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Consumer perception with respect to product purchase decision: A comparativestudy of Samsung Mobile Phones, QMobile Mobile Phones

The following survey is being conducted for academic purposes only !nformation

provided will be "ept private and con#dential $our Participation in this regard will serve

as a helping hand in the "nowledge creation process

%hich brand do you use&

'( Samsung Mobile Phone)( QMobile Mobile Phones*( +ther

ender: ---------+ccupation: -------- Purchase fre.uency per month regarding this

brand: --------------

INSTRUCTIONS:Please rate how strongly you agree or disagree with each of the following statements by

placing a check mark in the appropriate box.

1 = Strongly Disagree (SD) 4. = Agree (A)2 = Disagree (D) 5. = Strongly Agree (SA)3 = Neutral (N)

'

I sought the advice of my friends regarding which brand to buy.

MAINAY APNAY !"#!N "AY MA"$%A&AY 'I '!"$I"$ 'I 'AY

'!N"A M!(I)* 'A&INA +$A$*AY.SA A N D SD

)I compare number of alternatives.

MAINAY 'AI NAIM,)(AA) "AY MA%A-NA 'IASA A N D SD

* I am pleased with the brand that I own.MAIN '$,"$ $!N ! (&AN MAINAY )IA $Y

SA A N D SD

/

If I had to do it all over again/ I would purchase the brand that I currently

own.

A0A& M,$AY P$& "AY Y*$ '&NA PA&A/#, MAIN 1!$* (&AN

'$A&I!N 0A ! MAIN A($I I"#AMA) '& &A$A $!N.

SA A N D SD

0

I have a strong sense of identification with this brand.

M,$AY I" (&AN 'AY "A#$ AI' MA-(!# *$"A" $Y

"$ANA'$A# 'A.SA A N D SD

1

%hen it comes time to make another purchase/ it would be very difficult for

me to consider switching brands.

A( AI' A,& 'A&IA&I 'A %A2#A#A $Y/ #, MA*&AY )IAY ($#

M,"$'I) $! A#A $Y 'I"I !"&AY (&AN PA& M,N#A'I)

$!NA.

SA A N D SD

2

It would be too costly for me if I switched away from this brand.

A0A& MAIN I" (&AN "AY !&AY 'I #A&A3 A#A $!N #, 1!

MA*&AY )IAY 'A3I M*$N0A $!0A.SA A N D SD

3

I would consider buying this brand before other brands.

MAIN +$A$!N 0A Y*$I (&AN 'A&INA (*AY !&AY 'AYSA A N D SD

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4I would consider myself loyal to this brand.

MAIN '$, '! I" (&AN 'AY "A#$ M,'$)I" "AMA$#A $!NSA A N D SD

'5

#his brand offers value for the money.

#$* (&AN PAI"AY 'I 2AA& 'I P*"$'A"$ 'AA $Y SA A N D SD

'' I have a positive image of the brand.I" (&AN 'AY (A&AY MAIN MA*&I M,"(A# &AI $Y

SA A N D SD

')My experience with the brand has been very good.

MA*&A #A&(A I" (&AN 'AY "A#$ (!$A# &A$A $YSA A N D SD