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Instructions:

1. Enter Product Name, Price, and Unit Cost in the Product Profitability Analysis tab at the bottom of this spreadsheet.

2. Enter Unit Sales Reenues and Cost of !oods Sold for each product line. "!ross Contribution #ill be automatically calculated$

%. &etermine Product 'ar(etin) Costs for each product line and enter into 'ar(etin) Costs column.

*. Edit formulas in Sales Costs columns to reflect the actual commission percenta)es paid to sales representaties.

+. Ealuate Product Profit-oss and !ross 'ar)in for each product line. "Automatically calculated$

. /pen the Product Charts tab to ie# data in a )raphical format.

0. Assess #hich products are most profitable and determine ho# to increase profitability for poor mar)in products.

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ty Analysis Template

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Product Name Price Unit Cost Unit Sales Revenues COGS Gross Contribution !ar"e

Product 1 1, 2* 34 34, 21%, 0,*

Product 2 +, 2,* 21% 1,+, +11,2 ++%,3

Product % 2+, 1, 40 2,*2+, 40, 1,*++,

Product * +, %*, %+ 1,0+, 1,14, +,

Product + 2+, 14, 12 %,, 2,23, 02,

* COGS - Cost of Goods Sold before Sales & Market!" #osts.

** Sales Costs - for$las !eed to be dated to refle#t 'or sales #o$$sso! er#e!ta"es.

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Product & Product ' Product ( Product ) Product *

+,

+*,,-,,,

+&-,,,-,,,

+&-*,,-,,,

+'-,,,-,,,

+'-*,,-,,,

+(-,,,-,,,

+(-*,,-,,,

Revenues

GrossContribution

Proft$%oss

Product & Product ' Product ( Product ) Product *

+,

+*,-,,,

+&,,-,,,

+&*,-,,,

+',,-,,,

+'*,-,,,

Sales Costs

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Product &

Product '

Product (

Product )

Product *

,.,/ &,.,/ ',.,/ (,.,/ ),.,/ *,.,/ 0,.,/ 1,.,/

Gross !ar#in

Product &

Product '

Product (

Product )

Product *

, &,, ',, (,, ),, *,, 0,, 1,, 2,, 3,, &,,,

Unit Sales

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