Product

Group Three

Julia, Louise, Kyra, Peggy, Oscar, Carol

Product KnowledgeExpress it!

• How well can you communicate product information to clients?

• Describe the main features of my company’s products

• Describe a product’s dimensions, size, and Weight.

• Point out a product’s strengths to a client.

• List some persuasive descriptive words to describe a product.

• Explain how to use a product.

• Express a product’s safety features.

Five Skills1. Indicate Product Features

2. Describe Product Specs

3. Stress Product Strengths

4. Give Instructions

5. Explain Safety Features

Product Deliveries

Indicate Product FeaturesSkill 1

Indicate Product Features• A Product Brochure usually gives a

brief summary o f a product’s most attractive features.

• Features can be emphasized in a brochure with descriptive words, eye-catching fonts and artwork, and unique page layout.

Example

What's New

A choice of nine different translucent changeable covers means you can mix and match to get the look you want.

GPRS provides instant access to mobile Internet services, so you can get the latest news or check the listings for the local cinema.

FM radio with dual headset for convenient call and radio management gives you music on the go.

Along with voice dialing, voice command, and voice recording, you can also use voice commands to start the radio and change user profiles.

Phone Features• Tri-dimensional design concept, multicolor

covers • Integrated FM radio • GPRS (General Packet Radio Services) • SMS, picture messaging • Stopwatch, countdown timer • Infrared applications • Multiparty calling

Describe Product Specs 產品規格

• Shape:• What shape is it?

Square

Rectangular

Circular

Triangular

Hexagonal

• Material:• What is it made of?

Plastic

Metal

Wood

Ceramic

Cloth

Size

Q1: How tall is it?

A: It’s 10 centimeters tall.

It’s 4 feet in height.

Q2: How many centimeters is it across?

A: It’s thirty centimeters wide.

Weight

• Q1: How light is it?

• A: It’s two point three pounds.

• Q2: How much weight can it carry?

• A: It can carry up to thirty-five kilos.

Skills about releasing a product on the market

Getting feedback from user groups

Working in partnership with customers

Customer surveys

Release detailed product announcements to get customer feedback

Skill ThreeStress Product Strengths

(1) use descriptive words

(2) give marketing research to prove the competency

(3) show the special feature

(4) show the samples

• The Slim is our most sophisticated cell phone yet.

• These studies show …

• The Slim is specially designed so that it can …

• The customer can choose from a variety of …

Vocabulary

• Sophisticated (adj.)

(1) having or showing much worldly experience and knowledge of fashionable life

(2) complicated and refined; elaborate; subtle

Give Instructions

•

Skill 5Explain Safety Features

Ease client concerns about the safety of your product by pointing out the product’s safety features. Know the safety regulations of your industry so that you are prepared to answer any questions.

Situation: Marie and Lance work at a department store. They make a presentation to the employees about the safety of their products.

Marie: To begin this meeting, we are like to that safety is our number one concern.

Lance: That is right. We have to make sure that there are dangers in the store, and that everyone is prepared to handle problems if they arise.

Marie: Parents and children always feel safe here because our safety standards are above the legal requirements.

Lance: Rights. And we are prepared in case of emergencies.

Marie: Our products also meet child-safety standards. As most of you know, products that might be harmful to children have childproof locks and are properly sealed.

Lance: We also put warming labels on those products.

Marie: Exactly. We received a complaint from a parent last month because her child found an unopened package of vitamins in the table.

Lance: Luckily, a dangerous situation was prevented. Today we’d like to discuss how we can improve the safety measures in our store so a situation like that does not happen again.

Vocabulary• emergency (n) Help! Emergency! There is a fire in the kitc

hen.• childproof (adj) The new parents put childproof locks on all

their cupboard doors.• seal (v) The woman sealed the meat in a plastic bag

and put it in the kitchen

Product Deliveries

• Mailing Packages

• Packing Materials

• Vocabularies

• Useful Sentences

Mailing Packages

• International or domestic

• Transportation

• Weight

• Packing

• Zip code

• Postage Rates

Packing Materials

• Envelope

• Box

• Packing paper

• Bubble wrap

• Packing tape

• Marker

• Shipping label

Vocabularies

• Zip code

• Courier

• Insure

• Registered

• Prompt-Prompt delivery

• Customs form

• COD-cash on delivery

Useful Sentences

• What are your delivery prices?

• How many stamps do I need to mail this package?

• How long will it take for this parcel to reach Taiwan?

• Can I pay for deliver on arrival?