MB 07

II SEMESTER M.B.A. (DUAL) EXAMINATION, JANUARY-2013

PRODUCTION MANAGEMENT

Time: 3 Hours Max. Mark: 80

SECTION – A

(2x5=10)

1. Answer all sub-questions. Each sub question carries 2 marks:

a. What is Operations System?

b. What are the different types of production layouts?

c. What are the types of inventories maintained by a manufacturing firm?

d. What is Supply Chain Management?

e. What factors affect location decision?

SECTION-B

2. Answer any two questions. Each question carries 10 marks (10X2=20)

3. Why is Housekeeping an important facet of Total Quality System?

4. Why are inventories maintained?

5. Define:

a. Job design

b. Job content

c. Job enlargement

d. Job enrichment.

SECTION-C

Answer any three questions. Each question carries 15 Marks (3X15=45).

6. What are the objectives and methods of Materials Requirements Planning (MRP)?

7. What is Aggregate Production Planning? What are the basic considerations of

Aggregate Planning Process?

8. What are the different types of time components that make up a production cycle?

Briefly explain them.

9. The following data pertains to consumption pattern of a material in an

organization. Classify as A, B and C category items.

Group No. of Items Consumption

Per Month

Price per

Item

1 40 3000 90

2 20 270 100

3 100 1700 5

4 200 1500 4

5 60 340 50

6 300 2500 1

7 250 2000 2

8 30 170 500

10. A small manufacturer buys a set of steel brackets at Rs. 40 per pair. He does have

the capacity to produce the same at his workshop. However he has to incur a fixed

cost of Rs. 30,000 and a variable cost of Rs. 10 per pair of brackets. He has firm

orders for 2000 assemblies each requiring a pair of brackets. His selling price is

Rs. 16 per pair of brackets. What should he do? Buy brackets or produce them

himself.

MB 08

II SEMESTER M.B.A. (DUAL) EXAMINATION, JANUARY-2013

MARKETING MANAGEMENT

Time: 3 Hours Max. Mark: 80

SECTION – A

(5x2=10)

Answer all sub-questions. Each question carries 2 marks.

1. a) Define Societal Marketing Philosophy.

b) What is Niche Marketing?

c) Define Core Product.

d) What is Penetration Price?

e) What is Hybrid Channel?

SECTION-B

Answer any two questions. Each question carries 10 marks (10X2=20)

2. Explain the scope of modern marketing with suitable examples.

3. Discuss the importance of Environmental S canning in Marketing Decisions.

4. Explain the consumer decision making process for a high involvement product.

5. Briefly explain the phases of marketing research process.

SECTION-C

Answer any three questions. Each question carries 15 Marks (3X15=45).

6. Explain the bases of segmentation for FMCG’s in Indian Market.

7. Explain the marketing mix strategy of a company of y9our choice.

8. How distribution strategy for consumer goods is different form industrial goods?

9. Discuss the role played by various elements of promotion mix across the buyer

readiness stages.

10. Explain the pricing policy decision of a marketer. Also explain the methods of

pricing.

MB 09

II SEMESTER M.B.A EXAMINATION JANURY 2013

HUMAN RESOURCE MANAGEMENT

Time: 3Hrs Max Marks: 80

Instruction: Answer all question from part –A and answer any five question from Part-B

PART-A (6X5=30)

I. Answer all questions

1. What is HRM? What are its functions and objectives?

2. What are the barriers to HRP?

3. Define recruitment. Bring out its importance

4. Define the terms career, career planning, and career development.

5. Define ‘incentives’. State its advantages and limitations

6. Define a trade union. Why do we employees join unions?

PART-B

II. Answer any five question, Q7 is compulsory (5x10=50)

7. Case study

Best Employer in India

In November 2005, Infosys Technologies Ltd. (Infosys), based in Bangalore, India, was

named 'The Best Company to Work for in India' by Business Today magazine in a survey

conducted by Business Today, HR consulting firm Mercer, and international market

research firm TNS. Infosys had been adjudged the 'Best Company to Work For' in 2001

and 2002 but had lost this position in the next couple of years. In the 'Best Employer'

survey conducted by Dataquest -IDC in the year 2006, Infosys was adjudged the 'Dream

Company to Work for.' Moreover, Infosys was also recognized globally and featured

among the top 100 companies in Computerworld's 'Best Places to Work for in IT – 2006'.

For participating in this survey, the companies needed to have revenues of over US$ 250

million in 2005, and to employ 500 employees in the US. Infosys also featured in the list

in 2004 and 2005 On the company's HR practices, Nandan Nilekani (Nilekani), CEO,

President and Managing Director of Infosys, commented, "It is about creating a highly

motivated workforce because this is not a factory where you can monitor the quantum of

output at the end of the day. But in the intellectual business you cannot do that. So, you

have to create a motivated set of people who can operate. Attracting the best and the

brightest and creating a milieu where they operate at their highest potential are very

important. Our campus and technology infrastructure is world-class, we pay a lot of

attention to training and competency building, we try to have sophisticated appraisal

systems, and we try to reward performance through variable pay. These are all part of the

same motive." Since the early 2000s, Infosys' operations had been growing rapidly across

the world. The number of employees in the company also increased four-fold to 44,658 in

March 2006 as compared to 10,738 in March 2001 The company believed that its key

assets were people and that it was important to bring its employees on par with the

company's global competitors. In spite of its rapid global expansion, Infosys retained the

culture of a small company. According to Bikramjeet Maitra (Maitra), Head of Human

Resources, Infosys, "We like to maintain a smaller company touch and we have split the

overall business into several smaller independent units of around 4,000 people each

Background Note

Infosys was incorporated as Infosys Consultants Private Limited on July 02, 1981,

by a group of seven professionals. From the beginning, it relied heavily on

overseas business. One of the founders, Narayana Murthy (Murthy) stayed in

India, while the others went to the US to carry out onsite programming for

corporate clients. One of Infosys' first clients was the US-based sports shoe

manufacturer Reebok. Infosys hired its first set of employees in 1982 from the

Indian Institute of Technology, Chennai.

The HR Practices

Most of the HR practices of Infosys were a result of the vision of its founders and

the culture that they had created over the years. The founders advocated

simplicity and maintained the culture of a small company. The employees were

encouraged to share their learning experiences.

Recruitment

While recruiting new employees, Infosys took adequate care to identify the right

candidates. On the qualities that Infosys looked for in a candidate, Nilekani said, "We

focus on recruiting candidates who display a high degree of 'learnability.' By learnability

we mean the ability to derive generic knowledge from specific experiences and apply the

same in new situations. We also place significant importance on professional competence

and academic excellence. Other qualities we look for are analytical ability, teamwork and

leadership potential, communication and innovation skills, along with a practical and

structured approach to problem solving."

Training

Training at Infosys was an ongoing process. When new recruits from colleges

joined Infosys, they were trained through fresher training courses. They were

trained then on new processes and technologies. As they reached the higher

levels, they were trained on project management and later were sent for

management development programs, followed by leadership development

programs

Training New Recruits

Infosys conducted a 14.5 week technical training program for all new entrants. The

company spent around Rs 200,000 per year on training each new entrant. The new

recruits were trained at the Global Education Center (GEC) in Mysore, which had world

class training facilities and the capacity to train more than 4500 employees at a time.

GEC, which was inaugurated in February 2005 was spread over 270 acres and was the

largest corporate training center in the world with 58 training rooms and 183 faculty

rooms

Training Programs for Employees

Infosys also conducted training programs for experienced employees. The

company had a competency system in place which took into account individual

performance, organizational priorities, and feedback from the clients...

Infosys Leadership Institute

The Infosys Leadership Institute (ILI) was set up in 2001 to nurture future leaders

in the company and to effectively manage the exceptional growth that the

company was experiencing. At the Institute, the executives were groomed to

handle the changes in the external and internal environment

Performance Appraisal

The first step toward carrying out performance appraisal at Infosys was the evaluation of

personal skills for the tasks assigned to an employee during the period of appraisal. To

evaluate the performance, different criteria like timeliness, quality of work carried out by

the employee, customer satisfaction, peer satisfaction, and business potential, were

considered. The personal skills of the employees were also evaluated based on their

learning and analytical ability, communication skills, decision making, change

management, and planning and organizing skills. Each of these criteria was measured on

a scale of 1 to 5 (with 1 signifying above the expected performance level and 5 below the

expected performance level).

The Culture

Infosys tried to preserve the attributes of a small company and worked in small

groups, with decision-making remaining with those who were knowledgeable about

particular processes. The managers played the role of mentors and used their

experience to guide their team members

The Challenges

With the IT industry growing at a rapid pace, Infosys planned to recruit around

25,000 people in the financial year 2006-07, in order to maintain its growth.

Though it had started hiring its workforce globally, it mainly recruited

engineering graduates from India. If the industry continued to grow at a similar

pace, analysts opined that companies like Infosys would not be able to find

enough people, especially with several multinationals entering India and

recruiting aggressively. To address this issue, Infosys started recruiting science

graduates with a mathematics background to create an alternate talent pool

Questions

a) Study and appreciate some of the unique HR practices at Infosys

b) Examine some of the retention strategies adopted by the company

c) Analyze some of the challenges faced by Infosys on the HR front

8. With a neat block diagram explain various HR models.

9. What do you mean job analysis? Explain the process of job analysis

10. Define orientation. What are its purposes and pitfalls?

11. What is performance Appraisal? How do the results of performance appraisal

affect other HR activities?

12. Define fringe benefits. Bring out the various employee benefits and services.

13. Define the term ’Industrial relations’. Explain various approaches of IR

MB 10 II SEMESTER MBA EXAMINATION, JANUARY-2013

FINANCIAL MANAGEMENT

Time: 3 Hours Max Marks: 75

SECTION – A (2x5=10)

Answer the following questions. Each question carries two marks.

1. a) Define internal rate of return.

b) How do you compute future value of an annuity?

c) Define standard deviation.

d) What is operating Cycle?

e) What is meant by zero dividends?

SECTION – B (5x7=35)

Answer any five questions. Each question carries seven marks.

2. Define NPV. What are the Merits of NPV technique?

3. Write a note on Treasury Bills and Certificate of Deposit.

4. Define Merger. Explain the motives for Merger.

5. Explain net operating income approach.

6. How do you manage the Currency Risk? Explain with an example.

SECTION-B

Answer any two questions. Each question carries 10 marks (10X2=20)

7. Briefly explain the various sources of working capital.

8. Discuss the guidelines for takeovers.

9. Discuss the major sources available to an Indian firm for raising foreign finances.

10. Consider the following cash flows of mutually exclusive projects for Tokyo

Rubber Company. Assume 10% discount rate.

Year Dry prepeg Solvent Prepeg

0 (2000000) (1000000)

1 1200000 1000000

2 800000 600000

3 2000000 2000000

a) Based on NPV, which project should be taken?

b) Based on IRR, which project should be taken?

MB 13

II SEMESTER MBA EXAMINATION, JANUARY-2013QUALITY MANAGEMENT

Time: 3 Hours Max. Mark: 75

SECTION – A

Answer all sub questions. Each sub question carries two marks. (5x2=10)

1. a) Define quality.

b) Explain the importance of Q.M.S.

c) Mention any two quality control tools.

d) What is the scope of quality?

e) Mention factors affecting quality.

SECTION-B

Answer any two questions. Each question carries 10 marks (10X2=20)

2. Differentiate between continuous and continual quality improvement process.

3. Depict a typical cause and effect diagram and explain it salient features.

4. Explain the factor’s that affect quantity.

5. Quality and productivity are interrelated. Explain.

SECTION-C

Answer any three questions. Each question carries 15 Marks (3X15=45).

6. List and explain the benefits of T.Q.M.

7. Explain the different stages of APPCA cycle.

8. What are the dimensions of quality?

9. List Demmings 14 principles for quality improvement.

10. State and explain Crospy’s absolutes for quality management.

MB 12 II SEMESTER MBA EXAMINATION, JANUARY-2013

RESEARCH METHODS IN BUSINESS

Time: 3 hours Max. Marks: 75SECTION –A

Answer all sub questions. Each question carries two marks: (5x2=10) 1. a) What are the scientific tenants of a research ?

b) Mention the techniques of exploratory study.

c) Define Research Problem.

d) What is Snow-Ball sampling?

e) What is factor analysis?

SECTION-BAnswer any two questions. Each question carries 10 marks (10X2=20)

2. Explain the importance of Research in Business Decision making.

3. Explain the precautions to be taken while considering secondary data.

4. Explain the types of measurement scales with suitable examples.

5. Discuss the role of alternative models in research and decision making.

6. What are the differences between parametric and Non-parametric tests?

SECTION-CAnswer any three questions. Each question carries 15 Marks (3X15=45).

7. Explain the preliminary steps involved in data analysis.

8. Give an outline of a research report.

9. Explain the steps involved in research design process.

10. What is probability sampling? Explain the merits and demerits of various probabilitysampling methods.