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Product Map
Business information for going global
Market Analysis Section
Workshop-PMap-En-2
Title of Workshop
Product Map
Business Information for Going Global
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Title of Workshop
Product Map
Applying Product Map to Market Research
Presentation guide:
1. The rationale behind Product Map
2. In what area of market research can Product Map help?
3. Product Map – a closer look
4. Product Map – live connection
5. Conclusion: How to access Product Map and how to make the most of it
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Product Map
Why Product Map?
Business Information: the current environment
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Product Map
How Product Map can help?
• Provides a guide for more effective market research• Creates a centralised industry specific information platform • Facilitates market research by regrouping quantitative and
qualitative market information• Takes care of time consuming tasks allows user to focus on
analysis rather than data hunting• Gives trade support institutions and businesses a head-start
in their market research efforts• Gives businesses a targeted audience worldwide
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Title of Workshop
Product Map
Learn and apply the trade practices
Learn and apply the trade practices
Product Map
Define the product to trade and its uses
Define the product to trade and its uses
Quantitative AnalysisMarket positioning tools
Analyze the market Analyze the market Qualitative AnalysisMarket Intelligence Tools
Go in-depth: Find out more on the market
Go in-depth: Find out more on the market Initial commercial links
Networking tools
Get the businesscontacts
Get the businesscontacts
Workshop-PMap-En-7
Title of Workshop
Product Map
Learn and apply the trade practices
Learn and apply the trade practices
Product Map
Get the businesscontacts
Get the businesscontacts
Go in-depth: Find out more on the market
Go in-depth: Find out more on the market
Analyze the market Analyze the market
Define the product to trade and its uses
Define the product to trade and its uses
Market Positioning
Market Intelligence
Networking
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Title of Workshop
Product Map
Agricultural machinery Animal feed Art, collection, decoration and cultural goods
Automotive components and accessories
Beverages Carpets and wall covering Cellulose derivatives and specialtiesCereals and cereal products Chemicals Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products
Fishery products Food ingredients
Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass productsGums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Household utensils and appliances Image and sound equipment and accessories
Industrial machinery and equipment Lamps, lighting and visual signaling equipment
Leather products Live animals Machine tools Measuring, checking and precision instruments
Meat and animal products Medicinal plants Metal and metal products Mineral and mineral products Medical and laboratory equipment and instruments
Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses
Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery
Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery
Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles
Toys and games Transport equipment Wood and wood products
Footwear
Clothing
Fruit and vegetables
Wood products
Coffee products
Automotive components
Plastic products
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Title of Workshop
Product Map
Select a sector
Register or Enter your Username:Password:
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Product Map
Quantitative market data for each of the 72 sectors, 5300 products and
over 180 countries
Market Positioning
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Product Map
Quantitative Tools
•World trade flows
•Best performing countries
•Best positioned products
Product Map on the Textile Industry
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Product Map
Selection menu
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Product Map
Country trade performance comparison in the textile industry
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Product Map
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Product Map
Textile Industry – Product Champions
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Product Map
Published market
research, links to information sources and to
ITC’s trade inquiry service
Market Intelligence
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Product Map
Qualitative Tools
• Market Studies
• MNS Price News / Smart Links
• ITC trade inquiry service
The Product Map on the Fruit & Vegetable Industry
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Product Map
Market StudiesBibliography and option to
download orprint directly
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Product Map
Gateway to Market
Information on the Web :
Trade events Packaging Standards News…
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Product Map
Networking facilities
Create company
storefronts & identify
business contacts
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Product Map
Business Contacts: Fruit and Vegetables
Other Web Sources
Country and Product Directories
Company Web Sites
Association Web Sites
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Product Map
How to make the most out of Product Map…
• Use Product Map search engine
• Focus on analysis and interpretation of data
• Use Product Map to save time
• Use Product Map ‘suggest a link’ facilities
• Disseminate access to your business community
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Product Map
To conclude…
Product Map…… is a unique Web-based tool integrating all key elements of
market research - available for 72 individual product sectors
… helps Trade Support Institutions to provide better services for their traders
… assists businesses in developing more effective international marketing strategies
… supports educational institutions in teaching international trade
… is a valuable, structured information resource for libraries, research and reference centres
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Title of Workshop
Product Map
For more information on Product Map please contact:
http://www.p-maps.org or [email protected]
