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The Unilever Pakistan Limited(UPL), formerly Lever Brothers Pakistan Limited was established inPakistan in1948. The town ofRahim Yar Khan was the site chosen for setting up a vegetable oil factory. Unilever Pakistan is the

largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one of the largest multinationals operating

in the country. Now operating six factories at different locations around the country. The Unilever's Head Office was

shifted toKarachi from the Rahim Yarn Khan site in the mid 60's

Personal care

Clear -Anti-dandruff shampoo range.

Close Up - ToothpasteFair & Lovely -Fairness products.Lifebuoy shampoo

Lifebuoy soap - Soap & handwash range.Lux - Soap, hand & bodywash.Pond's - Talcs & beauty creams.

Rexona -Deos and Anti-perspirants.Sunsilk - Shampoo range.

Home careComfort -fabric softenersRin - detergent

Surf Excel - detergent and gentle wash

A1 Karak

Brooke Bond A1is the strong cup of tea that gives the strength to face challenges and stand up for what you believe in.

Blue Bandis a daily source of essential fats and vitamins that help children to grow, develop and thrive.

Supremeis not just proud of its great taste and the brands ability to bring families closer and strengthen ties over a cup

of tea but also of its healthy blend.

CLEARgives you the confidence to flaunt your flawless best. Nothing to Hide, Lots to Show!

Close Upis synonymous with 'Freshness' that gives you the confidence in social situations, encouraging people to open

up by getting over their self doubt. It is aimed at every person who is young at heart.

Comfort Fabric ConditionerShine & Fragrance that no detergent alone can deliver!

Cornetto, first produced in 1976 in Italy, has since risen to become one of Unilevers Ice Cream power Brands

worldwide. Cornetto was introduced in Pakistan in 1995.

DomexToilet Experts mission is to make all the toilets of Pakistan cleaner, safer and germ-free.

The Dove hair therapy: brand's mission is to make more women feel beautiful every day by widening the definition of

beauty and inspiring them to take great care of themselves.

Fair & Lovely, the worlds first skin lightening brand, is trusted by women all across the world over to deliver results.

Fruttaresmission is to inspire in people the freedom to indulge by providing both pleasure and health through the

natural goodness of fruit without the guilt of too many calories.

It is the original energy drink made from glucose, which is the simplest form of sugar, and serves as an instant source of

energy.

KnorrGreat flavor is at the heart of Knorr, Unilevers biggest brand.Lifebuoy Shampoo and soap:With the power of Milk Protein, it nourishes hair from root to tip, making it long on the

outside and strong on the inside.Lifebuoy SoapLifebuoy aims to provide affordable and accessible hygiene solutions that enable people to lead a life freefrom hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status.

Lipton, the worlds leading tea brand, was started by a Glasgow-born innovator and entrepreneur Sir Thomas Lipton in

the 19th century. Ever since its inception, Lipton has successfully provided its consumers with the best quality tea in the

world.

http://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Rahim_Yar_Khanhttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Lifebuoy_(soap)http://en.wikipedia.org/wiki/Lux_(soap)http://en.wikipedia.org/wiki/Pond%27shttp://en.wikipedia.org/wiki/Sunsilkhttp://en.wikipedia.org/wiki/Surf_(detergent)http://en.wikipedia.org/wiki/Surf_(detergent)http://en.wikipedia.org/wiki/Sunsilkhttp://en.wikipedia.org/wiki/Pond%27shttp://en.wikipedia.org/wiki/Lux_(soap)http://en.wikipedia.org/wiki/Lifebuoy_(soap)http://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Rahim_Yar_Khanhttp://en.wikipedia.org/wiki/Pakistan

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LUXgives you the million dollar feeling!

Magnum Celebrate pleasure with the tempting Magnum rangean irresistible combination of thick, cracking chocolate with creamy

vanilla ice cream.

Pearl Dust Teais the Sindhi soul that imbues intimacy and warmth in a couples relationship.

Pepsodentknows that twice a day brushing is critical in staying healthy and away from oral diseases and germs that cause them.

Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums.

Pond's promise: To deliver products that make a real difference to women's skin and the way they live their lives.

Rafhan,one of the biggest food brands in Unilever Pakistan, is a symbol of trust and quality for its consumers. From its delicious

desserts to its nutritious, healthy corn oilRafhan offers a range of delectable & healthy food products!

Rinoffers unbeatable whiteness with a remarkable fragrance leaving your clothes smelling fresh and looking great.

Sunlight washing powder:Transforming the chore of washing clothes into a moment of delight for Pakistani housewives by giving

them a magical wash experience of lemons and thousands of flowers.

Sunsilkprovides real solutions to women's everyday hair needs everywhere. We work with world-leading experts in every aspect of

great hair to bring you Sunsilk.

Surf Excel:Introduced by Unilever Pakistan in 1948 under the brand name Surf, its deep rooted heritage has made it a national icon.

TONI&GUYhas long been renowned as an innovator within the hair industry. TONI&GUY HMW launched in Pakistan in 2013,

bringing in a complete 3 Step regime.Vim: Isnt dishwashing one chore that you just wish would become easier? Vim, the no.1 dishwashing brand around the world is now

in Pakistan to take away all your dishwashing troubles with its revolutionary one-wipe degreasing formula.

Walls Desserts:Launched in 1995, brands across the In-home portfolio are built on the belief that all families need small moments of

pleasure in their lives and treats that make them smile and lick their lips with delight. Who better to provide this but Walls, with its

exclusive In-home range!

Lo real swot analysis

STRENGTHS

One of LOreals biggest strengths is their constant research and innovation in beauty

Products, because of which they hold the crown of the leader in cosmetics industry, despite of their strong competition. Also, they

advertise and promote specific products for specific target customers. Since they operate in more than 130 countries, they know what

customers from different cultures need, and they make sure they always deliver a quality product. Furthermore, they take great care of

their webpage, which is extremely organized, gives allthe important information about the products and the company itself, and most

importantly, it links all the countries LOreal is present in. In addition, LOreals strong feature is their environmental concern, since

they stopped animal testing in 1989, and

started producing natural and organic cosmetics. Above all, LOreal puts a significant amount

WEAKNESSESLOreals weakest link is their decentralized organizational structure; it is extremely difficult to control the company because of so

many subdivisions. Next, their profit margin is significantly lower than of their competitors (such as Dior, Chanel, YSL, Lancme

Estee Lauder in quality, and Nivea, Revlon and Vichy in general market brands). Also, they frequently have to rely on third party

retailers,which does not give them the chance to control their sales one hundred per cent.

OPPORTUNITIES

The most promising opportunity at this point is the market, which grows by the hour, and attracts more and more customers (but also

competitors) day after day. With further innovation, product and services expansion, and a rise in demand for organic and natural

cosmetics, LOreal could have a very bright future.

THREATSThe biggest concern, not just for LOreal, but for every company, is the appearance of new

global economic crisis, and an economic downfall. Also, new markets could quite shake up

LOreals position in the industry, because with new markets come new (foreign)

competitors with new innovative products, gunning for LOreals place on the top, which LOreal could easily lose, if they suffer a

marketing and promotion failure. However, one of the most threatening events would most certainly be a change in market demand

and

consumer preferences, because that would mean LOreal had to completely change their

Whole offer, which would take up a lot of time and earnings

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SWOT Analysis

Strength

1. P&G has over 300 brands globally which are available in over 180 countries

2. Over 125,000 people are employed in P&G globally

3. It has around 24 brands which have annual sales over a billion dollars

4. Its brand have a high recall, high visibility due to excellent marketing and

adveritisng

5, P&G has operations in over 80 countries6. P&G brand has also contributed as sponsors in major sporting and entertainment

events

Weakness

1. Fake products sold under the name of their brands

2. Its products have stiff competition from big domestic players and international

brands

Opportunity

1. Tap rural markets and increase penetration in urban areas

2.Mergers and acquisitions to strengthen the brand

3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies

2.FDI in retail thereby allowing international brands

3. Competition from unbranded and local products

Competition

Competitors

1. Marico

2. L'Oral

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. ITC

7. Dabur