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good coverage of product recall
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Product recall
source :-Aug.2010 Advertising Exp….
Sandeep SinghRoll NO.-51
contentsIntroductionConsequencesProduct recall in IndiaMajor product recallconclusion
introductionCurrent scenarioProduct recallNeed of recall
consequences
Damages Brand imageSchedulesChannel member
Indian scenario
World fast growing economyIndian consumer protection act 1986US federal regulatory agencies Sanlu china
Major product recall
Coca cola1999,17 million cases33 belgian school child
Sony &DellIn 2006,4.1 million Sony batteries recall
Conti…….
Toyota motorsIn 2006 ,4million vehiclesSuspend sale of 8 model car in US
conclusionGovernment
Recall insuranceSufficient empowerment of consumer forums
Good policy and legislationConsumerAware of their right
Thank you