PRODUCT STRATEGYADMA Personas / product set:

Jeff: speak, attend c-level event, host workshopAnna: Data Day, Social fail workshopKat: Data Day, Social fail workshop Laurence: Data-driven creativityVictor: Data Day, sponsor networkingStephanie: Data Day, IQ Data lab workshop

Program focus:Leading with international speakers from the USA, UK, Asia and one other.

Through the concurrent stream sessions that will look at the inspirational disruptors rapidly claiming their market share to innovative successes of the traditional brands.

A new focus to Data Day will be the addition of interactive ‘ask an expert’ Q&A talks, social fail simulation, and IQ Data Lab.

The day will welcome presenters from finance, telco, travel, retail, FMCG, media and other industries to provide a comprehensive learning experience with real and tangible deliverables for the attendees to take back to their organisations.

Sydney: 310 attendeesMelbourne: 180 attendees

PROGRAM OUTLINE 9:00 – 9:40 Opening global keynote: 2016 and beyond 9:40 – 10:20 Inspiration global keynote: Marketing effectiveness for revolutionaries 10:20- 10:50 MORNING TEA

INNOVATION IN DATA-DRIVEN MARKETING BEST PRACTICE IN DATA-DRIVEN MARKETING

Disruptors FoundationANALYTICS

10:50- 11:20 Road to data empowerment Using data analytics to drive innovation and customer experience Luke Rattigan, Chief Operating Officer, Sportsbet

CONTENT 11:20- 11:50 Social media marketing reinvented with data How data is revolutionising the way marketers communicate OR How social and digital help brand mission

TECHNOLOGY

11:50- 12:20 Using a DMP to not only target audiences, but pivot its business Assessing travel data to better plan transport services

OR

Shopper Compass – eye tracking technology to impact millions of dollars worth of sales

PROGRAM OUTLINE 12:20-13:20 LUNCH

DATA ACTIVATION

13:20- 13:50 Harnessing mobile intelligence in an omni-channel world

Leading mobile programmatic growth

13:50- 14:20 Data science and the mobile revolution Gaining competitive advantage in programmatic advertising

STRATEGY

14:20-14:50 Creating loyalty beyond reason - where a customer becomes an advocate

Developing and executing a winning customer engagement and commerce strategy

OR Targeting customers through digital and data

14:50- 15:20 AFTERNOON TEA

15:20-16:20Global keynote Case Study: Building a connection between consumers and brands

Bringing data, creativity and technology together - extending and automating engagements to maximize efficiency across channels

16:20-16:50Panel discussionWho knows Jack? Discussion panel with social media leaders - Facebook, Ebay, Twitter, LinkedIn

Closing cocktail reception

CONCURRENT EVENTS – per city

1. IQ Data Lab

2. Speaker corner

3. AC&E Award winners

4. Social Fail simulation

5. C-level breakfast

6. Sponsored lunch x2

7. Sponsored dinner x2

IQ DATA LABIQ Data Lab : aka Data in a Day

10am - 4pm

Day Course: Data in a Day: History of data: Insights into the evolution of data collection, analysis, and visualisation Data strategy: Challenge how you approach data for your organisation Hands on Access: Open-data sources and create a web-based visualisation Big Data: What is Big Data and how is it being generated? Social Data: Hands-on exploration and collation of data from social networks Sentiment analysis: Use code to interpret emotion from data Understand what customers are thinking and feeling Predicting the future: Understand how statistical modelling is giving way to machine learning as the tool for

predicting future behaviour Visualising data: Decode the design and psychology behind data visualisation Hands-on: Create interactive data visualisations using real-time data Wrap up: How to land your data knowledge and skills in your organisation

The IQ new data-driven marketing one day course, will release online post Data Day, and be available in-class H1FY17

INTERACTIVE SESSIONS

Interactive Q&A with the conference speakers Lunch time interactive segments

Speakers corner: Ask an expert – Q&A with speakers – Local speakers – Guaranteed timing and location

1. 2. 3. 4.

Sponsored C- level events Breakfast Lunch Dinner

International speaker discussions

1. 2. 3. 4.

What wins with customers ….and awards

Data StrategyTelstra Smarter 'Building Better Businesses' CHE Proximity

Data Strategy The Sound of Azure Wunderman AustraliaData Visualisation Google Fast Growth Apparent Data-Driven Mail Google Fast Growth Apparent

Geek zone Interactive Social fail simulation - Social expert, PR, Brand

1- Pre-Launch:

Theme:•Why Data Day•DDMA

Audience:•Past attendees (2ys) •DDMA past students•AA past attendees• IQ enrolments

Content hero:•2015 piece about

data or DDMA, or•Video from 2015

event

Speakers focus•Keynotes

Other activity•N/A

Sales projected:•78

2- Launch:

Theme:•Strategy

Audience•Personas (SF +

IncNet•Members (package)

& Non-Members

Content hero:•Video – speaker

related•Research?

Speakers• Strategy speakers

Other activity•Telemarketing

package for members

Sales projected•75

3- Maintenance

Theme:•Data Activation

Audience:•All•Vendor persona Ref.

Sponsorship

Content:•Blog•2015 piece•Testimonial

Speakers•Data Activation

stream

Other activity•Content downloads•Competition/poll

Sales projected•100-150

4- Last chance

Theme:• Analytics

Audience:• Focus on Analytics

and Data segment

Content:•Blog #2•2015 piece•Testimonial

Speakers:•Analytics stream

Other activity•LinkedIn, groups

and other groups offer

Sales projected•165-200

5- Last chance

Theme:•Technology

Audience: •All•Offer for analytics

professionals | bundle with AA

Content hero:•eBook•Testimonials

Speakers:•All, hero Technology

and keynotes

Other activity• Incompletes•Telemarketing email

Sales projected:•125

6- Post event

Theme:•Content

Audience:•Delegates

Content hero•Event interviews•Event paper•Tech / Analytics

piece

Journey hits :• Data Day •New: Techmix,

Forum, AA and IQ

Other activities•Social: gallery•Social: winner

competition

Sales projected:•10-20 pre-bookings

for 2017•Leads for new

events: 50

CAMPAIGN PHASES – CONTENT LED – not final