Product RD Session 8 - Assesment of Creativity and Blocks to Creativity - Feb 2013

7/29/2019 Product RD Session 8 - Assesment of Creativity and Blocks to Creativity - Feb 2013

1/20

Product Research & DevelopmentSession 8Assessment of Creativity and Blocks to Creativity

Department of Chemical Engineering

2nd

Semester 2012-2013

V. M. Naik


2/20

Some Generic Facets of Technological

Creativity

(i) Relevant, Practical, Satisfies

Reality Checks, Useful

(ii) Novel

(iii) Original, Nonobvious

Creativity Involves(A) Abstracting the Essence of a Problem(B) Seeing Invisible Relationships, and(C) Synthesising a Hither to Nonexistent Idea orArtifact, Which Is :

Very often a Catastrophic Event


3/20

How Do We Assess Our Creative Capabilities ?

One Necessary Criterion Is Fluency of Idea

Generation

Nothing Is More Dangerous Than an Idea,

.if It Is the Only One That You Have

Emile Chartier

How Do We Rate Quality of a Creative Idea?


4/20

How Do We Rate the Quality of a Creative Idea ?

One Criterion :

Extent of Discontinuity and Surprise


5/20

How Do We Rate the Quality of a Creative Idea ?

Extent of Discontinuity and Surprise

Judge Against Two Dimensions

Impact Potential

Discovery Element


6/20

How Do We Assess Discontinuity And Surprise ?(On the two dimensions of Impact Potential and Discovery Content)

Criteria :

1. Elaboration


7/20

Example : Uses of Brick

ElaborationBrick as a material of construction for

building walls,

building bridges,

building housesetc


8/20

Criteria :

1. Elaboration

2. Variation

How Do We Assess Discontinuity And Surprise ?


9/20


Elaboration

Brick as a material of construction for

building walls, building bridges, building housesetc

Variation

Bricks for stepping stones,

bricks as weapons,

bricks as engraving medium,

bricks as shelves .etc


10/20

Criteria

1. Elaboration

2. Variation

3. Unusualness



11/20


Elaboration



Variation

Bricks for stepping stones, bricks as weapons,bricks as engraving medium, bricks as shelves.etc

Unusualness

Bricks for hiding jewelry,

bricks as dumbbells,bricks under mattress as pillow etc


12/20

Criteria :

1. Elaboration

2. Variation

3. Unusualness

4. Emergentiveness



13/20

Example : Uses of Brick:

Elaboration



Variation

Bricks for stepping stones, bricks as weapons, bricks asengraving medium, bricks as shelves .etc

Unusualness

Bricks for hiding jewelry, bricks as dumbbells, bricks undermattress as pillow etc

EmergentivenessTeslas AC Motor,Pasteurs rabies vaccine,

Edisons lamp,

Marconis radio .etc

ANY IDEAS ON EMERGENTIVE USES OF BRICK ?


14/20

Analysis of Students Answers to Creativity

Exercise 1.

.

.


15/20

Blocks To CreativityFill in the blanks in the attached question paper

Creativity Exercise 2


16/20

Blocks To Creativity

FEARS

Ambiguity

Disapproval

Failure

Humiliation

DISABILITIES

Resource myopia Rigidity

Starved sensibilities


17/20


Key to Exercise 2..(i)

a) Allergy to ambiguity: Aggregate the scores for the items

1, 9, 17, 25, and 33. Divide the total by 5. From the

resulting score subtract 1, and then multiply by 100/3.

Higher the score greater the block.

b) Fear of disapproval : Items 2, 10, 18, 26, 34

c) Fear of failure : Items 4, 12, 20, 28, 36

d) Fear of humiliation : Items 7, 15, 23, 31, 39

Score for FEARS : Take average of a, b, c, d


18/20


Key to Exercise 2..(ii)e) Resource myopia: Aggregate the scores for the items 6,

14, 22, 30, 38. Divide the total by 5. From the resultingscore subtract 1, and then multiply by 100/3. Higher the

score greater the block.f) Rigidity : Items 3, 11, 19, 27, 35

g) Starved sensibilities : Aggregate the scores for the items5, 8, 13, 16, 21, 24, 29, 32, 37, 40. Divide the total by 10.

From the resulting score subtract 1, and then multiply by100/3.

Score for DISABILITIES : Average of e, f, g


19/20


Key to Exercise 2..(iii)

Overall Severity of Blocks to Creativity:

Average your score for (i) FEARS, and (ii) DISABILITIES

Lower the Score Better for Creativity

Treat High Score as an Early Alert Signal and Make

Conscious Efforts to Overcome the Blocks


20/20

Next Session

Tuesday the 12th of February : 17 to 19 Hrs

Topic : Intellectual Property Rights

Guest Speaker : Dr Nitin Deshpande

Documents

Product RD Session 8 - Assesment of Creativity and Blocks to Creativity - Feb 2013