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Product Information as a
Competitive Advantage
Create unique, relevant and consistent experiences
that sell more, faster
June 18, 2014 2:00 EST / 11:00 PST
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Today’s Speakers
Bernardine Wu Founder and CEO, FitForCommerce
• Strategic and operational executive
• Frequent speaker and author
• Board of Directors, Shop.org
About Kalio Today’s Speakers
Ben Rund Sr. Director Product Marketing, Informatica
•MDM, PIM & Procurement
•Creator of www.pim-roi.com and Commerce Relevancy
Tim Toews Sr. Consultant, FitForCommerce
•Cross-channel ecommerce, retail & IT expert
•Former SVP ecommerce & CIO, Office depot
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1. Introduction
2. The New Shopping Reality
3. Information Overload?
4. Relevancy Matters
5. What’s PIM got to do with it?
6. Q&A
What We’ll Cover
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About FitForCommerce
• FitForCommerce is a boutique consultancy founded to help online businesses ‘figure out what they need and how/where to find it’
• eCommerce Diligence™ is a philosophy and methodology based on diligent preparation and decision-making to ensure success
• Recruiting for strategic and senior talent that aligns with e-strategy
• eCommerceKnowHow.com is the first ecommerce knowledge base: – Best practices, feature evaluations, expert advice and info on 100s of
features, functions and topics
– 100s of provider and solution comparative info
• FFC Benchmarking are structured detailed benchmark studies
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Some of Our Many Clients
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B2B Data Exchange
Informatica supports the
requirements of cross-organizational
data exchange, so users apply
familiar & trusted data integration
tools and techniques to the growing
practice of B2B data integration.
Product Information Mgt. Enterprise Data Integration
Complex Event Processing
Informatica received high praise for
its services from customers. For
deployments involving systems
monitoring use cases, Informatica
offers a five-day stand‐up of
RulePoint.
Ultra Messaging
In spite of the new entrants,
Informatica remains the market
leader in this highly demanding part
of the messaging market.
Data Quality Master Data Management
Application ILM
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Let’s Do a Quick Poll
Is product information management
an identified challenge in your
organization?
We’ll share the results at the end of the presentation.
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The Hyper-Connected Consumer
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The New
Shopping
Reality
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Information is at our Fingertips
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The product
information imperative
•Consistency
•Timeliness
•Accuracy
•Relevancy
Product Information has a Huge Impact
on the Customer Experience
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Are we
bordering on
information
Overload?
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Cutting through the Information Clutter
Turn product data
into a competitive
advantage
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Relevancy Matters
Detailed product
attributes
Ratings
Rich imagery &
video
Relevant suggestions
Social media
Suggested products
Supporting content
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Using
Data to
Drive
Relevancy
Relevancy
Analytical Systems
CRM
Geo-location
data
Form factor
Product Content
Inventory
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Tailored product
recommendations
Individualized customer
service
Targeted marketing Optimized in-store
experience
Commerce
Relevancy
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Managing Product
Information
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Retail/Brand Enterprise
Silo
Complexities of Product Information
Management
Private Label New Categories Supplier Data Images/Videos Third Party Systems
Online Print Store Mobile Marketing
Silo Silo Silo
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Tackling the Product Information
Management Challenge
Spreadsheets
CMS ERP PIM
People Emails
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Implications of Poor Product
Information Management
Laborious processes
Slow product onboarding
Productivity inefficiency
Out-of-date and incomplete data information
Poor customer experience & brand perception
Inventory & logistical issues
Missed sales opportunities
High product return rates
Lower margins
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What’s PIM got to do
with it?
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Retail/Brand Enterprise
Private Label Supplier Data Images/Videos Third Party Systems
Online Print Store Mobile Marketing
Understanding PIM
PIM Product Information
Management
New Categories
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Source: www.pimroi.com
that 80% of PIM
users sell at higher
margins
The (P)impact
that PIM customers
launch products
4x faster
4 44% improved
cross & up sell
with PIM
$
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Leveraging PIM for
Commerce Relevancy
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Next Gen PIM
Personal
Dynamic
Participative Universal
Servicing the ever-evolving commerce landscape
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Real time commerce
processes
Unique customer
experience
The relevant product,
to the right customer,
at the right time
Supplier
Locatio
n
Product
Custome
r
Connecting the Dots…Will Grow Your
Business
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Poll Results
Is product information management
an identified challenge in your
organization?
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Q&A
Thank you!
Bernardine C. Wu, CEO
973.379.7399 office
Benjamin Rund, Sr. Product Marketing
Twitter @benrund
www.informatica.com
Download complementary whitepaper
http://www.fitforcommerce.com/whitepaper-
signup-informatica-next-generation-pim.html
Tim Toews, Sr. Consultant
www.fitforcommerce.com
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