total retail online
retail
online
pure players
online
store based
retailers
0,2%
18,3%
14,4%
23,5%
retail sales vs. year ago (Netherlands – Q1 2015 – CBS)
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how about food ?
MARKET GROWTH ONLINE GROCERIES (2014)
0%
10%
20%
30%
40%
50%
60%
UK FR NL D
26% 25%
55%
38%
Source: The State of Online Grocery Retail in Europe, Syndy, 2015
EFMI: NL: 25%
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store sales:
-10% total sales:
+20%
store sales:
??? total sales:
+21%
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“BOUGHT ONLINE DURING PAST 12 MONTHS”
e-commerce in Belgium, Comeos, June 2015
PENETRATION ONLINE GROCERIES (2014)
0%
10%
20%
30%
UK FR NL D
25%
11%
15%
11%
Source: The State of Online Grocery Retail in Europe, Syndy, 2015
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PENETRATION ONLINE GROCERIES (2014)
87%
13%
yes
no Source: EFMI Shopper Study, June 2015
Have you ever ordered
groceries online?
“If not, how likely is it that you will do so in the next 12 months?”
(very) unlikely 73% neutral 21% (very) likely 6%
MARKET SHARE ONLINE GROCERIES (2014)
0%
1%
2%
3%
4%
5%
UK FR NL D
4,4%
3,6%
1,5%
0,8%
Source: The State of Online Grocery Retail in Europe, Syndy, 2015
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AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
how about food ?
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convenience
< 0.0025 %
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offer
22
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“If you have 13,000 SKU’s, the last 1,300 will account for less than 1% of sale.”
Christian Wanner founder & former CEO LeShop.ch
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price
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AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
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LOGISTICS
value density (€/m3)
high
low high
high relative cost of transportation
item & orderline density (#/m3)
LOGISTICS
value density (€/m3)
high
low high
high relative cost of
handling
item & orderline density (#/m3)
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LOGISTICS
value density (€/m3)
high
low high item & orderline
density (#/m3)
cracking the code
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CRACKING THE CODE?
handling ?
2011 2012 2013 2014
111 121
135 145
units processed per labour hour (Ocado)
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CRACKING THE CODE?
transportation ?
click & collect home delivery?
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FULFILLMENT ONLINE GROCERIES
20%
80%
100%
80%
20%
0%
pick-up delivery
CRACKING THE CODE?
transportation ?
click & collect home delivery:
drops per kilometer ?
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DENSITY OF THE POPULATION
NL B UK D F
406
342
263
226
103
PART-TIMERS
0%
10%
20%
30%
40%
50%
60%
70%
80%
men women
9%
32% 27%
77%
EU NL
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?
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AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
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“Products get unwrapped and sorted”
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ITEM PICKING DC’S…
… serving both convenience stores & e-commerce? (just a thought)
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LOGISTICS
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AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
WHAT IF?
how much ? by when ? of which categories ? of which store formats ? with which supply chain ?
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‘Dit boek biedt een stevig conceptueel kader én heel concrete handvatten! Een echte must voor al wie begaan is met de toekomst van retail!’
Wouter Torfs, CEO Schoenen Torfs
‘Een echte aanrader voor zowel retailers als e-tailers!’
Bart Claes, CEO JBC
‘Een boek geschikt voor zowel professional als leek, voor de denker en de doener, de gelegenheidslezer en de alleslezer.’
Verslag van de Jury, Managementboek van het Jaar
“Inspiration exists, but it needs to find
you working”
Pablo Picasso
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CONCLUSION
57
Prof. Gino Van Ossel
Retail management
E-commerce & omni-channel
Shopper & trade marketing
Channel management
@ginovanossel
