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PRODUCT WATCH:PRODUCT WATCH: SOLUTIONS FOR HIGH-MARGIN
BUSINESS AND CONSUMER SERVICESSERVICES
Trends Products Questions
UniversalUniversal• Companies want a one stop shop especially regional and national chainsregional and national chains
• Data is growing exponentially and the need is worldwide• Growth of Smart Phones and Wireless data plans (SIP clients on phones or 4G)
• Growth of Video, especially user generated contentG th f V i IP• Growth of Voice over IP
i iEthernet growing rapidly • Need to get QOS and get traffic• Need to get QOS and get traffic sensitive traffic off of the public internet
• Delivery over fiber copper Ethernet• Delivery over fiber, copper, Ethernet, DSL, T1, wireless and cableL t f t fit f t• Low cost – perfect fit for next‐gen applications
Hosted/Cloud ServicesHosted/Cloud Services• Search for High Margin Products & Stickiness• Desire to shift capex to opex• Business Model Pressure• pricing pressure• capital/operational expenses
• High level solution layer offerings can free up so resources go elsewhere
• Companies upgrading the PBX
VideoVideo• Static video growing (Netflix, YouTube)• Interactive Video growing• Cisco• Face Time• Skype
• Video users want OPEN networks• Video users want real‐time interactive high gquality video
A i t d ti t C i Eth tAn introduction to Carrier Ethernet … and our/your part in the story
Eric Gillenwater, VP Worldwide Development
Carrier Ethernet – Not your Father’s Ethernet
The five attributes that distinguish Carrier Ethernet from traditional LAN based Ethernet
• Why has Carrier Ethernet taken off?• Why has Carrier Ethernet taken off?• Carrier Ethernet is a ubiquitous, local and global business service independent of who is providing the connection
• Virtual connections, dynamic bandwidth, 1Mbps – 10Gbps, multiple CoS, QoS, protection, management
• Delivery over fiber, copper, Ethernet, DSL, T1, wireless and cabley , pp , , , ,• Low cost – perfect fit for next‐gen applications• Industry‐standardized led by the MEF, certified, with very rich set of implementions worldwide reachset of implementions, worldwide reach
• Massive worldwide acceptance, take up >$25bn in 5 years
Now, everyone wants Carrier Ethernet Local and Global InterconnectionCarrier Ethernet Exchanges are the only road to achieve
scalabilityscalability
Introducing the CENX Carrier Ethernet Exchange
Born out of the MEF Ethernet Exchange CommitteeBorn out of the MEF Ethernet Exchange Committee (ATT, Verizon, Level 3, Orange, Tata, Cox & Cablevision and lead by CENX)Meets the significant challenge of connecting wide variety of
i ld id d li i t hi h i t ti tservices worldwide and eliminates high integration costsOpens up massive new business opportunities to reach millions of new Ethernet Service Locations
Service Provider 1 Service Provider 3Service Provider 1 Service Provider 3
“A i i S i P id hService Provider 2 Service Provider 4
“An interconnect point among Service Providers where Carrier Ethernet Services are exchanged”
CENX – What We doCENX What We do• CENX operates first and most connected Carrier Ethernet exchanges offering– A single high speed connection to all providers
– Service translation
Edge to edge monitoring– Edge to edge monitoring
– CENX Market locates all available accessible locations
Sounds great for large scale global carriers
How can all service providers, MSOs, Comptel b t k d t ?members, take advantage ?
CENX – how we help youCENX how we help you• CENX provides all the integration and Carrier Ethernet expertise to integrate your services
• Provide world’s leading expertise on migrating to full Carrier Ethernet or setting up new services
“ d ” d d l• “Advertises” your presence and served locations on CENX Market
CENX ‐ Not Your Fathers Cross‐Connect
K Diff d C titi CENX C i Eth t EthernetKey Differences and Competitive Factors
CENX Carrier EthernetExchange
Ethernet Cross‐connectcompetitors
Physical cross‐connect Yes Yes
Service translation Saves significant cost Not possible
Supports Carrier Ethernet attributes Yes Not possible
Off‐Net monitoring First and only Not Possible
Carrier Ethernet expertise Recognized world experts None
Service locations reached 10m and growing NoneService locations reached 10m and growing None
Acceptance Top tier providers N/A
Value to new entrants to Ethernet market High with no risk None
Revenue generation opportunities for providers
20%‐100%+ Some end‐user business
Customer retention High value add –“very sticky”
No value addvery sticky
Overall value Very high No help
Thank YouMore at www.cenx.com
OverviewSeptember 2010
Copyright ©2010 Pac‐West Telecomm, Inc.
Evolved Communications Hierarchy
BroadbandLocal
Class 5:local central office
Local Loops
Tandem officeVoIP Providers
Traditional Retail Phone
BroadbandLocal Loops Broadband
Class 4:toll centers
Internet
Providers Hosted PBX / IP PBX
InternetIP Nets
PSTN
Class 3:primary centers
Internet
Provisioning
Applications
PSTN
Class 1:
Class 2:sectional centers
Pac‐West
Infrastructure
confidential, not for disclosure, complete only when accompanied by oral presentationSlide 17
regional centers
PacWest Services StrategyPacWest Services Strategy
Improve Traffic cost/benefit Traditional telephony service
Create Infrastructure Agility Infrastructure enablement
Increase Efficiency Operational enhancement
• Termination of traffic (Domestic and International)
• Origination and phone numbers (incl. 8yy)
• OnOn‐‐Demand Server CapacityDemand Server Capacity• No CAPEX – usage based, minimize ops costs
• Operator applications: LCR, revenue protection, fraud control, mediation, quality management• Increased control
bInfrastructure Enhancement
• Numbers management• ease of provisioning
• Turn‐Key VoIP Applications• Usage Based (No CAPEX)• improved time to market, 25‐50% development &
• Session Border Control• more efficient use of network – port utilization up 60‐80% versus MGW alone
• VoIP Peering 50% development & operational savings
• VoIP Peering• higher quality calls between networks
• 20‐25% call cost savings
Telastic Components
Telastic Operational Enhancement
Turnkey VoIP Applications
Commercial Wholesale Hosted VoIP / IP PBX
Conferencing / Call Centerin Class 5
Application
Layer 7
Managed Services
Comprehensive Operator tools – LCR, Numbers mgmt, CDR Generation fraud detection
Conferencing / Call Center
Value Ch
a
Presentation
Layer 6 Telastic Operational Enhancement
Telastic Infrastructure Enhancement
Competitive SBC – hosted platform
Generation, fraud detection
Class 4
Session
Layer 5
Transport
Enhancement
Network ServicesEnhancement
Telastic
Provisioning of application services to communications
carrier networkcture
Layer 4
Network
Layer 3
Transport
Services
Infrastructure Enablement
Infrastruc
On‐demand server capacity tuned for communications
applications
Data Link
Layer 2
Physical
Layer 1
confidential, not for disclosure, complete only when accompanied by oral presentationSlide 19
Telastic
see thepossibilities
… of video
Allan Van BuhlerWorldGate CommunicationsWorldGate Communications
Senior Vice President Sales, Marketing and Business
Development
Market Opportunity is Here
Market leaders look for differentiation and voice & video over IP are here to stay
• VOIP/Digital Telephony has gained market acceptance– Broadband penetration exceeds 70%+ in many countries
Cable Providers VoIP Providers Telecom (ILEC CLEC PTT)– Cable Providers, VoIP Providers, Telecom (ILEC, CLEC, PTT)
– +225M VoIP subscribers by 2013*
– Voice is still a commodity → Even on an IP network
• Consumers have embraced and now demand video– Enabling technology with ubiquity
– Video to PC’s and smart phones
h b d d l– Consumers watching movies, news broadcasts, video clips, television, social networking, etc.
– Up to 90% of all Internet traffic
*In‐Stat 2009 www.instat.com
Market Opportunity is NowMarket Opportunity is NowVideo communications gives back what the traditional telephone took away
• Differentiation: Real‐time, True‐to‐Life Video Communications– Increased Margins, Improved Retention
– Viral Customer Acquisition with New Applications
– Personalized Business Opportunity and SalesPersonalized Business Opportunity and Sales Productivity Tool
• Trillion Dollar Global Market– Telephony – Landline/Digital– Telephony Landline/Digital
– Broadband/Internet
– Mobile
Market Opportunity is RealMarket Opportunity is RealBroadband, Digital Telephony and Consumers Driving Video
Communications Market ‐ Proven but Untapped
‐ April 29, 2010
‐May 13, 2010
Apple’s FaceTime
“Mobile Calls LikeYou’ve Never
Cisco and Polycom
Business VideoTelepresence Systems
Selling 15K 20K Video Telephony Customers per Month
You ve NeverSeen Before.”
Telepresence Systems
Selling 15K‐20K Video Telephony Customers per Month
Introducing Ojo VisionIntroducing Ojo Vision The Next Generation in Personal IP
Multimedia Communications
• Highest Quality Video
• Innovative Features
• Advanced Telephony
Capabilities
• Customization and Branding
Easy to Install! Easy to Use!Easy to Install! Easy to Use!
Highest Quality Video
• 7” Digital Color 16:9 TFT LCD with 800x480 High‐Resolution
• CMOS Sensor Camera with Auto Focus and Auto Exposure
• TI Da Vinci Digital Video Dual Core Chipset
• Real‐time Adaptive BandwidthReal time Adaptive Bandwidth – Configurable bit rates from 128 kbps to 1 mbps
• Video SupportC d H 264 H 263 (1998) H 263– Codecs: H.264, H.263+ (1998), H.263
– VGA, CIF, QVGA, QCIF up to 30fp
Innovative Features
Digital Photo Frame
Three‐Way Video and Audio Conferencing
Vid /A di O C• Video/Audio Out ‐ Connect to a large screen LCD , TV or Projectorj
• Video Mail and Voice Mail
Advanced Telephony Capabilities
• Complete Feature Suite– Three‐way calling caller ID call waiting call forwarding and moreThree way calling, caller ID, call waiting, call forwarding and more
• High Fidelity Full‐Duplex Speakerphone – Superior Acoustic Performance
FXS T l h P• FXS Telephone Port– Connect Cordless Base Station
• NAT Transversal Technology– Zero‐Configuration with Plug‐and‐Play Installation
Customization and Branding
Clash of the Titans?Clash of the Titans?Customer Wants and Carrier Needs are
Generally at Odds
Customer Wants Carrier Needs
Advanced New Services Lower CapEx
Lower Prices Higher MarginsLower Prices Higher Margins
One Stop Shop/Unified Billing Manageable Opex
Multimedia Phones Fixed Lines / Transition
More for Less Less for MoreMore for Less Less for More
White Label Video Phone ServicesServices
Turnkey OEM Programs Deliver the Best of Both Worlds
Customer Wants Carrier Needs
Advanced New Services Lower Capex
Lower Prices Higher MarginsLower Prices Higher Margins
One Stop Shop/Unified Billing Manageable Opex
Multimedia Phones Fixed Lines / Transition
More for Less Less for MoreMore for Less Less for More(less hassle for more money)
Ojo Turn‐Key ServicesOur value proposition is simple: Let our partners focus on marketing and sales,
leaving the development and deployment of video phone services to us
• Digital Voice and Video Phone Services– Local, Long Distance, International Services with Number Portability
• Global IP Network Optimized for Voice and Video– Network, Applications, NOC, Call RoutingC l t B k Offi S t• Complete Back‐Office Support– Online, Order Entry, Provisioning, Inventory Management, Billing, Credit &
Collections, Customer Care and Technical Support• Customer Specific Branding
– Video Phone, Video Phone Interface, Websites, Customer Communications, Customer Care, etc.
The Ojo DifferenceThe Ojo Difference• Highest Quality, True‐to‐Life Video
Communications Experience Possible– CES 2005 Best of Innovations AwardCES 2005 Best of Innovations Award– Gold Medal Taiwan National Symbol of Excellence
• Expertise, Confident, ProvenWorld Class Engineering Team– World‐Class Engineering Team
– Principal and Senior Engineers are considered leading experts in their field
K i th S i I t ti f S ft ith• Key is the Superior Integration of Software with Application Specific Video Hardware– Industry leading audio/video synchronization
State of the Art audio/video compression with error– State‐of‐the‐Art audio/video compression with error‐concealment technology
– Optimized for low bandwidth performance– Quality Hardware and
Superior Acoustics Design
The FutureThe Future
Cloud Communications Solutions
Driving New Revenue and SavingsDriving New Revenue and Savings
Phil BronsdonPhil Bronsdon
SVP, Operations & Engineeringwww.IntelePeer.com
IntelePeer and the IntelePeer logo are trademarks of IntelePeer, Inc. Copyright © 2010 IntelePeer™, Inc. All Rights Reserved.
On‐demand scalable Cloud Communications infrastructure connecting anyone,
anywhere, on any device.
S lf S i
API
Self ServiceWeb Portal
www.intelepeer.com
IntelePeer Backgroundg
Innovative provider of voice communications from the Cloud
Saving enterprise customers and carriers on their telecommunication costsSaving enterprise customers and carriers on their telecommunication costs
Creating new uses and new revenues by bridging voice communications and the web
Communications as a Service to any device, any application or any web site to deliver enhanced end user
experience
Leveraging a proprietary SuperRegistryTM for voice peering between any number or any unique
device addressdevice address
Achieves cost savings
Supports On‐demand communication capabilities from the Cloud
Delivers new applications and multi‐modal communications
www.intelepeer.com
IntelePeer Platform
PORTALS,ACCESS, SELF‐SERVICE
INTELLIGENCES R i t I t lli t R ti
API, DEPLOYMENT KITS
PEERING NETWORK
Super Registry, Intelligent Routing,Diagnostics,
Reporting Analysis
PEERING NETWORKSoft Switches, SBC,
Redundant 10G Waves
Communications as a Service from the Cloud
IntelePeer Voice Peering GridIntelePeer Voice Peering GridTriple redundant, geographically dispersed, all IP network
High quality scalable software IntelePeer Carrier-gradeHigh quality,scalable,software driven network
Comprehensive jitter, latency, and security controls
IntelePeer Carrier-gradeVoice Peering Network
and security controls
Direct access to 421M TNs in North America
Private and Public internetPrivate and Public internet access
Enhanced Network for services beyond voice 50+ Peering Partners50+ Peering Partnersy
Supports TDM and VoIP network interoperability
50 Peering Partners50 Peering Partners
www.intelepeer.com
