Product differentiation in Washing Machine

Washing machines mostly differentiated

by…………….• Its looks

• Its capacity

• Features added to it

• Changing technology

Looks and Style

Flexible washer by Simona Luculano

Super pop

Loading Capacity

• Differentiation made via loading capacity

.[11kg,7.5kg,7kg,6.5kg,6kg and 5.8kg]

Added features

Twin loadedwashing

Machine

• Top load washing machine

Top loading automatic washing machine’

• Washer and dryer combo

• Panasonic washing machine with tilted drum made easy for children and elderly to load and unload clothes

Technological wise differentiation

Steam washer dryer  [using the heat and motion energy of water

vapor] by LG

Samsung washing machines with DIAMOND DRUM TECHNOLOGY

Whirlpool washing machine controlled by mobile phone

Detergent less Haier WasH20 Washing Machine

by breaking water molecules into its OH- and H=+ ions components. OH- acts as the cleaning agent by attracting and retaining stains while the H+ ions sterilizes the clothes

• KaionWAVE washing system by Electrolux which uses ultraviolet-C light to wash nano-coated fabrics

• Electrolux Sunshine washer uses the power of the sun and the sunshine effect to do the laundry

Some weird way of differentiating one’s product

Product differentiation in Mobile Phones

Mobile phones mostly differentiated by

…………………………………..• Added features• Looks• Technology used• Durability• Price

Added features example taken Nokia mobile phones

• Nokia 1100 and 2100 one of the oldest of the sets

• Serve the purpose of phoning and messaging

• Got games ,java features and limited phone book memory

...........then

• Nokia 1600 came with speakers and color and multilingual key pads

• Then Nokia keep on adding features like FM, MP3, Camera, Bluetooth…………..…..

………………….NowNokia 5730 express music

It got full Qwerty keyboard, Wi-fi,3G facility,GPS

Technology wise…….

iphone

Samsung

Looks ,style and glamour [most of the today's mobile does cares about looks]

Low cost mobile………………

• Motorola Motofone F3 [US$ 50]

• LG KG288 [Rs.1,500 - Rs.1,756 ]

• Samsung B100

Pricey phones……………..

Product differentiation in TV

TVs are mostly differentiated by…..

• In sizes ie 16 to 26 inches

• Picture tube ways

• Sound system

• In remote control

• Adding features to the TV for e.g. games

Picture tube wise Color TV

• LG differentiates its Color TVs as Flat TV, Ultra Slim TV and Flatron with XD technology

• Most of its Flat TV are named as Flatron

• Each Flatrons of different sizes as named differently to make it unique

29FG3VGE   Flatron Groove 600Size : 29 (73 cms) 600WGolden EyeXDS

•29FD5RGE   Flatron Classic 350 Size : 29 (73 cms) 350WGolden EyeXDS

Flat TV

• 21FD5WGE   Flatron Classic 1200 Size : 21 (53 cms) 1200 WXDS XDP

• 21FE4RGE   Flatron Dezire Size : 21 (53 cms) 300 WXDP Golden Eye

• 15FC2RB   Flatron Elite 100Size : 15 (38 cms) 140W200channelsMono

• 15FA2RGE   Flatron Plus 140 Size : 15 (38 cms) 100WGolden EyeXDS

Ultra Slim

• 29FU6RG   Vogue Size : 29 (73 cms) Designer Model30% SlimmerGlossy Finish

• 29FU8RGE   Glitz Size : 29 (73 cms) 300W30% SlimmerXDP

• 21FU3AG   ULTRA SLIM Size : 21 (53 cms) 200W40% SlimmerXDP

• 21FU8VGE   Blitz Size : 21 (53 cms) 400W 40% Slimmer External Woofer XDPXDS Golden EyeFront/Side AV In

Slim TV with woofers

• Sanyo first to introduce slim TV with woofers

TV combo type

• Sharp TV VCR combo

• Dynex TV DVD Combo