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Welcome to our
Presentation
Product line ofMultinational Company
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Submitted to:Md. Arifur Rahman
Sr. Lecturer in Marketing
DBA, NUB
Course Title: International
Business
Course Code:BBA 3218
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Submitted by
Batch: BBA7A
Group No: EGroup Name: Nightingale
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Name of Group Members :
Rumana Yasmin BBA 080260748
Subrina Mahfuz BBA 080260782
Syeda Bashira Khatun BBA 080260787
Mrinaliny Bhoumick BBA 080260796
Farjana Jerin BBA 080260799
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With a research history of over 150 years, Nestl hasalways been at the forefront of food science and nutrition research.
1849. Henri Nestl sets up a laboratory. In 1867, Henri Nestl,
a pharmacist, developed a food for babies who were unable to
breastfeed began in Switzerland . His first success was a premature
infant who could not tolerate his mother's milk or any of the usualsubstitutes. People quickly recognized the value of the new product,
after Nestl's new formula saved the child's life, and soon,
Farine Lacte Henri Nestl was being sold in much of Europe.
1875. Nestl's first chemist. 1987. The Nestl Research Center (NRC)is born. Nestle brings in $81 billion in overall sales and has 470
factories around the world. Today, the company operates in 86
countries around the world and employs nearly 283,000 individuals.
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History Of The Nestle Logo
The Nestl logo was launched by Henri Nestl in 1868 on
the basis of the meaning of his name in German, i.e.little nest, and of his family emblem.
After he retired, it was registered in Vevey in 1875 by the
new owners of his company.
In 1938, the traditional nest design.
In 1966 the design was simplified.
In 1988, the worm in the mother bird's beak was
removed and the fledglings became two instead of three.
The logo we know now has just been simplified.
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Brand Sites
Nestl Corporation Sites
Nestl Business-to-Business
http://www.nestle-solutions.com/http://www.nestlebranding.com/http://nestlefoodservices.com/Default.asp?http://www.nestleusa.com/http://www.nestle.com/http://www.tasterschoice.com/http://www.stouffers.com/http://www.nescafeusa.com/http://www.leancuisine.com/http://www.hotpockets.com/http://www.buitoni.com/http://www.coffee-mate.com/http://www.butterfinger.com/http://www.nestlefamily.com/http://www.verybestbaby.com/http://www.meals.com/7/31/2019 Product Line of Multinational Company
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The International Baby Food Action Network
(IBFAN) released here evidence to show that theworld's leading baby food manufacturer
the Swiss transnational corporation Nestle
was in violation of the international codes related
to marketing set by the World Health Organisation
(WHO). Nestle's promotion budget is a staggering
$7.8 billion each year, four times the WHO's budget.'
As UNICEF has said: "Marketing practices
that undermine breastfeeding are potentially hazardous
wherever they are pursued: in the developing world,WHO estimates that some 1.5 million children die
each year because they are not adequately breastfed.
These facts are not in dispute."
Baby foods
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Nestl put the 1,700-gallon tank under lock and added
security cameras. The project is testament to Nestl's determination
to fix its bottled-water business. Its North American water sales fell
to 4.4 billion. It has invested in acquiring its 72 bottled water brands.
we take water in a sustainable way. The notion that we just take
what we want is simply not factual."Its role as leader of the U.S. bottled-water
market and the fact that it taps springs in
often-pristine rural areas has exposed it to
particular criticism from opponents of bottled
water. Town officials say Nestl would pay about
$360,000 a year for the water under current
industrial rates, but say they could strike a
deal for special pricing for such a large
customer.
Bottled Water
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Nestles entry into the over Rs 500-crore breakfast cereal marketwill mean that it will take on incumbents such as Kelloggs and
PepsiCo. the cash component of its 10.9 billion-pound
($17.5 billion) offer for Cadbury as investor Warren Buffett
objected to a plan to issue millions of Kraft shares to finance the
deal. Uxbridge, England-based Cadbury dismissed the change
and said the offer remains derisory. Kraft has until Jan. 19 to raise
it. Nestle has set its sights on the Indian consumers breakfast menu.
Nestl, one of the worlds leading Nutrition, Health and Wellness
companies, has recently started selling two of their internationalbreakfast cereals in South Africa.
Breakfast Cereals
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Nescaf of the world's largest coffee brand and is sold in
more than 100 countries. Nestl's other major coffee brand in the
U.S.A, Taster's Choice, will remain within the company's portfolio.
The main difference to Nestl is that our distribution system is
cheaper and that we can thus invest most of our money in thecoffee itself," Mr. Gaillard said. Ethical Coffee sells its pods at a
25% discount to some of Nestl's products. Sara Lee's Senseo
machine overtook Nespresso as the biggest-selling home coffee
system several years ago, but Nespresso users tend to spend moreon the capsules, prompting Sara Lee to find a way to court its
rival's premium customers.
Coffee
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Milk chocolate was invented by Daniel Peter,
another famous Swiss chocolate maker, with Henri
Nestl back in 1875. Gruyere. Nestl, based inVevey, Switzerland, sells KitKats in about 70
countries with sales of nearly 2 billion Swiss
francs ($2 billion). There are more than 4,000
certified fair-trade products in the U.K. Earlier
this year, Cadbury, the U.K.'s largest candy
company, switched to fair-trade chocolate to
make Dairy Milk bars.
Chocolate & Confectionery
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The Milo In2Cricket programme introduces boys and girls
aged from 5-10 to cricket, thus promoting an active lifestyle among
children. Company aimed to target a growing segment of soft
drinks. Company targeted smart and young house wives of age
between 25 years to 35 years. This is the FTCs first case challengingadvertising for probiotics. Probiotics are live bacteria found
naturally in many foods. They are touted as aiding digestion and
fighting harmful bacteria.
Drinks
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"Our strategy is to continuously improve our
quality products and offer value for money to
consumers, and expand availability on every
front," said Hung Kong-based Ken Donaldson,
director of Nestle's ice cream business unit in
Greater China. It's launched an aggressive campaign
to expand its consumer base with 29 new ice cream
items--many of them low- and mid-range priced.
Ice Cream
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Swiss foods multinational Nestle
has unveiled plants to introduce a fresh
marketing strategy, aimed at anchoring
its customers more efficiently. The
company said it will be introducing
to tailor diets to the health needs of
each individual. Cooking and cooking
skills are important to Nestlwe wantto help you make tastier and healthier
choices in the kitchen as well as in the
supermarket.
In the Kitchen
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The acquisition makes sense considering the hefty positionNestle already has in North American frozen foods. Euro monitor
International reports that from 2004 to 2009, the frozen pizza
industry grew globally at a compound average growth rate of
22.5%. And while analysts expect that to slow to 12.8% upthrough 2014, the U.S. market will likely buck the trend at 17%.
Nestl Professional
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As the worlds leading Nutrition,
Health and Wellness Company, with total
Group sales of CHF 107 618 million,
we believe that the future of our Companylies in helping people to eat a healthier diet,
whether the problem is deficiency in vitamins
and minerals at one end of the spectrum,
or obesity at the other. Our Nutrition, Healthand Wellness strategy, developed over
140 years, is based on our assessment that
nutritional awareness and the desire for
improved health and wellness will increasingly
drive consumer choice.
Nutrition & Health
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The firm, a subsidiary of Swiss food giant Nestl S.A.,
is the world's largest pet food producer. Its portfolio of some
30 brands. Dog and cat food; Dog and cat food by price platform
(excl treats and mixers); Dog and cat food by price platform
(incl treats and mixers); Dog and cat food by type (excl treats
and mixers); Other pet food; Pet care products. The bright outlook
for pet products is also luring insurers into the market in search
of growth rates faster than those for traditional car and life plans.Swiss property and casualty insurer Mobiliar earlier this year launched
Switzerland's first pet insurance product.
Petcare
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The 60/40+ concept is an expression of the Nestl visionof Nutrition, Health and Wellness. Each year Nestl focus 60/40+
on the best selling products, in 18 food and beverage categories,
in order to maximize the quality of consumer's diets. Millions
of products have been '60/40+ processed' and are available in
85 countries worldwide.
The Nutritional Compass
Making healthier choices for you and your family can be
very confusing. Our continuous vision is to provide you with
the relevant information to help you make healthier choices.We believe that by providing transparent and easy to understand
nutrition information on all our products, we can meet this vision,
which is why we have introduced a new approach to labeling to
help you achieve a balanced diet.
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Samsung is one of the worlds largest technology
providers. It started out as trading company exporting various
products from South Korea to Beijing, China. Founded byLee Byung-chul in 1938, Samsung gradually developed
into the multinational corporation that it is today. Samsung
Telecommunications America (STA) was established by
Samsung Electronics Corporation in 1996. From its Dallas, Texas
headquarters, STA researches, develops and markets a variety of
personal and business communications products throughout North
America including handheld wireless phones, wireless
communications infrastructure systems, fiber optics and enterprise
communication systems.
Samsungs founder, Lee Byung-chul.
(From an article about Korean Chaebols.)
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Samsung insiders and high-ranking industry sources told
The Korea Times that the move may a signal that the electronics
giant is shifting from its high dependence on traditional cash-cows
memory chips and panels. Samsung is seeing consumer-based
products as its next cash-cow. Its strengthened brand recognition in
chips and panels will help this.
Consumer products:
1. Mobile phonesThe Samsung Galaxy S comes with Android 2.1, it features a
1GHZ processor and a four inch Super AMOLED WVGA
touch screen display with a resolution of 800 x 480 pixels.
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2. Televisions
Samsungs full HD 3D LED TV technology gained
international recognition for strong competitiveness with its 9000
range garnering Innovation Award in CES 2010 this January, theworlds largest consumer electronics tradeshow.
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3. Audio / Video
Shropshire-based Watt Lamps is now trading online, offering
the UKs largest stock of genuine and top quality compatible lamps
for all major audio visual projector manufacturers.
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4. Cameras & Camcorders
As digital cameras become increasingly their popular features
and capabilities become more advanced and varied. The broad range
of technical specifications makes it important for you to choose acamera that is best suited for your needs. While digital cameras tend
to cost more than conventional cameras, they save you the cost of
film and processing.
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5. Computers & Peripherals
SAMSUNG is an industry leader in electronics, SAMSUNG
computer laptops are well-made and have popular features.
SAMSUNG manufactures an extensive line of computer monitorsand also makes memory chips. Portability is important in the laptop
market, and SAMSUNG makes some of the smallest computers
available.
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6. Printers & Multifunction
Multifunction printers are particularly useful for the small
office, home office or the home itself, where there may not be space
for a separate copy machine, scanner and fax machine. SAMSUNGhas announced the evolution of the worlds smallest and quietest laser
printer* the CLX-3170 multifunction printer (MFP), offering users
an array of additional functions.
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7. Home appliancesSamsung Electronics Co. Ltd, is the global leader in household
Electronics. Samsung Pakistan is now introducing new range of
innovative Home Appliances, along with appointing Orient Group ofCompanies. as the new official distributor for Home-Appliances
across Pakistan.
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Business products:Samsung plans to strengthen its position in the fast-growing
smart phone segment. The world's second-largest maker of mobile
is poised to launch a communication offensive to drive sales ofalready extensive range of business phones.
1. IT Business Products
Samsung mobilized the organization for brand building. Both
the process and the result of a brand-building effort often have a keypayoff internally to employees, as well as externally to consumers.
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2. Professional displays
Samsung Electronics Co., Ltd will introduce its latest
innovative Professional Solutions for Digital Signage that cater to
all business needs at Signage, Imaging & Media (SIM) 2008, theregion's most comprehensive trade show for the marketing
communications.
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3. Hospitality solutions
Samsung has been enjoying great success in the Middle
Eastern hospitality market, significantly growing our integrated suite
of hospitality solutions in 2008.
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The Authorized Samsung Communication Specialists you
have been searching to get in touch with for your desired
Samsung telecommunications systems.
4. Telecommunication
5. Semi conductors
Samsung is the worlds leading supplier of memory products
and the worlds second largest semiconductor manufacturer.
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6. LCD panels
Samsung is debuting several new large-screen LCD monitors
that are created to meet the most demanding needs of today's
commercial and corporate marketplaces. Samsung is competingwith LG.Philips LCD for the flat-panel crown.
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7. Set-top boxes
The Samsung interactive cable set-top box, which supports
DOCSIS Set-top Gateway(DSG) and Legacy OOB Messaging.
As Open Cable Standard became mandatory in the United Statesand Korea.
8. Storage
Samsung Electronics has announced its new storage card of
MMCMicro format. It is positioned as the fastest Micro-card on the
market.
9 Fib ti
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9. Fiber opticsSamsung Fiber optics comes out to attack the global fiber
optic cable markets of annual 7 trillion won with a strategy to
oversea production centers.
10. CCTV
11. Compressors
Installing CCTV cameras can ensure that your business and
its assets are completely protected at all times. Just the presence ofCCTV cameras will deter opportunists from considering criminal
activities.
Samsung, a leader for decades in the air conditioner business
both domestically and abroad, entered the rotary compressor business.
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William Hesketh LeverLord Leverhulme
The founder of Lever
Brothers (now Unilever)
In the 1890s, William Hesketh Lever, founder of Lever
Bros, wrote down his ideas for Sunlight Soaphis revolutionarynew product that helped popularize cleanliness and hygiene in
Victorian England. It was 'to make cleanliness commonplace; to
lessen work for women; to foster health and contribute to personal
attractiveness, that life may be more enjoyable and rewarding forthe people who use our products'.
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In 2005, Unilever decided to change their logo to represent
their new theme of vitality. Unilever is an Anglo-Dutch company that
owns many of the world's consumer product brands in foods,
beverages, cleaning agents and personal care products. Unileveremploys more than 206,000 people and had a worldwide revenue of
just over US$50 billion in 2005.
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Sun
Hand
FlowerBee DNA
Hair Palm tree Sauces or spreads
BowlSpoon Spice & flavours
FishSparkle
Bird Tea
Lips Ice cream Recycle
Particles
Frozen
Container
Heart
ClothesWave
Liquid
Icons explained
F d b d
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In 2000 the company absorbed the American business
Best Foods, strengthening its presence in North America and extending
its portfolio of foods brands.
The Becel / Flora brand offers consumers heart- healthy
products, so take 'heart for living!'.
Bringing the Mediterranean lifestyle into your home.
Food brands
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Our margarine is made from high quality vegetable oils,
so it is an important source of essential fats and vitamins A, D and
E for which there are not many other dietary sources.
Heartbrand ice creams bring a taste of the summer to any day.
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The Hellmann's worldwide brand family, consisting of
Hellmann's, Amora, Calv and Wish-Bone, is the largest dressingsbusiness around the globe. Hellmann's is also the world's number
one mayonnaise brand.
Knorr believes that good food matters. It adds untoldpleasure to our lives.
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Lipton continues to lead as the global tea beverage market,
making a big splash with a variety of tea-based drinks.
SlimFast has been helping people lose weightand keep it
off! The simple daily plan involves four keys to success's personalized,
balanced diet; an individualized activity program; support around the
Clock; tracking your success.
Home care brands
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In many parts of the world we lead the home care market
help you get more out of life.
Everyone knows real life is dirty. And there's no point in
pretending it's easily taken care ofit has to be cleaned thoroughly.
The best care for your clothes, yourself and your family.
Home care brands
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The sheer power of Domestos bleach gives you the
confidence you need, eradicating all known germs.
Giving your kids the freedom to get dirty, safe in the
knowledge that Omo will remove those awkward stains.
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Radiant knows that whiteness and brightness can shine in,
not just out. There's something about brilliantly white clothes thatgives you that extra lift and confidence to take on the day's challenges.
Surf is on a mission to make everything it touches brighter
through cleaning and more!
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Sunlight uses the magic of natural ingredients to create
unbeatable results.
It produces and markets a wide range of personal care
products. Unilever operates in around 100 countries around the
globe and employs approximately 250,000 people.
Personal care brands
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Lux offers a range of highly appealing beauty products at a
price you can afford.
Dove provides a refreshingly real alternative for women
who recognize that beauty comes in all shapes and sizes.
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Accessible hardworking soaps and liquid gels.
Helping to keep your skin looking and feeling naturally
beautiful.
To help you enjoy great, healthy skin everyday.
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Sunsilk provides real solutions to women's everyday hair
needs everywhere.
Rexona gives you the confidence to handle whatever the
day has in store.
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Helping males keep a step ahead in the mating game.
Protecting and enhancing your oral health 24 hours a day.
Strongly influenced by fashion and sold only through
professional hairdressers.
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Our advertising
Unilever's brands are known around the world for their
thought-provoking yet entertaining advertising campaigns.
Health, hygiene & beautyUnilever aims to help people feel good, look good and get
more out of life. At the heart of this mission is hygiene - and healththrough hygiene.
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Unilever Foodsolutions is one of the world's leading
foodservice businesses. The business works with customers includingcaterers, restaurateurs and major hotel and fast-food chains to create
food solutions that help grow their business.
Nutrition
We've created policies and
guidelines to ensure we alwaysact responsibly when it comes to
health and nutrition.
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The British American Tobacco Company was founded
in 1890 by James Buchanan Duke (1856 - 1925) who was also an
electric power industrialist. It was one of many companies whichsupplied hand rolled tobacco cigarettes before the invention of the
cigarette making machine in 1880. It was invented by James Albert
Bonsack (1859 - 1924) as a response to the Richmond, Virginia based
Allan & Ginter's offer of $75,000 to the one who could make amachine which was capable of rolling cigarettes saving a lot of hand
effort. The cigarette company Allan & Ginter could have purchased
the cigarette making machine, but did not trust the investment due to
unreliability.
invention of the cigarette making machine in 1880. It was invented byThe founder of British American
Tobacco Company
James Buchanan Duke
Our international brands
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As a major international Fast Moving ConsumerGoods (FMCG) company, we are proud of our reputation for
producing high-quality brands that are chosen by one in eight of the
worlds adult smokers.
Kent was introduced in America in 1952 and is now sold
in more than 75 countries.
Dunhill sells in more than 100 countries.
Lucky Strike, launched in 1871, a premium brand
in more than 65 countries.
Our international brands
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Pall Mall was introduced in 1899 and is now sold in more
than 100 countries. Successful marketing is the bedrock of growth for
any fast moving consumer goods (FMCG) business and we are noException.
Vogue is a super premium brand selling in more than
55 countries.
Introduced in 1936, Viceroy is sold in more than 40
countries.
Rothmans was launched in 1890 and is now sold in some
60 countries.
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Kool was introduced in 1933, is sold in some 20 countries.
Benson & Hedges cigarettes were created for the Prince
of Wales in 1873. our companies sell Benson & Hedges in more
than 40 countries.
State Express 555 was launched in 1895 and is now sold
in more than 20 countries.
Peter Stuyvesant was first launched in South Africa in
1954, now sold in around 30 countries.
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John Player Gold Leaf is sold in 12 countries and is
particularly popular in Pakistan, Bangladesh, Sri Lanka and SaudiArabia.
Our brands
There is a lot more to tobacco and our products than thecontroversy that can surround our industry. We recognize that our
businessstarts with our consumers and our brands.
1. Cigarettes
Smokers around the world prefer many different tastesand strengths and our companies aim for excellence in every step
of manufacturing.
2 Cigars
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2. CigarsCigars come in a variety of shapes and sizes. They also
vary by method of manufacture, flavor, strength and country of origin.
There are two types of cigar. Short filler cigars (dry European cigars);
Long filler cigars (wet cigars).
3. Pipe tobacco
The Aztec descendants of the Mayan culture enjoyed the
ritual of smoking a pipe after dinner and believed it was an
excellent way of avoiding hostilities. The cut or size of the pipe
tobacco affects how fast and hot it burns.
4 S k l
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4. Smokeless snus
Swedish-style snus is a form of tobacco that isnt smoked.
Snus (Swedish for snuff) is finely-ground moist tobacco that comes
either loose or in tiny pouches which are placed under the upper lip.It is acknowledged by several independent health experts to be at
least90 per cent less harmful than smoking cigarettes.
Tobacco and our products
There is a lot more to tobacco and our products than the
controversy that can surround our industry. Certain food-typeingredients, or flavorings, are added to balance the natural tobacco
taste, often replacing sugars lost in the curing process.
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