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What kind of results can I get with P90X? Here are actual unretouched “before” and “after” photos submitted by satisfied P90X users.* P90X allows you to achieve in 90 days at home what would otherwise take as much as a year in the gym—without fancy, expensive equipment, and for less than the cost of a gym membership. What is it? P90X® is a comprehensive in-home fitness and nutrition program proven to burn fat and reshape your body in just 90 days. In fact, if P90X doesn’t get you absolutely ripped in 90 days, you’ll get your money back. Twelve different workouts target every area of your body, incorporating moves used by elite athletes, gymnasts, weightlifters, and martial artists. In addition to doing cardio, strength training, and stretching, you’ll develop extreme overall fitness with bodyweight exercises like pull-ups and push-ups, as well as plyometrics (jump training), yoga, and kenpo. Your personal trainer Tony Horton demonstrates each move, showing a modified version for those just getting started. Most important, he’ll keep you engaged, motivated, and even amused every step of the way. More than 3.6 million people, including numerous professional athletes and celebrities, have bought and used P90X to get in the best shape of their lives. P90X is the #1-selling extreme home fitness program in the world, with 1.2 million videos posted to YouTube ® by satisfied customers and 470,000 Facebook ® fans. Why is it effective? The secret behind the P90X system is an advanced training technique called Muscle Confusion ™, which accelerates the results process by constantly introducing new moves and routines, so your body keeps adapting and changing throughout the 90 days. This variety challenges your muscles and keeps them from getting accustomed to the workouts over time, so you don’t plateau. And because you’re working different muscles in different ways with each workout, P90X makes it possible for you to “Bring It! ® ” hard every day, without the pain or injury that often comes from repetitive motion. Jeffrey L. Anushka R. *Results vary. Exercise and proper diet are necessary to achieve and maintain weight loss and muscle definition. Product Training Guide P90X Product Training Guide 1

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Page 1: Product Training uide - Beachbody€¦ · fancy, expensive equipment, and for less ... Product Training uide. P90X Product Training Guide . 1. What makes P90X unique? Most in-home

What kind of results can I get with P90X?Here are actual unretouched “before” and “after” photos submitted by satisfied P90X users.*

P90X allows you to achieve in 90 days at home what would otherwise take as much as a year in the gym—without fancy, expensive equipment, and for less than the cost of a gym membership.

What is it?P90X® is a comprehensive in-home fitness and nutrition program proven to burn fat and reshape your body in just 90 days. In fact, if P90X doesn’t get you absolutely ripped in 90 days, you’ll get your money back.

Twelve different workouts target every area of your body, incorporating moves used by elite athletes, gymnasts, weightlifters, and martial artists. In addition to doing cardio, strength training, and stretching, you’ll develop extreme overall fitness with bodyweight exercises like pull-ups and push-ups, as well as plyometrics (jump training), yoga, and kenpo.

Your personal trainer Tony Horton demonstrates each move, showing a modified version for those just getting started. Most important, he’ll keep you engaged, motivated, and even amused every step of the way.

More than 3.6 million people, including numerous professional athletes and celebrities, have bought and used P90X to get in the best shape of their lives. P90X is the #1-selling extreme home fitness program in the world, with 1.2 million videos posted to YouTube® by satisfied customers and 470,000 Facebook® fans.

Why is it effective?The secret behind the P90X system is an advanced training technique called Muscle Confusion™, which accelerates the results process by constantly introducing new moves and routines, so your body keeps adapting and changing throughout the 90 days.

This variety challenges your muscles and keeps them from getting accustomed to the workouts over time, so you don’t plateau.

And because you’re working different muscles in different ways with each workout, P90X makes it possible for you to “Bring It!®” hard every day, without the pain or injury that often comes from repetitive motion.

Jeffrey L.

Anushka R.

* Results vary. Exercise and proper diet are necessary to achieve and maintain weight loss and muscle definition.

Product Training Guide

P90X Product Training Guide 1

Page 2: Product Training uide - Beachbody€¦ · fancy, expensive equipment, and for less ... Product Training uide. P90X Product Training Guide . 1. What makes P90X unique? Most in-home

What makes P90X unique?Most in-home workout programs offer only one kind of fitness training. But the 12 P90X DVDs give you intense cross-training with 5 hard-core resistance routines, 3 fat-scorching cardio routines, and 2 ab-ripping routines, as well as extreme yoga and advanced flexibility. You work all your muscles from every possible angle, using many different techniques. Whether you want to lean out, bulk up, or get ripped, there are endless ways to mix and match the routines to keep you motivated for the full 90 days and beyond.

The other thing that makes P90X unique is Tony Horton himself. Not only is he an experienced trainer who’s devised the most efficient ways to get your body into peak shape, he’s incredibly engaging and inspiring, constantly encouraging you to “do your best and forget the rest.” He’s also been known to crack the odd—and we do mean odd—joke from time to time. Imagine a cross between an upbeat motivator and a standup comic, and you’re pretty close.

— RETAILING TIPS —

Who to target: Why P90X?

Anyone who wants to lose weight

Tony’s rigorous training and customized nutrition plan can help you burn fat and build lean,hard muscle.

Men who want big, sculpted muscles

In five focused resistance routines, Tony targets every muscle group you want to build, chisel, and show off.

Women who want to get stronger without bulking up

P90X offers a “Lean” option that can help you get strong and toned while getting sleek and lean.

Athletes looking to improve performance

P90X provides intense cross-training to develop strength, cardio capacity, and reaction times.

Former athletes wanting to get back in shape

P90X offers fierce challenges that can help bring back your competitive spirit and muscular physique.

Equipment needs• All you need to do P90X is a couple of

dumbbells or resistance bands, a place to do pull-ups, and about an hour a day.

Cross-selling suggestionsYour customers working out with P90X may be interested in these other Beachbody® products.

Accessories: • B-LINES® Resistance Bands• P90X® Chin-Up Bar• P90X® Chin-Up Max• Beachbody® Jump Mat• Tony Horton’s PowerStands®

Nutritionals: • Shakeology®

• P90X® Results and Recovery Formula®

• E&E Energy and EnduranceTM

• P90X® Peak Health Formula

• P90X® Peak Performance Protein Bars

Product Training Guide

P90X Product Training Guide 2

Page 3: Product Training uide - Beachbody€¦ · fancy, expensive equipment, and for less ... Product Training uide. P90X Product Training Guide . 1. What makes P90X unique? Most in-home

© 2012 Beachbody, LLC. All rights reserved. Distributed by Beachbody, LLC, Santa Monica, CA 90404 Beachbody, LLC, is the owner of the P90X, B-LINES, Shakeology, P90X Results and Recovery Formula, E&E Energy and Endurance, Beachbody, and Team Beachbody trademarks, and all related designs, trademarks, copyrights, and other intellectual property.

Product infoRetail price: $119.85 Club price: $107.87 Coach price: $89.89 Volume Points: 90 SKU# P90X

Coach tools• Posters• Postcard• Promotional product video• eCard• Web banners, buttons, and icons• FAQ• Talking points• Sample Facebook and Twitter posts• Sample email• Prospect one-sheet• Ad banners for your personal Web site• Official banners on Coach Web sites• Facebook badge

Downloadable tools are available in your Coach Online Office. Customizable, high-quality print pieces are available for purchase in the Coach Resource Center.

BASE KIT: WHAT’S THE BENEFIT?Workouts

Disc 1: Chest & Back • Targeted strength and definition workout emphasizes two classic upper-body exercises

Disc 2: Plyometrics • Explosive jumping cardio routine proven to dramatically improve athletic performance

Disc 3: Shoulders & Arms

• Potent combination of pressing, curling, and fly movements to strengthen your upper body

Disc 4: Yoga X • Combines strength, balance, flexibility, and breath work to enhance your physique and calm your mind

Disc 5: Legs & Back • Forge a solid foundation of strength with this tough total-body workout full of squats, lunges, and pulls

Disc 6: Kenpo X • Intense cardiovascular workout with punching and kicking for endurance, balance, and coordination

Disc 7: X Stretch• Achieve a higher level of athleticism over a longer

period of time, and help prevent injuries and avoid plateaus

Disc 8: Core Synergistics • Build deep core strength while conditioning your body to create central support for all of your muscle groups

Disc 9: Chest, Shoulders & Triceps

• Develop all of your upper body muscles, both large and small, to sculpt your arms, shoulders, and chest

Disc 10: Back & Biceps • Build power in your back and upper arms, to achieve upright posture and visibly toned arm muscles

Disc 11: Cardio X • Low-impact cardio for a fun, fat-burning workout that’ll leave you feeling lean and mean

Disc 12: Ab Ripper X • Tighten and tone your midsection to sculpt strong, well-defined six-pack abs

Resources

P90X Fitness Guide • Valuable fitness information to help you get the most out of your program

P90X Nutrition Guide • A comprehensive 3-phase nutrition plan designed to help you lose fat while maintaining high energy levels

How to Bring It!® video • A quick overview of the complete P90X Extreme Home Fitness training system

90-day workout calendar • Track your workouts and your progress

READY TO GET RIPPED?

Tony Horton, P90X Trainerwith P90X Graduate Traci M.

®

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Before After

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P90X Postcard.indd 1 3/12/09 4:58:07 PM

Posters

Postcard

PowerStands is a registered trademark of Tony Horton.

Product Training Guide

P90X Product Training Guide 3