Prof. Dr. László DinyaProf. Dr. László Dinya

““Károly Róbert” College, Károly Róbert” College, GyöngyösGyöngyösSS

Sustainable Value Chain and

Stakeholder Value

Prof. Dr. László Dinya“Károly Róbert” College,

Gyöngyös

Main issuesMain issues

• Sustainability Sustainability -- mission of the mission of the Bioenergy Knowledge CentreBioenergy Knowledge Centre

• Sustainable developmentSustainable development

• Changes in the value creationChanges in the value creation

• Shareholders versus stakeholdersShareholders versus stakeholders

• Tangibles versus intangiblesTangibles versus intangibles

About the Bioenergy Knowledge Centre

About the Bioenergy Knowledge Centre

• To establish the To establish the PlatformPlatform for for research and high-leverage research and high-leverage activities over the next decade activities over the next decade in the area of in the area of

Sustainable Development in the Sustainable Development in the Knowledge EconomyKnowledge Economy

• wwith a focus on Eco-energy and ith a focus on Eco-energy and Eco-industry Technologies and Eco-industry Technologies and Corporate Social Responsibility.Corporate Social Responsibility.

Goal:Goal:

Actors of the Bioenergy Actors of the Bioenergy Knowledge Centre Knowledge Centre

Knowledge Centre

Bioenergy Innovation Cluster

Cooperating partners

Strategic partners

Károly Róbert CollegeMátrai

Erőmű LTD.

MGI Gödöllő

Egererdő LTD.

Középtiszai LTD.-Kunhegyes

Inter-Tram LTD.-Mátészalka

Bátortrade LTD.-

Nyírbátor

KR Oktató-Kutató LTD.

Universities

Banks

Companies

Governmental organizations

R + D institutions

Multinational companies

Local governments

Innovation organizations

Regional developing

organizations

Associations

Changes in the value Changes in the value creationcreation

• From industrial economy to the:– Service economy– Knowledge economy– Network economy

• From economic value to the:– Social values– Ecological values– Sustainability

• From the classical value chain to the:– Value network– Stakeholder value– Intangibles

Value chains – value networkValue chains – value network (Source: Bőgel Gy., 2004.)(Source: Bőgel Gy., 2004.)

INBOUND LOGISTICS

OPERA-TIONS

OUTBOUNDLOGISTICS

MARKE-TING AND

SALESSERVICE

PROCUREMENT

INNOVATION AND DEVELOPMENT

HUMAN RESOURCES

INFRASTUCTURE AND MANAGEMENT

SERVICEINBOUND

LOGISTICS

INBOUND LOGISTICS

OPERA-TIONS

OUTBOUNDLOGISTICS

MARKE-TING AND

SALESSERVICE

PROCUREMENT

INNOVATION AND DEVELOPMENT

HUMAN RESOURCES

INFRASTUCTURE AND MANAGEMENT

Activities of the Energy Value Chain

The classical point of The classical point of viewview……

Value chain

Connected systems…Connected systems…

Value network

Integrated systemsIntegrated systems

Sustainable value

creation

Stakeholders needs -Transparency, Accountability,

Participation

Stakeholders needs -Transparency, Accountability,

Participation

The Company

Employees

Investors

Local CommunitiesAdvocacy Groups

Government

SuppliersProcurement

Consumers

Shareholder versus Shareholder versus stakeholderstakeholder interest interest

-

+

-

+Stakeholder

interest

Unsustainable(value transfer)

Sustainablevalue

Unsustainable(lose/lose)

Unsustainable(value transfer)

Shareholder interest

Relative Importance of Intangibles

Relative Importance of Intangibles

Imp

ort

an

ce

Widening networks

Financial indicators remain important

Non-financial in

dicators

grow in

importa

nce

Potential for greaterparticipation and

wider accountability

PAST PRESENT FUTURE

An integrative frameworkAn integrative framework

Integrated

value

INTANGIBLEINDICATORS

GENERALSUSTAINABILITYINDICATORS

SECTORSUSTAINABILITYINDICATORS

Enabling Technologies

The three circles represent the core

expertise areas

Social and Ecological Technologies

Areas of overlapping

needs require collaboration

across boundaries

• KNOWLEDGENETWORKS

• PRACTICE COMMUNITIES

• INTERDISCIPLINARYRESEARCH

• TOOLS FORSUSTAINABILITYMANAGEMENT

High-Leverage Research and Projects

High-Leverage Research and Projects

Enabling Technologies

EU Technology Platform for gathering, managing, and disseminating innovationSocial change and collaborative process technologies

Integrated

value

INTANGIBLEINDICATORS

GENERALSUSTAINABILITYINDICATORS

SECTORSUSTAINABILITYINDICATORS

BESector

Enabling Technologies

Reporting forSustainable Cities

Policies& Regulation

SustainabilityMeasurement& Reporting

Integration OfSustainability &Intangible Methods

Intangible IndicatorsReporting &

Valuation

Usability ofIndicators for

Business & Cities

SustainableCities & Regions

A participative network of

companies, government, and

civil society, all moving toward

a society of responsible organizations

with sustainable value creation.

A participative network of

companies, government, and

civil society, all moving toward

a society of responsible organizations

with sustainable value creation.

Impact:Impact:

The CENCE-network

Thank YouThank You for thefor the

attention!attention!