Product Idea

Illustrations - T-shirt/Vest and Poster designs with popular quotes and illustrations to suit.

Why Illustrations?

Currently very popular within the retail market.

Fashion is a part of everyday life and is growing even stronger – Instagram, websites, newspaper article, there is always something about fashion.

A large opportunity for product expansion.

Various Products

All drawn digitally using Photoshop – wanted to keep it simple as I believe that within design simple is significantly better.

Target Market

Young Adult

Everyone loves a quote – I have included Motivation, Inspiration, Movie and Funny quotes to suit everyone. Going to the gym or just wanting to wear your favourite quote with a quirky illustration, within my website I have just the product for every customer.

Quotes are an endless topic which leaves me with options to widen the market in future.

Pricing Strategy

Price of products will be much cheaper than that of other existing businesses in order to help gain more attention.

Lower costs will mean attracting more of a crowd (small costs for printing and delivery will have to be included). Pricing will start quite small, but could increase in future when software techniques improve.

Pricing Strategy (continued ...)

Average printed t-shirt including delivery is around £15 - £20 … actual cost to design and ship is frantically lower ( plan of profit )

I will be charging £7.50 - £10.00 per tshirt to compete within the market.

Average poster design including delivery is around £15 - £20 depending on size (A3 canvas) … actual cost to design and ship is frantically lower ( plan of profit )

I will be charging £7 per tshirt to compete within the market.

Product Website

Clean, simple and modern intake on design. Wanted to include large amount of white space so it was easy on the eye to all viewers and main sources of content immediately caught the eye.

Made it responsive to widen the target audience – easily viewed on all smartphone devices so people can browse products while on the go.

Added a hover image effect to product – viewers can scroll over product in order to get a description on the product in order for them to decide whether they wish to buy the product or not.

Product Website

Included a slideshow which automatically changes so viewers can view products before given the opportunity of clicking a link to view the online shop.

Included an image of a man wearing one of the products as well as poster designs within the background to give an insight to what they look like in reality terms.

What's next?

This is only the beginning of a huge opportunity.

Can include various colors of tshirts to suit the customer along with sizes not only in small medium and large but baby sizes also.

Can expand in products such as pillow/cushion covers, mug designs, durable canvas totes. Saving the planet with reusable totes, plus adding your favorite message to it? What could be better?

External link to website - http://scm.ulster.ac.uk/~B00563197/des311/stick_quotes/index.html Thanks for listening!