Prof. Dr. Wolfgang Ziegler

Karlsruhe University Applied Sciences &

Institute for Information and Content Management I4ICM

o 1987-1997 Theoretical Physics (Ph.D.), Würzburg Univ., Germany

o 1997 Tech. Doc Services (CMS Consultant, Developer XML/XSLT)

o 2001 Central Documentation Services (LIEBHERR Enterprise)

o 2003 Professor of Information & Content Management

(Karlsruhe Univ. Appl. Sciences)

(Meta-)Data, Information & Process Modelling for CMS,

XML Processing & Publishing,

CMS Evaluation & Introduction, Content Automation & Delivery

o Independent CMS consultant (System Evaluation & Introduction)

o Research Transfer (Steinbeis Transfer Center)

I4ICM Institute for Information and Content Management (STZ)

(REx, PI-Class©, PI-Mod, Content-Delivery)

Approx. 85.000 persons work in Germany within TC business

o 65,6 % in engineering & manufacturing industries

o 21,1 % software industry

o 13,3 % service providing companies

o 12,9 % other types of companies

Content Management in Germany was (and still is) mainly

driven by engineering and manufacturing industries

©Prof. Dr. Ziegler

D. Straub, tekom Spring Survey 2016

on Technical Communication (Chap. I.1, III.1)http://www.tekom.de/fileadmin/Dokumente/de/

tekom_2016-07-01_Branchenkennzahlen_2016_DE.pdf

©Prof. Dr. Ziegler

D. Straub, tekom Spring Survey 2016 on Technical Communication (Chap. I.4, III.8)http://www.tekom.de/fileadmin/Dokumente/de/tekom_2016-07-01_Branchenkennzahlen_2016_DE.pdf

20162011 20162011

Engineering SoftwareAverage outsourcing level

9 % (11% engineering),

except translation

Majority of documentation

work is done within companies

Requirements:

• Optimized internal content

creation processes

• Maximized reuse

• Minimized costs

(internal content creation/

external translation)

©Prof. Dr. Ziegler

D. Straub, tekom Spring Survey 2016 on Technical Communication (Chap. IV.12)http://www.tekom.de/fileadmin/Dokumente/de/tekom_2016-07-01_Branchenkennzahlen_2016_DE.pdf

Software Companies

Layouting

Creating Multimedia

Documentation

Graphics

Translations

Authoring

(Print Documentation)

Consulting

No services used

Creating Electronic

Documentation

Engineering Companies

Estimate of 10.000 – 20.000 CMS users

20 – 30 CMS vendors on the European market

20 – 25 years of project experience by individual system vendors

Focus on XML-based technologies

Developments in the last decadeso Concept: From document view (layout based and paper-centered) to

modular (fine granular) authoring

o Requirements: From legally demanded documents to structured & intelligent information

o Format: From proprietary (DTP-)formats to standardized (XML-)structures

o Users: From large enterprises to smaller companies

©Prof. Dr. Ziegler

TrainingManufact.R & D Service Sales

ERP

Data

CAD-Drawings

Models

Partslists

Require

ments

Speci-

fication

Sales-

Doc.

Configu-

rator

Hazard

analysis

Developer

Service

info

Tech. Desc.

Certificates

Tests

Supplier

Doc.

Service-

Reports

Cust.

Feedback

Product

Catalog

Data-

sheets

Service-

info &

Manual

Machine

Info

System

User

Manual

Help

Desk

InfoTraining

Doc.

CBT/WBT

Plann.

Install.

Mount.

Doc.

Spare

Part

Catalog

(Web)-

Portals

e-Business

PIM

Product Information Management

CM

Content Management

Standards

Patents

Regul. Doc.

SPIM

©tekom/tcworld

Straub/Ziegler 2008/2013

2008

2013

System Use

System Use

Informing / Deciding

Informing / Deciding

Evolution of CMS distribution

in German speaking countries

for various company sizes

Empl

Empl

+-----

+-----

Small and mid size

companies started to

use CMS for improving

efficiency of document

creation and for

creating new media

Products from industrial engineering and manufacturing are characterized by „mass customization“ and „globalization“

Short-time development cycles

Many changes within development phase

Often changes within time of use (servicing for manufacturing/machines) and reuse

Use of standard parts & components (mass production)

Adapting products to customer needs (customization)

Adapting products to all addressed local markets (globalization issues for export-oriented industries)

Software somehow similar; but less components, less standardization, more software variants (branches), more individual customizing;

©Prof. Dr. Ziegler

Information products (documentation) for industrial engineering and

manufacturing are characterized by „mass customization“ and „globalization“

Reuse of standardized information components (modules/topics) for

“mass documentation”

Controlled reuse (quality control) and version management to follow

product changes; review and release cycles of modular content

Configuration management for assembling modular topics into documents

in order to describe all customized product variants

Variant management of modular topics in order to describe standard

components and their variations for products and markets

Language management of translated modular topics reducing translation

costs and ensuring translation quality

©Prof. Dr. Ziegler

Uncontrolled Reuse =

Document Copies

??

Re-Use by copy

Controlled Reuse =

Referencing Modular Topics

(Single Sourcing)

Cross Media Publishing

(Automization)

Re-Use by

reference

CMS

Documents

Versions (5 - 20)

Variants (1 - 10)

Languages (5-35)

In total 103 -106

topics per language!

©Prof. Dr. Ziegler

1

4

2

7

6

3

5

1

2

4

5

6

3

7

1

2

4

5

6

7

3

6

Assembly (Aggregation)

of modular topics

according to

product variants (configurations)

Inte

rnal

Ex

tern

al

Department Enterprise

CMS

Process &

System

Integration,

Industry 4.0

IoT

ECMS

• Situational

• Online

• Mobile

• Onsite

Content

Delivery

Portals

Use

Creation/Management

CDP

Request and delivery of Information depends on many parameters:media, device, problems, error codes, data type, situation, machine/product/software configuration, knowledges of users, machine conditions

These parameters can be detected or set as request parameters in order to access the appropriate content by users (or by machines for automated processing)

Content Delivery Portals (CDP) are retrieval systems storing and delivering content by the aid of various metadata (parameters)

Content enriched by appropriate metadata is a basis of “intelligent content”

©Prof. Dr. Ziegler

xMS

yMS

CMS

specializedPortals

Dynamic

Publishing

Static

Publication

CDP

CMS CDP

KPI

Delivery &

Feedback

specializedPortals

Dynamic

Publishing

Static

PublicationKPI

CMS development driven by requirements of engineering & manufacturing (version, variant, language management)

Content creation mainly performed by industry (only partially by service providers)

CMS have been used for internal process optimization and to comply with legal requirements (often not really for customer satisfaction)

Recent developments focus delivery of intelligent content being more appropriate for end user

Resourceso JTCA symposium 2015

W. Ziegler: State of the Art in Technical Communication Part I & II

o JTCA Journal: Frontiers 2016 W. Ziegler, “European Perspectives on Technical Communication: Drivers and Concepts of Content Management Systems in the Age of Globalization and Mass Customization”

©Prof. Dr. Ziegler