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AGR Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: [email protected] Call Stephen: 941-916-9841 Visit Our Website: www.agrmarketingsolutions.com Follow us on Linkedin Products & Data Catalog Since 2009, AGR has helped direct marketers, marketing service providers, and marketing data providers: Acquire & On-board New Customers Grow & Nurture Current Customers Retain & Reactivate Prior Customers AGR works with all Consumer Marketing Industries Including but not limited to: Automotive, Cell Phone, Political, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Mortgage, Real Estate, Home Services, Direct Mail, On-line & Email Marketing, Consumer Data & Lists, Advertising & Marketing Agencies, and more. Our Commitment “We know that marketing is multi-faceted, and we strive to deliver high value with low maintenance. To that end, we adapt to your needs and our team works as an extension of your business. We are on-call to proactively deliver as promised and to rapidly address opportunities.” Stephen Harwick — Founder & CEO

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Page 1: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

AGR

Marketing Solutions, LLC

Stephen Harwick, Founder & CEO

130 E Marion Ave #510968, Punta Gorda, FL 33951

Send an Email: [email protected]

Call Stephen: 941-916-9841

Visit Our Website: www.agrmarketingsolutions.com

Follow us on Linkedin

Products & Data

Catalog

Since 2009, AGR has helped direct marketers,

marketing service providers, and marketing data

providers:

➢ Acquire & On-board New Customers

➢ Grow & Nurture Current Customers

➢ Retain & Reactivate Prior Customers

AGR works with all Consumer Marketing Industries

Including but not limited to: Automotive, Cell Phone,

Political, Insurance, Healthcare, Retail, Consumer

Credit, Financial Services, Mortgage, Real Estate,

Home Services, Direct Mail, On-line & Email

Marketing, Consumer Data & Lists, Advertising &

Marketing Agencies, and more.

Our Commitment

“We know that marketing is multi-faceted, and

we strive to deliver high value with low

maintenance.

To that end, we adapt to your needs and our

team works as an extension of your business.

We are on-call to proactively deliver as promised

and to rapidly address opportunities.”

Stephen Harwick — Founder & CEO

Page 2: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 1

AGR General Overview .............................................................................................................................................................................. 2

INTELLI-LINK® - Identity Resolution & Onboarding .................................................................................................................................... 3

Data-DETECTIVE™ - Database & Marketing File “Tune Up” ....................................................................................................................... 4

Email-INSIGHT™ - 2020 Deliverable & Compliant Marketing Solution ...................................................................................................... 5

Auto-INTEL™ – Automotive & VIN Marketing Database ............................................................................................................................ 6

Cell-Phone-INTEL™ – Marketing database ................................................................................................................................................. 7

Generation-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution ................................................................................................... 8

Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution...................................................................................................... 9

Property-INTEL™ - Comprehensive Real Estate Marketing Database...................................................................................................... 10

InMarket-INTEL™ – Consumer Application Marketing Database ............................................................................................................ 11

Digital-INTEL™ – Internet & Mobility Marketing Database ..................................................................................................................... 12

Veteran-INTEL™ – Marketing Database ................................................................................................................................................... 13

Smoker-INTEL™ – Marketing Database ................................................................................................................................................... 14

Voters-INTEL™ – Marketing Database ..................................................................................................................................................... 15

Biker-INTEL™ – Motorcycle Enthusiast Marketing Database ................................................................................................................... 16

Page 3: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 2

AGR General Overview

Since 2009, AGR has delivered “On-Target” consumer profiles by blending our wide data network with our Diverse Data Integration

& Innovative Technology. To further the value of our data we provide consultative analytics & customer focused solution design.

Finally, we make it easy to get started with fast & flexible delivery options.

Every month we complete full file replace/rebuild of over 240 million

consumer profiles from over 120 billion on-line & off-line data points.

Our data is fully compliant and…

➢ It is Multi-Channel (On-line, Off-Line, Digital and Transaction)

➢ Across Industries & Interests (Consumer Finance, Health Care, Auto

VIN, Insurance, Charitable, Political, Education, Retail)

➢ For Deep Consumer Insight: Demographic, Psychographic, Geo-

Fencing, Omni-Channel Contacts, Internet Behavior, Loan/Insurance

Applications, Auto VIN details, Driver’s License, Device ID’s &

Tracking, Scores & Ranks—and much more!

All data passes multiple phases of stringent hygiene and quality checks

to ensure the integrity and effectiveness before inclusion in our

INSIGHT™ Marketing Solutions, INTEL™ Marketing Databases, and/or

unique customer designed solutions. We then apply advanced analytics

to create measures, scores and ranks that enhance segmentation and

audience targeting.

Finally, all clients have different technology and marketing execution platforms. So, we offer flexible options for licensing as well as

various methods for data delivery. AGR Solutions are offered via a variety of platforms including: (1) Bulk File, (2) Iterative

Match/Append, (3) API’s and (4) Marketing Lists.

INSIGHT™ MARKETING SOLUTIONS

➢ INTELLI-LINK® analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and

channels. Understanding these intersections provides increased confidence in consumer identity, more reliable and deeper consumer insight for marketing plans - and - multi-source contact details for consistent omni-channel cross media marketing.

➢ GENERATION-INSIGHT™ & MILLENIAL-INSIGHT™: Analyze DOB from all sources and score the best information based on reliability and recency. The result is 100% completeness on month, day and year of birth.

➢ EMAIL-INSIGHT™: Aggregates email addresses from all sources and separately validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use.

➢ Data-DETECTIVE™ helps clients recover lost audience, “Tune-Up” their own marketing databases and files, and to append our data for increased consumer insight.

INTEL™ MULTI-SOURCED MARKETING DATABASES

AGR’s INTEL™ Marketing Databases are dynamically evolving with aged data constantly removed and new data constantly being added. We also monitor Market Demands, Emerging Technologies & Evolving Data Types to enhance our Databases & Solutions.

➢ Auto-VIN (And auto linkage/suppression file(s)) ➢ Multi-Source Self-Reported Applications

➢ Property, Mortgage/Lien & Home Ownership ➢ Digital/On-Line

➢ Verified Email (and email linkage/suppression file(s)) ➢ Veterans

➢ Cell Phone ➢ Voters

➢ Smokers ➢ Motorcycle

➢ Other Specialty Databases ➢ Customized sourcing and linkages

Page 4: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 3

INTELLI-LINK® - Identity Resolution & Onboarding

TO UNIFY DISCONNECTED CONSUMER IDENTITIES & ENHANCE MARKETING DATABASES

AGR’s Onboarding solution, INTELLI-LINK®, Unifies Disconnected Consumer Identities & Enhances our “On-Target” Marketing Profiles. INTELLI-LINK® combats the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT).

INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology that analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans.

Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies. These tactics can be used to Attract, Sell & Onboard New customers, to Nurture, Retain & Grow current Customers and to Reactivate latent or lost Customers.

KEY STATISTICS:

➢ Consumers with Multiple Linkages: Over 250 Million

➢ Demographic File links: Over 175 Million

➢ Multiple Linkages – PLUS - Valid Email Addresses: Over 155 Million

➢ Multiple Linkages – PLUS – Cell Phone: Over 117 Million

➢ Multiple Linkages – PLUS – Verified Email & Cell Phone: Over 40 Million

FOR CAMPAIGNS AND MARKETING DATABASES

➢ Base Individual Information ➢ Base Demographic Data ➢ Matched Source Files: Count & Identification

o Reference the Catalog Index for all AGR Source files that feed INTELLI-LINK®

➢ Contact Details (multiples if found) o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles

➢ Custom Data appends available

INTELLI-LINK® can be used by: individual match, household match or address match.

Linkage Score Count Percentage

Accumulative

Count

Accumulative

Percentage

Plus Demographic

Match

Demographic

Match %

4+ Linkages 85,421,104 33% 85,421,104 33% 66,351,787 78%

3 Linkages 51,267,232 20% 136,688,336 53% 32,349,220 63%

2 Linkages 81,791,780 32% 218,480,116 85% 39,129,941 48%

1+ Demo Link 37,755,777 15% 256,235,893 100% 37,755,777 All

Page 5: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 4

Data-DETECTIVE™ - Database & Marketing File “Tune Up”

With Data-DETECTIVE™ - AGR Clients can leverage our POWERFUL & PROPRIETARY:

➢ Data Intelligence & Data Science,

➢ Data Processing & Data Hygiene,

➢ Onboarding & Iterative File Linking,

➢ Identity Resolution & Identity Appends, and

➢ Location Mapping & Tracking;

To “TUNE-UP” their In-House marketing databases and files.

DATA-DETECTIVE™ - KEY BENEFITS

➢ Resolve Technology, Skill, Time & Cost Gaps to maintain Data Assets

➢ Recover Lost Audience by 25-50%

➢ Enhance Consumer Insight with:

o INTELLI-LINK® - Onboarding, Identity Resolution & "On-Target" Consumer Profiles;

o Email-INSIGHT™ validated emails;

o Millennial-INSIGHT™ with100% populated DOB;

o 11 Multi-sourced INTEL Marketing Databases including: Digital Behavior Intelligence, Consumer Loan & Other

Applications, AUTO-VIN, Cell Phone, Motorcycle, Voters, Smoker, Property

o All include Demographic append options.

HOW WE DO IT:

Every client’s data and technology situation are different, so we begin with a discovery call to develop a client specific action plan to: ➢ Analyze client situation and objectives

➢ Perform Data Study & Gap Analysis

➢ Design iterative identity linking strategy across AGR databases

➢ Run Test segments & analysis

➢ Apply Geo-Coding & Geo-Fencing (if applicable)

➢ Append subscribed AGR Marketing Solutions & Databases

➢ Update & Maintain Monthly or on alternate time schedule.

SUCCESS STORY:

An Insurance Database Marketer was having trouble fully monetizing it’s In-House marketing database and was getting poor results

on campaigns due to missed messaging and unreachability.

AGR analyzed the database and determined that over 32% had bad postal addresses making it difficult to reach consumers and

difficult to match additional data sets for omnichannel contact details and/or additional consumer insight.

After a deeper data quality study, we designed a specific Data-DETECTIVE™ solution to

recover lost audience and enhance consumer insight.

Results:

➢ Recovered 70% of lost addresses

➢ Increased reach-ability to 87% from 68%

➢ Insurance Marketing Database Sales increased by 35+%

➢ Database Buyers increased ROMI by 25+%

Page 6: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 5

EMAIL-INSIGHT™ - 2020 DELIVERABLE & COMPLIANT MARKETING SOLUTION

ACTIVE OPT-IN E-MAILS VERIFIED IN 2019 TO OPTIMIZE REACHABILITY

AND TO BUILD OUT OMNI-CHANNEL MARKETING STRATEGIES

Finding the right audience for your marketing offers is just the beginning of an effective and efficient marketing strategy. Getting your offer to those targets via. The channels they use, when they will respond, is just as important.

For Email-INSIGHT™, AGR validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. The result is reliable & verified email addresses that outperform as independent campaigns or as part of an omni-channel marketing strategy.

Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™, Generation-INSIGHT™, and Millennial-INSIGHT™). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.

When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences and political tendencies.

KEY STATISTICS – TOTAL FILE 212,932,882

➢ Identified Good-Active URL’s 152,460,261

➢ Demographic Match – Homeowners 65 Million

➢ Demographic Match - Renters 15 Million

➢ Incremental - Not found on Traditional Files 45 Million

➢ Verified Monthly 5-7 Million

File Sourcing Associated From:

➢ On-line Responders 50% ➢ Digital (soon to come – estimated) 23%

➢ Long Form Application Files 27%

DATA FOR CAMPAIGNS & MARKETING DATABASES

➢ E-mail Address ➢ Base Individual & Demographic Information ➢ Verified Postal Address ➢ Optional Omni-Channel Details (multiples if found)

o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles

➢ Optional INTELLI-LINK® append

AGR’s E-Mail Database can be used by: individual match, household match or address match.

Page 7: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 6

Auto-INTEL™ – Automotive & VIN Marketing Database

TO MARKET NEW & USED AUTOMOBILES, INSURANCE, WARRANTEE, PARTS & SERVICE AND TO GAIN CONSUMER INSIGHT FOR MARKETING TO ALL INDUSTRIES

When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as

on-line behavior, home ownership, automotive preferences and political tendencies.

SOURCES:

➢ Sourced from auto retail centers, repair centers and various auto service centers.

➢ Unique by VIN number.

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Rebuild

➢ Full file NCOA processing

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ New owners to existing VIN records are recorded monthly

➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ VIN ➢ Year

➢ Make ➢ Model

➢ Auto Class ➢ Auto Style

➢ Fuel Type ➢ Body Type

➢ Transmission Type ➢ Additional Vehicle Specifications

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Service Record Validation

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Monthly Update Tags ➢ Optional Email/Phone Appends

➢ Optional INTELLI-LINK® Append

KEY STATISTICS

➢ Total VIN: 178,967,830 ➢ Multi-File Validations:

o Suppressions: 19,980,494 o Multi-File Match: 60 Million

(Unique Bar Code:) 5,791,862 o Service File Match: 9 Million

o Post Suppression: 158,987,336 ➢ Quarterly Update Statistics:

➢ Individual: 100,927,467 o New to File Approx 850,000

o Demographic Match: 68.55% o No Change 92,697,655

➢ Household: 85,889,582 o Verified 2+ Partners 59,926,426

o Demographic Match: 64.83% o New address: 12,498,510

o 2+ People with VIN: 15,037,885 o Change of ownership: 4,337,802

➢ Business Addresses: 1,784,593

o Average Vehicles: 2.5

Page 8: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 7

Cell-Phone-INTEL™ – Marketing database

SOURCES:

➢ These records are collected in two ways: ▪ We take all phone records through our NPANXX software to determine the

number as wireless and also append the carrier.

▪ Records that are identified as wireless are collected from all other files and

merged-purged into this file.

➢ Data is updated monthly.

➢ This file is unique by Cell phone number.

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild with NCOA ➢ Only Owner Occupied DPV1 records selected

➢ PCOA and deceased processing ➢ Must have good mailing address

➢ Change of addresses occur as moves off the grid are removed ➢ Constant scrubbing & moves to suppression file

ATTRIBUTES

➢ Name ➢ Gender

➢ Date of Birth ➢ Carrier

➢ Phone Type ➢ Category

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

➢ Unique Cell Phones with Verified Postal 110,161,964 ➢ Unique Cell Phone Records 75+ Million

➢ Households Match Demographic 60+ Million ➢ New to File Monthly 350,000 -750,000

➢ Cingular & Verizon Approx 60% ➢ Households with 1+ Emails 40+ Million

File Sourcing Associated From:

➢ Email Data Files 23% ➢ Payday Loan Sources 8%

➢ External Sourced Files 69%

Page 9: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 8

Generation-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution

TO ATTRACT, SELL & ON-BOARD CUSTOMERS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS

AGR’s Generation-INSIGHT™, our Date of Birth marketing solution, populates complete date of birth including month, day and year. Our solution enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable.

Our multi-sourced data sets feed Generation-INSIGHT™. All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.

When combined with INTELLI-LINK® marketers can have even deeper insight such as on-line behavior, home ownership, property details, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.

KEY STATISTICS – PEW RESEARCH GENERATIONS

➢ Percent Match to Demographic Files 42+% ➢ Millennial 27%

➢ Individual 35+% ➢ + Household (living with family) 6+%

File Sourcing Associated From:

➢ Email Data Files 50% ➢ Voter Files 23%

➢ Long Form Application Files 27%

DATA FOR CAMPAIGNS & MARKETING DATABASES

➢ Date of Birth ➢ Base Individual & Demographic Information ➢ Verified Postal Address ➢ Optional Omni-Channel Details (multiples if found)

o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles

➢ Optional INTELLI-LINK® append

The DOB database can be used by individual match, household match or address match.

Page 10: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 9

Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution

TO ATTRACT, SELL & ON-BOARD MILLENIALS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS

As Millennials continue to become the largest consumer group in the US today, it is more and more important to get reliable age information to target the right offers to the right segments. Most marketers are mistakenly grouping this diverse market into a single marketing strategy losing precision and effectiveness.

AGR’s Date of Birth marketing solution populates complete date of birth including month, day and year. This enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable. Millennial-INSIGHT™ focuses on this important marketing segment.

Millennial-INSIGHT™ relies on our multi-sourced data. Each source is pre-processed for quality, integrity and validation. Data Sources are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political,

Smoker, and much more.

When combined with INTELLI-LINK® and AGR’s “coming soon” Multi-Variate Consumer Profiles, marketers can have even deeper insight such as on-line behavior, home ownership, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.

KEY STATISTICS

➢ Millennial 1981 - 1996 42,024,868 Multi-File Match Statistics

➢ MM/DD/YY 38,059,219 ➢ 2+ AGR Files 23%

➢ MM/YY 3,965,649 ➢ Voters 7%

Percent Match to Demographic Files 42+% ➢ Veterans 7%

➢ Individual 35+% ➢ Cell Phone 11%

➢ + Household (living with family) 6+% ➢ Auto-VIN 10%

DATA FOR CAMPAIGNS & MARKETING DATABASES

➢ Date of Birth ➢ Base Individual & Household Demographics ➢ Verified Postal Address ➢ Device ID Information ➢ Omni-Channel (multiple if found) Contact Details ➢ Email, Land Lines, Mobile Phones, Business Phone ➢ Social Media Handles ➢ Individual, Household Match or Address Match

Page 11: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 10

PROPERTY-INTEL™ - COMPREHENSIVE REAL ESTATE MARKETING DATABASE

Property-INTEL™ is One of the most accurate sources of property

intelligence for over 153 million U.S. properties. Whether you are

looking for property ownership details, checking foreclosure status,

validating a property value, exploring transaction history, or comparing

nearby sales, Property-INTEL has you covered.

Property-INTEL™ is a trusted source for reaching homeowners, home

buyers, and commercial property owners and it adds validation and

insight to: AGR’s INTELLI-LINK® “On-Target” Consumer profiles,

Millennial-INSIGHT™, and E-Mail-INSIGHT™.

SOURCES

Multi-sourced, including one of the Nation’s largest most comprehensive, reliable and up-to-date Real Estate Data consolidators;

Property-INTEL is trusted by major mortgage lenders, financial institutes, housebuilders, direct marketing agencies, and real estate

professionals nationally.

3100 U.S. Counties 153 Million U.S. Property Parcels 99% of U.S. Population

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild ➢ Full file NCOA processing

➢ PCOA and deceased processing ➢ Only DPV1 records with owner occupied

➢ Change of addresses occur as moves off the grid are removed ➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

900+ Data Fields Per Property Record from:

➢ Tax Assessments ➢ County Recordings ➢ Property Features

➢ Releases, Assigns, Foreclosures ➢ Property Valuations ➢ Property Transactions

➢ Property Features ➢ Property Transactions

KEY STATISTICS

Includes over 153 million U.S. properties

➢ 100 % Demographics ➢ 100 % Assessor / Property ➢ 98 % Deeds ➢ 97 % Mortgages ➢ 96 % Assignments & Releases ➢ 93 % Pre-Foreclosure

Page 12: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 11

INMARKET-INTEL™ – CONSUMER APPLICATION MARKETING DATABASE

TO MARKET NEEDS BASED CONSUMER PRODUCTS AND SERVICES FROM TARGETING & ACQUISITION – TO - ONBOARDING & CUSTOMER MANAGEMENT

SOURCES:

➢ Sourced from Long Form Applications for Auto Loans, Debt Consolidation, Credit Repair, Health Insurance, Sub-

Prime/Payday Loans, Auto Insurance and Auto Warranty

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild

➢ Full file NCOA processing

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ Name ➢ Occupation

➢ Home Ownership ➢ Employer & Length of Employment

➢ Bank Name & Relationship Length ➢ Income

➢ Military ➢ DOB / Age

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

Unique Individuals Over 37 Million Demographic File Match 62%

With Cell Phones & Email Addresses 90% With License Number & State 18 Million

Home Owners 5 Million Veterans 1+ Million

Motorcycle Owners 350,000 Job Position Populated 23 Million

Page 13: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 12

DIGITAL-INTEL™ – INTERNET & MOBILITY MARKETING DATABASE

SOURCES:

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Quarterly Full File Replace / Rebuild

➢ Full file NCOA processing

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ Device Id ➢ APP download and Usage

➢ Social Media Use & Handles ➢ Location Patterns

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

Unique Individuals Matched to Device ID 140 Million Match to Demographic 65%

2+ Per Household 35% With Social Media Handles 65%

LAT/LON, IP Address, Email & Phone 100% With 1+ APP downloads to Device ID 100%

Page 14: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 13

VETERAN-INTEL™ – MARKETING DATABASE

SOURCES:

➢ The data is collected from the demographic file and other

second party sources.

➢ The data is updated monthly and is unique by individual.

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ New owners to existing VIN records are recorded monthly

➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ Name ➢ Date of Birth

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

➢ Unique Veterans 30,938,241 ➢ New to File Monthly 200,000 – 300,000

➢ Cell Phones 10,470,117 ➢ Demographic File Match 90+%

➢ Email 12,830,013 ➢ Graduated College or Technical

School

2,997,295

➢ Graduated High School 3,330,428

Page 15: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 14

SMOKER-INTEL™ – MARKETING DATABASE

SOURCES:

➢ The data is collected from self-reported information and online surveys.

➢ The file is updated monthly.

➢ Data is unique by individual.

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild

➢ Full file NCOA processing

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ Name ➢ Smoking Survey Responses & Preferences

➢ Age ➢ Gender

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

Total Records 15,359,429 New to File Quarterly 125,000

Total Email Addresses 7,368,424 Cell Phone File 48% Match

Data of Birth Populated 30+%

Page 16: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 15

VOTERS-INTEL™ – MARKETING DATABASE

SOURCES:

➢ This is a national voters file based on 2012 voter records.

➢ The file is updated annually and is unique by individual. ➢ Multiple contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild

➢ Full file NCOA processing

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ Name ➢ Date of Birth

➢ Housing Status ➢ Income Taxing Tier

➢ Past Donor ➢ Current Donor

➢ Past Donation Tier ➢ Employment Status

➢ Politically Active ➢ Party Registration

➢ Congressional District ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

Total Records 108,184,101 New to File Monthly Average 3-5 Million

Page 17: Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: Stephen@agrmarketingsolutions.com Call

General Overview & Product Introductions

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 16

BIKER-INTEL™ – MOTORCYCLE ENTHUSIAST MARKETING DATABASE

SOURCES:

➢ This file is compiled through online and offline sources at public events.

➢ Updated monthly and is unique by individual.

➢ Multiple monthly contributors

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild ➢ Full file NCOA processing ➢ PCOA and deceased processing ➢ Only DPV1 records with owner occupied are selected ➢ Change of addresses occur as moves off the grid are removed ➢ Must have good mailing address ➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

➢ Date Updated ➢ Verified Postal Address

➢ Year ➢ Make & Model

➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

Unique Cycle Owners 6,583,296 New to File Quarterly 125,000

Harley Davidson Riders 60+% Demographic File Match: 75%

With Email & Cell Phone 45% Largest Group Age 45-60 Years