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A book pitching my product redesign for Otter Pops.
Citation preview
RUSSELLDICKERSON
Table of Contents
PLAN
STYLE GUIDE A & B
ADVERTISEMENT
PACKAGE DESIGN
PHOTOGRAPHY
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7-8
Plan
The focus of this product redesign is with the Otter Pops brand. The target audience is mostly children. The purpose behind this redesign is to modernize the look and feel of the Otter Pops brand and to still make it an engaging product for kids and families.
The modern look of this in the hexagon style will also be convenient and mobile for family gatherings and quick grabs. The convenience of the idea is that this packaging can be taken on an outing and enjoyed with a smaller group. Also, each flavor is separated into it’s own flavor so that it can appeal to the audience that enjoys the same flavor every time. This product is not only modern and effective, it’s just plain fun.
Blue Raspberry:CMYK: 82, 63, 0, 0RGB: 63, 102, 176Pantone: 43, 5, -44Hex: 3f66b0
Grape:CMYK: 62, 67, 9, 1RGB: 118, 101, 160Pantone: 46, 17, -30Hex: 7665a0
Strawberry:CMYK: 0, 97, 81, 0RGB: 238, 41, 58Pantone: 53, 72, 43Hex: ee293a
Lime:CMYK: 56, 0, 100, 0RGB: 125, 194, 66Pantone: 72, -38, 54Hex: 7dc242
Punch Red:CMYK: 0, 84, 70, 0RGB: 240, 81, 77Pantone: 58, 62, 38Hex: f0514d
Orange:CMYK: 0, 59, 100, 0RGB: 245, 132, 31Pantone: 67, 40, 68Hex: f5841f
Style Guide A
Style Guide B
Header / Logo Font:Luckiest Guy Regular
Subhead / Body Font:Seravek Extra Light
Blue Raspberry:CMYK: 82, 63, 0, 0RGB: 63, 102, 176Pantone: 43, 5, -44Hex: 3f66b0with 2 pt white stroke
Strawberry:CMYK: 0, 97, 81, 0RGB: 238, 41, 58Pantone: 53, 72, 43Hex: ee293a
Advertisement
MAGAZINE AD
Package Design & Application
INGREDIENTS: WATER, HIGH FRUCTOSE CORN SYRUP, CONTAINS 2% OR LESS OF THE FOLLOWING: APPLE AND PEAR JUICE FROM CONCENTRATE, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVORS, SOIUMBENZOATE AND POTASSIUM SORBATE (PRESERVATIVES), RED 40, YELLOW 5, YELLOW 6, BLUE 1.
PCL507MADE IN THE USA.
MANUFACTURED BYTHE JEL SERT COMPANYWEST CHICAGO, ILLINOIS 60186 U.S.A.www.jelsert.com
POPS NOT LABELED FOR INDIVIDUAL SALE
Nutrition FactsServing Size: 3 Pops (85g)Serving Per Container: 6
Amount Per Serving
Calories 45 % Daily Value*
Total Fat 0gSodium 5mgTotal Carbohydrate 11g Sugars 10gProtein 0g
0%0%4%
Not a significant source of calories from fat, saturated fat, trans fat, cholestorol, dietary fiber, vitamin A, vitamin C, calcium, and iron.
*Percent Daily Values are based on a 2,000 calorie diet.
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Photography