THE BENEFITS OF VISITOR STITCHING

PRODUCT

Visitor Stitching: A Unified View of Your Multidevice CustomersThe pursuit of personalized and relevant omnichannel campaigns requires a unified view of consumer behavior across all devices. Now you can have it.

• Better understand how customers interact with your web and mobile channels, and which devices are best suited for your content creation, support, merchandising, and marketing initiatives.

• Previously anonymous behavior will suddenly fill in critical gaps in your customer knowledge when multidevice activity is merged with known customer profiles.

• Key marketing technologies will be fueled with the freshest and most complete set of 1st party visitor behavioral data.

• CRM systems can obtain key information needed for improved decision-making.

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Digital Transformation is a key initiative for today’s businesses looking to build a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. But in order to deliver on this, having the tools to build an agile and sound visitor stitching strategy are a must.

Typical analytics data often shows multi-device visitor interaction as coming from three visits and three different people, but, in reality, it is likely that those visits are from just one visitor using different devices. Fortunately, Tealium visitor stitching technology recognizes multiple identifiers belonging to the same person and then maps them to multi-device use. See Figure 1.

The Benefits of Tealium AudienceStreamTealium AudienceStream™ enables you to map a consumer’s journey to all of his or her devices for a unified view crucial to campaign planning and analysis. For instance, the information may show that you need to emphasize research-related material on mobile devices and reserve calls to action to purchase for larger-screen devices.

Real-Time Access to Stitched ProfilesNot only will AudienceStream proactively seek matching identifiers across all known visitor profiles, it will combine them in real time. Newly combined profiles can be immediately acted upon, thus making personalization, remarketing, and retargeting actions much more personalized and effective.

Get Comprehensive Collection of Visitor IDsTealium can track visitor IDs across device use with any number of identifiers including but not limited to, Facebook, Amazon, Twitter, LinkedIn, Google Plus, and more. When any known ID is matched, visitors, their behaviors, and devices are automatically stitched together. AudienceStream then enables you to take actions using these profile-based attributes and create unique audiences, facilitating compelling omnichannel campaigns that may begin on a tablet and follow the user to his or her desktop.

About TealiumTealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and IoT. With the power to unify customer data from a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub (UDH) enables organizations to gain real-time, actionable insights and create richer, more personalized digital experiences. More than 700 global businesses worldwide trust Tealium to power their data strategies and data governance practices. For more information, visit www.tealium.com.

Figure 1. Tealium AudienceStream maps multidevice use to multiple identifiers belonging to the same person.