Product Overview

• What is the e-STUDIO306LP/RD30?• How is it eco-Friendly?• Product Positioning/Target Market• Unique Selling Points/Advantages• General Features• Configuration• Pricing

Agenda

What is the eco-MFP?

We all know the Environment is a Big Issue

Is a Paperless Society Really Possible?

Document Life Study

30 to 40% of office documents are for temporary use and 90% will not be stored.

Within 1 day

Within 2 to 7 days

8+ days11%

34%

55%

Result from study conducted in Toshiba Tec office for 1 year

Approximately 90% of documents are disposed within one week

What if we can reuse the “temporary-use” Paper Again?

Introducing -

Brand NEW Green Body!Paper Reusing System

What is the “Paper Reusing System”?

“Erasable” Toner

How does it erase?

VIDEO

(MFP) Overview

Copy

Print

Scan

Fax

Specification• Follows e-STUDIO306 Series• Copy Speed of 30cpm

Difference from e-STUDIO306 Series

• Blue toner• No staple finisher

Same principle as “Frixion Ink” by PILOT. By applying heat, the toner loses its colorant fixture making it transparent instantaneouslyCo-development with PILOT and TTECOptimum fixture by low temperature fusing technologyBlue is used for its vividness

“Erasable” Toner

Why Blue?Output from Eco-MFP is Blue

1. Blue Toner to differentiate printed by eco-MFP versus regular

2. MFP.Blue is used for its vividness.

About 80% of people accepted blue color print when explained properly (TTEC research).

Paper Reuse Device Function1. Erase print and reuse paper

2. Automatic Electronic Archive

3. Automatic Sorting of Reusable Paper

Printed original Erase

Electronic archive

Erase Sort Setting reusable paper

Reuse paper

Reuse

Non Reusable

Reuse

Reusable

How is it eco-Friendly?

CO2 Reduction Effect by Reusing PaperWhen paper is used 5 times you can reduce CO2 by 50%

Condition to estimate　・ LT　 Normal Paper MPV: 4500 x 5 years　・ Use 5 times each（ = Erasing 4 times）　・ 1.52g-CO2/g　・ Added MFP, Erasing device LCA, Recycle 　・ Estimated as of Mar., 2013

Conventional machine270 k sheets/5 years

Water Reduction Effect by Reusing Paper

Conditions of estimate　・ Letter-size　 Normal Paper MPV: 4500 x 5 years　・ Use 5 times each（ = Erasing 4 times）　・ 1.52g-CO2/g　・ Added MFP, Erasing device LCA, Recycle 　・ Estimated as of Mar., 2012

Conventional machine270 k sheets/5 years

Paper Reuse System

80% reduction

Environmental burden- Water Footprint -

Paper

Pen

Power consumption

Consumable

Recycle consumable

MFP

Recycle MFP

TransportationNumber of times to reuse the paper depends on the environment of the office

One-time use

5 times use

Paper Reduction

Cutting paper usage without cutting print volume

Greatly reduce paper purchase and disposal cost

Use five times and reduce to 1/5th

• e-STUDIO306LP Spec 5 years expected printing volume: 330K Sheets

• By saving 5,000 sheets of paper, you can save one tree.

• Simply decreasing to 1/5 amount of paper use You save 58 trees!

Conservation

• General Office MFP with Exceptional Environmental Attributes

• Positioned for customers wanting to make overt environmental statement

• Positioned as an ecological advantage, not necessarily an economical

• Ideal for customers with “temporary paper” internal workflow

• Consideration for material that subject to unpredictable demands and rapid obsolescence

Positioning

• Targeting customer with environmental awareness

• Support CSR Efforts

• Environmentally conscious customer tends to publicize such information. (e.g. ISO14001)

• New customer approach with “Only one Product”

• Look for Internal Paper-based Workflow Processes

• Penetrate new customer base, not replacement

• Entire market becomes our prospect

• Penetration into competitors’ install base

• No need to wait for replacement cycle

Target market

Product Cost Comparison

e-STUDIO306LP / RD30 e-STUDIO306

Eco MFP

CPC

Eraser Unit

MFP

CPC

System price 15% premium from regular eS306 system

YOU can add a new value for the customer

e-STUDIO306LP / RD30 e-STUDIO306

Eco MFP

CPC

Eraser Unit

MFP

CPC

Eco-Friendly image is worth a premium!

• MOST IMPORTANTLY customer receives priceless value of eco-friendly image.

• Main cost reduction comes from purchase less paper than with regular MFP.

Total Cost of Ownership

• Eco-Friendly TOSHIBA brand image

• TOSHIBA is the only one with this technology

• MA bid selling point. TOSHIBA is 2 years ahead

• No pirate toner – After sales will not decrease.

• Door Opener Easy to understand for everyone.

• Receive a lot of interest.

• Even if you end up selling other MFPs, eco-MFP will open a lot of doors.

– Japan case: With eco MFP, about 60% of new customers agreed to meet sales reps.

• Print Volume will not decrease even though customer will decrease their paper volume

• It is easier than regular MFP to make the first contact with NEW customer.

Value of offering only true eco-Friendly MFP

Configuration

Price

Part Number Description MSRP

eSTUDIO306LP 30CPM DIGITAL COPIER $10,047

Accessories    

KH1020 Eraser Unit $5,945KA1640PC Platen Cover $45MR3026 100-Sheet RADF (306LP) $1,664KD1033 550 Sheet Paper Feed Pedestal (E306LP) $1,029MY1042 550-Sheet Drawer (E306LP) $578MJ5009 Job Separator (306LP) $289STAND355/455 STAND (E355/E455) $325KK4550 Work Tray $55KK2550 Accessible Arm $74GD1250NXF FAX KIT - COMMON $1,076GD1260F 2ND LINE FOR FAX BOARD $651GN1060 WIRELESS 80211G 520-850 $629GN3010 ANTENNA wireless $147GS1010 METASCAN ENABLER $499GP1080 IP SEC KIT $799