Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Eli Share All Rights Reserved
Product Development Roadmap
June 20th, 2019
Eli Share All Rights Reserved
WHO AM I?
Eli Share All Rights Reserved
KEY DRIVERS OF A ROADMAP
Eli Share All Rights Reserved
Eli Share All Rights Reserved
© 2016 ProductPlan
Eli Share All Rights Reserved
STAKEHOLDER INVOLVEMENT
© 2016 ProductPlan
Eli Share All Rights Reserved
WHERE ROADMAPS FIT
© 2016 ProductPlan
Eli Share All Rights Reserved
Tide = Derivatives
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Vector Mapping
Eli Share All Rights Reserved
A PRODUCT PLAN
1996 1997 1998 1999 2000
HodakaLakes
H-NetL-Net
Astro
595 6010 392 393
New Platforms
Deriv ativ es
Improv ements
Fundamentally New
LegendProjectProduct Release
p. 35 PD&D
(incremental)
personal
department
Eli Share All Rights Reserved
MARKET SEGMENT MAPXEROX B&W DIGITAL PRODUCT(VECTOR MAP)
1998 19991997 2000
Department
Workgroup
Personal
40 ppm network
$20k30 ppm $10k
20 ppm $8k
40 ppm $16k
65 ppm $23k
55 ppm $20k
25 ppm $9k
30 ppm $10k
25 ppm $10k
35 ppm $15k
20 ppm $7k
40 ppm $20k
60 ppm network
$35k
LegendXerox
product
competitor product
potential competitor
65 ppm network
$31k
Year ofRelease
Hodaka Project
Lakes Project Lakes
Extensions
Hodaka Project
Lakes Project Lakes
ExtensionsM
arke
t Seg
men
tdepartment
workgroup
Personal
Market segm
ent
Lakes project Lakes Extension
Hodaka Project
Eli Share All Rights Reserved
4 TYPES OF PRODUCT DEVELOPMENT PROJECTS
• New product platforms• derivatives of existing product platforms• Incremental Improvements to existing products• Fundamentally new products
• PD&D p. 35
Eli Share All Rights Reserved
Eli Share All Rights Reserved
TECHNOLOGY PLATFORM
Eli Share All Rights Reserved
Eli Share All Rights Reserved
SINGLE USE CAMERA - DERIVATIVE
Eli Share All Rights Reserved
Eli Share All Rights Reserved
INCREMENTAL IMPROVEMENT
Eli Share All Rights Reserved
NEXT GEN SINGLE USE - DERIVATIVE
Eli Share All Rights Reserved
TYPES OF INNOVATION
• Development• time
Costreduce
Repositionimprovement
re-stage
Line extension
NTC
Development costs and risks
high
NTW
Low
Degree of risk & return
high
Eli Share All Rights Reserved
EVALUATE THE ROADMAP
Eli Share All Rights Reserved
KANO MODEL TO EVALUATE ROADMAPS
© 2016 ProductPlan
Eli Share All Rights Reserved
VALUE MATRIX FOR ROADMAP EVALUATION
© 2016 ProductPlan
Eli Share All Rights Reserved
EXAMPLE 1
Eli Share All Rights Reserved
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
more fridge in less space
FlexFridge, LLC - All Rights Reserved 2011
more fridge in less space
Eli Share All Rights Reserved
marc & kris katie
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
the move in daynightmare
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
a hurt back and a parking ticket
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
katie’s ground zero
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
$100 storage?
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
Eli Share All Rights Reserved
it’s light
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
it’s quiet
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
it’s flexible
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
it’s roomy
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
dormtravel
* Averages based on offerings from Home Depot, Target, Bed, Bath and Beyond and Amazon com
1.76 cu ft32.18 lbs$106.77
1.09 cu ft15.17 lbs$113.13
mega3.71 cu ft67.46 lbs$224.50
mid2.58 cu ft50.88 lbs$141.52
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
megamid
dorm
travel
* Averages based on offerings from Home Depot, Target, Bed, Bath and Beyond and Amazon com
HighCapacity
Awkward to move
LowCapacity
Market Research – White Space
FlexFridge, LLC - All Rights Reserved 2011
Easy to move
Eli Share All Rights Reserved
megamiddorm
travel
* Averages based on offerings from Home Depot, Target, Bed, Bath and Beyond and Amazon com
HighCapacity
Rigid
LowCapacity
Market Research – White Space
FlexFridge, LLC - All Rights Reserved 2011
Flexible
Eli Share All Rights Reserved
Vector Map
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
Vector Map
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
Vector Map
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
Vector Map
FlexFridge, LLC - All Rights Reserved 2011
Eli Share All Rights Reserved
EXAMPLE 2
Eli Share All Rights Reserved
Eli Share All Rights Reserved
HANGING A PICTURE…
Eli Share All Rights Reserved
…but ends like this.
ALWAYS ENDS IN A
FIGHT
Eli Share All Rights Reserved
HOW CAN YOU HANG
AND ALIGN MULTIPLE
PICTURES?
WHAT IF YOU HAVE A
MASTERPIECE?
Eli Share All Rights Reserved
CAN YOU CALL YOUR
FRIENDS?
Eli Share All Rights Reserved
AND YOU STILL END
UP WITH EXTRA
HOLES AND
SCRATCHES ON YOUR
WALLS.
Eli Share All Rights Reserved
WHAT YOU NEED IS A PREVIEW
Eli Share All Rights Reserved
THESE ARE YOUR
CURRENT OPTIONS
Eli Share All Rights Reserved
THE DREMEL PREVIEW
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Eli Share All Rights Reserved
THE PREVIEW
Eli Share All Rights Reserved
THE PREVIEW
Eli Share All Rights Reserved
SHELVING CURTAINS
STENCIL PAINT CUTOUTS
INSIDE
Eli Share All Rights Reserved
P40
Hardware suppliers CAD Integration
P80
Professional model with laser precision and robust. Designed for contractors
Direct connect wifi
PREVIEW
P20
STAGE 1 STAGE 2 STAGE 3
PROFESSIONAL
VECTOR
STRATEGY FOR GROWINGTHE MARKET WITHPROFESSIONALAPPLICATIONS ANDADVANCED TECHNOLOGY
HOBBY
VECTORSTRATEGY FORDEFINING A NEWMARKET BYADDRESSING THEHOME OWNER
DIGITAL VECTOR
STRATEGY BUILDING A DIGITAL DATABASE TO PROVIDEUSER BENEFIT AND ADDITIONAL ASSETS
P20
AccessoriesMobile App for Photo Edit
Sell Data of Users Homes internal wall structure
Google maps Street View of interior piping and conduit etc.
P60
P90
Integrated techniques for precision using projection mapping.
Interior design, texture, Recommended placement based on room scan,
Eli Share All Rights Reserved
High
LowPrice Skill Level Hanging
locationSteps Required
Preparation Mobile Mediums Immersive
The Preview
STRATEGY CANVAS
Eli Share All Rights Reserved
Product Development RoadmapThank you.
June 20, 2019
Eli Share All Rights Reserved
Eli Share All Rights Reserved
Eli Share All Rights Reserved