Product Information Mgmt Solution for Retailers – MDM Weekly Call Jan 23 rd ‘08 Alison Schofield, Director PIM Product Strategy

Product Information Mgmt Solution for Retailers – MDM Weekly Call Jan 23rd ‘08

Alison Schofield,

Director PIM Product Strategy

CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor Statement


Messaging


General Statement on Oracle Product Information Management for Retail

Oracle Product Information Management for Retail is a market leading solution, designed for global retailing. This advanced, innovative

solution provides retailers with the ability to accelerate product to market, improve operational efficiencies with trusted master item information, and further drive collaboration with the retail trading

community. Oracle continues to transform the economics of retail by unlocking the value of fragmented information and providing a unified,

centralized approach to integrated information.


• Improve operational efficiencies• Manage multiple types of content in a single repository• Ability to classify unlimited types of hierarchies to support

all retail channels

• Accelerate speed-to-market • Generate new product introductions effortlessly• Mass update capabilities ease labor efforts

• Automate collaboration with trading partners• Publish trusted product information across sales channels

and back office systems• Generate product induction with retail/internal data with

new item induction and stage processes

Oracle PIM Solution for RetailersKey Messages


Business Drivers

PIM Drivers in RetailMajor Categories• Macroeconomic Factors

• M&A• Globalization

• Product Leadership• Global Data Synchronization with Suppliers to improve new item induction• Speed and visibility in New product introduction

• Supply chain collaborative initiatives - CPFR, logistics/RFID

• Retailers and trading partners must collaborate in real-time to manage supply

chain constraints

• Operational Excellence• Applying lean principles throughout the organizations• Precision Merchandising

• Customer Intimacy• Better Customer Intelligence• Management of customer experience and/or channels of distribution• Customer loyalty and retention


Cost of Poor Quality Product Data

Customer Service

Inaccurate, slow product data from the manufacturer to the retailer results in slower “Speed to Shelf”.

New Product Introduction

Slow New Product Introduction processes lead to missed sales opportunities, loss of market share, and customer pricing errors.

Transportation

Inaccurate product weights and dimensions lead to under utilized or overweight trucks increasing supply chain costs

Store Productivity

Inaccurate product data increases store labor expenses due to manual effort to reconciling DSD receiving.

Corporate Governance

Poor product visibility and history creates costly adherence to regulatory standards (e.g RoHS)

Supply Chain

Inaccurate product data on private label items result in higher expenses and reduced commercial viability when product recall efforts occur.


A Need for ChangeLeading Business Trends

• Focus on product data consolidation and quality

• Accelerated new product induction and changes

• Improve collaboration across and beyond the enterprise

• Establish foundation for cross-application processes

• Automatic data synchronization with trading partners


Solution Overview


PIM Retail Customer Advisory Board Priorities

Candidates Disposition

BestBuy Longs

Office Depot Michaels

HardlinesDept HardlinesHardlinesCatalog Hierarchy improvements (Import/Deep catalogs) Must Have Variants and SKU Items (Size color style & New Item Induction) Must Have Packaging Hierarchy Improvements (usability/templates) Must Have S Supplier Item Improvements (ASL Item and ASL location item attributes) Must Have Store Management Enhancements(Light weight Organizations) Must Have S Item Maintenance enhancements(NIR, Change Mgmt and Mass UI) Must Have Inbound data syndication(Generic fwk to support major data pools) Must Have

Scalability – store sku’s benchmarking(Bestbuy - 1500 stores * 1 Mil SKUs) Must Have Out of box Retek Integration and Retail IndustryTemplate

Must Have

Customer Information provided under NDA


Oracle PIM Solution for Retailers

• Master Trusted Item and Supplier/Location Relationships in a Single Repository

• Maintain Clean, Accurate Enterprise Product Data with Broad Data Quality Tools

• Automate Product Introduction and Changes from Suppliers

• Stage, Approve and Enrich with Retailer/Internal data with New Item Induction and Change Processes • Share Trusted Product Information

across Sales Channels, and Back Office Systems

GovernGovern

CleanseCleanse

Sh

areS

hare

Co

nso

lid

ate

Co

nso

lid

ate

Trusted Product

Data

Trusted Product

Data

SiebelSiebel

EBSEBS

SAPSAP

GDSNGDSN

OtherOther

UsersUsers

RMSRMS

EBSEBS

SAPSAP

Custom AppsCustom Apps

BIBI


Oracle PIM for Retailers: Master

Govern

CleanseS

hare

Co

nso

lid

ate

Master TrustedProduct Data

AttributesPolicies

Trading PartnersCatalogs

DocumentsLocations

RelationshipsConfigurations

Trusted Product

Data

Trusted Product

Data


Item-Supplier & Item-Location RelationshipsManage Complex Mapping of Items to Multiple Suppliers & Locations

• Default attribute values based on values for items, or item-supplier, oritem-location and override as needed

Item-Location-Supplier

Item-LocationStore 1 Store 2 Warehouse 1

Item

DC 1 Plant 2Plant 1Item

Loca

tion

Suppl

ier

Pre-DefinedOut-of-the-BoxRelationships

Example: Apply standard leadtime for a product to all suppliers & locations; adjust for exceptions

• Add extensible attributes to each item-supplier and item-location relationship

• Secure item-supplier data by supplier and item-location data by location

• Create or change relationships via workflow-driven process


Parent-Child SKU RelationshipsStreamline Creation and Maintenance of Item Variations

• Mass-create SKUs by automatically generating combinations of attribute values

• Manage attributes at parent level and enable SKUs to automatically inherit parent attribute values (e.g., for maintenance)

• Define all possible attribute values and create subsets of allowable values for product lines, seasons, etc.

SKU 1 SKU 2 SKU 3

…

Parent

Children

Example: Pet Food Flavors

• Salmon• Beef

• Rabbit• Chicken

Possible Values

• Lamb Dog Food Flavors

• Beef • Lamb

Cat Food Flavors

• Salmon • Chicken

• Rabbit

http://images.google.com/imgres?imgurl=http://www.fw.delaware.gov/NR/rdonlyres/7D197C78-ACFE-4497-8E3A-DAE2F4B3B545/385/FWDanielleDogLicense.jpg&imgrefurl=http://www.fw.delaware.gov/Info/DogControl.htm&h=400&w=300&sz=17&hl=en&start=1&um=1&tbnid=ld57bX1q5_J3KM:&tbnh=124&tbnw=93&prev=/images%3Fq%3Ddog%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGLJ,GGLJ:2006-41,GGLJ:en


New U.I for Easy SKU Generation

Selected Variant Selected Variant Attribute Values for Attribute Values for

SizeSize

Click “Add Click “Add Selected Variants” Selected Variants”

Selected Variant Selected Variant Attribute Values for Attribute Values for

ColorColor

Variant Attribute Variant Attribute Values for Color Values for Color

which are not selectedwhich are not selected

Generate SKU


Pack Hierarchy Management Improvements

U.I Enhancements for Packs by Store/Supplier

Mass generation and maintenance of packs


Oracle PIM for Retailers: Consolidate

ConsolidateConsolidate

Import Workbench

Import Workbench

Identification & Cross-

Reference

Identification & Cross-

Reference

Source DataHistory

Source DataHistory

BlendedRecord

BlendedRecord

GovernGovern

CleanseCleanse

Sh

areS

hare

SiebelSiebel

EBSEBS

SAPSAP

GDSNGDSN

OtherOther

Trusted Product

Data

Trusted Product

Data


Data Extraction and ImportAggregate Product Data from Multiple Sources into Repository

*Partner offering: DataLens™ System from Silver Creek Systems

• Stage data to review exceptions to incoming data before loading

• Match and de-duplicate data to create a single blended record

• Handle high data volumes with scalable batch import

• Standardize, enrich, and translate data*

• Simplify smaller loads for business users and trading partners via Excel import / export

TrustedProduct

Data

TrustedProduct

Data

SingleBlendedRecord

SingleBlendedRecord

Standardization Engine*

Standardize Load

Standard Data

Non-Standard Data

Inte

rnal

& E

xter

nal S

ourc

e S

yste

ms

- Specs- Pack info

GDSN

Legacy Apps

3rd PartyApps

Suppliers

Portal

Batch

Spread-sheet

Manual(Review & Match)

Automatic(Rules-Based)

- or -S

taging A

rea

- Configurations


GDS Data ImportStreamline Data Exchange with Suppliers via Industry Standard

• Automate data handling with configurable processes built onBPEL and web services

• Provide an intuitiveUI to enable business users to manage message choreography

• Interact with 1SYNC data pool via auto-generated, certified, pre-packaged messages

CatalogueItemInformation

RegistryCatalogueItem Request

for ItemNotification

Catalogue Item Notification

Catalogue ItemConfirmation

CatalogueItem Subscription

Catalogue Item Confirmation

Catalogue Item Confirmation

CatalogueItem Notification

CatalogueItem Publication Retailer

PIMRetailer

PIMData

RecipientData

RecipientData

SourceData

Source

RecipientDataPool

RecipientDataPool

SourceDataPool

SourceDataPool

GlobalRegistryGlobal

Registry

CatalogueItem Subscription

Request for ItemNotification

Request for ItemNotification

SupplierSupplier


Oracle PIM for Retailers: Cleanse

GovernGovern

CleanseCleanse

Sh

areS

hare

Co

nso

lid

ate

Co

nso

lid

ate

ParseParse

StandardizeStandardize

EnrichEnrich

ValidateValidate

Match &De-Duplicate

Match &De-Duplicate

Trusted Product

Data

Trusted Product

Data


Configurable Rule Engine• Types of Rule

• Validation Rules• Price can’t be less than $100 for Items that belong to

TV Item Catalog Category• Tolerance Rules

• Lead time change by 7 days• Assignment Rules

• Rules can be applied on following entities• Item and its attributes• Item Supplier and its attributes• Item Supplier Site and its attributes• Item Store and its attributes• Item Store Supplier Site and its attributes


Oracle PIM for Retailers: Govern

CleanseCleanse

Sh

areS

hare

Co

nso

lid

ate

Co

nso

lid

ate

GovernGovern

Profile & Correct

Profile & Correct

Catalog Admin& Security

Catalog Admin& Security

Events &Policies

Events &Policies

ChangeManagement

ChangeManagement

Trusted Product

Data

Trusted Product

Data


Automated New Item InductionEnsure Item Data is Complete and Accurate for Internal / External Use

• Capture new item submissionsGDS

Suppliers• Allow suppliers to supplement

GDS data via web portal, etc.

Submission Capture

External Enrichment

Staging

• Standardize data• Create new item relationships• Classify to standards (e.g., UNSPSC)• Verify accuracy

• Share with value chainDistribution

• Automatically route for approval

Review & Approval• Supplement with

internal data

Internal EnrichmentInternalMerchants

/ Buyers


Exception-Based Product ChangesEfficiently Update Product Info while Consistently Applying Rules

• Automatically determine which changes require approval- Example 1: If cost change for product X is less than 2%, then implement without approval- Example 2: If pack size change is more than 1%, then route for approval

• For changes requiring approval, automatically route request to stakeholders

• Enable business users to define rules for change review and approval

• Facilitate collaboration with suppliers and internal parties

• View changes awaiting approval and / or implementation

Changes

Suppliers

InternalMerchants/ Buyers

Check ifApprovalNeeded

No

Yes

ImplementChange

Route forApproval

Rules & processes defined by business users


Oracle PIM for Retailers: Share

GovernGovern

CleanseCleanse

Co

nso

lid

ate

Co

nso

lid

ate

EBSEBS

SAPSAP

Custom AppsCustom Apps

BIBI

ShareShare

Publish &SubscribePublish &Subscribe

Transports &Connectors

Transports &Connectors

RegistryRegistry

Trusted Product

Data

Trusted Product

Data

ReportingReporting

Access &Search

Access &Search

UsersUsers

SiebelSiebel


Single UI Access to Product InformationView and Manage All Information for Product of Interest

PackPackConfigurationsConfigurations

Item-SupplierItem-SupplierRelationshipsRelationships

Operational, Custom,Operational, Custom,and GDS Attributesand GDS Attributes

Item-LocationItem-LocationRelationshipsRelationships

AlternateAlternateHierarchiesHierarchies


Fast, Flexible Product SearchesApply Multiple Techniques to Quickly Find Products of Interest

SearchSearch

AttributesAttributes AttributeAttributeValuesValues

Supplier InfoSupplier Info

BrowseHierarchy

SearchSKUs byAttribute

Values

Apply discount

Access to hierarchy & search criteria controlled by role

Access to hierarchy & search criteria controlled by role

AlternateAlternateHierarchiesHierarchies


Common Product DefinitionApplications Integration Architecture

• Defined using inputs from multiple applications and content standards

• Based on OAG contentto drive Interoperability

• Reduces overall numberof transformation mapsthat need to be generated

• Provides foundation for new applications to easily plug into any integration

• A component of Oracle Applications Integration Architecture

Common Product Definition

System-SpecificProduct Definitions

Siebel 3rd Party

System-SpecificProduct Definitions

PIM EBS


Customers


PIM Customers in Retail

• Wanted a central repository to enable a common new SKU introduction process for corporate and store-specific SKUs

• Fragmented product information across 68 systems• Needed global central product repository to reduce cycle time

for on-boarding items, improve data accuracy , provide data ownership, accountability and governance, a single point of knowledge and common processes

• Global platform for item master to accept various formats from supplier community with configurable data validation routines and workflow, and link to global registry

• Reduce cost of goods sold through supplier collaboration and supply chain efficiencies

• Single of source of truth for all product data from suppliers• Automate data exchange with suppliers via the GDSN

Customer Information provided under NDA


Roadmap


PIM for Retail Roadmap

• Retail Integration• Retail Library configuration• Oracle Retail product master intellectual property

delivered to the client out-of-the-box• Merchandising Integration• PIM configured to be owner of record for Product

information • Synchronous and Asynchronous data

requirements

• Fusion MDM – PIM


Pricing Proposal


Proposed Changes

1. Change name of ‘Product Hub’ to ‘Product Hub Standalone’

• Clarifies Standalone and Add-on as two options for customers (align other MDM products for the

same naming convention)

2. Vertical pricing for Retail on Component Price List (and also Add-on)

• New product pricing for Retail with lower price per record

3. Vertical pricing for Telco on Component Price List (and also Add-on)

• New pricing for Telco with higher price per record – priced ahead of availability

4. Change name of ‘Product Data Synchronization for GDSN and UCCNet

Services’ to ‘Supply-Side Product Data Synchronization for GDSN’

• Clarifies that it is only for Supply side and drop UCCNet data pool restriction from the name

5. New SKU for ‘Demand-Side Product Data Synchronization for GDSN’

• New Product

6. Add Add-on to Enterprise Pricing List

Missing from Enterprise Price list and available on component pricing


Pricing Proposal : New Component PricingChanges in red

1

2

3

4

5

*priced ahead of availability

**


Pricing Proposal : New Enterprise PricingChanges in red

1

6

4

5


Release Summary - Controlled Availability

Controlled Availability Questionnaire :

Product Hub for Retail

1. What is the customer's industry segment?

2. Is the customer running other E-Business Suite modules? If so, which one(s) and what release? Is the customer aware they will need to run Product Hub for Retail in a separate instance to E-Business Suite (Trading Community Architecture, Internal Controls Manager, Projects and Service products)?

3. How many items (active and inactive) and organization assignments of the same item does the customer intend to store in Product Hub for Retail?

4. Will the customer agree to uptake the next release of E-Business Suite (12.1) within 6 months of availability?

5. What environment will be used (hardware, OS, local or hosted)?

6. What level of training, if any, is required by OCS, Partner and/or customer? Note: Oracle University training will not available until EBS 12.1 at the earliest.

Demand-Side Product Data Synchronization for GDSN Services

1. Is the customer a member of any GS1 organization?

2. What GDSN certified datapool does the customer plan to use/currently use for data synchronization?

3. What data is the customer looking to synchronize through the GDSN – item data only, or item and pricing data? Note: Oracle’s pre-built solution is currently certified for item data only.


Migration Policy

• Grandfathering of existing customers to new industry pricing• E.g retailer with 300,000 item of Product Hub

license moves to 300,000 item license of Product Hub for Retail


Oracle PIM Solution for Retailers• Improve operational efficiencies

• Manage multiple types of content in a single repository

• Ability to classify unlimited types of hierarchies to support all retail channels

• Accelerate speed-to-market • Generate new product introductions effortlessly• Mass update capabilities ease labor efforts

• Automate collaboration with trading partners• Publish trusted product information across sales channels

and back office systems• Generate product induction with retail/internal data with new

item induction and stage processes

Q&A