PRODUCT REVIEWS

ASE 2014

RAE HOFFMAN

(That People Want to Share)

RAE HOFFMAN

@Sugarraehttp://sugarrae.com

http://pushfire.com

TIRED REVIEWS

Just… NO

400 wordsManufacturer product pictures / screenshots

Generic product / Service overviewFeature based

Reads like an ad

WIIFM

FEATURES

BENEFITS

HOW TO USE IT(Features)

NEVER

EVERsell out the TRUST

of your readersto make a commission

NO PRODUCT IS PERFECT(and people don’t expect it to be)

HOW YOU CAN USE IT

(Benefits)

SOLVEPROBLEMS

KILLER REVIEWS

Just… NO

As long as it needs to beReal pictures / screenshots

Features AND BenefitsPros AND Cons

Reads like a “how to”Offers more tutorials

THANK YOU

Awesome advice for bloggershttp://sugarrae.com

Consulting for merchants & businesseshttp://pushfire.com

Kicks in the asshttp://facebook.com/therealsugarrae

Ranting & cursing & football https://twitter.com/sugarrae